{"id":557,"date":"2022-01-26T01:36:19","date_gmt":"2022-01-26T01:36:19","guid":{"rendered":"https:\/\/www.cybermedian.com\/vn\/?p=557"},"modified":"2025-02-17T11:16:57","modified_gmt":"2025-02-17T03:16:57","slug":"industry-analysis-an-quick-introduction","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/vn\/industry-analysis-an-quick-introduction\/","title":{"rendered":"Ph\u00e2n t\u00edch Ng\u00e0nh &#8211; Gi\u1edbi thi\u1ec7u Nhanh"},"content":{"rendered":"<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p class=\"graf graf--p graf-after--h3\" id=\"bcc1\">M\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a ng\u00e0nh<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"73b8\">Ph\u00e2n t\u00edch ng\u00e0nh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a h\u1ecd so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ph\u00e2n t\u00edch s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a ng\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd hi\u1ec3u nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra trong m\u1ed9t ng\u00e0nh,<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"aba5\">\u0110\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n ho\u1eb7c c\u00f4ng ty, ph\u00e2n t\u00edch ng\u00e0nh l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty so v\u1edbi c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda trong t\u01b0\u01a1ng lai v\u00e0 cung c\u1ea5p cho h\u1ecd m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c k\u1ecbch b\u1ea3n hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh. Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed3n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111ang thay \u0111\u1ed5i n\u00e0y l\u00e0 hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa b\u1ea3n th\u00e2n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ch\u00fang.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"31a6\">Ba Y\u1ebfu T\u1ed1 Ch\u00ednh c\u1ee7a Ph\u00e2n T\u00edch Ng\u00e0nh<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"2519\">Ph\u00e2n t\u00edch ng\u00e0nh bao g\u1ed3m ba y\u1ebfu t\u1ed1:<\/p>\n<ol class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"9240\">S\u1ef1 c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh;<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"d5fb\">C\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4; V\u00e0<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"d918\">C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty trong ng\u00e0nh.<\/li>\n<\/ol>\n<p class=\"graf graf--p graf-after--li\" id=\"3d01\">C\u00f3 ba c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch ng\u00e0nh t\u01b0\u01a1ng \u1ee9ng v\u1edbi ba y\u1ebfu t\u1ed1 ch\u00ednh \u1edf tr\u00ean.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"e381\">Ba c\u00f4ng c\u1ee5 l\u00e0:<\/p>\n<ol class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"f697\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\" rel=\"noopener\" target=\"_blank\"><strong class=\"markup--strong markup--li-strong\">N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter<\/strong><\/a>\u2014\u200aPh\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"1deb\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\" rel=\"noopener\" target=\"_blank\"><strong class=\"markup--strong markup--li-strong\">Ph\u00e2n t\u00edch PEST<\/strong><\/a><strong class=\"markup--strong markup--li-strong\">\u200a<\/strong>\u2014\u200aPh\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"e432\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" rel=\"noopener\" target=\"_blank\"><strong class=\"markup--strong markup--li-strong\">Ph\u00e2n t\u00edch SWOT<\/strong>\u200a<\/a>\u2014\u200aPh\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty trong ng\u00e0nh.<\/li>\n<\/ol>\n<h4 class=\"graf graf--h4 graf-after--li\" id=\"a4eb\">Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"9768\">N\u0103m 1979, Michael E. Porter c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng v\u1ec1 v\u1ecb tr\u00ed c\u1ea1nh tranh nh\u01b0 m\u1ed9t khung \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh v\u00e0 v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c kinh doanh.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"5d77\">C\u00e1c nh\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng s\u1eed d\u1ee5ng n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter \u0111\u1ec3 hi\u1ec3u li\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn hay kh\u00f4ng. B\u1eb1ng c\u00e1ch hi\u1ec3u s\u1ee9c m\u1ea1nh n\u1eb1m \u1edf \u0111\u00e2u, l\u00fd thuy\u1ebft n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u1ea1nh, c\u1ea3i thi\u1ec7n \u0111i\u1ec3m y\u1ebfu v\u00e0 tr\u00e1nh sai l\u1ea7m.