{"id":5722,"date":"2022-02-07T08:21:26","date_gmt":"2022-02-07T08:21:26","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/?p=5722"},"modified":"2026-04-20T09:12:27","modified_gmt":"2026-04-20T09:12:27","slug":"swot-%e5%88%86%e6%9e%90%e5%bf%ab%e9%80%9f%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/a-quick-guide-to-swot-analysis\/","title":{"rendered":"SWOT \u5206\u6790\u5feb\u901f\u6307\u5357"},"content":{"rendered":"<h3><span id=\"What_is_the_SWOT_analysis_method\">\u4ec0\u9ebc\u662fSWOT\u5206\u6790\u6cd5\uff1f<\/span><\/h3>\n<p>SWOT\u5206\u6790\u662f\u4e00\u7a2e\u57fa\u65bc\u7af6\u722d\u689d\u4ef6\u4e0b\u5167\u5916\u90e8\u74b0\u5883\u5206\u6790\u7684\u614b\u52e2\u5206\u6790\u65b9\u6cd5\u3002\u5b83\u9084\u88ab\u7528\u4f5c\u4f01\u696d\u5728\u4f01\u696d\u6230\u7565\u5236\u5b9a\u548c\u7af6\u722d\u5c0d\u624b\u5206\u6790\u7684\u80cc\u666f\u4e0b\u9032\u884c\u5e02\u5834\u5206\u6790\u7684\u6709\u529b\u5de5\u5177\u3002<\/p>\n<p>SWOT \u4ee3\u8868\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\uff0c\u662f\u4e00\u7a2e\u6230\u7565\u5206\u6790\u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u60a8\u5206\u6790\u53ef\u80fd\u5f71\u97ff\u60a8\u7684\u7d44\u7e54\u3001\u9805\u76ee\u6216\u696d\u52d9\u98a8\u96aa\u7684\u5167\u90e8\u548c\u5916\u90e8\u56e0\u7d20\u3002SWOT \u5206\u6790\uff0c\u4e5f\u7a31\u70ba SWOT \u77e9\u9663\uff0c\u5c07\u5df2\u8b58\u5225\u7684\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\u5b89\u6392\u5728\u4e00\u500b\u6613\u65bc\u7406\u89e3\u7684 4 \u500b\u6846\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/01-online-swot-analysis-tool.png\" alt=\"SWOT\u5206\u6790\u8edf\u4ef6\" \/><\/p>\n<h3><span id=\"Internal_vs_External_Factors\">\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20<\/span><\/h3>\n<p>SWOT\u4e3b\u8981\u7531\u201cExternal,Internal\u201d\u548c\u201cPositive,Negative\u201d\u5169\u500b\u4ea4\u53c9\u8ef8\u7d44\u6210\uff0c\u53ef\u4ee5\u884d\u751f\u51fa\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\uff08\u5982\u4e0a\u5716\u6240\u793a\uff09\uff0c\u662f\u4e00\u7a2e\u975e\u5e38\u5e38\u898b\u4e14\u7c21\u55ae\u7684\u65b9\u6cd5\u5206\u6790\u4e00\u500b\u516c\u53f8\u3001\u7522\u54c1\u6216\u500b\u4eba\u7684\u73fe\u72c0\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u70ba\u89e3\u6c7a\u554f\u984c\u7684\u624b\u6bb5\u3002<\/p>\n<h3><span