{"id":10818,"date":"2024-08-19T17:07:42","date_gmt":"2024-08-19T09:07:42","guid":{"rendered":"https:\/\/www.cybermedian.com\/vn\/a-comprehensive-swot-analysis-nikes-strategic-positioning\/"},"modified":"2026-04-20T17:09:37","modified_gmt":"2026-04-20T09:09:37","slug":"a-comprehensive-swot-analysis-nikes-strategic-positioning","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/vn\/a-comprehensive-swot-analysis-nikes-strategic-positioning\/","title":{"rendered":"Ph\u00e2n t\u00edch SWOT To\u00e0n di\u1ec7n: V\u1ecb tr\u00ed Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Nike"},"content":{"rendered":"<p><strong>Gi\u1edbi thi\u1ec7u<\/strong><\/p>\n<p>Nike, Inc., m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Hoa K\u1ef3, l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u trong ng\u00e0nh th\u1eddi trang th\u1ec3 thao v\u00e0 gi\u00e0y d\u00e9p. \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u201cSwoosh\u201d n\u1ed5i ti\u1ebfng v\u00e0 kh\u1ea9u hi\u1ec7u \u201cJust Do It\u201d, Nike \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t<a href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">ph\u00e2n t\u00edch SWOT<\/a> cung c\u1ea5p \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9 c\u1ee7a Nike, c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c b\u00ean ngo\u00e0i. B\u00e0i vi\u1ebft to\u00e0n di\u1ec7n n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1eebng g\u00f3c \u0111\u1ed9 trong ph\u00e2n t\u00edch SWOT c\u1ee7a Nike, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb d\u00e0n \u00fd \u0111\u00e3 cung c\u1ea5p v\u00e0 b\u1ed5 sung th\u00eam chi ti\u1ebft v\u00e0 b\u1ed1i c\u1ea3nh.<\/p>\n<p><img alt=\"SWOT Analysis Example 3\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2024\/08\/04-swot-nike.png\"\/><\/p>\n<p><strong>\u0110i\u1ec3m m\u1ea1nh: Nh\u1eefng t\u00e0i s\u1ea3n kh\u00f4ng th\u1ec3 b\u1ecb \u0111\u00e1nh b\u1ea1i c\u1ee7a Nike<\/strong><\/p>\n<ol>\n<li><strong>T\u1ed5 ch\u1ee9c c\u1ea1nh tranh<\/strong>\n<ul>\n<li>S\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u1ee7a Nike th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng qua c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c v\u1eefng ch\u1eafc, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li>C\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p c\u1ee7a c\u00f4ng ty cho ph\u00e9p c\u00e1c \u0111\u1ed9i khu v\u1ef1c nhanh ch\u00f3ng th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng v\u00e0 s\u1edf th\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li>Tr\u1ecdng t\u00e2m v\u00e0o \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c c\u1ee7a Nike l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/strong>\n<ul>\n<li>Nike \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn to\u00e0n c\u1ea7u, v\u1edbi danh ti\u1ebfng v\u1eefng ch\u1eafc \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua nhi\u1ec1u th\u1eadp k\u1ef7. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 32,4 t\u1ef7 USD v\u00e0o n\u0103m 2020, theo Forbes.<\/li>\n<li>S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng, c\u00e1c \u0111\u1ed9i th\u1ec3 thao v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao \u0111\u00e3 g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 danh ti\u1ebfng c\u1ee7a n\u00f3.<\/li>\n<li>Danh ti\u1ebfng m\u1ea1nh m\u1ebd c\u1ee7a Nike gi\u00fap c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed5i m\u1edbi<\/strong>\n<ul>\n<li>Nike cam k\u1ebft duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li>C\u00f4ng ty \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi trong v\u1eadt li\u1ec7u, thi\u1ebft k\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7.<\/li>\n<li>Tr\u1ecdng t\u00e2m c\u1ee7a Nike v\u00e0o t\u00ednh b\u1ec1n v\u1eefng c\u0169ng \u0111\u00e3 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn nh\u01b0 chi\u1ebfn d\u1ecbch Move to Zero gi\u00fap gi\u1ea3m ch\u1ea5t th\u1ea3i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf trong s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ph\u1ea1m vi s\u1ea3n ph\u1ea9m r\u1ed9ng l\u1edbn<\/strong>\n<ul>\n<li>Nike cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, bao g\u1ed3m gi\u00e0y d\u00e9p, trang ph\u1ee5c, thi\u1ebft b\u1ecb v\u00e0 ph\u1ee5 ki\u1ec7n, ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u00f4n th\u1ec3 thao v\u00e0 c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau.