{"id":5455,"date":"2022-01-26T01:36:19","date_gmt":"2022-01-26T01:36:19","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/?p=5455"},"modified":"2026-04-20T09:13:18","modified_gmt":"2026-04-20T09:13:18","slug":"%e8%a1%8c%e6%a5%ad%e5%88%86%e6%9e%90-%e5%bf%ab%e9%80%9f%e4%bb%8b%e7%b4%b9","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/industry-analysis%e2%80%8a-%e2%80%8aan-quick-introduction\/","title":{"rendered":"\u884c\u696d\u5206\u6790\u2014\u2014\u5feb\u901f\u4ecb\u7d39"},"content":{"rendered":"<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"bcc1\" class=\"graf graf--p graf-after--h3\">\u4e00\u5957\u5f37\u5927\u7684\u5546\u696d\u8a55\u4f30\u5de5\u5177\uff0c\u8b93\u4f01\u696d\u4e86\u89e3\u884c\u696d\u7af6\u722d\u52d5\u614b<\/p>\n<p id=\"73b8\" class=\"graf graf--p graf-after--p\">\u884c\u696d\u5206\u6790\u662f\u5e6b\u52a9\u516c\u53f8\u4e86\u89e3\u5176\u76f8\u5c0d\u65bc\u5176\u4ed6\u751f\u7522\u985e\u4f3c\u7522\u54c1\u6216\u670d\u52d9\u7684\u516c\u53f8\u7684\u5730\u4f4d\u7684\u5de5\u5177\u3002\u5b83\u662f\u4f01\u696d\u548c\u5206\u6790\u5e2b\u7528\u4f86\u4e86\u89e3\u884c\u696d\u7af6\u722d\u52d5\u614b\u7684\u5e02\u5834\u8a55\u4f30\u5de5\u5177\u3002\u9019\u6709\u52a9\u65bc\u4ed6\u5011\u4e86\u89e3\u884c\u696d\u4e2d\u6b63\u5728\u767c\u751f\u7684\u4e8b\u60c5\uff0c<\/p>\n<p id=\"aba5\" class=\"graf graf--p graf-after--p\">\u5c0d\u65bc\u4f01\u696d\u5bb6\u6216\u516c\u53f8\u800c\u8a00\uff0c\u884c\u696d\u5206\u6790\u662f\u4e86\u89e3\u516c\u53f8\u76f8\u5c0d\u65bc\u884c\u696d\u5176\u4ed6\u53c3\u8207\u8005\u7684\u5730\u4f4d\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002\u9019\u5c07\u5e6b\u52a9\u4ed6\u5011\u8b58\u5225\u672a\u4f86\u7684\u6a5f\u6703\u548c\u5a01\u8105\uff0c\u4e26\u8b93\u4ed6\u5011\u6e05\u695a\u5730\u4e86\u89e3\u884c\u696d\u7684\u7576\u524d\u548c\u672a\u4f86\u60c5\u666f\u3002\u5728\u9019\u7a2e\u77ac\u606f\u842c\u8b8a\u7684\u5546\u696d\u74b0\u5883\u4e2d\u751f\u5b58\u7684\u95dc\u9375\u662f\u4e86\u89e3\u81ea\u5df1\u8207\u884c\u696d\u7af6\u722d\u5c0d\u624b\u7684\u5dee\u7570\u4e26\u5145\u5206\u5229\u7528\u5b83\u5011\u3002<\/p>\n<h4 id=\"31a6\" class=\"graf graf--h4 graf-after--p\"><span id=\"The_Three_Major_Element_of_Industry_Analysis\">\u884c\u696d\u5206\u6790\u7684\u4e09\u5927\u8981\u7d20<\/span><\/h4>\n<p id=\"2519\" class=\"graf graf--p graf-after--h4\">\u884c\u696d\u5206\u6790\u5305\u62ec\u4e09\u500b\u8981\u7d20\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"9240\" class=\"graf graf--li graf-after--p\">\u4e00\u500b\u884c\u696d\u7684\u7af6\u722d\u529b\uff1b<\/li>\n<li id=\"d5fb\" class=\"graf graf--li graf-after--li\">\u5b8f\u89c0\u74b0\u5883\u56e0\u7d20\uff1b\u548c<\/li>\n<li id=\"d918\" class=\"graf graf--li graf-after--li\">\u6c7a\u5b9a\u516c\u53f8\u5728\u884c\u696d\u5167\u6210\u529f\u7684\u95dc\u9375\u56e0\u7d20\u3002<\/li>\n<\/ol>\n<p id=\"3d01\" class=\"graf graf--p