id=\"Internal_factors_Strength_Weakness\">\u5167\u5728\u56e0\u7d20\uff1a\u5f37+\u5f31<\/span><\/h3>\n<p>SWOT\u5206\u6790\u4e2d\u7684\u5167\u90e8\u56e0\u7d20\u5305\u62ec\u512a\u52e2\u548c\u52a3\u52e2\uff0c\u90a3\u9ebc\u70ba\u4ec0\u9ebc\u5c07\u512a\u52e2\u548c\u52a3\u52e2\u6b78\u985e\u70ba\u5167\u90e8\u56e0\u7d20\u5462\uff1f\u8b93\u6211\u5011\u7e7c\u7e8c\u770b\u770b\u3002<\/p>\n<p><strong>\u5be6\u529b<\/strong><br \/>\n\u5be6\u529b\u5c31\u662f\u4f60\u64c1\u6709\u7684\u95dc\u9375\u8cc7\u6e90\u548c\u6280\u8853\uff0c\u6216\u8005\u8aaa\u4f60\u6700\u64c5\u9577\u548c\u6700\u9069\u5408\u505a\u7684\u4e8b\u60c5\u3002\u5f37\u5ea6\u584a\u4e5f\u53ef\u4ee5\u4ee3\u8868\u60a8\u81ea\u5df1\u6216\u60a8\u516c\u53f8\u81ea\u5df1\u7684\u5c08\u696d\u77e5\u8b58\u6216\u6bd4\u5176\u4ed6\u4eba\u66f4\u597d\u3002\u4f8b\u5982\uff0c\u5ee3\u6cdb\u7684\u4eba\u8108\u3001\u6975\u5177\u7af6\u722d\u529b\u7684\u7522\u54c1\u3001\u5f37\u5927\u7684\u54c1\u724c\u3001\u5fe0\u5be6\u7684\u5ba2\u6236\u7fa4\u3001\u7368\u7279\u7684\u6280\u8853\u7b49\u3002<\/p>\n<p><strong>\u8003\u616e\u512a\u52e2\u3002<\/strong><\/p>\n<ul>\n<li>\u516c\u53f8\u80fd\u505a\u4ec0\u9ebc\u5225\u4eba\u505a\u4e0d\u5230\u7684\u4e8b\uff1f<\/li>\n<li>\u54ea\u4e9b\u7522\u54c1\u6216\u71df\u92b7\u7b56\u7565\u53d6\u5f97\u4e86\u6210\u529f\uff1f<\/li>\n<li>\u516c\u53f8\u719f\u6089\u54ea\u4e9b\u9818\u57df<\/li>\n<li>\u516c\u53f8\u64c1\u6709\u7684\u8cc7\u6e90<\/li>\n<\/ul>\n<p><strong>\u5f31\u9ede<\/strong><br \/>\n\u5f31\u9ede\u662f\u4f60\u6700\u4e0d\u64c5\u9577\u548c\u6700\u4e0d\u9069\u5408\u505a\u7684\u4e8b\u60c5\u3002\u5f31\u9ede\u4e5f\u53ef\u4ee5\u53cd\u6620\u516c\u53f8\u7684\u5f31\u9ede\u548c\u6f5b\u5728\u7684\u7f3a\u9ede\u3002\u4f8b\u5982\uff0c\u7f3a\u4e4f\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5e02\u5834\u4f54\u6709\u7387\u4f4e\u3001\u8ca0\u50b5\u6c34\u5e73\u9ad8\u3001\u7f3a\u4e4f\u8cc7\u91d1\u6216\u7f3a\u4e4f\u4f01\u696d\u6587\u5316\u7b49\u3002<\/p>\n<p>\u8003\u616e\u4ee5\u4e0b\u5f31\u9ede\u3002<\/p>\n<ul>\n<li>\u516c\u53f8\u4e0d\u64c5\u9577\u7684\u9818\u57df<\/li>\n<li>\u7f3a\u4e4f\u8cc7\u6e90\u548c\u6280\u8853<\/li>\n<li>\u516c\u53f8\u5167\u90e8\u904b\u71df\u662f\u5426\u5b58\u5728\u969c\u7919\uff1f<\/li>\n<li>\u512a\u52e2\u548c\u52a3\u52e2\u88ab\u6b78\u985e\u70ba\u5167\u90e8\u56e0\u7d20\uff0c\u56e0\u70ba\u9019\u5169\u500b\u56e0\u7d20\u4e3b\u8981\u8207\u516c\u53f8\u81ea\u8eab\u60c5\u6cc1\u6709\u95dc\u3002<\/li>\n<\/ul>\n<h3><span