<\/li>\n<li>Ph\u1ea1m vi s\u1ea3n ph\u1ea9m r\u1ed9ng l\u1edbn gi\u00fap Nike duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o.<\/li>\n<li>C\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng c\u1ee7a Nike c\u0169ng gi\u00fap gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m duy nh\u1ea5t, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>\u0110i\u1ec3m y\u1ebfu: Nh\u1eefng th\u00e1ch th\u1ee9c n\u1ed9i b\u1ed9 c\u1ee7a Nike<\/strong><\/p>\n<ol>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng gi\u00e0y d\u00e9p<\/strong>\n<ul>\n<li>M\u1eb7c d\u00f9 c\u00f3 ph\u1ea1m vi s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, doanh thu c\u1ee7a Nike v\u1eabn ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o doanh s\u1ed1 b\u00e1n gi\u00e0y d\u00e9p.<\/li>\n<li>N\u0103m 2020, gi\u00e0y d\u00e9p chi\u1ebfm 65% t\u1ed5ng doanh thu c\u1ee7a Nike. S\u1ef1 ph\u1ee5 thu\u1ed9c n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m y\u1ebfu n\u1ebfu t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng gi\u00e0y d\u00e9p suy gi\u1ea3m.<\/li>\n<li>\u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y, Nike n\u00ean ti\u1ebfp t\u1ee5c \u0111a d\u1ea1ng h\u00f3a ph\u1ea1m vi s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c danh m\u1ee5c trang ph\u1ee5c v\u00e0 thi\u1ebft b\u1ecb.<\/li>\n<\/ul>\n<\/li>\n<li><strong>C\u1ea3m bi\u1ebfn gi\u00e1<\/strong>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m th\u1ec3 thao r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng ch\u1ecdn c\u00e1c l\u1ef1a ch\u1ecdn c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n.<\/li>\n<li>M\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap Nike \u0111\u1ecbnh gi\u00e1 cao, nh\u01b0ng nh\u1eefng bi\u1ebfn \u0111\u1ed9ng trong h\u00e0nh vi chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty.<\/li>\n<li>\u0110\u1ec3 qu\u1ea3n l\u00fd \u0111i\u1ec3m y\u1ebfu n\u00e0y, Nike n\u00ean t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u00f4ng qua \u0111\u1ed5i m\u1edbi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>C\u01a1 h\u1ed9i: Tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng c\u1ee7a Nike<\/strong><\/p>\n<ol>\n<li><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong>\n<ul>\n<li>C\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 Nike ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Nike c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 c\u00e1c th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi, h\u1ea5p d\u1eabn.<\/li>\n<li>C\u00e1c xu h\u01b0\u1edbng n\u1ed5i b\u1eadt, nh\u01b0 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, m\u1edf ra c\u01a1 h\u1ed9i cho Nike \u0111\u1ed5i m\u1edbi v\u00e0 duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Qu\u1ea7n \u00e1o th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed<\/strong>\n<ul>\n<li>Gi\u1edbi h\u1ea1n gi\u1eefa trang ph\u1ee5c gi\u1ea3i tr\u00ed v\u00e0 trang ph\u1ee5c th\u1ec3 thao \u0111ang m\u1edd d\u1ea7n, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm trang ph\u1ee5c \u0111a n\u0103ng, tho\u1ea3i m\u00e1i cho nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau.<\/li>\n<li>Nike c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u00e0 th\u1ec3 thao, m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.<\/li>\n<li>Danh ti\u1ebfng m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ty v\u00e0 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean c\u0169ng c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m trang ph\u1ee5c gi\u1ea3i tr\u00ed c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<\/li>\n<li><strong>M\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf<\/strong>\n<ul>\n<li>S\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u m\u1ea1nh m\u1ebd c\u1ee7a Nike m\u1edf ra c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u1edbi.<\/li>\n<li>C\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, nh\u01b0 \u1ea4n \u0110\u1ed9, \u0110\u00f4ng Nam \u00c1 v\u00e0 ch\u00e2u Phi, mang l\u1ea1i ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cho Nike, nh\u1edd v\u00e0o t\u1ea7ng l\u1edbp trung l\u01b0u ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng ng\u00e0y c\u00e0ng cao.<\/li>\n<li>\u0110\u1ec3 th\u00e0nh c\u00f4ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y, Nike n\u00ean \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u1eefng n\u00e9t v\u0103n h\u00f3a \u0111\u1eb7c th\u00f9.