{"id":3828,"date":"2022-02-07T07:20:49","date_gmt":"2022-02-07T07:20:49","guid":{"rendered":"https:\/\/www.cybermedian.com\/vn\/?p=3828"},"modified":"2025-02-11T09:16:27","modified_gmt":"2025-02-11T01:16:27","slug":"what-is-the-difference-between-swot-and-tows-analysis","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec?"},"content":{"rendered":"

Ph\u00e2n t\u00edch SWOT<\/a>\u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch c\u1ea1nh tranh, v\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch quan tr\u1ecdng cho qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00ecnh b\u00e1o c\u1ea1nh tranh. Ph\u00e2n t\u00edch tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a n\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf quan tr\u1ecdng. Ngay c\u1ea3 khi kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chuy\u00ean bi\u1ec7t h\u01a1n, nh\u1eefng k\u1ebft lu\u1eadn thuy\u1ebft ph\u1ee5c v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c r\u00fat ra.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0, nhi\u1ec1u t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd. Ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 th\u00fa v\u1ecb, nh\u01b0ng b\u1ea1n n\u00ean l\u00e0m g\u00ec v\u1edbi th\u00f4ng tin b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c? \u0110\u00e2y l\u00e0 l\u00fac ma tr\u1eadn TOWS tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch. N\u00f3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ed9ng n\u00e3o v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng ph\u00e1t hi\u1ec7n ban \u0111\u1ea7u t\u1eeb SWOT.<\/p>\n

TOWS l\u00e0 g\u00ec?<\/h2>\n

Ph\u00e2n t\u00edch TOWS<\/a>l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a c\u00f4ng c\u1ee5 kinh doanh c\u1ed5 \u0111i\u1ec3n \u2013 ph\u00e2n t\u00edch SWOT, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Heinz Weihrich. T\u00ecm hi\u1ec3u SWOT l\u00e0 g\u00ec. TOWS v\u00e0 SWOT c\u00f3 c\u00f9ng c\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u cho \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i v\u00e0 M\u1ed1i \u0111e d\u1ecda, v\u00e0 th\u1ee9 t\u1ef1 c\u1ee7a c\u00e1c t\u1eeb \u0111\u00e3 b\u1ecb \u0111\u1ea3o ng\u01b0\u1ee3c.<\/p>\n

Ph\u00e2n t\u00edch SWOT v\u00e0 TOWS?<\/h3>\n

V\u1eady, s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa ch\u00fang l\u00e0 ph\u00e2n t\u00edch TOWS t\u1eadp trung tr\u01b0\u1edbc ti\u00ean v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i. \u00dd t\u01b0\u1edfng l\u00e0 ch\u00fang ta n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c l\u1ef1c l\u01b0\u1ee3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, v\u00e0 sau \u0111\u00f3 xem x\u00e9t ch\u00fang k\u1ebft h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng n\u1ed9i b\u1ed9 c\u1ee7a ch\u00fang ta.<\/p>\n

Theo c\u00e1ch n\u00e0y, TOWS cung c\u1ea5p \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 SWOT kh\u00f4ng c\u00f3. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, ph\u00e2n t\u00edch TOWS m\u1edf r\u1ed9ng ph\u00e2n t\u00edch SWOT.<\/p>\n

T\u1eeb ph\u00e2n t\u00edch SWOT \u0111\u1ebfn TOWS<\/h2>\n

Nh\u00ecn tho\u00e1ng qua, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n nh\u01b0 vi\u1ec7c \u0111\u1ea3o ng\u01b0\u1ee3c th\u1ee9 t\u1ef1 c\u1ee7a c\u00e1c c\u1ed9t t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c trong ma tr\u1eadn 2\u00d72 c\u1ee7a SWOT. Nh\u01b0ng n\u00f3 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf. TOWS xem x\u00e9t c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda b\u00ean ngo\u00e0i c\u1ee7a c\u00f4ng ty v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00f4ng ty. Ph\u00e2n t\u00edch n\u00e0y t\u1ea1o th\u00e0nh c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c TOWS v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? Ma tr\u1eadn SWOT l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch, trong khi ma tr\u1eadn TOWS l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u00e0nh \u0111\u1ed9ng. Trong ph\u00e2n t\u00edch SWOT, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t ph\u00e2n t\u00edch TOWS, b\u1ea1n c\u1ea7n xem x\u00e9t t\u1eebng \u0111i\u1ec3m nh\u01b0 m\u1ed9t quan \u0111i\u1ec3m ri\u00eang l\u1ebb. Ma tr\u1eadn TOWS cho th\u1ea5y m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 b\u00ean trong, v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ch\u1ecdn d\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec1u n\u00e0y. Quan tr\u1ecdng l\u00e0 nh\u1eadn ra r\u1eb1ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1eb7t ch\u00fang v\u00e0o b\u1ed1i c\u1ea3nh.<\/p>\n

