{"id":10105,"date":"2026-03-04T18:09:46","date_gmt":"2026-03-04T10:09:46","guid":{"rendered":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/"},"modified":"2026-04-14T10:53:21","modified_gmt":"2026-04-14T10:53:21","slug":"netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/","title":{"rendered":"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769"},"content":{"rendered":"<h3 data-nodeid=\"31625\"><strong data-nodeid=\"31897\">\u5f15\u8a00\uff1a\u70ba\u4f55Netflix\u5728\u5546\u696d\u5275\u65b0\u4e2d\u81f3\u95dc\u91cd\u8981<\/strong><\/h3>\n<p data-nodeid=\"31626\">Netflix\u6700\u521d\u662f\u4e00\u5bb6DVD\u79df\u8cc3\u516c\u53f8\uff0c\u4f46\u5f8c\u4f86\u8f49\u8b8a\u70ba\u5168\u7403\u4e32\u6d41\u5de8\u982d\u3002\u672c\u6848\u4f8b\u7814\u7a76\u63a2\u8a0eNetflix\u5982\u4f55\u900f\u904e\u5f9e\u5be6\u9ad4DVD\u8f49\u5411\u4e32\u6d41\u670d\u52d9\uff0c\u6253\u7834\u5a1b\u6a02\u7522\u696d\u7684\u683c\u5c40\u2014\u2014\u4f7f\u7528<strong data-nodeid=\"31903\">\u5546\u696d\u6a21\u5f0f\u756b\u5e03\uff08BMC\uff09<\/strong>\u6846\u67b6\u3002\u9019\u5c0d\u65bc\u521d\u5b78\u8005\u5b78\u7fd2\u5546\u696d\u6a21\u5f0f\u3001\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769\u800c\u8a00\u975e\u5e38\u7406\u60f3\u3002<\/p>\n<hr data-nodeid=\"31627\"\/>\n<h2 data-nodeid=\"31628\">\ud83c\udfaf\u00a0<strong data-nodeid=\"31908\">\u7b2c\u4e00\u6b65\uff1a\u6838\u5fc3\u6982\u5ff5\u2014\u2014\u4f60\u9700\u8981\u4e86\u89e3\u7684\u5167\u5bb9<\/strong><\/h2>\n<p data-nodeid=\"31629\">\u5728\u6df1\u5165\u6848\u4f8b\u7814\u7a76\u4e4b\u524d\uff0c\u8acb\u5148\u7406\u89e3\u9019\u4e9b\u57fa\u790e\u5546\u696d\u6982\u5ff5\uff1a<\/p>\n<h3 data-nodeid=\"31630\">1.\u00a0<strong data-nodeid=\"31914\">\u5546\u696d\u6a21\u5f0f\u756b\u5e03\uff08BMC\uff09<\/strong><\/h3>\n<p data-nodeid=\"31631\">\u4e00\u7a2e\u6230\u7565\u5de5\u5177\uff0c\u53ef\u8996\u5316\u5448\u73fe\u4f01\u696d\u7684\u4e5d\u500b\u6838\u5fc3\u7d44\u6210\u90e8\u5206\uff1a<\/p>\n<ul data-nodeid=\"31632\">\n<li data-nodeid=\"31633\">\n<p data-nodeid=\"31634\">\u5ba2\u6236\u7fa4\u9ad4<\/p>\n<\/li>\n<li data-nodeid=\"31635\">\n<p data-nodeid=\"31636\">\u50f9\u503c\u4e3b\u5f35<\/p>\n<\/li>\n<li data-nodeid=\"31637\">\n<p data-nodeid=\"31638\">\u6e20\u9053<\/p>\n<\/li>\n<li data-nodeid=\"31639\">\n<p data-nodeid=\"31640\">\u5ba2\u6236\u95dc\u4fc2<\/p>\n<\/li>\n<li data-nodeid=\"31641\">\n<p data-nodeid=\"31642\">\u6536\u5165\u4f86\u6e90<\/p>\n<\/li>\n<li data-nodeid=\"31643\">\n<p data-nodeid=\"31644\">\u95dc\u9375\u8cc7\u6e90<\/p>\n<\/li>\n<li