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Th\u00e1ch th\u1ee9c: Nh\u1eefng th\u00e1ch th\u1ee9c b\u00ean ngo\u00e0i m\u00e0 Nike \u0111ang \u0111\u1ed1i m\u1eb7t<\/strong><\/p>\n<ol>\n<li><strong>Ph\u01a1i nhi\u1ec5m th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf<\/strong>\n<ul>\n<li>Ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u c\u1ee7a Nike \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf, bao g\u1ed3m bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, thu\u1ebf quan th\u01b0\u01a1ng m\u1ea1i v\u00e0 r\u1ee7i ro \u0111\u1ecba ch\u00ednh tr\u1ecb.<\/li>\n<li>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed, bi\u00ean l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nike, t\u1ea1o ra nh\u1eefng m\u1ed1i \u0111e d\u1ecda nghi\u00eam tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty.<\/li>\n<li>\u0110\u1ec3 qu\u1ea3n l\u00fd nh\u1eefng r\u1ee7i ro n\u00e0y, Nike n\u00ean \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n cung v\u00e0 c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, theo d\u00f5i c\u00e1c di\u1ec5n bi\u1ebfn \u0111\u1ecba ch\u00ednh tr\u1ecb v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u01a1ng m\u1ea1i.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh<\/strong>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng gi\u00e0y th\u1ec3 thao v\u00e0 trang ph\u1ee5c th\u1ec3 thao r\u1ea5t c\u1ea1nh tranh, v\u1edbi c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Adidas, Puma v\u00e0 Under Armour, c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i, \u0111ang c\u1ea1nh tranh gi\u00e0nh th\u1ecb ph\u1ea7n.<\/li>\n<li>C\u00e1c \u0111\u1ed1i th\u1ee7 n\u00e0y cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n, \u0111e d\u1ecda v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a Nike.<\/li>\n<li>\u0110\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh, Nike n\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed5i m\u1edbi, marketing v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2>ph\u00e2n t\u00edch SWOT<\/h2>\n<p>Ph\u00e2n t\u00edch SWOT c\u1ee7a Nike cho th\u1ea5y m\u1ed9t c\u00f4ng ty m\u1ea1nh m\u1ebd, c\u00f3 v\u1ecb tr\u00ed v\u1eefng ch\u1eafc v\u1edbi nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u1ed9i b\u1ed9 \u0111\u00e1ng k\u1ec3 v\u00e0 c\u00e1c c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i. Tuy nhi\u00ean, c\u00f4ng ty c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu v\u00e0 m\u1ed1i \u0111e d\u1ecda, Nike c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, s\u1edf th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty trong ng\u00e0nh h\u00e0ng th\u1eddi trang v\u00e0 gi\u00e0y th\u1ec3 thao n\u0103ng \u0111\u1ed9ng.<\/p>\n<h2><strong>M\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o bi\u1ec3u \u0111\u1ed3 ph\u00e2n t\u00edch SWOT<\/strong><\/h2>\n<p><a href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, h\u1ed7 tr\u1ee3 h\u1ee3p t\u00e1c tr\u1ef1c quan v\u00e0 v\u1ebd s\u01a1 \u0111\u1ed3, gi\u00fap t\u1ea1o ra c\u00e1c bi\u1ec3u \u0111\u1ed3 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ea7y th\u00f4ng tin<a href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\">ph\u00e2n t\u00edch SWOT<\/a> tr\u1ef1c quan h\u00f3a. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do v\u00ec sao Visual Paradigm Online l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi \u0111\u1ec3 tr\u1ef1c quan h\u00f3a c\u00e1c ph\u00e2n t\u00edch SWOT:<\/p>\n<ol>\n<li><strong>Giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng<\/strong>: Visual Paradigm Online cung c\u1ea5p giao di\u1ec7n tr\u1ef1c quan v\u00e0 thao t\u00e1c k\u00e9o th\u1ea3, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u1ea1o v\u00e0 t\u00f9y ch\u1ec9nh s\u01a1 \u0111\u1ed3 m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt chuy\u00ean s\u00e2u.<\/li>\n<li><strong>M\u1eabu ph\u00e2n t\u00edch SWOT<\/strong>: C\u00f4ng c\u1ee5 cung c\u1ea5p m\u1eabu ph\u00e2n t\u00edch SWOT \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1eb5n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u t\u1ea1o s\u01a1 \u0111\u1ed3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian cho vi\u1ec7c \u0111\u1ecbnh d\u1ea1ng b\u1ed1 c\u1ee5c.