{"id":5475,"date":"2022-01-26T01:38:03","date_gmt":"2022-01-26T01:38:03","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/?p=5475"},"modified":"2026-04-20T09:13:17","modified_gmt":"2026-04-20T09:13:17","slug":"%e5%b8%b6%e6%9c%89%e7%a4%ba%e4%be%8b%e7%9a%84-swot-%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/swot-analysis-with-examples\/","title":{"rendered":"SWOT \u5206\u6790: \u5e36\u6709\u793a\u4f8b"},"content":{"rendered":"<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"4aab\" class=\"graf graf--p graf-after--h3\">SWOT\u5206\u6790\u5f8c\u5982\u4f55\u5236\u5b9a\u884c\u52d5<\/p>\n<h4 id=\"5321\" class=\"graf graf--h4 graf-after--p\"><span id=\"What_is_SWOT_analysis\">\u4ec0\u9ebc\u662fSWOT\u5206\u6790\uff1f<\/span><\/h4>\n<p id=\"afc7\" class=\"graf graf--p graf-after--h4\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">SWOT \u5206\u6790<\/a>\u00a0\u662f 1970 \u5e74\u4ee3\u65af\u5766\u798f\u5927\u5b78\u958b\u767c\u7684\u4e00\u7a2e\u6280\u8853\uff0c\u7d93\u5e38\u7528\u65bc\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\">\u6230\u7565\u898f\u5283<\/a>\u3002SWOT \u662f Strengths\u3001Weaknesses\u3001Opportunities \u548c Threats \u7684\u9996\u5b57\u6bcd\u7e2e\u5beb\u8a5e\u00a0<strong class=\"markup--strong markup--p-strong\">\uff0c<\/strong>\u662f\u00a0<strong class=\"markup--strong markup--p-strong\">\u4e00\u7a2e<\/strong>\u7d50\u69cb\u00a0<strong class=\"markup--strong markup--p-strong\">\u5316<\/strong>\u7684\u00a0<strong class=\"markup--strong markup--p-strong\">\u898f\u5283<\/strong>\u65b9\u6cd5\uff0c\u7528\u65bc\u8a55\u4f30\u7d44\u7e54\u3001\u9805\u76ee\u6216\u5546\u696d\u98a8\u96aa\u7684\u9019\u56db\u500b\u8981\u7d20\u3002SWOT \u5206\u6790\u662f\u4e00\u500b\u7c21\u55ae\u4f46\u529f\u80fd\u5f37\u5927\u7684\u6846\u67b6\uff0c\u7528\u65bc\u5229\u7528\u7d44\u7e54\u7684\u512a\u52e2\u3001\u6539\u9032\u5f31\u9ede\u3001\u6700\u5927\u9650\u5ea6\u5730\u6e1b\u5c11\u5a01\u8105\u4e26\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6a5f\u6703\u3002<\/p>\n<figure id=\"3574\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/0z4lnsdpVGrbOLv6b.png\" data-image-id=\"0*z4lnsdpVGrbOLv6b.png\" data-width=\"521\" data-height=\"511\" data-is-featured=\"true\" \/><\/figure>\n<h4 id=\"8b84\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Internal_vs_External_Factors\">\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20<\/span><\/h4>\n<p id=\"ce77\" class=\"graf graf--p graf-after--h4\">\u5728 SWOT \u5206\u6790\u4e2d\uff0c\u6240\u6709\u5167\u90e8\u56e0\u7d20\uff08\u5373\u512a\u52e2\u548c\u52a3\u52e2\uff09\u90fd\u61c9\u8a72\u7d44\u5408\u5728\u4e00\u8d77\uff0c\u7136\u5f8c\u7531\u5916\u90e8\u529b\u91cf\uff08\u6a5f\u6703\u548c\u5a01\u8105\uff09\u9032\u884c\u8a55\u4f30\u3002<\/p>\n<p id=\"1104\" class=\"graf graf--p graf-after--p\">\u5167\u90e8\u689d\u4ef6\u512a\u7f3a\u9ede\u5206\u6790\uff08SW\uff09\u662f\u4e00\u7a2e\u5167\u90e8\u8a55\u50f9\u65b9\u6cd5\u3002\u4e3b\u8981\u76ee\u6a19\u662f\u78ba\u5b9a\u7d44\u7e54\u5167\u5c08\u696d\u77e5\u8b58\u8207\u80fd\u529b\u548c\u689d\u4ef6\u4e4b\u9593\u7684\u95dc\u4fc2\u3002<\/p>\n<p