data-nodeid=\"31645\">\n<p data-nodeid=\"31646\">\u95dc\u9375\u6d3b\u52d5<\/p>\n<\/li>\n<li data-nodeid=\"31647\">\n<p data-nodeid=\"31648\">\u95dc\u9375\u5408\u4f5c\u5925\u4f34<\/p>\n<\/li>\n<li data-nodeid=\"31649\">\n<p data-nodeid=\"31650\">\u6210\u672c\u7d50\u69cb<\/p>\n<\/li>\n<\/ul>\n<blockquote data-nodeid=\"31651\">\n<p data-nodeid=\"31652\"><em data-nodeid=\"31928\">\u88ab\u65b0\u5275\u516c\u53f8\u8207\u4f01\u696d\u7528\u4f86\u8a2d\u8a08\u3001\u5206\u6790\u8207\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u3002<\/em><\/p>\n<\/blockquote>\n<h3 data-nodeid=\"31653\">2.\u00a0<strong data-nodeid=\"31933\">\u7834\u58de\u6027\uff08\u7834\u58de\u6027\u5275\u65b0\uff09<\/strong><\/h3>\n<ul data-nodeid=\"31654\">\n<li data-nodeid=\"31655\">\n<p data-nodeid=\"31656\">\u7531\u514b\u840a\u9813\u00b7\u514b\u91cc\u65af\u5766\u68ee\u63d0\u51fa\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31657\">\n<p data-nodeid=\"31658\">\u4e00\u7a2e\u5f9e\u5229\u57fa\u5e02\u5834\u8d77\u5bb6\u7684\u65b0\u7522\u54c1\u6216\u670d\u52d9\uff0c\u9010\u6f38\u53d6\u4ee3\u4e3b\u6d41\u5e02\u5834\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31659\">\n<p data-nodeid=\"31660\">\u901a\u5e38\u6703\u6253\u64ca\u65e2\u6709\u7684\u5e02\u5834\u4e3b\u5c0e\u8005\uff08\u4f8b\u5982\u767e\u8996\u9054\u5c0d\u6297Netflix\uff09\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 data-nodeid=\"31661\">3.\u00a0<strong data-nodeid=\"31941\">\u8f49\u5411<\/strong><\/h3>\n<ul data-nodeid=\"31662\">\n<li data-nodeid=\"31663\">\n<p data-nodeid=\"31664\">\u6839\u64da\u5e02\u5834\u53cd\u994b\u800c\u9032\u884c\u7684\u6230\u7565\u6027\u696d\u52d9\u65b9\u5411\u8abf\u6574\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31665\">\n<p data-nodeid=\"31666\">Netflix\u5f9eDVD\u79df\u8cc3\u8f49\u5411\u4e32\u6d41\u670d\u52d9\u2014\u2014\u9019\u662f\u4e00\u6b21<strong data-nodeid=\"31948\">\u5927\u81bd\u7684\u8f49\u5411<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3 data-nodeid=\"31667\">4.\u00a0<strong data-nodeid=\"31953\">\u8a02\u95b1\u6a21\u5f0f<\/strong><\/h3>\n<ul data-nodeid=\"31668\">\n<li data-nodeid=\"31669\">\n<p data-nodeid=\"31670\">\u5ba2\u6236\u652f\u4ed8\u5b9a\u671f\u8cbb\u7528\uff08\u4f8b\u5982\u6bcf\u6708\uff09\u4ee5\u53d6\u5f97\u5167\u5bb9\u7684\u5b58\u53d6\u6b0a\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31671\">\n<p data-nodeid=\"31672\">Netflix\u6210\u529f\u8207\u53ef\u64f4\u5c55\u6027\u7684\u95dc\u9375\u3002<\/p>\n<\/li>\n<\/ul>\n<hr data-nodeid=\"31673\"\/>\n<h2 