{"id":4999,"date":"2022-01-26T01:09:20","date_gmt":"2022-01-26T01:09:20","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/?p=4999"},"modified":"2026-04-20T09:13:28","modified_gmt":"2026-04-20T09:13:28","slug":"%e5%95%86%e6%a5%ad%e6%a8%a1%e5%bc%8f%e7%95%ab%e5%b8%83-%e9%80%9a%e9%81%8e%e5%85%8d%e8%b2%bb%e5%9c%a8%e7%b7%9a%e8%bb%9f%e4%bb%b6%e9%80%9a%e9%81%8e%e7%a4%ba%e4%be%8b%e5%ad%b8%e7%bf%92","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/business-model-canvas%E2%80%8A-%E2%80%8Alearn-by-examples-with-free-online-software\/","title":{"rendered":"\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u2014\u2014\u901a\u904e\u514d\u8cbb\u5728\u7dda\u8edf\u4ef6\u901a\u904e\u793a\u4f8b\u5b78\u7fd2"},"content":{"rendered":"

\u201c \u5546\u696d\u6a21\u5f0f\u63cf\u8ff0\u4e86\u7d44\u7e54\u5982\u4f55\u5275\u9020\u3001\u4ea4\u4ed8\u548c\u7372\u53d6\u50f9\u503c\u7684\u57fa\u672c\u539f\u7406\u201d<\/p><\/blockquote>\n

Business Model Canvas \u662f\u4e00\u500b\u6230\u7565\u548c\u696d\u52d9\u7ba1\u7406\u6a21\u677f\uff0c\u7528\u65bc\u958b\u767c\u65b0\u7684\u6216\u8a18\u9304\u73fe\u6709\u7684\u696d\u52d9\u6a21\u578b\u3002\u5b83\u662f\u4e00\u500b\u8996\u89ba\u5716\u8868\uff0c\u5305\u542b\u63cf\u8ff0\u516c\u53f8\u6216\u7522\u54c1\u7684\u50f9\u503c\u4e3b\u5f35\u3001\u57fa\u790e\u8a2d\u65bd\u3001\u5ba2\u6236\u548c\u8ca1\u52d9\u7684\u5143\u7d20\u3002\u5b83\u901a\u904e\u8aaa\u660e\u6f5b\u5728\u7684\u6b0a\u8861\u4f86\u5e6b\u52a9\u516c\u53f8\u8abf\u6574\u5176\u6d3b\u52d5\u3002\u5546\u696d\u6a21\u5f0f\u8a2d\u8a08\u6a21\u677f\u7684\u4e5d\u500b\u201c\u69cb\u5efa\u584a\u201d\uff0c\u5982\u4e0b\u9762\u7684\u756b\u5e03\uff0c\u5f8c\u4f86\u88ab\u7a31\u70ba\u5546\u696d\u6a21\u5f0f\u756b\u5e03\uff0c\u6700\u521d\u662f\u7531 Alexander Osterwalder \u65bc 2005 \u5e74\u63d0\u51fa\u7684\u3002<\/p>\n

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BMC \u7684\u4e5d\u5927\u57fa\u77f3<\/span><\/h3>\n

\u9019\u4e5d\u500b\u696d\u52d9\u6a21\u578b\u69cb\u5efa\u584a\u53ef\u4ee5\u5728\u7a31\u70ba\u696d\u52d9\u6a21\u578b\u756b\u5e03\u7684\u55ae\u500b\u5716\u8868\u4e2d\u6355\u7372\u3002\u5b83\u5c07\u50f9\u503c\u4e3b\u5f35\u7f6e\u65bc\u5546\u696d\u6a21\u5f0f\u7684\u4e2d\u5fc3\uff0c\u4f5c\u70ba\u4e3b\u8981\u95dc\u6ce8\u9818\u57df\u3002\u5ba2\u6236\u69cb\u5efa\u584a\uff08\u5ba2\u6236\u7d30\u5206\u3001\u6e20\u9053\u548c\u95dc\u4fc2\uff09\u4f4d\u65bc\u50f9\u503c\u4e3b\u5f35\u7684\u53f3\u5074\uff0c\u57fa\u790e\u8a2d\u65bd\u69cb\u5efa\u584a\uff08\u8cc7\u6e90\u3001\u6d3b\u52d5\u548c\u5408\u4f5c\u5925\u4f34\uff09\u4f4d\u65bc\u5de6\u5074\u3002\u57fa\u65bc\u8ca1\u52d9\u7684\u69cb\u5efa\u584a\uff08\u6536\u5165\u548c\u6210\u672c\u7d50\u69cb\uff09\u53ef\u4ee5\u5728\u5716\u8868\u7684\u4e0b\u90e8\u627e\u5230\u3002<\/p>\n