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"5ecb\">Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter l\u00e0 g\u00ec &#8211; Ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"1270\">Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter \u0111\u01b0a ra gi\u1ea3 \u0111\u1ecbnh m\u1ea1nh m\u1ebd r\u1eb1ng ch\u1ec9 c\u00f3 n\u0103m l\u1ef1c l\u01b0\u1ee3ng quan tr\u1ecdng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ee9c m\u1ea1nh c\u1ea1nh tranh trong m\u1ed9t t\u00ecnh hu\u1ed1ng kinh doanh.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"d272\"><img class=\"graf-image\" data-height=\"462\" data-image-id=\"0*Xq2C9txGBPmgR-Qy.png\" data-is-featured=\"true\" data-width=\"479\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/vn\/wp-content\/uploads\/sites\/14\/2022\/01\/0Xq2C9txGBPmgR-Qy.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"88ce\">S\u1eed d\u1ee5ng ba b\u01b0\u1edbc sau:<\/p>\n<ol class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"3650\">X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau t\u1ea1o ra \u00e1p l\u1ef1c c\u1ea1nh tranh cho t\u1eebng l\u1ef1c l\u01b0\u1ee3ng trong n\u0103m l\u1ef1c l\u01b0\u1ee3ng nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong H\u00ecnh tr\u00ean:<\/li>\n<\/ol>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--li\" id=\"38b3\">Nh\u00e0 cung c\u1ea5p l\u00e0 ai?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"d0a3\">Kh\u00e1ch h\u00e0ng l\u00e0 ai?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"9f91\">C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 g\u00ec?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"719d\">C\u00f3 kh\u00f3 kh\u0103n \u0111\u1ec3 gia nh\u1eadp ng\u00e0nh n\u00e0y kh\u00f4ng?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"b9ed\">Ai l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 ch\u00ednh trong ng\u00e0nh n\u00e0y?<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"dd77\">2. D\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, x\u00e1c \u0111\u1ecbnh xem \u00e1p l\u1ef1c c\u00f3 ph\u1ea3i l\u00e0:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"3d58\">M\u1ea1nh<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"4c27\">V\u1eeba ph\u1ea3i<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"3a45\">Y\u1ebfu<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"0819\">3. X\u00e1c \u0111\u1ecbnh xem s\u1ee9c m\u1ea1nh c\u1ee7a n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u00f3 thu\u1eadn l\u1ee3i cho vi\u1ec7c ki\u1ebfm l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn trong ng\u00e0nh hay kh\u00f4ng. S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh N\u0103m L\u1ef1c l\u01b0\u1ee3ng c\u00f3 th\u1ec3 gi\u00fap tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"776c\">T\u00ecnh tr\u1ea1ng c\u1ea1nh tranh trong ng\u00e0nh c\u00f3 m\u1ea1nh h\u01a1n m\u1ee9c \u201cb\u00ecnh th\u01b0\u1eddng\u201d kh\u00f4ng?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"49d3\">C\u00e1c c\u00f4ng ty trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 mong \u0111\u1ee3i ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn h\u1ee3p l\u00fd trong b\u1ed1i c\u1ea3nh c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh kh\u00f4ng?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"72a6\">C\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u00f3 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 l\u00e0m suy y\u1ebfu kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a ng\u00e0nh kh\u00f4ng?<\/li>\n<\/ul>\n<h4 class=\"graf graf--h4 graf-after--li\" id=\"78bb\">Ph\u00e2n t\u00edch PEST l\u00e0 g\u00ec &#8211; Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"551e\">Ph\u00e2n t\u00edch PEST l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u s\u1ef1 t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy gi\u1ea3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, v\u00e0 do \u0111\u00f3 l\u00e0 v\u1ecb tr\u00ed, ti\u1ec1m n\u0103ng v\u00e0 h\u01b0\u1edbng \u0111i cho m\u1ed9t doanh nghi\u1ec7p. PEST l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i v\u00e0 C\u00f4ng ngh\u1ec7, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng cho m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c. \u0110\u00f4i khi n\u00f3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng \u0111\u1ec3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00e2n t\u00edch PESTLE.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"6d44\"><img class=\"graf-image\" data-height=\"312\" data-image-id=\"0*YFUiUAmiiz70Fw5J.png\" data-width=\"694\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/vn\/wp-content\/uploads\/sites\/14\/2022\/01\/0YFUiUAmiiz70Fw5J.