data-nodeid=\"31674\">\ud83d\udccc\u00a0<strong data-nodeid=\"31960\">\u7b2c\u4e8c\u6b65\uff1aNetflix \u7684\u6545\u4e8b\u2014\u2014\u4e00\u5834\u7834\u58de\u7684\u6642\u9593\u8ef8<\/strong><\/h2>\n<table data-nodeid=\"31676\">\n<thead data-nodeid=\"31677\">\n<tr data-nodeid=\"31678\">\n<th data-nodeid=\"31680\">\u5e74\u4efd<\/th>\n<th data-nodeid=\"31681\">\u4e8b\u4ef6<\/th>\n<\/tr>\n<\/thead>\n<tbody data-nodeid=\"31684\">\n<tr data-nodeid=\"31685\">\n<td data-nodeid=\"31686\">1997<\/td>\n<td data-nodeid=\"31687\">Netflix \u7531\u91cc\u5fb7\u00b7\u54c8\u65af\u5ef7\u65af\u8207\u99ac\u514b\u00b7\u862d\u9053\u592b\u5275\u7acb\u3002<\/td>\n<\/tr>\n<tr data-nodeid=\"31688\">\n<td data-nodeid=\"31689\">1999<\/td>\n<td data-nodeid=\"31690\">\u63a8\u51fa\u90f5\u5bc4 DVD \u670d\u52d9\uff08\u7121\u903e\u671f\u8cbb\u7528\uff09\u3002<\/td>\n<\/tr>\n<tr data-nodeid=\"31691\">\n<td data-nodeid=\"31692\">2007<\/td>\n<td data-nodeid=\"31693\">\u63a8\u51fa\u4e32\u6d41\u5f71\u7247\u670d\u52d9\uff08\u6700\u521d\u4f5c\u70ba\u514d\u8cbb\u512a\u60e0\uff09\u3002<\/td>\n<\/tr>\n<tr data-nodeid=\"31694\">\n<td data-nodeid=\"31695\">2011<\/td>\n<td data-nodeid=\"31696\">\u5c07 DVD \u8207\u4e32\u6d41\u670d\u52d9\u5206\u96e2\uff08Qwikster \u5931\u6557\u4e8b\u4ef6\uff09\u3002<\/td>\n<\/tr>\n<tr data-nodeid=\"31697\">\n<td data-nodeid=\"31698\">2013<\/td>\n<td data-nodeid=\"31699\">\u5c08\u6ce8\u65bc\u4e32\u6d41\u8207\u539f\u5275\u5167\u5bb9\u3002<\/td>\n<\/tr>\n<tr data-nodeid=\"31700\">\n<td data-nodeid=\"31701\">2020 \u5e74\u4ee3<\/td>\n<td data-nodeid=\"31702\">\u5168\u7403\u4e32\u6d41\u9818\u5c0e\u8005\uff0c\u64c1\u6709\u5982\u4ee5\u4e0b\u539f\u5275\u71b1\u9580\u4f5c\u54c1<em data-nodeid=\"31983\">\u602a\u5947\u7269\u8a9e<\/em>,\u00a0<em data-nodeid=\"31984\">\u738b\u51a0<\/em>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote data-nodeid=\"31703\">\n<p data-nodeid=\"31704\">\ud83d\udd0d\u00a0<strong data-nodeid=\"31998\">\u95dc\u9375\u6d1e\u5bdf<\/strong>\uff1aNetflix \u4e0d\u50c5\u50c5\u662f<em data-nodeid=\"31999\">\u589e\u52a0<\/em>\u4e32\u6d41\u2014\u2014\u5b83<em data-nodeid=\"32000\">\u53d6\u4ee3<\/em>\u5176\u6838\u5fc3\u5546\u696d\u6a21\u5f0f\u3002<\/p>\n<\/blockquote>\n<hr data-nodeid=\"31705\"\/>\n<h2 data-nodeid=\"31706\">\ud83e\udde9\u00a0<strong data-nodeid=\"32007\">\u6b65\u9a5f 3\uff1aNetflix \u7684\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u2014\u2014\u4e32\u6d41\u524d\u5f8c<\/strong><\/h2>\n<h3 data-nodeid=\"31707\">\u2705\u00a0<strong