    \n
  1. \u5ba2\u6236\u7fa4<\/strong>\uff1a\u7d44\u7e54\u65e8\u5728\u670d\u52d9\u7684\u7279\u5b9a\u4eba\u7fa4\u3002<\/li>\n
  2. \u50f9\u503c\u4e3b\u5f35<\/strong>\uff1a\u6e05\u695a\u5730\u63cf\u8ff0\u516c\u53f8\u7684\u7522\u54c1\u4ee5\u53ca\u5b83\u5982\u4f55\u89e3\u6c7a\u554f\u984c\u6216\u70ba\u5ba2\u6236\u5275\u9020\u50f9\u503c\u3002<\/li>\n
  3. \u6e20\u9053<\/strong>\uff1a\u516c\u53f8\u7528\u4f86\u63a5\u89f8\u5176\u5ba2\u6236\u7fa4\u4ee5\u8207\u4ed6\u5011\u6e9d\u901a\u4e26\u5411\u4ed6\u5011\u63d0\u4f9b\u7522\u54c1\u548c\u670d\u52d9\u7684\u624b\u6bb5\u3002<\/li>\n
  4. \u5ba2\u6236\u95dc\u4fc2<\/strong>\uff1a\u7528\u65bc\u7dad\u6301\u8207\u5ba2\u6236\u7fa4\u95dc\u4fc2\u7684\u65b9\u6cd5\u3002<\/li>\n
  5. \u6536\u5165\u6d41<\/strong>\uff1a\u696d\u52d9\u4e2d\u7684\u6536\u5165\u7522\u751f\u548c\u6536\u96c6\u6a5f\u5236\u3002<\/li>\n
  6. \u95dc\u9375\u8cc7\u6e90<\/strong>\uff1a\u516c\u53f8\u9700\u8981\u4f7f\u5546\u696d\u6a21\u5f0f\u7684\u5176\u4ed6\u5143\u7d20\u767c\u63ee\u4f5c\u7528\u7684\u6700\u91cd\u8981\u7684\u8cc7\u7522\u3002<\/li>\n
  7. \u95dc\u9375\u6d3b\u52d5<\/strong>\uff1a\u516c\u53f8\u70ba\u4e86\u4f7f\u5176\u5546\u696d\u6a21\u5f0f\u767c\u63ee\u4f5c\u7528\u800c\u5fc5\u9808\u505a\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/li>\n
  8. \u95dc\u9375\u5408\u4f5c\u5925\u4f34<\/strong>\uff1a\u4f7f\u5546\u696d\u6a21\u5f0f\u767c\u63ee\u4f5c\u7528\u7684\u4f9b\u61c9\u5546\u548c\u5408\u4f5c\u5925\u4f34\u7db2\u7d61\u3002<\/li>\n
  9. \u6210\u672c\u7d50\u69cb<\/strong>\uff1a\u7dad\u6301\u5546\u696d\u6a21\u5f0f\u6240\u9700\u7684\u4e3b\u8981\u6210\u672c\u3002<\/li>\n<\/ol>\n

    \u514d\u8cbb\u5728\u7dda\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u5de5\u5177<\/span><\/h3>\n