graf-after--li\">\u5c0d\u61c9\u65bc\u4e0a\u8ff0\u4e09\u500b\u4e3b\u8981\u5143\u7d20\uff0c\u6709\u4e09\u7a2e\u5e38\u898b\u7684\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u9032\u884c\u884c\u696d\u5206\u6790\u3002<\/p>\n<p id=\"e381\" class=\"graf graf--p graf-after--p\">\u9019\u4e09\u500b\u5de5\u5177\u662f\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"f697\" class=\"graf graf--li graf-after--p\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\"><strong class=\"markup--strong markup--li-strong\">\u6ce2\u7279\u7684\u4e94\u7a2e\u529b\u91cf\u200a<\/strong><\/a>\u2014\u2014\u5206\u6790\u4e00\u500b\u884c\u696d\u7684\u7af6\u722d\u529b<\/li>\n<li id=\"1deb\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\"><strong class=\"markup--strong markup--li-strong\">PEST\u5206\u6790<\/strong><\/a><strong class=\"markup--strong markup--li-strong\">\u200a<\/strong>\u2014\u2014\u5206\u6790\u5b8f\u89c0\u74b0\u5883\u56e0\u7d20<\/li>\n<li id=\"e432\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\"><strong class=\"markup--strong markup--li-strong\">SWOT \u5206\u6790<\/strong>\u200a<\/a>\u2014\u2014\u5206\u6790\u6c7a\u5b9a\u516c\u53f8\u5728\u884c\u696d\u4e2d\u6210\u529f\u7684\u95dc\u9375\u56e0\u7d20\u3002<\/li>\n<\/ol>\n<h4 id=\"a4eb\" class=\"graf graf--h4 graf-after--li\"><span id=\"The_Five_Forces_analysis\">\u4e94\u529b\u5206\u6790<\/span><\/h4>\n<p id=\"9768\" class=\"graf graf--p graf-after--h4\">1979 \u5e74\uff0c\u54c8\u4f5b\u5546\u5b78\u9662\u7684 Michael E. Porter \u63d0\u51fa\u4e86\u7af6\u722d\u5730\u4f4d\u7684\u4e94\u529b\u5206\u6790\uff0c\u4f5c\u70ba\u8a55\u4f30\u548c\u8a55\u50f9\u5546\u696d\u7d44\u7e54\u7684\u7af6\u722d\u5be6\u529b\u548c\u5730\u4f4d\u7684\u7c21\u55ae\u6846\u67b6\u3002<\/p>\n<p id=\"5d77\" class=\"graf graf--p graf-after--p\">\u6230\u7565\u5206\u6790\u5e2b\u7d93\u5e38\u4f7f\u7528\u6ce2\u7279\u7684\u4e94\u7a2e\u529b\u91cf\u4f86\u4e86\u89e3\u65b0\u7522\u54c1\u6216\u670d\u52d9\u662f\u5426\u5177\u6709\u6f5b\u5728\u7684\u5229\u6f64\u6f5b\u529b\u3002\u901a\u904e\u4e86\u89e3\u6b0a\u529b\u5728\u54ea\u88e1\uff0c\u8a72\u7406\u8ad6\u9084\u53ef\u7528\u65bc\u8b58\u5225\u512a\u52e2\u9818\u57df\u3001\u6539\u9032\u5f31\u9ede\u548c\u907f\u514d\u932f\u8aa4\u3002<\/p>\n<h4 id=\"5ecb\" class=\"graf graf--h4 graf-after--p\"><span id=\"What_is_Porters_Five_Forces_Analysis_Analyze_the_competitiveness_in_an_industry\">\u4ec0\u9ebc\u662f\u6ce2\u7279\u4e94\u529b\u5206\u6790\u2014\u2014\u5206\u6790\u4e00\u500b\u884c\u696d\u7684\u7af6\u722d\u529b<\/span><\/h4>\n<p id=\"1270\" class=\"graf graf--p graf-after--h4\">\u6ce2\u7279\u7684\u4e94\u529b\u5206\u6790\u505a\u51fa\u4e86\u4e00\u500b\u5f37\u6709\u529b\u7684\u5047\u8a2d\uff0c\u5373\u53ea\u6709\u4e94\u7a2e\u91cd\u8981\u7684\u529b\u91cf\u53ef\u4ee5\u6c7a\u5b9a\u5546\u696d\u74b0\u5883\u4e2d\u7684\u7af6\u722d\u529b\u3002<\/p>\n<figure