SWOT analysis is the most common market analysis method used in business and academia to evaluate the internal strengths and weaknesses of a company as well as the opportunities and threats of external competitors through brainstorming. SWOT analysis represents Strength, Weakness, Opportunity and Threat. This analysis framework helps companies to assess their competitive position and formulate strategic plans.Continue reading
Category: Strategic Planning
Quick Guide to SWOT Analysis
What is the SWOT analysis method? The SWOT anlysis is a situational analysis method based on the analysis of internalContinue reading
What is the difference between SWOT and TOWS analysis?
Many organizations use SWOT analysis to determine the strengths and weaknesses of their organization. SWOT analysis can be interesting, but what should you do with the information you get? This is where the TOWS matrix becomes a useful tool. It is a simple and effective way to brainstorm and develop specific strategies to address the initial SWOT findings.Continue reading
What is SWOT analysis? Take Nike’s SWOT analysis as an example
What is SWOT Analysis? SWOT consists of four aspects, starting with the first character of the word: ” Strengths”, “Weaknesses”,Continue reading
How to do SWOT analysis?
When developing a marketing strategy, the most commonly used SWOT is to identify internal strengths and weaknesses, external opportunities andContinue reading
How to use SWOT analysis?
What is SWOT Analysis? SWOT Analysis (also known as strengths, weaknesses, opportunities and threats analysis) is the easiest way toContinue reading
All You Need to Know about SWOT Analysis
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”Continue reading
SWOT Analysis with Examples
SWOT analysis is a technique developed at Stanford in the 1970s, frequently used in strategic planning. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis is a simple, but powerful, framework for leveraging the organization’s strengths, improving weaknesses, minimizing threats, and taking the greatest possible advantage of opportunities.Continue reading
Industry Analysis — An Quick Introduction
Industry analysis is a tool to help companies understand where they stand compared to other companies that produce similar products or services; Understanding the impact factors across the industry is an important part of effective strategic planning that enables small business owners to identify threats and opportunities facing their business and focus resources on developing unique capabilities that provide a competitive advantage.Continue reading
Improve Customer Experience with Customer Journey Map
The customer journey map can be used to describe the story of a certain role customer in a specific scenario. Including customers from the first contact with the product, touching the various touch points of the product, and ending the use of the product at the end.Continue reading