id=\"27d9\" class=\"graf graf--p graf-after--p\">\u5167\u90e8\u689d\u4ef6\u7684\u512a\u52e2\u548c\u52a3\u52e2\u662f\u7d44\u7e54\u53ef\u4ee5\u63a7\u5236\u7684\u5167\u90e8\u56e0\u7d20\uff0c\u5305\u62ec\u8ca1\u52d9\u8cc7\u6e90\u3001\u6280\u8853\u8cc7\u6e90\u3001\u7814\u767c\u3001\u7d44\u7e54\u6587\u5316\u3001\u4eba\u529b\u8cc7\u6e90\u3001\u7522\u54c1\u7279\u6027\u3001\u71df\u92b7\u8cc7\u6e90\u7b49\u3002<\/p>\n<h4 id=\"ec93\" class=\"graf graf--h4 graf-after--p\"><span id=\"External_factors_opportunities_and_threats\">\u5916\u90e8\u56e0\u7d20\uff08\u6a5f\u6703\u548c\u5a01\u8105\uff09<\/span><\/h4>\n<p id=\"f4cb\" class=\"graf graf--p graf-after--h4\">\u96a8\u8457\u7d93\u6fdf\u3001\u79d1\u6280\u7b49\u8af8\u591a\u65b9\u9762\u7684\u5feb\u901f\u767c\u5c55\uff0c\u7279\u5225\u662f\u4e16\u754c\u7d93\u6fdf\u5168\u7403\u5316\u548c\u4e00\u9ad4\u5316\u9032\u7a0b\u7684\u52a0\u5feb\uff0c\u5168\u7403\u4fe1\u606f\u7db2\u7d61\u7684\u5efa\u7acb\u4ee5\u53ca\u6d88\u8cbb\u9700\u6c42\u7684\u591a\u6a23\u5316\uff0c\u4f01\u696d\u8655\u65bc\u66f4\u52a0\u958b\u653e\u591a\u8b8a\u7684\u74b0\u5883\u4e2d\u3002\u9019\u4e00\u8b8a\u5316\u5c0d\u5e7e\u4e4e\u6240\u6709\u4f01\u696d\u90fd\u7522\u751f\u4e86\u6df1\u9060\u7684\u5f71\u97ff\u3002\u56e0\u6b64\uff0c\u74b0\u5883\u5206\u6790\u5df2\u6210\u70ba\u4f01\u696d\u8d8a\u4f86\u8d8a\u91cd\u8981\u7684\u529f\u80fd\u3002<\/p>\n<p id=\"ac0a\" class=\"graf graf--p graf-after--p\">\u6a5f\u6703\u8207\u5a01\u8105\uff08OT\uff09\u5206\u6790\u662f\u4e00\u7a2e\u5916\u90e8\u74b0\u5883\u8a55\u4f30\u65b9\u6cd5\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u5f9e\u5916\u90e8\u7522\u696d\u74b0\u5883\u78ba\u5b9a\u6a5f\u6703\u8207\u5a01\u8105\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u662f\u6307\u4e00\u500b\u7d44\u7e54\u7121\u6cd5\u63a7\u5236\u7684\u5916\u90e8\u56e0\u7d20\uff0c\u5305\u62ec\u7af6\u722d\u3001\u653f\u6cbb\u3001\u7d93\u6fdf\u3001\u6cd5\u5f8b\u3001\u793e\u6703\u3001\u6587\u5316\u3001\u79d1\u6280\u3001\u4eba\u53e3\u548c\u74b0\u5883\u3001\u7b49\u7b49\u3002<\/p>\n<h4 id=\"0c18\" class=\"graf graf--h4 graf-after--p\"><span id=\"Strength\">\u529b\u91cf<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"4600\" class=\"graf graf--li graf-after--h4\">\u54c1\u724c\u6a19\u8b58\uff1a\u4e9e\u99ac\u905c\u662f\u5728\u7dda\u92b7\u552e\u670d\u52d9\u7684\u4ee3\u540d\u8a5e\uff0c\u4e9e\u99ac\u905c\u5c08\u6ce8\u65bc\u5728\u696d\u52d9\u6d41\u7a0b\u4e2d\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u3002<\/li>\n<li id=\"f716\" class=\"graf graf--li graf-after--li\">\u5148\u92d2\u512a\u52e2\uff1a\u4e9e\u99ac\u905c\u7121\u7591\u662f\u5728\u7dda\u96f6\u552e\u884c\u696d\u7684\u9818\u5c0e\u8005\u3002<\/li>\n<li id=\"5c30\" class=\"graf graf--li graf-after--li\">\u6210\u672c\u7d50\u69cb\uff1a\u4e9e\u99ac\u905c\u6709\u6548\u5229\u7528\u5176\u6210\u672c\u512a\u52e2\uff0c\u4ee5\u5fae\u8584\u7684\u5229\u6f64\u904b\u71df\uff0c\u4e26\u4e14\u5728\u4ea4\u6613\u4e2d\u4ecd\u7136\u6709\u5229\u53ef\u5716\u3002<\/li>\n<li id=\"17b5\" class=\"graf graf--li