data-nodeid=\"32014\">\u4e32\u6d41\u4e4b\u524d\uff08DVD \u79df\u8cc3\u6642\u4ee3 \u2013 \u7d04 2007 \u5e74\uff09<\/strong><\/h3>\n<p id=\"jKecGnR\"><img alt=\"\" class=\"alignnone size-full wp-image-15913\" decoding=\"async\" height=\"559\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a802e4d601a.png\" srcset=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a802e4d601a.png 1024w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a802e4d601a-300x164.png 300w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a802e4d601a-768x419.png 768w\" width=\"1024\"\/><\/p>\n<table data-nodeid=\"31709\">\n<thead data-nodeid=\"31710\">\n<tr data-nodeid=\"31711\">\n<th data-nodeid=\"31713\">BMC \u6a21\u7d44<\/th>\n<th data-nodeid=\"31714\">\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody data-nodeid=\"31717\">\n<tr data-nodeid=\"31718\">\n<td data-nodeid=\"31719\"><strong data-nodeid=\"32020\">\u5ba2\u6236\u7fa4<\/strong><\/td>\n<td data-nodeid=\"31720\">\u5f71\u8ff7\u3001\u907f\u514d\u903e\u671f\u8cbb\u7684\u7528\u6236\u3001\u79d1\u6280\u611b\u597d\u8005<\/td>\n<\/tr>\n<tr data-nodeid=\"31721\">\n<td data-nodeid=\"31722\"><strong data-nodeid=\"32025\">\u50f9\u503c\u4e3b\u5f35<\/strong><\/td>\n<td data-nodeid=\"31723\">\u7121\u903e\u671f\u8cbb\u3001\u5b85\u914d\u670d\u52d9\u3001\u9078\u64c7\u773e\u591a\u3001\u4f7f\u7528\u65b9\u4fbf<\/td>\n<\/tr>\n<tr data-nodeid=\"31724\">\n<td data-nodeid=\"31725\"><strong data-nodeid=\"32030\">\u901a\u8def<\/strong><\/td>\n<td data-nodeid=\"31726\">\u90f5\u8cfc\u3001\u7db2\u7ad9\u3001\u5ba2\u6236\u670d\u52d9<\/td>\n<\/tr>\n<tr data-nodeid=\"31727\">\n<td data-nodeid=\"31728\"><strong data-nodeid=\"32035\">\u5ba2\u6236\u95dc\u4fc2<\/strong><\/td>\n<td data-nodeid=\"31729\">\u8a02\u95b1\u5f0f\u5fe0\u8aa0\u5ea6\uff0c\u96fb\u5b50\u90f5\u4ef6\u66f4\u65b0<\/td>\n<\/tr>\n<tr data-nodeid=\"31730\">\n<td data-nodeid=\"31731\"><strong data-nodeid=\"32040\">\u6536\u5165\u4f86\u6e90<\/strong><\/td>\n<td data-nodeid=\"31732\">\u6bcf\u6708\u8a02\u95b1\u8cbb\uff0810 \u81f3 15 \u7f8e\u5143\uff09<\/td>\n<\/tr>\n<tr data-nodeid=\"31733\">\n<td data-nodeid=\"31734\"><strong data-nodeid=\"32049\">\u95dc\u9375\u8cc7\u6e90<\/strong><\/td>\n<td data-nodeid=\"31735\">DVD\u5eab\u5b58\u3001\u914d\u9001\u7269\u6d41\u3001\u8cc7\u8a0a\u7cfb\u7d71<\/td>\n<\/tr>\n<tr data-nodeid=\"31736\">\n<td data-nodeid=\"31737\"><strong data-nodeid=\"32054\">\u95dc\u9375\u6d3b\u52d5<\/strong><\/td>\n<td data-nodeid=\"31738\">\u8a02\u55ae\u8655\u7406\u3001\u904b\u9001\u3001\u5ba2\u6236\u652f\u63f4<\/td>\n<\/tr>\n<tr