id=\"External_factors_Opportunity_Threat\">\u5916\u90e8\u56e0\u7d20\uff1a\u6a5f\u6703+\u5a01\u8105<\/span><\/h3>\n<p>SWOT\u5206\u6790\u4e2d\u7684\u5916\u90e8\u56e0\u7d20\u5305\u62ec\u6a5f\u6703\u548c\u5a01\u8105\uff0c\u90a3\u9ebc\u70ba\u4ec0\u9ebc\u5c07\u6a5f\u6703\u548c\u5a01\u8105\u6b78\u985e\u70ba\u5916\u90e8\u56e0\u7d20\u5462\uff1f\u8b93\u6211\u5011\u7e7c\u7e8c\u770b\u770b\u3002<\/p>\n<p><strong>\u6a5f\u6703<\/strong><br \/>\n\u6a5f\u6703\u662f\u60a8\u6216\u60a8\u7684\u7af6\u722d\u5c0d\u624b\u80fd\u5426\u70ba\u60a8\u7684\u7522\u54c1\u3001\u6280\u8853\u548c\u670d\u52d9\u627e\u5230\u65b0\u7684\u5229\u57fa\u5e02\u5834\u3002\u662f\u5426\u6709\u53ef\u80fd\u958b\u767c\u65b0\u7684\u6709\u7af6\u722d\u529b\u7684\u7522\u54c1\u6216\u670d\u52d9\uff1f\u6a5f\u6703\u53ef\u4ee5\u662f\u516c\u53f8\u672a\u4f86\u7684\u512a\u52e2\uff0c\u901a\u5e38\u8207\u7d93\u6fdf\u74b0\u5883\u548c\u653f\u5e9c\u6c7a\u7b56\u6709\u95dc\u3002\u4f8b\u5982\uff0c\u95dc\u7a05\u964d\u4f4e\u3001\u6d88\u8cbb\u8005\u9700\u6c42\u589e\u52a0\u7b49\u3002<\/p>\n<p><strong>\u601d\u8003\u6a5f\u9047\u7684\u65b9\u5411\u3002<\/strong><\/p>\n<ul>\n<li>\u516c\u53f8\u672a\u4f86\u53ef\u4ee5\u958b\u767c\u7684\u670d\u52d9\u6216\u5546\u54c1<\/li>\n<li>\u5c0d\u516c\u53f8\u5546\u54c1\u7684\u9700\u6c42\u589e\u52a0<\/li>\n<li>\u672a\u4f86\u5e02\u5834\u8b8a\u5316\u53ef\u80fd\u5e36\u4f86\u7684\u597d\u8655<\/li>\n<li>\u653f\u5e9c\u6cd5\u898f\u8b8a\u5316\u7684\u7a4d\u6975\u5f71\u97ff<\/li>\n<\/ul>\n<p>\u5a01\u8105<br \/>\n\u60a8\u7684\u7522\u54c1\u3001\u6280\u8853\u6216\u670d\u52d9\u662f\u5426\u6703\u88ab\u66ff\u63db\uff1f\u9084\u662f\u5e02\u5834\u9010\u6f38\u8d70\u4e0b\u5761\u8def\uff1f\u5a01\u8105\u662f\u4e0d\u5229\u65bc\u516c\u53f8\u767c\u5c55\u7684\u8ca0\u9762\u56e0\u7d20\u3002\u5e38\u898b\u7684\u6709\u539f\u6750\u6599\u6210\u672c\u4e0a\u5347\u3001\u52de\u52d5\u529b\u4f9b\u61c9\u4e0d\u8db3\u3001\u7af6\u722d\u5c0d\u624b\u589e\u52a0\u6216\u7af6\u722d\u5c0d\u624b\u63a8\u51fa\u7af6\u722d\u6fc0\u70c8\u7684\u7522\u54c1\u3002<\/p>\n<p><strong>\u5a01\u8105\u601d\u7dad\u65b9\u5411\u3002<\/strong><\/p>\n<ul>\n<li>\u7af6\u722d\u5c0d\u624b\u5c07\u5982\u4f55\u53cd\u61c9\uff1f<\/li>\n<li>\u6709\u6f5b\u5728\u7684\u7af6\u722d\u5c0d\u624b\u55ce\uff1f<\/li>\n<li>