    \u5546\u696d\u6a21\u5f0f\u756b\u5e03<\/a>\u53ef\u4ee5\u6253\u5370\u5728\u4e00\u500b\u5927\u7684\u00a0\u00a0\u8868\u9762\u4e0a\uff0c\u9019\u6a23\u4e00\u7fa4\u4eba\u5c31\u53ef\u4ee5\u4f7f\u7528\u4fbf\u5229\u8cbc\u6216\u767d\u677f\u6a19\u8a18\u5171\u540c\u958b\u59cb\u7e6a\u88fd\u548c\u8a0e\u8ad6\u5546\u696d\u6a21\u5f0f\u5143\u7d20\u3002\u5b83\u662f\u4e00\u7a2e\u52d5\u624b\u5de5\u5177\uff0c\u53ef\u4fc3\u9032\u7406\u89e3\u3001\u8a0e\u8ad6\u3001\u5275\u9020\u529b\u548c\u5206\u6790\u3002\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u00a0Visual Paradigm Online<\/a>\u7b49\u5728\u7dda\u8edf\u4ef6\u00a0\u4f86\u4fc3\u9032\u5275\u65b0\u904e\u7a0b\u3002<\/p>\n

    Visual Paradigm \u5177\u6709\u76f4\u89c0\u7684\u696d\u52d9\u6a21\u578b\u756b\u5e03\u7de8\u8f2f\u5668\uff0c\u53ef\u8b93\u60a8\u5feb\u901f\u69cb\u5efa\u696d\u52d9\u6a21\u578b\u756b\u5e03\u3002\u5b83\u9084\u9644\u5e36\u4e00\u7d44\u8c50\u5bcc\u7684\u5c08\u696d\u8a2d\u8a08\u6a21\u677f\uff0c\u4e0d\u50c5\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5feb\u901f\u958b\u59cb\uff0c\u800c\u4e14\u53ef\u4ee5\u88fd\u4f5c\u51fa\u65e2\u5c08\u696d\u53c8\u5177\u6709\u8996\u89ba\u5438\u5f15\u529b\u7684\u8a2d\u8a08\u3002<\/p>\n

    <\/figure>\n

    \u70ba\u4ec0\u9ebc\u6211\u61c9\u8a72\u4f7f\u7528\u5546\u696d\u6a21\u5f0f\u756b\u5e03\uff1f<\/strong><\/span><\/h4>\n

    \u5546\u696d\u6a21\u5f0f\u756b\u5e03\u4f7f\u7814\u7a76\u71df\u92b7\u6e20\u9053\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u78ba\u5b9a\u6700\u4f73\u6536\u5165\u4f86\u6e90\u4e26\u78ba\u5b9a\u95dc\u9375\u8cc7\u6e90\u548c\u6d3b\u52d5\u3002<\/p>\n

    \u5982\u4f55\u7e6a\u88fd\u5546\u696d\u6a21\u5f0f\u756b\u5e03\uff1f<\/span><\/h4>\n

    \u6e96\u5099\u597d\u5275\u5efa\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u4e86\u55ce\uff1f\u8a66\u8a66 Visual Paradigm\uff0c\u9019\u662f\u4e00\u6b3e\u9802\u7d1a\u7684\u5728\u7dda\u5716\u8868\u8edf\u4ef6\uff0c\u5177\u6709\u6240\u6709\u8a31\u591a\u5546\u696d\u6a21\u578b\u756b\u5e03\u5099\u5fd8\u9304\u548c\u81ea\u5b9a\u7fa9\u756b\u5e03\u3002<\/p>\n

      \n
    1. \u5275\u5efa\u00a0\u696d\u52d9\u6a21\u578b\u756b\u5e03<\/a>\u3002<\/li>\n
    2. \u4f7f\u7528\u5074\u9762\u8abf\u8272\u677f\u4e2d\u7684\u5099\u5fd8\u9304\u3002\u5c07\u5b83\u5011\u62d6\u653e\u5230\u7e6a\u5716\u756b\u5e03\u4e2d\u3002<\/li>\n
    3. \u5c07\u60a8\u5b8c\u6210\u7684\u5de5\u4f5c\uff08\u6587\u4ef6 > \u53e6\u5b58\u70ba\uff09\u4fdd\u5b58\u5230\u6211\u5011\u7684\u96f2\u5b58\u5132\u5eab\u4ee5\u4f9b\u5c07\u4f86\u8a2a\u554f\u3002\u60a8\u9084\u53ef\u4ee5\u5c07\u60a8\u7684\u4f5c\u54c1\u5c0e\u51fa\u70ba\u5716\u50cf\uff08JPG\u3001PNG\u3001PDF\u3001SVG \u7b49\uff09\u4e26\u8207\u60a8\u7684\u540c\u4e8b\u5206\u4eab\u3002<\/li>\n<\/ol>\n