id=\"d272\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/0Xq2C9txGBPmgR-Qy.png\" data-image-id=\"0*Xq2C9txGBPmgR-Qy.png\" data-width=\"479\" data-height=\"462\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"88ce\" class=\"graf graf--p graf-after--figure\">\u4f7f\u7528\u4ee5\u4e0b\u4e09\u500b\u6b65\u9a5f\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"3650\" class=\"graf graf--li graf-after--p\">\u5982\u4e0a\u5716\u6240\u793a\uff0c\u78ba\u5b9a\u70ba\u4e94\u7a2e\u529b\u91cf\u4e2d\u7684\u6bcf\u4e00\u7a2e\u529b\u91cf\u5e36\u4f86\u7af6\u722d\u58d3\u529b\u7684\u4e0d\u540c\u56e0\u7d20\uff1a<\/li>\n<\/ol>\n<ul class=\"postList\">\n<li id=\"38b3\" class=\"graf graf--li graf-after--li\">\u8ab0\u662f\u4f9b\u61c9\u5546\uff1f<\/li>\n<li id=\"d0a3\" class=\"graf graf--li graf-after--li\">\u5ba2\u6236\u662f\u8ab0\uff1f<\/li>\n<li id=\"9f91\" class=\"graf graf--li graf-after--li\">\u4ec0\u9ebc\u662f\u66ff\u4ee3\u7522\u54c1\uff1f<\/li>\n<li id=\"719d\" class=\"graf graf--li graf-after--li\">\u9032\u5165\u9019\u500b\u884c\u696d\u96e3\u55ce\uff1f<\/li>\n<li id=\"b9ed\" class=\"graf graf--li graf-after--li\">\u8ab0\u662f\u9019\u500b\u884c\u696d\u7684\u4e3b\u8981\u7af6\u722d\u5c0d\u624b\uff1f<\/li>\n<\/ul>\n<p id=\"dd77\" class=\"graf graf--p graf-after--li\">2. \u6839\u64da\u78ba\u5b9a\u7684\u56e0\u7d20\uff0c\u78ba\u5b9a\u58d3\u529b\u662f\u5426\u70ba\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"3d58\" class=\"graf graf--li graf-after--p\">\u5f37\u7684<\/li>\n<li id=\"4c27\" class=\"graf graf--li graf-after--li\">\u7de9\u548c<\/li>\n<li id=\"3a45\" class=\"graf graf--li graf-after--li\">\u865b\u5f31\u7684<\/li>\n<\/ul>\n<p id=\"0819\" class=\"graf graf--p graf-after--li\">3\u3001\u5224\u65b7\u4e94\u7a2e\u529b\u91cf\u7684\u5f37\u5f31\u662f\u5426\u6709\u5229\u65bc\u5728\u884c\u696d\u4e2d\u7372\u5f97\u53ef\u89c0\u7684\u5229\u6f64\u3002\u4f7f\u7528\u4e94\u529b\u6a21\u578b\u53ef\u4ee5\u5e6b\u52a9\u56de\u7b54\u4ee5\u4e0b\u554f\u984c\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"776c\" class=\"graf graf--li graf-after--p\">\u884c\u696d\u7af6\u722d\u72c0\u614b\u662f\u5426\u6bd4\u201c\u6b63\u5e38\u201d\u5f37\uff1f<\/li>\n<li id=\"49d3\" class=\"graf graf--li graf-after--li\">\u9451\u65bc\u7af6\u722d\u529b\u91cf\uff0c\u8a72\u884c\u696d\u7684\u516c\u53f8\u80fd\u5426\u671f\u671b\u7372\u5f97\u53ef\u89c0\u7684\u5229\u6f64\uff1f<\/li>\n<li id=\"72a6\" class=\"graf graf--li graf-after--li\">\u7af6\u722d\u529b\u91cf\u662f\u5426\u8db3\u4ee5\u524a\u5f31\u884c\u696d\u76c8\u5229\u80fd\u529b\uff1f<\/li>\n<\/ul>\n<h4 id=\"78bb\" class=\"graf graf--h4 graf-after--li\"><span id=\"What_is_PEST_Analysis_Analyze_the_macro-environmental_factors\">\u4ec0\u9ebc\u662fPEST\u5206\u6790\u2014\u2014\u5206\u6790\u5b8f\u89c0\u74b0\u5883\u56e0\u7d20<\/span><\/h4>\n<p id=\"551e\" class=\"graf graf--p graf-after--h4\">PEST \u5206\u6790\u662f\u4e86\u89e3\u5e02\u5834\u589e\u9577\u6216\u8870\u9000\u4ee5\u53ca\u4f01\u696d\u5730\u4f4d\u3001\u6f5b\u529b\u548c\u65b9\u5411\u7684\u6709\u7528\u5de5\u5177\u3002PEST \u662f\u653f\u6cbb\u3001\u7d93\u6fdf\u3001\u793e\u6703\u548c\u6280\u8853\u56e0\u7d20\u7684\u9996\u5b57\u6bcd\u7e2e\u5beb\u8a5e\uff0c\u7528\u65bc\u8a55\u4f30\u4f01\u696d\u6216\u7d44\u7e54\u55ae\u4f4d\u7684\u5e02\u5834\u3002\u6709\u6642\u5b83\u6703\u64f4\u5c55\u5230\u5305\u62ec\u6cd5\u5f8b\u548c\u74b0\u5883\u56e0\u7d20\uff0c\u7a31\u70ba PESTLE \u5206\u6790\u3002<\/p>\n<figure id=\"6d44\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/0YFUiUAmiiz70Fw5J.png\" data-image-id=\"0*YFUiUAmiiz70Fw5J.png\" data-width=\"694\" data-height=\"312\" \/><\/figure>\n<p id=\"c071\" class=\"graf graf--p graf-after--figure\">PEST \u5206\u6790\u6307\u5c0e\u6211\u5011\u78ba\u5b9a\u6709\u6548\u7684\u7b56\u7565\u4f86\u78ba\u5b9a\u512a\u5148\u7d1a\u3001\u5206\u914d\u8cc7\u6e90\u3001\u898f\u5283\u6642\u9593\u548c\u767c\u5c55\u8def\u7dda\u5716\u4ee5\u53ca\u88fd\u5b9a\u63a7\u5236\u6a5f\u5236\u3002\u901a\u904e\u6b64\u5206\u6790\uff0c\u60a8\u53ef\u4ee5\u8b58\u5225\u8207\u60a8\u7684\u6230\u7565\u76f8\u95dc\u7684\u6f5b\u5728\u6a5f\u6703\u548c\u5a01\u8105\uff0c\u4e26\u627e\u51fa\u5229\u7528\u548c\u907f\u514d\u5b83\u5011\u7684\u65b9\u6cd5\u3002<\/p>\n<p id=\"1f07\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u653f\u6cbb\u56e0\u7d20<\/strong><\/p>\n<p id=\"ace2\" class=\"graf graf--p graf-after--p\">\u9019\u4e9b\u90fd\u662f\u95dc\u65bc\u653f\u5e9c\u4e7e\u9810\u7d93\u6fdf\u7684\u65b9\u5f0f\u548c\u7a0b\u5ea6\u3002\u9019\u53ef\u80fd\u5305\u62ec\u2014\u2014\u653f\u5e9c\u653f\u7b56\u3001\u6d77\u5916\u5e02\u5834\u7684\u653f\u6cbb\u7a69\u5b9a\u6216\u4e0d\u7a69\u5b9a\u3001\u5916\u8cbf\u653f\u7b56\u3001\u7a05\u6536\u653f\u7b56\u3001\u52de\u52d5\u6cd5\u3001\u74b0\u5883\u6cd5\u3001\u8cbf\u6613\u9650\u5236\u7b49\u3002<\/p>\n<p id=\"605c\" class=\"graf graf--p graf-after--p\">\u5f9e\u4e0a\u9762\u7684\u5217\u8868\u4e2d\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u51fa\uff0c\u653f\u6cbb\u56e0\u7d20\u901a\u5e38\u6703\u5c0d\u7d44\u7e54\u53ca\u5176\u958b\u5c55\u696d\u52d9\u7684\u65b9\u5f0f\u7522\u751f\u5f71\u97ff\u3002\u7d44\u7e54\u9700\u8981\u80fd\u5920\u97ff\u61c9\u7576\u524d\u548c\u9810\u671f\u7684\u672a\u4f86\u7acb\u6cd5\uff0c\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u5176\u71df\u92b7\u653f\u7b56\u3002<\/p>\n<p id=\"142f\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u7d93\u6fdf\u56e0\u7d20<\/strong><\/p>\n<p id=\"e090\" class=\"graf graf--p graf-after--p\">\u7d93\u6fdf\u56e0\u7d20\u5c0d\u7d44\u7e54\u958b\u5c55\u696d\u52d9\u7684\u65b9\u5f0f\u4ee5\u53ca\u5b83\u5011\u7684\u76c8\u5229\u80fd\u529b\u6709\u91cd\u5927\u5f71\u97ff\u3002\u56e0\u7d20\u5305\u62ec\u2014\u2014\u7d93\u6fdf\u589e\u9577\u3001\u5229\u7387\u3001\u532f\u7387\u3001\u901a\u8ca8\u81a8\u8139\u3001\u6d88\u8cbb\u8005\u548c\u4f01\u696d\u7684\u53ef\u652f\u914d\u6536\u5165\u7b49\u3002<\/p>\n<p