<\/li>\n<li><strong>T\u00f9y ch\u1ec9nh v\u00e0 \u0111\u1ecbnh d\u1ea1ng<\/strong>: Visual Paradigm Online cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u ra cu\u1ed1i c\u00f9ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c y\u00eau c\u1ea7u tr\u00ecnh b\u00e0y c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n<li><strong>S\u01a1 \u0111\u1ed3 t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00f3 ho\u1ea1t h\u00ecnh<\/strong>: Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00f3 ho\u1ea1t h\u00ecnh, gi\u00fap b\u00e0i thuy\u1ebft tr\u00ecnh tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 sinh \u0111\u1ed9ng h\u01a1n. T\u00ednh n\u0103ng n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi chia s\u1ebb ph\u00e2n t\u00edch SWOT v\u1edbi c\u00e1c b\u00ean li\u00ean quan ho\u1eb7c trong c\u00e1c cu\u1ed9c h\u1ecdp nh\u00f3m.<\/li>\n<li><strong>H\u1ee3p t\u00e1c th\u1eddi gian th\u1ef1c<\/strong>: Visual Paradigm Online cho ph\u00e9p h\u1ee3p t\u00e1c th\u1eddi gian th\u1ef1c, cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng l\u00e0m vi\u1ec7c tr\u00ean m\u1ed9t s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT \u0111\u1ed3ng th\u1eddi. T\u00ednh n\u0103ng n\u00e0y th\u00fac \u0111\u1ea9y tinh th\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh t\u1ea1o s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT.<\/li>\n<li><strong>Xu\u1ea5t v\u00e0 t\u01b0\u01a1ng th\u00edch<\/strong>: Sau khi \u0111\u01b0\u1ee3c t\u1ea1o, s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t ra d\u01b0\u1edbi nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau nh\u01b0 PNG, PDF ho\u1eb7c HTML, \u0111\u1ea3m b\u1ea3o t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 tr\u00ecnh b\u00e0y ph\u1ed5 bi\u1ebfn nh\u01b0 Microsoft PowerPoint, Google Slides ho\u1eb7c tr\u00ecnh kh\u00e1ch email.<\/li>\n<li><strong>T\u00edch h\u1ee3p<\/strong>: Visual Paradigm Online c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn kh\u00e1c nh\u01b0 Microsoft Office, Google Drive v\u00e0 Slack, gi\u00fap vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c h\u00ecnh \u1ea3nh ph\u00e2n t\u00edch SWOT v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7n t\u1ea1i tr\u1edf n\u00ean d\u1ec5 d\u00e0ng.<\/li>\n<li><strong>G\u00f3i mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed<\/strong>: Visual Paradigm Online cung c\u1ea5p c\u1ea3 g\u00f3i mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed, v\u1edbi g\u00f3i mi\u1ec5n ph\u00ed cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT. C\u00e1c g\u00f3i tr\u1ea3 ph\u00ed s\u1ebd m\u1edf kh\u00f3a th\u00eam t\u00ednh n\u0103ng v\u00e0 gi\u1edbi h\u1ea1n xu\u1ea5t b\u1ea3n cao h\u01a1n.<\/li>\n<\/ol>\n<p><strong>C\u00e1c b\u01b0\u1edbc t\u1ea1o s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT b\u1eb1ng Visual Paradigm Online<\/strong><\/p>\n<ol>\n<li>\u0110\u0103ng k\u00fd t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed tr\u00ean Visual Paradigm Online (<a href=\"https:\/\/online.visualparadigm.com\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/online.visual-paradigm.com\/<\/a>).<\/li>\n<li>Nh\u1ea5p v\u00e0o tab \u201cM\u1eabu\u201d v\u00e0 ch\u1ecdn m\u1eabu \u201cPh\u00e2n t\u00edch SWOT\u201d.<\/li>\n<li>T\u00f9y ch\u1ec9nh s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT b\u1eb1ng c\u00e1ch th\u00eam, ch\u1ec9nh s\u1eeda ho\u1eb7c x\u00f3a c\u00e1c y\u1ebfu t\u1ed1. S\u1eed d\u1ee5ng giao di\u1ec7n k\u00e9o th\u1ea3 \u0111\u1ec3 \u0111\u1eb7t c\u00e1c m\u1ee5c theo \u00fd mu\u1ed1n.<\/li>\n<li>\u0110\u1ecbnh d\u1ea1ng s\u01a1 \u0111\u1ed3 b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c y\u00eau c\u1ea7u tr\u00ecnh b\u00e0y c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m theo th\u1eddi gian th\u1ef1c b\u1eb1ng c\u00e1ch m\u1eddi h\u1ecd c\u00f9ng l\u00e0m vi\u1ec7c tr\u00ean s\u01a1 \u0111\u1ed3.<\/li>\n<li>Xu\u1ea5t s\u01a1 \u0111\u1ed3 ph\u00e2n t\u00edch SWOT ho\u00e0n ch\u1ec9nh \u1edf \u0111\u1ecbnh d\u1ea1ng mong mu\u1ed1n \u0111\u1ec3 s\u1eed d\u1ee5ng trong b\u00e0i thuy\u1ebft tr\u00ecnh, b\u00e1o c\u00e1o ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c.<\/li>\n<\/ol>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Visual Paradigm Online \u0111\u1ec3 t\u1ea1o<a href=\"https:\/\/online.visual-paradigm.com\/fr\/diagrams\/solutions\/free-swot-analysis\/\">ph\u00e2n t\u00edch SWOT<\/a> c\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u00f4ng tin chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p d\u01b0\u1edbi d\u1ea1ng h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 hi\u1ec3u. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c nh\u00f3m, t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n mu\u1ed1n c\u1ea3i thi\u1ec7n b\u00e0i thuy\u1ebft tr\u00ecnh v\u00e0 h\u00ecnh \u1ea3nh tr\u1ef1c quan ph\u00e2n t\u00edch SWOT c\u1ee7a m\u00ecnh.