      \u5177\u6709\u5f37\u5927\u529f\u80fd\u7684\u514d\u8cbb\u5728\u7dda\u5de5\u5177<\/span><\/h4>\n

      Visual Paradigm \u5177\u6709\u76f4\u89c0\u7684\u696d\u52d9\u6a21\u578b\u756b\u5e03\u7de8\u8f2f\u5668\uff0c\u53ef\u8b93\u60a8\u5feb\u901f\u69cb\u5efa\u696d\u52d9\u6a21\u578b\u756b\u5e03\u3002\u5b83\u9084\u9644\u5e36\u4e00\u7d44\u8c50\u5bcc\u7684\u5c08\u696d\u8a2d\u8a08\u6a21\u677f\uff0c\u4e0d\u50c5\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5feb\u901f\u958b\u59cb\uff0c\u800c\u4e14\u53ef\u4ee5\u88fd\u4f5c\u51fa\u65e2\u5c08\u696d\u53c8\u5177\u6709\u8996\u89ba\u5438\u5f15\u529b\u7684\u8a2d\u8a08\u3002<\/p>\n

      <\/figure>\n
      <\/figure>\n

      \u5305\u62ec\u683c\u5f0f\u8c50\u5bcc\u7684\u6587\u672c<\/strong><\/p>\n

      \u7528\u6587\u672c\u6216\u5099\u5fd8\u9304\u586b\u6eff\u4f60\u7684\u756b\u5e03\u3002\u5927\u91cf\u7684\u683c\u5f0f\u548c\u5c0d\u9f4a\u9078\u9805\u53ef\u4f9b\u60a8\u4ee5\u60a8\u60f3\u8981\u7684\u65b9\u5f0f\u683c\u5f0f\u5316\u60a8\u7684\u6587\u672c\u3002<\/p>\n

      <\/figure>\n

      \u5099\u5fd8\u9304\u548c\u4fbf\u7b8b<\/strong><\/p>\n

      \u4f7f\u7528\u5f69\u8272\u5099\u5fd8\u9304\u4f7f\u60a8\u7684\u8a2d\u8a08\u66f4\u5177\u5438\u5f15\u529b\u3002\u66f4\u9ad8\u7248\u672c\u7684\u7528\u6236\u9084\u53ef\u4ee5\u4f7f\u7528\u8c50\u5bcc\u7684\u4fbf\u7c3d\u96c6\u5408\u3002<\/p>\n

      <\/figure>\n

      \u5b9a\u5236<\/strong><\/p>\n

      \u69cb\u5efa\u60a8\u81ea\u5df1\u7684\u756b\u5e03\u4ee5\u6eff\u8db3\u60a8\u7684\u696d\u52d9\u9700\u6c42\u3002\u8d85\u904e 1000 \u500b\u5716\u6a19\u53ef\u7528\u65bc\u88dd\u98fe\u76ee\u7684\u3002<\/p>\n

      <\/figure>\n

      \u5546\u696d\u6a21\u5f0f\u901a\u904e\u4f8b\u5b50\u5b78\u7fd2<\/span><\/h3>\n

      Business Model Canvas \u7531\u4e00\u7d44\u7d9c\u5408\u69cb\u5efa\u584a\u7de8\u8b6f\u800c\u6210\u3002\u6839\u64da\u60a8\u7684\u60f3\u6cd5\u548c\u60f3\u6cd5\u586b\u5beb\u6bcf\u500b\u6846\uff0c\u9019\u5c07\u5728\u60a8\u958b\u59cb\u958b\u767c\u4e4b\u524d\u7d66\u60a8\u4e00\u500b\u8a55\u4f30\u3002<\/p>\n

      \u5546\u696d\u6a21\u5f0f\u756b\u5e03\u793a\u4f8b\uff1a\u8eca\u8f1b\u516c\u53f8<\/strong><\/p>\n