B\u1ed1n chi\u1ebfn l\u01b0\u1ee3c TOWS<\/h2>\n

Ph\u00e2n t\u00edch TOWS k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, v\u00e0 d\u1ef1a tr\u00ean \u0111i\u1ec1u n\u00e0y, x\u00e1c \u0111\u1ecbnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p. B\u1eb1ng c\u00e1ch \u0111\u1ed1i chi\u1ebfu c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p v\u1edbi \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1ed1n chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, gi\u1ea3m thi\u1ec3u m\u1ed1i \u0111e d\u1ecda, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa SWOT v\u00e0 TOWS l\u00e0 g\u00ec?<\/p>\n

\"TOWS<\/p>\n

L\u1ee3i th\u1ebf\/C\u01a1 h\u1ed9i (SO):<\/h3>\n

Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m m\u1ea1nh \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi t\u1eebng c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u00e0 m\u1ed7i \u0111i\u1ec3m m\u1ea1nh n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng t\u1eebng c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i.<\/p>\n

\u0110i\u1ec3m m\u1ea1nh\/M\u1ed1i \u0111e d\u1ecda (ST):<\/h3>\n

Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m m\u1ea1nh \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi t\u1eebng m\u1ed1i \u0111e d\u1ecda \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u00e0 m\u1ed7i \u0111i\u1ec3m m\u1ea1nh n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh kh\u1ecfi t\u1eebng nguy hi\u1ec3m b\u00ean ngo\u00e0i.<\/p>\n

\u0110i\u1ec3m y\u1ebfu\/C\u01a1 h\u1ed9i (WO):<\/h3>\n

Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u00e2n t\u00edch SWOT m\u1ed9t c\u00e1ch l\u1ea7n l\u01b0\u1ee3t v\u00e0 s\u1eed d\u1ee5ng t\u1eebng c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch lo\u1ea1i b\u1ecf t\u1eebng \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1eebng l\u1ef1a ch\u1ecdn b\u00ean ngo\u00e0i.<\/p>\n

\u0110i\u1ec3m y\u1ebfu\/M\u1ed1i \u0111e d\u1ecda (WT):<\/h3>\n

Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi t\u1eebng m\u1ed1i \u0111e d\u1ecda \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng c\u1ea3 hai \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00e1nh.<\/p>\n

Ph\u00e2n t\u00edch SWOT v\u00e0 TOWS \u2013 T\u00f3m t\u1eaft<\/h2>\n

L\u00fd do cho ph\u00e2n t\u00edch TOWS l\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u00f3 s\u1eb5n v\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn b\u1ea1n c\u00f3 th\u1ec3 theo \u0111u\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ef1a ch\u1ecdn n\u00e0o t\u1ed1i \u0111a h\u00f3a \u0111i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, trong khi gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u00e1nh m\u1ed1i \u0111e d\u1ecda. Tuy nhi\u00ean, tr\u01b0\u1edbc khi t\u1ea1o ra m\u1ed9t ma tr\u1eadn TOWS, b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t ph\u00e2n t\u00edch SWOT.<\/p>\n

TOWS so v\u1edbi SWOT? C\u00e1i n\u00e0o t\u1ed1t h\u01a1n? Hai ph\u00e2n t\u00edch n\u00e0y c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau. Kh\u00f4ng c\u00e1i n\u00e0o t\u1ec7 h\u01a1n. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c, \u0111\u1eebng qu\u00ean ti\u1ec1m n\u0103ng b\u1ed5 sung \u1ea9n ch\u1ee9a trong ph\u00e2n t\u00edch n\u00e0y. Bi\u1ebfn th\u1ec3 TOWS n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ph\u00e2n t\u00edch c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n

Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u00e2n t\u00edch SWOT \u0111\u1ed1i v\u1edbi t\u1eebng m\u1ed1i \u0111e d\u1ecda \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng c\u1ea3 hai \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00e1nh.<\/p>\n

\"SWOT<\/p>\n

V\u00ed d\u1ee5 TOWS \u2013 Starbucks<\/h2>\n

\"Starbucks<\/p>\n

Ch\u1ec9nh s\u1eeda v\u00ed d\u1ee5 ph\u00e2n t\u00edch TOWS n\u00e0y<\/a><\/p>\n

<\/h2>\n

T\u1ea1o ph\u00e2n t\u00edch TOWS c\u1ee7a ri\u00eang b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1eabu tr\u1ef1c tuy\u1ebfn<\/h2>\n