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"c071\">Ph\u00e2n t\u00edch PEST h\u01b0\u1edbng d\u1eabn ch\u00fang ta x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thi\u1ebft l\u1eadp \u01b0u ti\u00ean, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, l\u1eadp k\u1ebf ho\u1ea1ch th\u1eddi gian v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng c\u00e1c c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t. V\u1edbi ph\u00e2n t\u00edch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda ti\u1ec1m n\u0103ng li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ra c\u00e1ch t\u1eadn d\u1ee5ng ch\u00fang v\u00e0 tr\u00e1nh ch\u00fang.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"1f07\"><strong class=\"markup--strong markup--p-strong\">C\u00e1c y\u1ebfu t\u1ed1 Ch\u00ednh tr\u1ecb<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"ace2\">T\u1ea5t c\u1ea3 \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn c\u00e1ch th\u1ee9c v\u00e0 m\u1ee9c \u0111\u1ed9 m\u00e0 ch\u00ednh ph\u1ee7 can thi\u1ec7p v\u00e0o n\u1ec1n kinh t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m &#8211; ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7, s\u1ef1 \u1ed5n \u0111\u1ecbnh ho\u1eb7c b\u1ea5t \u1ed5n ch\u00ednh tr\u1ecb \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf, ch\u00ednh s\u00e1ch thu\u1ebf, lu\u1eadt lao \u0111\u1ed9ng, lu\u1eadt m\u00f4i tr\u01b0\u1eddng, c\u00e1c h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"605c\">R\u00f5 r\u00e0ng t\u1eeb danh s\u00e1ch tr\u00ean r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb th\u01b0\u1eddng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1ch h\u1ecd kinh doanh. C\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c quy \u0111\u1ecbnh hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 ki\u1ebfn trong t\u01b0\u01a1ng lai, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"142f\"><strong class=\"markup--strong markup--p-strong\">C\u00e1c y\u1ebfu t\u1ed1 Kinh t\u1ebf<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"e090\">C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u00e1ch th\u1ee9c m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh v\u00e0 c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 sinh l\u1eddi c\u1ee7a h\u1ecd. C\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m &#8211; t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, l\u00e3i su\u1ea5t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, l\u1ea1m ph\u00e1t, thu nh\u1eadp kh\u1ea3 d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p, v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"91e3\">C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 v\u00e0 vi m\u00f4. C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd nhu c\u1ea7u trong b\u1ea5t k\u1ef3 n\u1ec1n kinh t\u1ebf n\u00e0o. Ch\u00ednh ph\u1ee7 s\u1eed d\u1ee5ng ki\u1ec3m so\u00e1t l\u00e3i su\u1ea5t, ch\u00ednh s\u00e1ch thu\u1ebf v\u00e0 chi ti\u00eau c\u1ee7a ch\u00ednh ph\u1ee7 nh\u01b0 l\u00e0 c\u00e1c c\u01a1 ch\u1ebf ch\u00ednh \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"f495\">C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf vi m\u00f4 li\u00ean quan \u0111\u1ebfn c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi chi ti\u00eau thu nh\u1eadp c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c B2C \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"d434\"><strong class=\"markup--strong markup--p-strong\">C\u00e1c y\u1ebfu t\u1ed1 X\u00e3 h\u1ed9i<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"d007\">C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a x\u00e3 h\u1ed9i, c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn ni\u1ec1m tin v\u00e0 th\u00e1i \u0111\u1ed9 chung c\u1ee7a d\u00e2n s\u1ed1. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m &#8211; t\u0103ng tr\u01b0\u1edfng d\u00e2n s\u1ed1, ph\u00e2n b\u1ed1 \u0111\u1ed9 tu\u1ed5i, \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe, th\u00e1i \u0111\u1ed9 ngh\u1ec1 nghi\u1ec7p v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec ch\u00fang c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"8e0a\"><strong class=\"markup--strong markup--p-strong\">C\u00e1c y\u1ebfu t\u1ed1 C\u00f4ng ngh\u1ec7<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"43ca\">Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. C\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd c\u1ee7a n\u00f3 theo ba c\u00e1ch kh\u00e1c nhau:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"f571\">Nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"4ecf\">Nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"241b\">Nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 giao ti\u1ebfp v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"048b\">Ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c \u0111\u1ebfn qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty b\u1ea1n. V\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn nh\u1eefng ki\u1ebfn th\u1ee9c nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00f4ng ty \u0111i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"9483\"><strong class=\"markup--strong markup--h4-strong\">Ph\u00e2n t\u00edch SWOT<\/strong>\u200a\u2014\u200aPh\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh x\u00e1c \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty trong ng\u00e0nh.