\u672a\u4f86\u5e02\u5834\u8b8a\u5316\u53ef\u80fd\u5e36\u4f86\u7684\u5a01\u8105<\/li>\n<li>\u7522\u54c1\u4f9b\u61c9\u5546\u95dc\u4fc2\u662f\u5426\u7262\u56fa\uff1f<\/li>\n<li>\u9019\u5169\u500b\u7dad\u5ea6\u901a\u5e38\u88ab\u7a31\u70ba\u5916\u90e8\u56e0\u7d20\uff0c\u4e3b\u8981\u662f\u56e0\u70ba\u5f71\u97ff\u5b83\u5011\u7684\u56e0\u7d20\u57fa\u672c\u4e0a\u8207\u5916\u90e8\u74b0\u5883\u7684\u8b8a\u5316\u6709\u95dc\u3002<\/li>\n<\/ul>\n<h3><span id=\"What_are_the_steps_of_SWOT_analysis\">SWOT\u5206\u6790\u7684\u6b65\u9a5f\u662f\u4ec0\u9ebc\uff1f<\/span><\/h3>\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u6709\u56db\u500b\u6b65\u9a5f\u3002<\/p>\n<ol>\n<li>\u5206\u6790\u74b0\u5883\u56e0\u7d20\u2014\u2014\u5c0d\u5404\u7a2e\u74b0\u5883\u56e0\u7d20\u7684\u5206\u6790\uff0c\u5167\u90e8\u7684\u3001\u5916\u90e8\u7684\u3001\u6f5b\u5728\u7684\u3001\u672a\u4f86\u7684\u60c5\u6cc1\u7b49\uff0c\u5206\u6790\u8981\u5168\u9762\u6df1\u5165\uff0c\u8981\u5f9e\u591a\u500b\u89d2\u5ea6\u9032\u884c\u3002<\/li>\n<li>\u69cb\u5efa SWOT \u77e9\u9663 &#8211; \u78ba\u5b9a\u60a8\u7684\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u5a01\u8105\uff0c\u4e26\u69cb\u5efa\u4e00\u500b\u5305\u542b\u9019\u4e9b\u5143\u7d20\u7684 SWOT \u77e9\u9663\u3002\u7576\u7136\u4f60\u4e5f\u53ef\u4ee5\u5148\u505aSW\u5206\u6790\uff0c\u518d\u505aOT\u5206\u6790\uff0c\u6700\u5f8c\u6574\u5408\u9019\u4e9b\u5f62\u6210SWOT\u77e9\u9663\u3002<\/li>\n<li>\u5236\u5b9a\u884c\u52d5\u8a08\u5283\u2014\u2014\u5728\u5b8c\u6210\u74b0\u5883\u56e0\u7d20\u5206\u6790\u548cSWOT\u77e9\u9663\u69cb\u5efa\u5f8c\uff0c\u53ef\u4ee5\u88fd\u5b9a\u76f8\u61c9\u7684\u884c\u52d5\u8a08\u5283\u3002\u8a72\u8a08\u5283\u7684\u57fa\u672c\u601d\u60f3\u662f\uff1a\n<ol>\n<li>\u767c\u63ee\u512a\u52e2\uff0c<\/li>\n<li>\u514b\u670d\u5f31\u9ede\uff0c<\/li>\n<li>\u5229\u7528\u6a5f\u6703\u548c<\/li>\n<li>\u89e3\u6c7a\u5a01\u8105\u3002<\/li>\n<\/ol>\n<\/li>\n<li>\u56de\u9867\u904e\u53bb\uff0c\u7acb\u8db3\u73fe\u5728\uff0c\u5c55\u671b\u672a\u4f86\u2014\u2014\u627e\u51fa\u904e\u53bb\u884c\u70ba\u7684\u4e0d\u8db3\u4e4b\u8655\uff0c\u8207\u73fe\u5728\u9032\u884c\u6bd4\u8f03\uff0c\u601d\u8003\u672a\u4f86\u5982\u4f55\u767c\u5c55\u3002<\/li>\n<\/ol>\n<p>\u4f7f\u7528\u7cfb\u7d71\u5206\u6790\u7684\u7d9c\u5408\u65b9\u6cd5\uff0c\u9019\u4e9b\u5b89\u6392\u8207\u8003\u616e\u7684\u5404\u7a2e\u74b0\u5883\u56e0\u7d20\u76f8\u5339\u914d\uff0c\u4e26\u7d50\u5408\u8d77\u4f86\u70ba\u672a\u4f86\u767c\u5c55\u63d0\u51fa\u4e00\u7cfb\u5217\u66ff\u4ee3\u6230\u7565\u3002<\/p>\n<h3><span