id=\"91e3\" class=\"graf graf--p graf-after--p\">\u9019\u4e9b\u56e0\u7d20\u53ef\u4ee5\u9032\u4e00\u6b65\u7d30\u5206\u70ba\u5b8f\u89c0\u7d93\u6fdf\u56e0\u7d20\u548c\u5fae\u89c0\u7d93\u6fdf\u56e0\u7d20\u3002\u5b8f\u89c0\u7d93\u6fdf\u56e0\u7d20\u6d89\u53ca\u4efb\u4f55\u7279\u5b9a\u7d93\u6fdf\u9ad4\u7684\u9700\u6c42\u7ba1\u7406\u3002\u653f\u5e9c\u5c07\u5229\u7387\u63a7\u5236\u3001\u7a05\u6536\u653f\u7b56\u548c\u653f\u5e9c\u652f\u51fa\u4f5c\u70ba\u7ba1\u7406\u5b8f\u89c0\u7d93\u6fdf\u56e0\u7d20\u7684\u4e3b\u8981\u6a5f\u5236\u3002<\/p>\n<p id=\"f495\" class=\"graf graf--p graf-after--p\">\u5fae\u89c0\u7d93\u6fdf\u56e0\u7d20\u90fd\u662f\u95dc\u65bc\u4eba\u5011\u82b1\u8cbb\u6536\u5165\u7684\u65b9\u5f0f\u3002\u9019\u5c24\u5176\u5c0d B2C \u7d44\u7e54\u6709\u5f88\u5927\u7684\u5f71\u97ff\u3002<\/p>\n<p id=\"d434\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u793e\u6703\u56e0\u7d20<\/strong><\/p>\n<p id=\"d007\" class=\"graf graf--p graf-after--p\">\u4e5f\u7a31\u70ba\u793e\u6703\u6587\u5316\u56e0\u7d20\uff0c\u793e\u6703\u56e0\u7d20\u662f\u6d89\u53ca\u4eba\u53e3\u5171\u540c\u4fe1\u4ef0\u548c\u614b\u5ea6\u7684\u9818\u57df\u3002\u9019\u4e9b\u56e0\u7d20\u5305\u62ec\u2014\u2014\u4eba\u53e3\u589e\u9577\u3001\u5e74\u9f61\u5206\u4f48\u3001\u5065\u5eb7\u610f\u8b58\u3001\u8077\u696d\u614b\u5ea6\u7b49\u7b49\u3002\u9019\u4e9b\u56e0\u7d20\u7279\u5225\u6709\u8da3\uff0c\u56e0\u70ba\u5b83\u5011\u76f4\u63a5\u5f71\u97ff\u71df\u92b7\u4eba\u54e1\u5982\u4f55\u7406\u89e3\u5ba2\u6236\u4ee5\u53ca\u9a45\u52d5\u4ed6\u5011\u7684\u56e0\u7d20\u3002<\/p>\n<p id=\"8e0a\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u6280\u8853\u56e0\u7d20<\/strong><\/p>\n<p id=\"43ca\" class=\"graf graf--p graf-after--p\">\u6211\u5011\u90fd\u77e5\u9053\u6280\u8853\u683c\u5c40\u8b8a\u5316\u7684\u901f\u5ea6\u6709\u591a\u5feb\uff0c\u4ee5\u53ca\u9019\u5982\u4f55\u5f71\u97ff\u6211\u5011\u71df\u92b7\u7522\u54c1\u7684\u65b9\u5f0f\u3002\u6280\u8853\u56e0\u7d20\u4ee5\u4e09\u7a2e\u4e0d\u540c\u7684\u65b9\u5f0f\u5f71\u97ff\u71df\u92b7\u53ca\u5176\u7ba1\u7406\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"f571\" class=\"graf graf--li graf-after--p\">\u751f\u7522\u5546\u54c1\u548c\u670d\u52d9\u7684\u65b0\u65b9\u5f0f<\/li>\n<li id=\"4ecf\" class=\"graf graf--li graf-after--li\">\u5206\u914d\u5546\u54c1\u548c\u670d\u52d9\u7684\u65b0\u65b9\u5f0f<\/li>\n<li id=\"241b\" class=\"graf graf--li graf-after--li\">\u8207\u76ee\u6a19\u5e02\u5834\u6e9d\u901a\u7684\u65b0\u65b9\u5f0f<\/li>\n<\/ul>\n<p id=\"048b\" class=\"graf graf--p graf-after--li\">\u5206\u6790\u9019\u4e9b\u56e0\u7d20\u5c07\u5e6b\u52a9\u60a8\u548c\u60a8\u7684\u5718\u968a\u5168\u9762\u4e86\u89e3\u53ef\u80fd\u5c0d\u60a8\u516c\u53f8\u7684\u6230\u7565\u898f\u5283\u904e\u7a0b\u7522\u751f\u7a4d\u6975\u6216\u6d88\u6975\u5f71\u97ff\u7684\u5916\u90e8\uff08\u5b8f\u89c0\u74b0\u5883\uff09\u56e0\u7d20\u3002\u901a\u904e\u7372\u5f97\u9019\u4e9b\u77e5\u8b58\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u5236\u5b9a\u6230\u7565\uff0c\u8b93\u516c\u53f8\u8d70\u4e0a\u5be6\u73fe\u76ee\u6a19\u7684\u5feb\u8eca\u9053\u3002<\/p>\n<h4 