{"id":5713,"date":"2022-02-07T06:44:04","date_gmt":"2022-02-07T06:44:04","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/?p=5713"},"modified":"2026-04-20T09:12:28","modified_gmt":"2026-04-20T09:12:28","slug":"%e4%bb%80%e9%ba%bc%e6%98%afswot%e5%88%86%e6%9e%90%ef%bc%9f%e4%bb%a5%e8%80%90%e5%85%8b%e7%9a%84swot%e5%88%86%e6%9e%90%e7%82%ba%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","title":{"rendered":"\u4ec0\u9ebc\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u70ba\u4f8b"},"content":{"rendered":"<h3><span id=\"What_is_SWOT_Analysis\"><span class=\"goog-text-highlight\">\u4ec0\u9ebc\u662fSWOT\u5206\u6790\uff1f<\/span><\/span><\/h3>\n<p>SWOT\u7531\u56db\u500b\u65b9\u9762\u7d44\u6210\uff0c\u5f9e\u55ae\u8a5e\u7684\u7b2c\u4e00\u500b\u5b57\u7b26\u958b\u59cb\uff1a\u201c\u512a\u52e2\u201d\u3001\u201c\u52a3\u52e2\u201d\u3001\u201c\u6a5f\u6703\u201d\u548c\u201c\u5a01\u8105\u201d\uff0c\u7c21\u800c\u8a00\u4e4b\uff0c\u5b83\u662f\u4e00\u7a2e\u7af6\u722d\u614b\u52e2\u8a55\u4f30\uff0c\u901a\u904e\u5167\u90e8\u548c\u5916\u90e8\u884c\u696d\u78ba\u5b9a\u9069\u7576\u7684\u61c9\u5c0d\u7b56\u7565\u74b0\u5883\u5206\u6790\u3002\u5e38\u7528\u65bc\u5e02\u5834\u5206\u6790\u3001\u65b0\u7522\u54c1\u63a8\u5ee3\u3001\u71df\u92b7\u50b3\u64ad\u7b56\u7565\u548c\u904b\u71df\u8a08\u5283\u5be6\u65bd\uff0c\u53ef\u4f5c\u70ba\u6230\u7565\u5be6\u65bd\u7684\u53c3\u8003\uff0c\u4ee5\u63d0\u9ad8\u9019\u4e9b\u8a08\u5283\u7684\u6548\u7387\u3002<\/p>\n<p>SWOT\u8207\u6211\u5011\u5c0d\u81ea\u8eab\u54c1\u724c\u548c\u884c\u696d\u8da8\u52e2\u7684\u6d1e\u5bdf\u529b\u6709\u95dc\uff0c\u9019\u4e9b\u6d1e\u5bdf\u529b\u53ef\u80fd\u6703\u7528\u5230\u4e00\u4e9b\u6578\u64da\u5206\u6790\u5de5\u5177\uff0c\u4f46\u57fa\u672c\u4e0a\u6c92\u6709\u5fc5\u8981\u5728SWOT\u8a0e\u8ad6\u4e2d\u5177\u5099\u5206\u6790\u5de5\u5177\u7684\u6c34\u5e73\u3002<\/p>\n<p>\u5b83\u662f\u7531\u820a\u91d1\u5c71\u5927\u5b78\u6559\u6388 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src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/1_01-swot-template.png\" alt=\"SWOT \u5206\u6790 | SWOT \u5206\u6790\u6a21\u677f\" \/><\/p>\n<ol>\n<li><strong>\u512a\u52e2<\/strong>\uff1a\u4e00\u500b\u4f01\u696d\u6216\u9805\u76ee\u76f8\u5c0d\u65bc\u5176\u4ed6\u4f01\u696d\u6216\u9805\u76ee\u5177\u6709\u512a\u52e2\u7684\u7279\u5fb5\u3002<\/li>\n<li><strong>\u52a3\u52e2<\/strong>\uff1a\u4f7f\u4f01\u696d\u6216\u9805\u76ee\u76f8\u5c0d\u65bc\u5176\u4ed6\u4f01\u696d\u6216\u9805\u76ee\u8655\u65bc\u52a3\u52e2\u7684\u7279\u5fb5\u3002<\/li>\n<li><strong>\u6a5f\u6703<\/strong>\uff1a\u4f01\u696d\u6216\u9805\u76ee\u53ef\u4ee5\u5229\u7528\u7684\u5916\u90e8\u74b0\u5883\u56e0\u7d20\u3002<\/li>\n<li><strong>\u5a01\u8105<\/strong>\uff1a\u5916\u90e8\u74b0\u5883\u4e2d\u53ef\u80fd\u7d66\u4f01\u696d\u6216\u9805\u76ee\u5e36\u4f86\u9ebb\u7169\u7684\u56e0\u7d20\u3002<\/li>\n<\/ol>\n<h3><span id=\"SWOT_Example_NIKE\">SWOT 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