\"TOWS<\/p>\n

Ch\u1ec9nh s\u1eeda m\u1eabu ph\u00e2n t\u00edch TOWS n\u00e0y<\/a><\/p>\n

\"TOWS<\/p>\n

Ch\u1ec9nh s\u1eeda m\u1eabu ma tr\u1eadn TOWS n\u00e0y<\/a><\/p>\n

T\u00e0i li\u1ec7u tham kh\u1ea3o<\/h3>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec?<\/a>(D\u1ecbch sang ti\u1ebfng Trung) <\/a>\u2013 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng sau ph\u00e2n t\u00edch SWOT? K\u1ebft h\u1ee3p ph\u00e2n t\u00edch SWOT v\u00e0 TOWS<\/a><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Many organizations use SWOT analysis to determine the strengths and weaknesses of their organization. SWOT analysis can be interesting, but what should you do with the information you get? This is where the TOWS matrix becomes a useful tool. It is a simple and effective way to brainstorm and develop specific strategies to address the initial SWOT findings.<\/p>\n","protected":false},"author":1,"featured_media":3851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[52,63,62,53],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"\nS\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? - Cybermedian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? - Cybermedian\" \/>\n<meta property=\"og:description\" content=\"Many organizations use SWOT analysis to determine the strengths and weaknesses of their organization. SWOT analysis can be interesting, but what should you do with the information you get? This is where the TOWS matrix becomes a useful tool. It is a simple and effective way to brainstorm and develop specific strategies to address the initial SWOT findings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Cybermedian\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T07:20:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-11T01:16:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\" \/>\n<meta name=\"author\" content=\"vpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\" \/>\n<meta name=\"twitter:creator\" content=\"@vpadmin\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\"},\"author\":{\"name\":\"vpadmin\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\"},\"headline\":\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec?\",\"datePublished\":\"2022-02-07T07:20:49+00:00\",\"dateModified\":\"2025-02-11T01:16:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\"},\"wordCount\":1760,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\",\"keywords\":[\"cn-done\",\"es-done\",\"ja-done\",\"tw-done\"],\"articleSection\":[\"Strategic Planning\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\",\"url\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\",\"name\":\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? - Cybermedian\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\",\"datePublished\":\"2022-02-07T07:20:49+00:00\",\"dateModified\":\"2025-02-11T01:16:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage\",\"url\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\",\"contentUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\",\"width\":\"833\",\"height\":\"342\",\"caption\":\"From SWOT to TOWS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cybermedian.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/#website\",\"url\":\"https:\/\/www.cybermedian.com\/vn\/\",\"name\":\"Cybermedian\",\"description\":\"H\u1ecdc m\u1ed9t \u0111i\u1ec1u m\u1edbi m\u1ed7i ng\u00e0y\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cybermedian.com\/vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\",\"name\":\"vpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g\",\"caption\":\"vpadmin\"},\"sameAs\":[\"https:\/\/x.com\/vpadmin\"],\"url\":\"https:\/\/www.cybermedian.com\/vn\/author\/vpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? - Cybermedian","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/","og_locale":"vi_VN","og_type":"article","og_title":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? - Cybermedian","og_description":"Many organizations use SWOT analysis to determine the strengths and weaknesses of their organization. SWOT analysis can be interesting, but what should you do with the information you get? This is where the TOWS matrix becomes a useful tool. It is a simple and effective way to brainstorm and develop specific strategies to address the initial SWOT findings.","og_url":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/","og_site_name":"Cybermedian","article_published_time":"2022-02-07T07:20:49+00:00","article_modified_time":"2025-02-11T01:16:27+00:00","og_image":[{"url":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png","type":"","width":"","height":""}],"author":"vpadmin","twitter_card":"summary_large_image","twitter_image":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png","twitter_creator":"@vpadmin","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"vpadmin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#article","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/"},"author":{"name":"vpadmin","@id":"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a"},"headline":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec?","datePublished":"2022-02-07T07:20:49+00:00","dateModified":"2025-02-11T01:16:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/"},"wordCount":1760,"commentCount":0,"image":{"@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png","keywords":["cn-done","es-done","ja-done","tw-done"],"articleSection":["Strategic Planning"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/","url":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/","name":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec? - Cybermedian","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png","datePublished":"2022-02-07T07:20:49+00:00","dateModified":"2025-02-11T01:16:27+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage","url":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png","contentUrl":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png","width":"833","height":"342","caption":"From SWOT to TOWS"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/vn\/what-is-the-difference-between-swot-and-tows-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/vn\/"},{"@type":"ListItem","position":2,"name":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ph\u00e2n t\u00edch SWOT v\u00e0 TOWS l\u00e0 g\u00ec?"}]},{"@type":"WebSite","@id":"https:\/\/www.cybermedian.com\/vn\/#website","url":"https:\/\/www.cybermedian.com\/vn\/","name":"Cybermedian","description":"H\u1ecdc m\u1ed9t \u0111i\u1ec1u m\u1edbi m\u1ed7i ng\u00e0y","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cybermedian.com\/vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a","name":"vpadmin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/www.cybermedian.com\/vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g","caption":"vpadmin"},"sameAs":["https:\/\/x.com\/vpadmin"],"url":"https:\/\/www.cybermedian.com\/vn\/author\/vpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/posts\/3828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/comments?post=3828"}],"version-history":[{"count":8,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/posts\/3828\/revisions"}],"predecessor-version":[{"id":9955,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/posts\/3828\/revisions\/9955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/media\/3851"}],"wp:attachment":[{"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/media?parent=3828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/categories?post=3828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybermedian.com\/vn\/wp-json\/wp\/v2\/tags?post=3828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}