{"id":10873,"date":"2023-11-07T13:52:01","date_gmt":"2023-11-07T05:52:01","guid":{"rendered":"https:\/\/www.cybermedian.com\/vn\/the-power-of-data-visualization-turning-numbers-into-insights\/"},"modified":"2026-04-20T17:10:05","modified_gmt":"2026-04-20T09:10:05","slug":"the-power-of-data-visualization-turning-numbers-into-insights","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/vn\/the-power-of-data-visualization-turning-numbers-into-insights\/","title":{"rendered":"S\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u: Bi\u1ebfn con s\u1ed1 th\u00e0nh nh\u1eefng hi\u1ec3u bi\u1ebft"},"content":{"rendered":"

D\u1eef li\u1ec7u c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i, v\u00e0 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, ch\u00fang ta c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 ch\u00fang ta hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y?L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn nh\u1eefng con s\u1ed1 th\u00f4 th\u00e0nh nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a?<\/strong>C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf s\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u.<\/p>\n

Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u<\/a> l\u00e0 ngh\u1ec7 thu\u1eadt bi\u1ec3u di\u1ec5n d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh, ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb v\u00e0 b\u1ea3n \u0111\u1ed3.N\u00f3 gi\u00fap ch\u00fang ta nh\u1eadn ra c\u00e1c m\u1eabu, xu h\u01b0\u1edbng v\u00e0 m\u1ed1i quan h\u1ec7 m\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng r\u00f5 r\u00e0ng khi ch\u1ec9 xem d\u1eef li\u1ec7u th\u00f4<\/strong>. B\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i c\u00e1c con s\u1ed1 th\u00e0nh c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh, ch\u00fang ta c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u00e1c kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p, ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m ngo\u1ea1i l\u1ec7 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u0103n c\u1ee9.<\/p>\n

\u1ea2nh b\u1edfi Lukas<\/a>t\u1eeb Pexels<\/figcaption><\/figure>\n

Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u<\/h2>\n
    \n
  1. Hi\u1ec3u bi\u1ebft \u0111\u01b0\u1ee3c n\u00e2ng cao<\/strong>
    \nTr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng tin ph\u1ee9c t\u1ea1p b\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y ch\u00fang d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh. Thay v\u00ec ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 b\u1ea3ng t\u00ednh v\u00e0 b\u1ea3ng d\u1eef li\u1ec7u, ch\u00fang ta c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft nh\u1eefng \u0111i\u1ec3m ch\u00ednh t\u1eeb m\u1ed9t bi\u1ec3u \u0111\u1ed3 ho\u1eb7c \u0111\u1ed3 th\u1ecb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u00e2ng cao hi\u1ec3u bi\u1ebft v\u1ec1 d\u1eef li\u1ec7u v\u00e0 cho ph\u00e9p ch\u00fang ta truy\u1ec1n \u0111\u1ea1t c\u00e1c th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n
  2. Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 m\u1eabu h\u00ecnh<\/strong>
    \nVi\u1ec7c tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u gi\u00fap ch\u00fang ta ph\u00e1t hi\u1ec7n c\u00e1c xu h\u01b0\u1edbng v\u00e0 m\u1eabu h\u00ecnh m\u00e0 c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. B\u1eb1ng c\u00e1ch bi\u1ec3u di\u1ec5n c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u theo th\u1eddi gian ho\u1eb7c v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c m\u1ed1i t\u01b0\u01a1ng quan, c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng v\u00e0 c\u00e1c \u0111i\u1ec3m ngo\u1ea1i l\u1ec7. Nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y c\u00f3 th\u1ec3 v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n
  3. Ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n<\/strong>
    \nKhi \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh, ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u1ebfp thu th\u00f4ng tin v\u00e0 \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 c\u0103n c\u1ee9. C\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan cung c\u1ea5p m\u1ed9t c\u00e1ch tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch v\u1ec1 d\u1eef li\u1ec7u, gi\u00fap c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/li>\n
  4. Giao ti\u1ebfp hi\u1ec7u qu\u1ea3<\/strong>
    \nTr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 giao ti\u1ebfp hi\u1ec7u qu\u1ea3. Thay v\u00ec l\u00e0m cho kh\u00e1n gi\u1ea3 b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi c\u00e1c con s\u1ed1 v\u00e0 th\u1ed1ng k\u00ea, c\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan gi\u00fap ch\u00fang ta k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn b\u1eb1ng d\u1eef li\u1ec7u. D\u00f9 l\u00e0 m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng, b\u00e1o c\u00e1o khoa h\u1ecdc hay chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, tr\u1ef1c quan h\u00f3a c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3, khi\u1ebfn d\u1eef li\u1ec7u tr\u1edf n\u00ean d\u1ec5 nh\u1edb v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng h\u01a1n.<\/li>\n<\/ol>\n
    Ngu\u1ed3n \u1ea3nh @Visual Paradigm<\/a><\/figcaption><\/figure>\n