id=\"9483\" class=\"graf graf--h4 graf-after--p\"><span id=\"SWOT_Analysis_Analyze_the_key_factors_that_determine_the_companys_success_in_the_industry\"><strong class=\"markup--strong markup--h4-strong\">SWOT \u5206\u6790<\/strong>\u200a\u2014\u2014\u5206\u6790\u6c7a\u5b9a\u516c\u53f8\u5728\u884c\u696d\u4e2d\u6210\u529f\u7684\u95dc\u9375\u56e0\u7d20\u3002<\/span><\/h4>\n<p id=\"5c02\" class=\"graf graf--p graf-after--h4\">SWOT \u5206\u6790\u662f 1970 \u5e74\u4ee3\u65af\u5766\u798f\u5927\u5b78\u958b\u767c\u7684\u4e00\u7a2e\u6280\u8853\uff0c\u7d93\u5e38\u7528\u65bc\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\">\u6230\u7565\u898f\u5283<\/a>\u3002SWOT \u662f Strengths\u3001Weaknesses\u3001Opportunities \u548c Threats \u7684\u9996\u5b57\u6bcd\u7e2e\u5beb\u8a5e\u00a0<strong class=\"markup--strong markup--p-strong\">\uff0c<\/strong>\u662f\u00a0<strong class=\"markup--strong markup--p-strong\">\u4e00\u7a2e<\/strong>\u7d50\u69cb\u00a0<strong class=\"markup--strong markup--p-strong\">\u5316<\/strong>\u7684\u00a0<strong class=\"markup--strong markup--p-strong\">\u898f\u5283<\/strong>\u65b9\u6cd5\uff0c\u7528\u65bc\u8a55\u4f30\u7d44\u7e54\u3001\u9805\u76ee\u6216\u5546\u696d\u98a8\u96aa\u7684\u9019\u56db\u500b\u8981\u7d20\u3002SWOT \u5206\u6790\u662f\u4e00\u500b\u7c21\u55ae\u4f46\u529f\u80fd\u5f37\u5927\u7684\u6846\u67b6\uff0c\u7528\u65bc\u5229\u7528\u7d44\u7e54\u7684\u512a\u52e2\u3001\u6539\u9032\u5f31\u9ede\u3001\u6700\u5927\u9650\u5ea6\u5730\u6e1b\u5c11\u5a01\u8105\u4e26\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6a5f\u6703\u3002<\/p>\n<figure id=\"3d18\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/01\/0Lq1x3KX3myXGkYSf.png\" data-image-id=\"0*Lq1x3KX3myXGkYSf.png\" data-width=\"598\" data-height=\"607\" \/><\/figure>\n<p id=\"8140\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">SWOT\u5206\u6790\u7684\u57fa\u672c\u6982\u5ff5<\/strong><\/p>\n<p id=\"afbf\" class=\"graf graf--p graf-after--p\">SWOT \u5206\u6790\u5c07\u5e6b\u52a9\u60a8\u4e86\u89e3\u516c\u53f8\u7684\u7acb\u5834\uff0c\u9019\u5c07\u9f13\u52f5\u95dc\u65bc\u5982\u4f55\u5229\u7528\u512a\u52e2\u3001\u5229\u7528\u6a5f\u6703\u3001\u6700\u5c0f\u5316\u52a3\u52e2\u548c\u9632\u8303\u5a01\u8105\u7684\u60f3\u6cd5\u548c\u6c7a\u7b56\u3002\u4ee5\u4e0b\u662f\u70ba\u60a8\u7684\u696d\u52d9\u4f7f\u7528 SWOT \u5206\u6790\u7684\u56db\u500b\u597d\u8655\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"ff2c\" class=\"graf graf--li graf-after--p\">\u8b58\u5225\u6838\u5fc3\u80fd\u529b\u2014\u2014\u5b83\u63d0\u4f9b\u4e86\u60a8\u7684\u6838\u5fc3\u80fd\u529b\u7684\u6e05\u6670\u8996\u5716\uff0c\u4e26\u5141\u8a31\u60a8\u5728\u5b83\u5011\u7684\u57fa\u790e\u4e0a\u5be6\u73fe\u60a8\u7684\u696d\u52d9\u76ee\u6a19<\/li>\n<li