<\/p>\n<h2>Nh\u1ea5p \u0111\u1ec3 ch\u1ec9nh s\u1eeda m\u1eabu ngay l\u1eadp t\u1ee9c<\/h2>\n<ul>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-tesla\/\"><img alt=\"SWOT Analysis for Tesla\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/fb54bbbe-aa74-42e2-8f9a-208125deb546\/swot-analysis-design\/swot-analysis-for-tesla.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/fb54bbbe-aa74-42e2-8f9a-208125deb546\/swot-analysis-design\/swot-analysis-for-tesla.png\" title=\"SWOT Analysis for Tesla\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"SWOT Analysis for Tesla\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/fb54bbbe-aa74-42e2-8f9a-208125deb546.xml&amp;name=SWOT%20Analysis%20for%20Tesla\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT cho Tesla<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/amazon-swot-analysis\/\"><img alt=\"Amazon SWOT Analysis\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272\/swot-analysis-design\/amazon-swot-analysis.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272\/swot-analysis-design\/amazon-swot-analysis.png\" title=\"Amazon SWOT Analysis\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"Amazon SWOT Analysis\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.xml&amp;name=Amazon%20SWOT%20Analysis\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT c\u1ee7a Amazon<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/renewable-energy-market\/\"><img alt=\"Renewable Energy Market\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb\/swot-analysis-design\/renewable-energy-market.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb\/swot-analysis-design\/renewable-energy-market.png\" title=\"Renewable Energy Market\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"Renewable Energy Market\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb.xml&amp;name=Renewable%20Energy%20Market\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Th\u1ecb tr\u01b0\u1eddng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-nike\/\"><img alt=\"SWOT Analysis for NIKE\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/73e829aa-7976-47c7-bae4-101c9b1681ae\/swot-analysis-design\/swot-analysis-for-nike.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/73e829aa-7976-47c7-bae4-101c9b1681ae\/swot-analysis-design\/swot-analysis-for-nike.png\" title=\"SWOT Analysis for NIKE\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"SWOT Analysis for NIKE\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/73e829aa-7976-47c7-bae4-101c9b1681ae.xml&amp;name=SWOT%20Analysis%20for%20NIKE\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT cho NIKE<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/personal-swot-analysis\/\"><img alt=\"Personal SWOT Analysis\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/6fb27579-6cd3-4416-96ec-4013177f2212\/swot-analysis-design\/personal-swot-analysis.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/6fb27579-6cd3-4416-96ec-4013177f2212\/swot-analysis-design\/personal-swot-analysis.png\" title=\"Personal SWOT Analysis\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"Personal SWOT Analysis\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/6fb27579-6cd3-4416-96ec-4013177f2212.xml&amp;name=Personal%20SWOT%20Analysis\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-hexagon\/\"><img alt=\"SWOT Analysis Template (Hexagon)\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/5f986167-5721-462f-bda4-6240f6a41d3c\/swot-analysis-design\/swot-analysis-template-hexagon.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/5f986167-5721-462f-bda4-6240f6a41d3c\/swot-analysis-design\/swot-analysis-template-hexagon.png\" title=\"SWOT Analysis Template (Hexagon)\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"SWOT Analysis Template (Hexagon)\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/5f986167-5721-462f-bda4-6240f6a41d3c.xml&amp;name=SWOT%20Analysis%20Template%20%28Hexagon%29\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">M\u1eabu ph\u00e2n t\u00edch SWOT (L\u1ee5c gi\u00e1c)<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/starbucks-swot-analysis\/\"><img alt=\"Starbucks SWOT Analysis\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b\/swot-analysis-design\/starbucks-swot-analysis.