    Nh\u1eefng \u0111i\u1ec3m ch\u00ednh \u0111\u1ec3 t\u1ea1o ra tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3<\/h2>\n
      \n
    1. Ch\u1ecdn lo\u1ea1i tr\u1ef1c quan h\u00f3a ph\u00f9 h\u1ee3p
      \n<\/strong>C\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u00f2i h\u1ecfi c\u00e1c k\u1ef9 thu\u1eadt tr\u1ef1c quan h\u00f3a kh\u00e1c nhau. Bi\u1ec3u \u0111\u1ed3 c\u1ed9t, \u0111\u1ed3 th\u1ecb \u0111\u01b0\u1eddng v\u00e0 bi\u1ec3u \u0111\u1ed3 ph\u00e2n t\u00e1n l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn tr\u1ef1c quan h\u00f3a. Hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u v\u00e0 nh\u1eefng th\u00f4ng tin b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ec3 ch\u1ecdn lo\u1ea1i tr\u1ef1c quan h\u00f3a ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n
    2. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng<\/strong>
      \nM\u00e0u s\u1eafc v\u00e0 thi\u1ebft k\u1ebf \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u quan tr\u1ecdng ho\u1eb7c \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c danh m\u1ee5c. Ch\u1ecdn m\u1ed9t thi\u1ebft k\u1ebf mang t\u00ednh th\u1ea9m m\u1ef9 cao, gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 r\u00f5 r\u00e0ng v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 t\u1ed5ng th\u1ec3 c\u1ee7a tr\u1ef1c quan h\u00f3a.<\/li>\n
    3. Cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u00e0 gi\u1ea3i th\u00edch<\/strong>
      \nC\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan h\u00f3a kh\u00f4ng n\u00ean t\u1ed3n t\u1ea1i \u0111\u1ed9c l\u1eadp. H\u00e3y cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u00e0 gi\u1ea3i th\u00edch \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi xem hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a d\u1eef li\u1ec7u. Bao g\u1ed3m c\u00e1c nh\u00e3n, ti\u00eau \u0111\u1ec1 v\u00e0 ch\u00fa th\u00edch r\u00f5 r\u00e0ng \u0111\u1ec3 d\u1eabn d\u1eaft kh\u00e1n gi\u1ea3 qua h\u00ecnh \u1ea3nh tr\u1ef1c quan v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng th\u00f4ng tin ch\u00ednh.<\/li>\n<\/ol>\n

      D\u00f9 b\u1ea1n l\u00e0 m\u1ed9t chuy\u00ean gia kinh doanh, m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c hi\u1ec3u th\u1ebf gi\u1edbi xung quanh b\u1ea1n, h\u00e3y \u0111\u00f3n nh\u1eadn tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u<\/strong> s\u1ebd trao quy\u1ec1n cho b\u1ea1n nh\u00ecn xa h\u01a1n c\u00e1c con s\u1ed1 v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1.\"\"<\/a><\/p>\n

      V\u00ec v\u1eady, l\u1ea7n t\u1edbi khi b\u1ea1n th\u1ea5y m\u00ecnh ch\u00ecm trong bi\u1ec3n d\u1eef li\u1ec7u, h\u00e3y nh\u1edb \u0111\u1ebfn s\u1ee9c m\u1ea1nh c\u1ee7a tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 nh\u1eefng bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb \u0111\u1eb9p m\u1eaft; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c khai ph\u00e1 nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea9n gi\u1ea5u b\u00ean trong c\u00e1c con s\u1ed1 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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