id=\"1563\" class=\"graf graf--li graf-after--li\">\u8b58\u5225\u5f31\u9ede\u2014\u2014\u8b58\u5225\u516c\u53f8\u7684\u5f31\u9ede\u662f\u6539\u5584\u696d\u52d9\u7684\u7b2c\u4e00\u6b65\u3002\u5b83\u63ed\u793a\u4e86\u4f60\u7684\u5f31\u9ede\u4e26\u63d0\u4f9b\u4e86\u626d\u8f49\u5b83\u5011\u7684\u6a5f\u6703<\/li>\n<li id=\"2237\" class=\"graf graf--li graf-after--li\">\u63a2\u7d22\u6a5f\u6703\u2014\u2014\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u63a2\u7d22\u672a\u4f86\u7684\u6a5f\u6703\u3002\u4f7f\u7528\u5b83\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u81ea\u5df1\u7684\u512a\u52e2\u548c\u52a3\u52e2\u8d77\u8349\u6230\u7565\u589e\u9577\u8a08\u5283<\/li>\n<li id=\"2c05\" class=\"graf graf--li graf-after--li\">\u8b58\u5225\u6f5b\u5728\u7684\u5c0d\u5f85\u2014\u2014\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5206\u6790\u5c0d\u60a8\u7684\u696d\u52d9\u53ef\u80fd\u5b58\u5728\u7684\u5a01\u8105\uff0c\u4e26\u4e14\u60a8\u53ef\u4ee5\u96a8\u5f8c\u5c0d\u696d\u52d9\u7b56\u7565\u548c\u5fc5\u8981\u7684\u64cd\u4f5c\u9032\u884c\u5fc5\u8981\u7684\u66f4\u6539\u3002\u6b64\u5916\uff0c\u5b83\u6709\u52a9\u65bc\u88fd\u5b9a\u88dc\u5145\u6216\u66ff\u4ee3\u8a08\u5283\u3001\u61c9\u6025\u8a08\u5283\u7b49\u3002<\/li>\n<\/ol>\n<p id=\"b1be\" class=\"graf graf--p graf-after--li\">\u7576\u60a8\u4f7f\u7528 SWOT \u5206\u6790\u9032\u884c\u898f\u5283\u6642\uff0c\u60a8\u53ef\u4ee5\u8abf\u6574\u7a4d\u6975\u56e0\u7d20\u4ee5\u5e6b\u52a9\u5229\u7528\u6a5f\u6703\u4e26\u78ba\u5b9a\u5fc5\u9808\u6539\u9032\u6216\u7ba1\u7406\u7684\u6d88\u6975\u56e0\u7d20\u4e2d\u7684\u5dee\u8ddd\u3002\u63a8\u52d5 SWOT \u7684\u5f71\u97ff\u9700\u8981\u6211\u5011\u9032\u884c\u6230\u7565\u98db\u8e8d\uff0c\u8457\u773c\u65bc\u5404\u500b\u985e\u5225\u4e4b\u9593\u7684\u806f\u7e6b\uff08\u4f8b\u5982\uff0c\u512a\u52e2\u5728\u54ea\u88e1\u5e6b\u52a9\u6211\u200b\u200b\u5011\u6e1b\u8f15\u5a01\u8105\uff09\uff0c\u4ee5\u53ca\u5f9e\u6574\u9ad4\u4e0a\u5c0b\u627e\u8da8\u52e2\u3002<\/p>\n<h4 id=\"2f79\" class=\"graf graf--h4 graf-after--p\"><span id=\"Conclusion\">\u7d50\u8ad6<\/span><\/h4>\n<p id=\"393c\" class=\"graf graf--p graf-after--h4\">\u884c\u696d\u5206\u6790\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u5e02\u5834\u60c5\u6cc1\uff0c\u63ed\u793a\u884c\u696d\u7af6\u722d\u529b\u4ee5\u53ca\u9032\u5165\u548c\u9000\u51fa\u884c\u696d\u7684\u76f8\u95dc\u6210\u672c\u3002\u9019\u5728\u898f\u5283\u521d\u5275\u516c\u53f8\u548c\u5c0f\u578b\u4f01\u696d\u6642\u7279\u5225\u6709\u7528\u3002<\/p>\n<p id=\"9db2\" class=\"graf graf--p graf-after--p graf--trailing\">\u5168\u9762\u7684\u884c\u696d\u5206\u6790\u53ef\u4ee5\u5e6b\u52a9\u5c0f\u4f01\u696d\u4e3b\u5236\u5b9a\u6709\u6548\u7684\u7b56\u7565\uff0c\u6700\u6709\u6548\u5730\u5229\u7528\u5c0f\u4f01\u696d\u6709\u9650\u7684\u8cc7\u6e90\u3002\u5b83\u6709\u52a9\u65bc\u78ba\u5b9a\u4e00\u500b\u884c\u696d\u76ee\u524d\u8655\u65bc\u54ea\u500b\u968e\u6bb5\uff1b\u662f\u5426\u9084\u5728\u589e\u9577\uff0c\u662f\u5426\u9084\u6709\u6536\u5165\u7a7a\u9593\uff0c\u662f\u5426\u5df2\u7d93\u9054\u5230\u98fd\u548c\u9ede\u3002<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"97bb\" class=\"graf