{"id":5003,"date":"2022-01-26T01:09:48","date_gmt":"2022-01-26T01:09:48","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/?p=5003"},"modified":"2026-04-20T09:13:28","modified_gmt":"2026-04-20T09:13:28","slug":"%e6%88%b0%e7%95%a5%e8%a6%8f%e5%8a%83%e8%88%87%e6%88%b0%e7%95%a5%e5%9c%96%e5%92%8c%e5%b9%b3%e8%a1%a1%e8%a8%88%e5%88%86%e5%8d%a1","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/strategic-planning-with-strategy-map-balanced-score-card\/","title":{"rendered":"\u6230\u7565\u898f\u5283\u8207\u6230\u7565\u5716\u548c\u5e73\u8861\u8a08\u5206\u5361"},"content":{"rendered":"<p id=\"e2ea\" class=\"graf graf--p graf-after--h3\">\u7531 Robert S. Kaplan \u548c David P. 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graf-after--h4\">\u901a\u904e\u7cbe\u5fc3\u8a2d\u8a08\u7684\u6230\u7565\u5730\u5716\uff0c\u6bcf\u500b\u54e1\u5de5\u90fd\u53ef\u4ee5\u4e86\u89e3\u60a8\u7684\u6574\u9ad4\u6230\u7565\u4ee5\u53ca\u4ed6\u5011\u9069\u5408\u7684\u4f4d\u7f6e\u3002\u5b83\u6709\u52a9\u65bc\u8b93\u6bcf\u500b\u4eba\u90fd\u5728\u540c\u4e00\u9801\u9762\u4e0a\uff0c\u4e26\u8b93\u4eba\u5011\u4e86\u89e3\u4ed6\u5011\u7684\u5de5\u4f5c\u5982\u4f55\u5f71\u97ff\u516c\u53f8\u7684\u6230\u7565\u76ee\u6a19\u3002\u60a8\u7684\u516c\u53f8\u53ef\u4ee5\u5f9e\u6230\u7565\u5730\u5716\u4e2d\u53d7\u76ca\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"be66\" class=\"graf graf--li graf-after--p\">\u5b83\u975e\u5e38\u9069\u5408\u5feb\u901f\u5411\u516c\u53f8\u4e2d\u7684\u6bcf\u500b\u4eba\u50b3\u9054\u5927\u5c40\u76ee\u6a19\u3002<\/li>\n<li id=\"b890\" class=\"graf graf--li graf-after--li\">\u5b83\u6539\u5584\u4e86\u7d44\u7e54\u9858\u666f\u548c\u6230\u7565\u7684\u6e9d\u901a<\/li>\n<li id=\"8d5d\" class=\"graf graf--li graf-after--li\">\u5b83\u6709\u52a9\u65bc\u8b58\u5225\u95dc\u9375\u7684\u5167\u90e8\u6d41\u7a0b\u3001\u4eba\u529b\u8cc7\u6e90\u3001\u4fe1\u606f\u4e26\u5c07\u5176\u806f\u7e6b\u5728\u4e00\u8d77\uff0c\u4ee5\u5be6\u73fe\u516c\u53f8\u7684\u50f9\u503c\u4e3b\u5f35<\/li>\n<li id=\"cb3d\" class=\"graf graf--li graf-after--li\">\u5982\u679c\u8207\u5e73\u8861\u8a08\u5206\u5361\u4e00\u8d77\u4f7f\u7528\uff0c\u5b83\u6703\u5728\u7d93\u6fdf\u56f0\u96e3\u6642\u671f\u512a\u5148\u8003\u616e\u5be6\u65bd\u8def\u7dda\u5716\u4e2d\u7684\u884c\u52d5\u9805\u76ee<\/li>\n<\/ul>\n<h4 id=\"8bbc\" class=\"graf graf--h4 graf-after--li\"><span id=\"The_Structure_of_a_Strategy_Map\">\u6230\u7565\u5730\u5716\u7684\u7d50\u69cb<\/span><\/h4>\n<p id=\"11eb\" class=\"graf graf--p