      \u9019\u500b\u4f8b\u5b50\u5c55\u793a\u4e86\u4e00\u5bb6\u6c7d\u8eca\u516c\u53f8\u4f7f\u7528\u5546\u696d\u6a21\u578b\u756b\u5e03\u4f86\u8aaa\u660e\u4ed6\u5011\u7684\u5546\u696d\u8a08\u5283\u548c\u63d0\u8b70\u3002\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u662f\u4f01\u696d\u63a2\u7d22\u548c\u5b9a\u7fa9\u6230\u7565\u696d\u52d9\u8a08\u5283\u7684\u7d55\u4f73\u5de5\u5177\u3002<\/p>\n

      <\/figure>\n

      \uff08\u55ae\u64ca\u6b64\u8655\u00a0\u7de8\u8f2f\u00a0<\/a>\u4e26\u7acb\u5373\u5617\u8a66\u00a0\u6b64\u793a\u4f8b<\/a>\u00a0\uff09<\/p>\n

      \u5546\u696d\u6a21\u5f0f\u756b\u5e03\u793a\u4f8b\uff1aLinkedIn<\/span><\/h4>\n

      \u5728\u00a0\u6b64\u793a\u4f8b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u770b\u5230 LinkedIn\u00a0<\/a>\u70ba\u6bcf\u500b\u5ba2\u6236\u7fa4\u63d0\u4f9b\u4e86\u4e09\u500b\u6536\u5165\u6d41\u3002\u9996\u5148\u662f\u64f4\u5927\u793e\u4ea4\u7bc4\u570d\u7684\u4ed8\u8cbb\u5e33\u6236\uff0c\u5176\u6b21\u662f\u5e6b\u52a9\u62db\u8058\u4eba\u54e1\u7ba1\u7406\u5de5\u4f5c\u6a5f\u6703\u7684\u62db\u8058\u89e3\u6c7a\u65b9\u6848\uff0c\u7b2c\u4e09\u662f\u5e6b\u52a9\u54c1\u724c\u6839\u64da\u500b\u4eba\u8cc7\u6599\u6578\u64da\u5b9a\u4f4d\u53d7\u773e\u7684\u5ee3\u544a\u3002<\/p>\n

      <\/figure>\n

      \u5546\u696d\u6a21\u5f0f\u756b\u5e03\u793a\u4f8b\uff1a\u512a\u6b65<\/span><\/h4>\n

      \u5728\u9019\u500b\u00a0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u793a\u4f8b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u770b\u5230 Uber \u7d30\u5206<\/a>\u00a0\u4e5f\u662f\u5730\u7406\u4eba\u53e3\u7d71\u8a08\uff0c\u56e0\u70ba\u8a72\u670d\u52d9\u4f3c\u4e4e\u50f1\u7528\u4e86\u5c45\u4f4f\u5728\u5931\u696d\u7387\u6700\u9ad8\u5730\u5340\u7684\u53f8\u6a5f\u3002<\/p>\n

      <\/figure>\n

      \u5546\u696d\u6a21\u5f0f\u756b\u5e03\u793a\u4f8b\uff1aAirbnb<\/strong><\/p>\n

      \u5728\u9019\u500b\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u793a\u4f8b\u4e2d\uff0c\u5b83\u986f\u793a\u4e86\u4e00\u5bb6\u9152\u5e97\u66ff\u4ee3\u63d0\u4f9b\u5546\u00a0Airbnb \u5c08\u6ce8\u65bc\u5169\u5927\u5ba2\u6236\u7fa4\u200a<\/a>\u2014\u2014\u5ba2\u4eba\u548c\u623f\u6771\u2014\u2014\u6bcf\u500b\u5ba2\u6236\u7fa4\u90fd\u53ef\u4ee5\u7d30\u5206\u70ba\u5b50\u985e\u5225\u3002<\/p>\n

      <\/figure>\n

      \u53c3\u8003<\/span><\/h3>\n
        \n
      1. \u61c9\u7528\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u7684 14 \u7a2e\u65b9\u6cd5<\/a><\/li>\n
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      4. \u5546\u696d\u6a21\u5f0f\u756b\u5e03\u5de5\u5177<\/span><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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