<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"5c02\">Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ea1i Stanford v\u00e0o nh\u1eefng n\u0103m 1970, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong<a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" rel=\"noopener\" target=\"_blank\">l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/a>. SWOT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a<strong class=\"markup--strong markup--p-strong\">S<\/strong>\u1ef1 m\u1ea1nh,<strong class=\"markup--strong markup--p-strong\">Y<\/strong>\u1ebfu \u0111i\u1ec3m,<strong class=\"markup--strong markup--p-strong\">C<\/strong>\u01a1 h\u1ed9i, v\u00e0<strong class=\"markup--strong markup--p-strong\">T<\/strong>h \u0437\u0430\u0433\u0440\u043e\u0437\u0438 v\u00e0 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p l\u1eadp k\u1ebf ho\u1ea1ch c\u00f3 c\u1ea5u tr\u00fac \u0111\u00e1nh gi\u00e1 b\u1ed1n y\u1ebfu t\u1ed1 \u0111\u00f3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, d\u1ef1 \u00e1n ho\u1eb7c doanh nghi\u1ec7p. Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t khung \u0111\u01a1n gi\u1ea3n nh\u01b0ng m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c, c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec3m y\u1ebfu, gi\u1ea3m thi\u1ec3u c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"3d18\"><img class=\"graf-image\" data-height=\"607\" data-image-id=\"0*Lq1x3KX3myXGkYSf.png\" data-width=\"598\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/vn\/wp-content\/uploads\/sites\/14\/2022\/01\/0Lq1x3KX3myXGkYSf.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"8140\"><strong class=\"markup--strong markup--p-strong\">C\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch SWOT<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"afbf\">Ph\u00e2n t\u00edch SWOT s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty, \u0111i\u1ec1u n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1ch ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh, khai th\u00e1c c\u01a1 h\u1ed9i, gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu v\u00e0 b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c m\u1ed1i \u0111e d\u1ecda. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/p>\n<ol class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"ff2c\">X\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i\u200a\u2014\u200aN\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n v\u00e0 cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"1563\">X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu\u200a\u2014\u200aNh\u1eadn ra nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u00f3 ti\u1ebft l\u1ed9 nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c ch\u00fang<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"2237\">Kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i\u200a\u2014\u200aN\u00f3 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i ph\u00eda tr\u01b0\u1edbc. S\u1eed d\u1ee5ng \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1c th\u1ea3o c\u00e1c k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"2c05\">Nh\u1eadn di\u1ec7n c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m t\u00e0ng\u200a\u2014\u200aN\u00f3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch c\u00e1c m\u1ed1i \u0111e d\u1ecda c\u00f3 th\u1ec3 x\u1ea3y ra \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 sau \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch kinh doanh v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft. Ngo\u00e0i ra, n\u00f3 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch b\u1ed5 sung ho\u1eb7c thay th\u1ebf, k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/li>\n<\/ol>\n<p class=\"graf graf--p graf-after--li\" id=\"b1be\">Khi b\u1ea1n s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, b\u1ea1n c\u0103n ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c kho\u1ea3ng tr\u1ed1ng trong c\u00e1c y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ho\u1eb7c qu\u1ea3n l\u00fd. Vi\u1ec7c r\u00fat ra c\u00e1c h\u1ec7 qu\u1ea3 t\u1eeb SWOT y\u00eau c\u1ea7u ch\u00fang ta ph\u1ea3i c\u00f3 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y chi\u1ebfn l\u01b0\u1ee3c, nh\u00ecn v\u00e0o c\u00e1c m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c danh m\u1ee5c (v\u00ed d\u1ee5: \u0111i\u1ec3m m\u1ea1nh n\u00e0o gi\u00fap ch\u00fang ta gi\u1ea3m thi\u1ec3u m\u1ed9t m\u1ed1i \u0111e d\u1ecda), c\u0169ng nh\u01b0 nh\u00ecn t\u1ed5ng th\u1ec3 \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c xu h\u01b0\u1edbng.