id=\"Recommended_Online_SWOT_Tool\">\u63a8\u85a6\u7684\u5728\u7dda SWOT \u5de5\u5177<\/span><\/h3>\n<p>VP Online \u5177\u6709\u57fa\u65bc Web \u7684<a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/swot-analysis-tool\/\">SWOT \u5206\u6790\u8edf\u4ef6<\/a>\uff0c\u901a\u904e\u4f7f\u7528\u57fa\u65bc\u5217\u8868\u7684\u76f4\u89c0\u6578\u64da\u7de8\u8f2f\u5668\uff0c\u53ef\u4ee5\u8f15\u9b06\u5feb\u901f\u5730\u958b\u767c SWOT \u5206\u6790\u6a21\u578b\u3002\u60a8\u53ef\u4ee5\u5c08\u6ce8\u65bc\u5728\u9805\u76ee\u7b26\u865f\u4e2d\u5217\u51fa\u4fe1\u606f\u3002visual Paradigm \u6703\u6839\u64da\u60a8\u63d0\u4f9b\u7684\u4fe1\u606f\u81ea\u52d5\u5f62\u6210\u4e00\u500b SWOT \u77e9\u9663\u3002<\/p>\n<p><a title=\"\u7279\u65af\u62c9\u7684 SWOT \u5206\u6790\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-tesla\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/fb54bbbe-aa74-42e2-8f9a-208125deb546.png\" alt=\"\u7279\u65af\u62c9\u7684 SWOT \u5206\u6790\uff08SWOT \u5206\u6790\u793a\u4f8b\uff09\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/fb54bbbe-aa74-42e2-8f9a-208125deb546.xml&amp;name=SWOT%20Analysis%20for%20Tesla\">\u7279\u65af\u62c9\u7684 SWOT \u5206\u6790<\/a><\/p>\n<p><a title=\"\u860b\u679c\u7684 SWOT \u5206\u6790\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-apple\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.png\" alt=\"\u860b\u679c\u7684 SWOT \u5206\u6790\uff08SWOT \u5206\u6790\u793a\u4f8b\uff09\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.xml&amp;name=SWOT%20Analysis%20for%20Apple\">\u860b\u679c\u7684 SWOT \u5206\u6790<\/a><\/p>\n<p><a title=\"\u4e92\u806f\u7db2\u5c0f\u4f01\u696d\u5275\u696d\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/internet-small-business-startup\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.png\" alt=\"\u4e92\u806f\u7db2\u5c0f\u4f01\u696d\u5275\u696d\uff08SWOT\u5206\u6790\u793a\u4f8b\uff09\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.xml&amp;name=Internet%20Small%20Business%20Startup\">\u4e92\u806f\u7db2\u5c0f\u4f01\u696d\u5275\u696d<\/a><\/p>\n<p><a title=\"SWOT 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