graf-after--h4\">\u6230\u7565\u5730\u5716\u7684\u6700\u521d\u5236\u5b9a\u662f\u57fa\u65bc\u201c\u8ca1\u52d9\u3001\u5ba2\u6236\u3001\u5167\u90e8\u696d\u52d9\u6d41\u7a0b\u3001\u5b78\u7fd2\u548c\u6210\u9577\u56db\u500b\u8996\u89d2\u201d\uff1a<\/p>\n<figure id=\"7bdf\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/0coyYAfo9DFoMJG02.png\" data-image-id=\"0*coyYAfo9DFoMJG02.png\" data-width=\"836\" data-height=\"463\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"57fe\" class=\"graf graf--p graf-after--figure\">\uff08\u00a0\u4f7f\u7528\u514d\u8cbb\u5de5\u5177\u5373\u6642\u5728\u7dda<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\">\u7de8\u8f2f\u4e0a\u8ff0\u6230\u7565\u5716\uff09<\/a><\/p>\n<ul class=\"postList\">\n<li id=\"72b0\" class=\"graf graf--li graf-after--p\">\u5b83\u662f\u6309\u56e0\u679c\u95dc\u4fc2\u6392\u5217\u7684\u6a6b\u5411\u8996\u89d2\u7684\u57fa\u672c\u6846\u67b6\uff0c\u901a\u5e38\u662f\u8ca1\u52d9\u3001\u5ba2\u6236\u3001\u6d41\u7a0b\u548c\u5b78\u7fd2\u8207\u6210\u9577<\/li>\n<li id=\"5317\" class=\"graf graf--li graf-after--li\">\u9019\u4e9b\u89c0\u9ede\u5167\u7684\u76ee\u6a19\u3002\u6bcf\u500b\u76ee\u6a19\u4f5c\u70ba\u6587\u672c\u51fa\u73fe\u5728\u4e00\u500b\u5f62\u72c0\uff08\u901a\u5e38\u662f\u6a62\u5713\u5f62\u6216\u77e9\u5f62\uff09\u5167\u3002\u76ee\u6a19\u76f8\u5c0d\u8f03\u5c11\uff08\u901a\u5e38\u5c11\u65bc 20 \u500b\uff09<\/li>\n<li id=\"7531\" class=\"graf graf--li graf-after--li\">\u8de8\u8d8a\u8996\u89d2\u7684\u5782\u76f4\u93c8\u63a5\u76ee\u6a19\u96c6\u3002\u9019\u4e9b\u88ab\u7a31\u70ba\u6230\u7565\u4e3b\u984c\u3002<\/li>\n<li id=\"42a9\" class=\"graf graf--li graf-after--li\">\u8de8\u8d8a\u8996\u89d2\uff0c\u660e\u78ba\u9019\u4e9b\u76ee\u6a19\u4e4b\u9593\u7684\u56e0\u679c\u95dc\u4fc2\u3002<\/li>\n<li id=\"d655\" class=\"graf graf--li graf-after--li\">\u6230\u7565\u4e3b\u984c\u4ee3\u8868\u4e86\u95dc\u65bc\u6230\u7565\u5c07\u5982\u4f55\u6539\u8b8a\u7d44\u7e54\u7d50\u679c\u7684\u5047\u8a2d\u3002<\/li>\n<\/ul>\n<h4 id=\"21fe\" class=\"graf graf--h4 graf-after--li\"><span id=\"Internal_Perspectives_vs_External_Perspectives_of_Strategy_Map\">\u6230\u7565\u5716\u7684\u5167\u90e8\u8996\u89d2\u8207\u5916\u90e8\u8996\u89d2<\/span><\/h4>\n<p id=\"2c0d\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">\u7d50\u679c\uff08\u5916\u90e8\uff09\u89c0\u9ede\uff1a\uff08<\/strong>\u00a0\u8ca1\u52d9\u548c\u5ba2\u6236\u89c0\u9ede\uff09\u2014\u2014\u5b83\u5011\u662f\u91dd\u5c0d\u201c\u6211\u5011\u60f3\u8981\u5b8c\u6210\u4ec0\u9ebc\uff1f\u201d\u9019\u500b\u57fa\u672c\u554f\u984c\u800c\u958b\u767c\u7684\u3002<\/p>\n<p