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"2f79\">K\u1ebft lu\u1eadn<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"393c\">Ph\u00e2n t\u00edch ng\u00e0nh gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y ti\u1ebft l\u1ed9 t\u00ednh c\u1ea1nh tranh c\u1ee7a ng\u00e0nh v\u00e0 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c gia nh\u1eadp v\u00e0 r\u1eddi kh\u1ecfi ng\u00e0nh. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c startup v\u00e0 doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<p class=\"graf graf--p graf-after--p graf--trailing\" id=\"9db2\">Ph\u00e2n t\u00edch ng\u00e0nh to\u00e0n di\u1ec7n c\u00f3 th\u1ec3 gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00e1c ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf c\u1ee7a doanh nghi\u1ec7p nh\u1ecf. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n m\u00e0 m\u1ed9t ng\u00e0nh hi\u1ec7n \u0111ang \u1edf; li\u1ec7u n\u00f3 v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n, li\u1ec7u c\u00f3 ch\u1ed7 cho thu nh\u1eadp, hay li\u1ec7u n\u00f3 \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\"\/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 class=\"graf graf--h4 graf--leading\" id=\"97bb\">C\u00e1c b\u00e0i vi\u1ebft ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c<\/h4>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--h4\" id=\"5cb9\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-tools\/pestle-and-five-forces-analysis\/\" href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-tools\/pestle-and-five-forces-analysis\/\" rel=\"noopener\" target=\"_blank\">Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c v\u1edbi PESTLE &amp; N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"fa06\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\" rel=\"noopener\" target=\"_blank\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"4c5d\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\" href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\" rel=\"noopener\" target=\"_blank\">C\u00f4ng c\u1ee5 SWOT, PEST, Chu\u1ed7i gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"54a5\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/five-forces-analysis\/\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/five-forces-analysis\/\" rel=\"noopener\" target=\"_blank\">M\u1eabu ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"95cd\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/pest-analysis\/pest-chart-template\/\" href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/pest-analysis\/pest-chart-template\/\" rel=\"noopener\" target=\"_blank\">M\u1eabu bi\u1ec3u \u0111\u1ed3 PEST<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"4e31\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-analysis\/best-strategy-toolset\/\" href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-analysis\/best-strategy-toolset\/\" rel=\"noopener\" target=\"_blank\">B\u1ed9 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"a3dc\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/dotblogs.com.tw\/unified_modeling_language\/2018\/04\/10\/170448\" href=\"https:\/\/dotblogs.com.tw\/unified_modeling_language\/2018\/04\/10\/170448\" rel=\"noopener\" target=\"_blank\">Ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/a><\/li>\n<li class=\"graf graf--li graf-after--li graf--trailing\" id=\"da0e\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/dotblogs.azurewebsites.net\/Unified_Modeling_Language\/2018\/04\/10\/171749\" href=\"https:\/\/dotblogs.azurewebsites.net\/Unified_Modeling_Language\/2018\/04\/10\/171749\" rel=\"noopener\" target=\"_blank\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Industry analysis is a tool to help companies understand where they stand compared to other companies that produce similar products or services; Understanding the impact factors across the industry is an important part of effective strategic planning that enables small business owners to identify threats and opportunities facing their business and focus resources on developing unique capabilities that provide a competitive advantage.<\/p>\n","protected":false},"author":1,"featured_media":1277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[52,63,62,53],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch Ng\u00e0nh - Gi\u1edbi thi\u1ec7u Nhanh - Cybermedian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/vn\/industry-analysis-an-quick-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n t\u00edch Ng\u00e0nh - Gi\u1edbi thi\u1ec7u Nhanh - Cybermedian\" \/>\n<meta property=\"og:description\" content=\"Industry analysis is a tool to help companies understand where they stand compared to other companies that produce similar products or services; 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