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b\/swot-analysis-design\/starbucks-swot-analysis.png\" title=\"Starbucks SWOT Analysis\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"Starbucks SWOT Analysis\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.xml&amp;name=Starbucks%20SWOT%20Analysis\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT c\u1ee7a Starbucks<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-cycle\/\"><img alt=\"SWOT Analysis Template Cycle\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/2dfc733a-6d5d-4f77-809f-9028fd27f30f\/swot-analysis-design\/swot-analysis-template-cycle.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/2dfc733a-6d5d-4f77-809f-9028fd27f30f\/swot-analysis-design\/swot-analysis-template-cycle.png\" title=\"SWOT Analysis Template Cycle\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"SWOT Analysis Template Cycle\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/2dfc733a-6d5d-4f77-809f-9028fd27f30f.xml&amp;name=SWOT%20Analysis%20Template%20Cycle\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">M\u1eabu ph\u00e2n t\u00edch SWOT v\u00f2ng tr\u00f2n<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/internet-small-business-startup\/\"><img alt=\"Internet Small Business Startup\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/0a1841fe-137a-4ddf-b65a-889e3884ed1e\/swot-analysis-design\/internet-small-business-startup.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/0a1841fe-137a-4ddf-b65a-889e3884ed1e\/swot-analysis-design\/internet-small-business-startup.png\" title=\"Internet Small Business Startup\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"Internet Small Business Startup\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.xml&amp;name=Internet%20Small%20Business%20Startup\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Kh\u1edfi nghi\u1ec7p doanh nghi\u1ec7p nh\u1ecf tr\u00ean Internet<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-apple\/\"><img alt=\"SWOT Analysis for Apple\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd\/swot-analysis-design\/swot-analysis-for-apple.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd\/swot-analysis-design\/swot-analysis-for-apple.png\" title=\"SWOT Analysis for Apple\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"SWOT Analysis for Apple\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.xml&amp;name=SWOT%20Analysis%20for%20Apple\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT cho Apple<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<li class=\"item overlay-img-btn\">\n<div class=\"infoart-templates-item\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/coca-cola-swot-analysis\/\"><img alt=\"Coca-Cola SWOT Analysis\" class=\"related-templates-masonry-content lozad\" data-loaded=\"true\" data-src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/08709174-3bcc-4582-8388-ae4fbf4dfe7b\/swot-analysis-design\/coca-cola-swot-analysis.png\" decoding=\"async\" src=\"https:\/\/online.visual-paradigm.com\/repository\/images\/08709174-3bcc-4582-8388-ae4fbf4dfe7b\/swot-analysis-design\/coca-cola-swot-analysis.png\" title=\"Coca-Cola SWOT Analysis\"\/><\/a><\/p>\n<div class=\"template-caption-front\" title=\"Coca-Cola SWOT Analysis\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\" rel=\"noopener\" target=\"_blank\"><span class=\"caption-box\">Ph\u00e2n t\u00edch SWOT c\u1ee7a Coca-Cola<\/span><\/a><\/div>\n<div class=\"template-button-set\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u Nike, Inc., m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Hoa K\u1ef3, l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"author":1,"featured_media":10819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14],"tags":[],"class_list":["post-10818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch SWOT To\u00e0n di\u1ec7n: V\u1ecb tr\u00ed Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Nike - Cybermedian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/vn\/a-comprehensive-swot-analysis-nikes-strategic-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n t\u00edch SWOT To\u00e0n di\u1ec7n: V\u1ecb tr\u00ed Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Nike - Cybermedian\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi thi\u1ec7u Nike, Inc., m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Hoa K\u1ef3, l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/vn\/a-comprehensive-swot-analysis-nikes-strategic-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Cybermedian\" \/>\n<meta property=\"article:published_time\" 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