id=\"e36c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u8f38\u5165\uff08\u5167\u90e8\uff09\u89c0\u9ede<\/strong>\uff1a\uff08\u5167\u90e8\u3001\u5b78\u7fd2\u548c\u6210\u9577\u89c0\u9ede\uff09\u2014\u2014\u5b83\u5011\u662f\u8f38\u5165\u89c0\u9ede\u2014\u2014\u63cf\u8ff0\u201c\u6211\u5011\u8a08\u5283\u5982\u4f55\u5be6\u73fe\u5b83\uff1f\u201d<\/p>\n<figure id=\"b93d\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/08YNrZ5pR7Dg4kFe4.png\" data-image-id=\"0*8YNrZ5pR7Dg4kFe4.png\" data-width=\"1058\" data-height=\"585\" \/><\/figure>\n<h4 id=\"9fba\" class=\"graf graf--h4 graf-after--figure\"><span id=\"How_to_Develop_a_Strategy_Map\">\u5982\u4f55\u5236\u5b9a\u6230\u7565\u5716\uff1f<\/span><\/h4>\n<p id=\"8cb5\" class=\"graf graf--p graf-after--h4\">\u5f9e\u7b2c\u4e00\u8996\u89d2\u51fa\u767c\u2014\u2014\u91d1\u878d<\/p>\n<ul class=\"postList\">\n<li id=\"ecbe\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">\u6211\u5011\u60f3\u8981\u5be6\u73fe\u4ec0\u9ebc\uff1f<\/li>\n<li id=\"b059\" class=\"graf graf--li graf-after--li\">\u4fdd\u6301\u76c8\u5229\u80fd\u529b\uff0c<\/li>\n<\/ul>\n<p id=\"48e4\" class=\"graf graf--p graf-after--li\">\u7b2c\u4e8c\u500b\u8996\u89d2\u2014\u2014\u5ba2\u6236<\/p>\n<ul class=\"postList\">\n<li id=\"404b\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">\u6211\u5011\u5c07\u5982\u4f55\u505a\u5230\u9019\u4e00\u9ede\uff1f<\/li>\n<li id=\"ae4d\" class=\"graf graf--li graf-after--li\">\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6<\/li>\n<\/ul>\n<p id=\"d18c\" class=\"graf graf--p graf-after--li\">\u73fe\u5728\uff0c\u5728\u5167\u90e8\u6d41\u7a0b\u900f\u8996\u5716\u4e2d\u91cd\u8907\u8a72\u6d41\u7a0b<\/p>\n<ul class=\"postList\">\n<li id=\"a00d\" class=\"graf graf--li graf-after--p\">\u6211\u5011\u5c07\u5982\u4f55\u505a\u5230\u9019\u4e00\u9ede\uff1f<\/li>\n<li id=\"2bf4\" class=\"graf graf--li graf-after--li\">\u6e1b\u5c11\u652f\u6301\u96fb\u8a71<\/li>\n<\/ul>\n<p id=\"95ee\" class=\"graf graf--p graf-after--li\">\u91cd\u8907\u7b49\u7b49\u2026\u2026<\/p>\n<p id=\"3b6b\" class=\"graf graf--p graf-after--p\">\u7576\u60a8\u57f7\u884c\u6620\u5c04\u4e26\u901a\u904e\u7bad\u982d\u95dc\u806f\u5b83\u5011\u4e4b\u9593\u7684\u93c8\u63a5\u6642\uff0c\u60a8\u5c07\u770b\u5230\u9019\u4e9b\u76ee\u6a19\u4e4b\u9593\u7684\u56e0\u679c\u95dc\u4fc2\u3002<\/p>\n<figure id=\"aa44\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/0yqdOu5Oxka-Arx8.png\" data-image-id=\"0*yqdOu5Oxka--Arx8.png\" data-width=\"833\" data-height=\"515\" \/><\/figure>\n<p id=\"7a4e\" class=\"graf graf--p