graf--h4 graf--leading\"><span id=\"Other_Strategic_Analysis_Articles\">\u5176\u4ed6\u6230\u7565\u5206\u6790\u6587\u7ae0<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"5cb9\" class=\"graf graf--li graf-after--h4\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-tools\/pestle-and-five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-tools\/pestle-and-five-forces-analysis\/\">\u7528 PESTLE &amp; Porter \u7684\u4e94\u7a2e\u529b\u91cf\u9032\u884c\u6230\u7565\u5206\u6790<\/a><\/li>\n<li id=\"fa06\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\">\u5229\u7528\u5404\u7a2e\u6230\u7565\u5206\u6790\u5de5\u5177<\/a><\/li>\n<li id=\"4c5d\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\">\u6700\u4f73 SWOT\u3001PEST\u3001\u50f9\u503c\u93c8\u5de5\u5177<\/a><\/li>\n<li id=\"54a5\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/five-forces-analysis\/\">\u4e94\u529b\u5206\u6790\u6a21\u677f<\/a><\/li>\n<li id=\"95cd\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/pest-analysis\/pest-chart-template\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/pest-analysis\/pest-chart-template\/\">\u5bb3\u87f2\u5716\u8868\u6a21\u677f<\/a><\/li>\n<li id=\"4e31\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-analysis\/best-strategy-toolset\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-analysis\/best-strategy-toolset\/\">\u7372\u5f97\u7af6\u722d\u512a\u52e2\u7684\u6700\u4f73\u7b56\u7565\u5de5\u5177\u96c6<\/a><\/li>\n<li id=\"a3dc\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/dotblogs.com.tw\/unified_modeling_language\/2018\/04\/10\/170448\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/dotblogs.com.tw\/unified_modeling_language\/2018\/04\/10\/170448\">\u4ec0\u9ebc\u662f\u4e94\u529b\u5206\u6790\uff1f<\/a><\/li>\n<li id=\"da0e\" class=\"graf graf--li graf-after--li graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/dotblogs.azurewebsites.net\/Unified_Modeling_Language\/2018\/04\/10\/171749\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/dotblogs.azurewebsites.net\/Unified_Modeling_Language\/2018\/04\/10\/171749\"><span class=\"goog-text-highlight\">\u4f7f\u7528\u5404\u7a2e\u6230\u7565\u5206\u6790\u5de5\u5177\uff08Strategic Analysis Tool\uff09<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u696d\u5206\u6790\u662f\u4e00\u7a2e\u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u516c\u53f8\u4e86\u89e3\u8207\u751f\u7522\u985e\u4f3c\u7522\u54c1\u6216\u670d\u52d9\u7684\u5176\u4ed6\u516c\u53f8\u76f8\u6bd4\uff0c\u4ed6\u5011\u6240\u8655\u7684\u4f4d\u7f6e\uff1b 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