graf-after--li\">\u696d\u52d9\u767c\u5c55\uff1a\u4e9e\u99ac\u905c\u4e0d\u65b7\u63d0\u5347\u670d\u52d9\u6c34\u5e73\uff0c\u63d0\u4f9b\u591a\u5143\u5316\u670d\u52d9\u3002<\/li>\n<\/ul>\n<h4 id=\"b083\" class=\"graf graf--h4 graf-after--li\"><span id=\"Weakness\">\u5f31\u9ede<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"7d7e\" class=\"graf graf--li graf-after--h4\">\u5229\u6f64\u7387\u4f4e\uff1a\u4e9e\u99ac\u905c\u6709\u975e\u5e38\u8584\u7684\u5229\u6f64\u7387\u4f86\u7dad\u6301\u5176\u6210\u672c\u9818\u5148\u7684\u6230\u7565\u3002\u4f46\u4f4e\u5229\u6f64\u7387\u4f7f\u516c\u53f8\u5bb9\u6613\u53d7\u5230\u5916\u90e8\u885d\u64ca\u548c\u5371\u6a5f\u4ee5\u53ca\u5176\u4ed6\u5e02\u5834\u8b8a\u5316\u7684\u5f71\u97ff\u3002<\/li>\n<li id=\"d6ad\" class=\"graf graf--li graf-after--li\">\u5b63\u7bc0\u6027\uff1a\u4e9e\u99ac\u905c\u7684\u6536\u5165\u548c\u696d\u52d9\u7bc4\u570d\u5b58\u5728\u5b63\u7bc0\u6027\u5dee\u7570\uff0c\u6bcf\u5e74\u7b2c\u56db\u5b63\u5ea6\u92b7\u552e\u984d\u548c\u6536\u5165\u9054\u5230\u5cf0\u503c\u3002<\/li>\n<\/ul>\n<h4 id=\"9efc\" class=\"graf graf--h4 graf-after--li\"><span id=\"Opportunity\">\u6a5f\u6703<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"1094\" class=\"graf graf--li graf-after--h4\">\u7576\u4eca\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u7684\u591a\u5143\u5316<\/li>\n<li id=\"e69d\" class=\"graf graf--li graf-after--li\">\u7e7c\u7e8c\u63d0\u9ad8\u5c0d\u5176\u81ea\u6709\u54c1\u724c\u7522\u54c1\u548c\u670d\u52d9\u7684\u8a8d\u8b58\u3002<\/li>\n<li id=\"0304\" class=\"graf graf--li graf-after--li\">\u4e9e\u99ac\u905c\u958b\u767c\u66f4\u591a\u672c\u5730\u7db2\u7ad9\u4ee5\u53c3\u8207\u570b\u969b\u5e02\u5834\u3002\u96a8\u8457\u4e9e\u99ac\u905c\u7684\u570b\u969b\u5316\u64f4\u5f35\uff0c\u4e00\u4e9b\u672c\u571f\u4f01\u696d\u6709\u4e86\u9032\u5165\u570b\u969b\u5e02\u5834\u7684\u6a5f\u6703\u3002<\/li>\n<li id=\"f0cc\" class=\"graf graf--li graf-after--li\">\u63a8\u52d5\u4e9e\u99ac\u905c\u96fb\u5546\u8207\u76f8\u95dc\u95dc\u806f\u7522\u696d\u6230\u7565\u5408\u4f5c\uff0c\u5e36\u52d5\u7522\u696d\u826f\u6027\u767c\u5c55<\/li>\n<\/ul>\n<h4 id=\"6647\" class=\"graf graf--h4 graf-after--li\"><span id=\"Threat\">\u5a01\u8105<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"cdb9\" class=\"graf graf--li graf-after--h4\">\u5229\u6f64\u7387\u4f4e\u5c0e\u81f4\u5229\u6f64\u640d\u5931<\/li>\n<li id=\"bbd3\" class=\"graf graf--li graf-after--li\">\u4e9e\u99ac\u905c\u8a34\u8a1f\u7684\u5c08\u5229\u4fb5\u6b0a\u548c\u5176\u4ed6\u65b9\u9762<\/li>\n<li id=\"d217\" class=\"graf graf--li graf-after--li\">\u96fb\u5b50\u5546\u52d9\u884c\u696d\u58c1\u58d8\u9032\u5165\u58c1\u58d8<\/li>\n<li id=\"ec7b\" class=\"graf graf--li graf-after--li\">\u7db2\u7d61\u5b89\u5168\u554f\u984c<\/li>\n<\/ul>\n<h3 id=\"3673\" class=\"graf graf--h3 graf-after--li\"><span id=\"Example_Coca-Cola_SWOT_Analysis_Example\">\u793a\u4f8b\uff1a\u53ef\u53e3\u53ef\u6a02 SWOT \u5206\u6790\u793a\u4f8b<\/span><\/h3>\n<figure id=\"b74f\" class=\"graf graf--figure