graf-after--figure\">\uff08\u4f7f\u7528<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0\u5373\u6642\u5728\u7dda\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\">\u7de8\u8f2f\u4e0a\u8ff0\u6230\u7565\u5716<\/a>\uff09<\/p>\n<h4 id=\"30c9\" class=\"graf graf--h4 graf-after--p\"><span id=\"Combining_Strategy_Map_with_the_Power_of_Balanced_Scoredcard\">\u5c07\u6230\u7565\u5716\u8207\u5e73\u8861\u8a08\u5206\u5361\u7684\u529b\u91cf\u76f8\u7d50\u5408<\/span><\/h4>\n<p id=\"9d93\" class=\"graf graf--p graf-after--h4\">\u6230\u7565\u5730\u5716\u9084\u53ef\u4ee5\u4f5c\u70ba\u88fd\u5b9a\u8ca1\u52d9\u548c\u975e\u8ca1\u52d9\u5e73\u8861\u8a08\u5206\u5361\u8861\u91cf\u6a19\u6e96\u7684\u9069\u7576\u57fa\u790e\uff0c\u9019\u4e9b\u8861\u91cf\u6a19\u6e96\u53ef\u7528\u65bc\u76e3\u63a7\u6230\u7565\u57f7\u884c\u548c\u7e3e\u6548\u3002\u7531\u65bc\u6230\u7565\u5730\u5716\u4e0d\u5305\u542b\u63aa\u65bd\uff0c\u5b83\u5305\u542b\u76ee\u6a19\u3002\u7576\u7136\uff0c\u6211\u5011\u53ef\u4ee5\u901a\u904e\u4f7f\u7528\u6230\u7565\u5730\u5716\u4f5c\u70ba\u5e73\u8861\u8a08\u5206\u5361\u7684\u4e00\u90e8\u5206\u4f86\u7d50\u5408\u9019\u5169\u7a2e\u5de5\u5177\u7684\u529b\u91cf\u3002<\/p>\n<p id=\"15c8\" class=\"graf graf--p graf-after--p\">\u6230\u7565\u5730\u5716\u63d0\u4f9b\u4e86\u5c07\u76ee\u6a19\u8207\u5e73\u8861\u8a08\u5206\u5361\u806f\u7e6b\u8d77\u4f86\u7684\u65b9\u6cd5\uff0c\u5e73\u8861\u8a08\u5206\u5361\u63d0\u4f9b\u4e86\u4e00\u500b\u8def\u7dda\u5716\uff0c\u70ba\u516c\u53f8\u7684\u6230\u7565\u63d0\u4f9b\u65b9\u5411\u4e26\u5c07\u7e3e\u6548\u6307\u6a19\u548c\u8209\u63aa\u806f\u7e6b\u8d77\u4f86\u3002\u5982\u4e0a\u5716\u6240\u793a\uff0c\u6bcf\u500b\u8996\u89d2\u90fd\u6709\u4e00\u7d44\u76ee\u6a19\u3002\u8a18\u5206\u5361\u6846\u67b6\u5167\u7684\u63aa\u65bd\u8207\u8a2d\u5b9a\u7684\u76ee\u6a19\u548c\u6307\u6a19\u4fdd\u6301\u4e00\u81f4\u3002\u884c\u52d5\u8a08\u5283\u8207\u76ee\u6a19\u4ee5\u53ca\u76f8\u95dc\u9810\u7b97\u76f8\u95dc\u806f\u3002<\/p>\n<p id=\"faaf\" class=\"graf graf--p graf-after--p\">\u6211\u5011\u53ef\u4ee5\u5c07\u60a8\u7684\u63aa\u65bd\u9023\u540c\u5b83\u5011\u5c0d\u61c9\u7684\u76ee\u6a19\u653e\u5728\u6230\u7565\u5730\u5716\u4e0a\uff1a<\/p>\n<figure id=\"f4e2\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2022\/02\/0rNtlXQPV4jU8k2ks.png\" data-image-id=\"0*rNtlXQPV4jU8k2ks.png\" data-width=\"731\" data-height=\"503\" \/><\/figure>\n<p id=\"0343\" class=\"graf graf--p graf-after--figure\">\uff08\u4f7f\u7528<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0\u5373\u6642\u5728\u7dda\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20%28Matrix%20Layout%29\" target=\"_blank\" rel=\"noopener\" 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