graf-after--h3\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/0Ph1mQ_yG-v7ddYi3.jpg\" data-image-id=\"0*Ph1mQ_yG-v7ddYi3.jpg\" data-width=\"300\" data-height=\"103\" \/><\/figure>\n<h3 id=\"3d5f\" class=\"graf graf--h3 graf-after--figure\"><span id=\"Coca-Cola_Detailed_SWOT_Analysis\">\u53ef\u53e3\u53ef\u6a02\u8a73\u7d30\u7684 SWOT \u5206\u6790<\/span><\/h3>\n<figure id=\"fb82\" class=\"graf graf--figure graf-after--h3\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/0ms9L7lpi3caosHaF.png\" data-image-id=\"0*ms9L7lpi3caosHaF.png\" data-width=\"450\" data-height=\"449\" \/><\/figure>\n<p id=\"9672\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\">\u7de8\u8f2f\u6b64\u5716\u8868<\/a><\/p>\n<h3 id=\"a769\" class=\"graf graf--h3 graf-after--p\"><span id=\"Formulating_Actions_for_SWOT_Analysis\">\u70ba SWOT \u5206\u6790\u5236\u5b9a\u884c\u52d5<\/span><\/h3>\n<p id=\"6b35\" class=\"graf graf--p graf-after--h3\">\u5b8c\u6210 SWOT \u5206\u6790\u5f8c\uff0c\u4e0b\u4e00\u6b65\u662f\u4ec0\u9ebc\uff1f\u9019\u8db3\u4ee5\u9032\u884c SWOT \u5206\u6790\u55ce\uff1f\u5728\u5206\u6790\u904e\u7a0b\u7d50\u675f\u6642\uff0c\u60a8\u9700\u8981\u77e5\u9053\u60a8\u9700\u8981\u9810\u671f\u4e0b\u4e00\u6b65\u884c\u52d5\u7684\u672a\u4f86\u65b9\u5411\u3002\u4ee5\u4e0b\u662f\u70ba SWOT \u5206\u6790\u5236\u5b9a\u884c\u52d5\u7684\u793a\u4f8b\uff1a<\/p>\n<figure id=\"c9e7\" class=\"graf graf--figure graf-after--p graf--trailing\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/1d0SDiCF5R_hPbHX8hw2vhw.png\" data-image-id=\"1*d0SDiCF5R_hPbHX8hw2vhw.png\" data-width=\"529\" data-height=\"738\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<ul class=\"postList\">\n<li id=\"4436\" class=\"graf graf--li graf--leading\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\">SWOT \u5206\u6790\u6559\u7a0b<\/a><\/li>\n<li id=\"7c98\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/circle.visual-paradigm.com\/swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/circle.visual-paradigm.com\/swot-analysis\/\">\u601d\u7dad\u5c0e\u5716\u793a\u4f8b\uff1aSWOT \u5206\u6790<\/a><\/li>\n<li id=\"ea81\" class=\"graf graf--li graf-after--li graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/solutions\/free-swot-analysis-tool\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/solutions\/free-swot-analysis-tool\/\">\u514d\u8cbb\u7684 SWOT \u5206\u6790\u5de5\u5177<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>SWOT\u5206\u6790\u662f20\u4e16\u7d0070\u5e74\u4ee3\u5728\u65af\u5766\u798f\u5927\u5b78\u958b\u767c\u7684\u4e00\u9805\u6280\u8853\uff0c\u7d93\u5e38\u88ab\u7528\u65bc\u6230\u7565\u898f\u5283\u4e2d\u3002 SWOT\u662f\u512a\u52e2\uff08Strengths\uff09\u3001\u52a3\u52e2\uff08Weaknesses\uff09\u3001\u6a5f\u6703\uff08Opportunities\uff09\u548c\u5a01\u8105\uff08Threats\uff09\u7684\u9996\u5b57\u6bcd\u7e2e\u5beb\uff0c\u662f\u4e00\u7a2e\u7d50\u69cb\u5316\u7684\u898f\u5283\u65b9\u6cd5\uff0c\u7528\u65bc\u8a55\u4f30\u4e00\u500b\u7d44\u7e54\u3001\u9805\u76ee\u6216\u5546\u696d\u4f01\u696d\u7684\u9019\u56db\u500b\u8981\u7d20\u3002 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