data-nodeid=\"31739\">\n<td data-nodeid=\"31740\"><strong data-nodeid=\"32059\">\u95dc\u9375\u5408\u4f5c\u5925\u4f34<\/strong><\/td>\n<td data-nodeid=\"31741\">DVD \u88fd\u9020\u5546\u3001\u90f5\u653f\u670d\u52d9<\/td>\n<\/tr>\n<tr data-nodeid=\"31742\">\n<td data-nodeid=\"31743\"><strong data-nodeid=\"32064\">\u6210\u672c\u7d50\u69cb<\/strong><\/td>\n<td data-nodeid=\"31744\">\u9ad8\uff08\u904b\u8f38\u3001\u5eab\u5b58\u3001\u4eba\u529b\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote data-nodeid=\"31745\">\n<p data-nodeid=\"31746\">\ud83d\udca1\u00a0<strong data-nodeid=\"32071\">\u5f31\u9ede<\/strong>\uff1a\u9ad8\u71df\u904b\u6210\u672c\u3001\u914d\u9001\u7de9\u6162\u3001\u53d7\u9650\u65bc\u5be6\u9ad4\u5a92\u9ad4\u3002<\/p>\n<\/blockquote>\n<hr data-nodeid=\"31747\"\/>\n<h3 data-nodeid=\"31748\">\u2728\u00a0<strong data-nodeid=\"32076\">\u6d41\u5a92\u9ad4\u6642\u4ee3\uff082007\u5e74\u5f8c \u2013 \u73fe\u5728\uff09<\/strong><\/h3>\n<p id=\"NNEWWJB\"><img alt=\"\" class=\"alignnone size-full wp-image-15914\" decoding=\"async\" height=\"559\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png\" srcset=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png 1024w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a-300x164.png 300w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a-768x419.png 768w\" width=\"1024\"\/><\/p>\n<table data-nodeid=\"31750\">\n<thead data-nodeid=\"31751\">\n<tr data-nodeid=\"31752\">\n<th data-nodeid=\"31754\">BMC \u6a21\u7d44<\/th>\n<th data-nodeid=\"31755\">\u63cf\u8ff0<\/th>\n<\/tr>\n<\/thead>\n<tbody data-nodeid=\"31758\">\n<tr data-nodeid=\"31759\">\n<td data-nodeid=\"31760\"><strong data-nodeid=\"32082\">\u5ba2\u6236\u7fa4\u9ad4<\/strong><\/td>\n<td data-nodeid=\"31761\">\u5168\u7403\u6d41\u5a92\u9ad4\u89c0\u773e\u3001\u53d6\u6d88\u6709\u7dda\u96fb\u8996\u8005\u3001\u8ffd\u5287\u72c2\u4eba<\/td>\n<\/tr>\n<tr data-nodeid=\"31762\">\n<td data-nodeid=\"31763\"><strong data-nodeid=\"32087\">\u50f9\u503c\u4e3b\u5f35<\/strong><\/td>\n<td data-nodeid=\"31764\">\u5373\u6642\u5b58\u53d6\u3001\u7121\u903e\u671f\u8cbb\u7528\u3001\u500b\u4eba\u5316\u63a8\u85a6\u3001\u539f\u5275\u5167\u5bb9<\/td>\n<\/tr>\n<tr data-nodeid=\"31765\">\n<td data-nodeid=\"31766\"><strong data-nodeid=\"32092\">\u6e20\u9053<\/strong><\/td>\n<td data-nodeid=\"31767\">\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u3001\u7db2\u8def\u5e73\u53f0\u3001\u667a\u6167\u96fb\u8996\u3001\u904a\u6232\u4e3b\u6a5f<\/td>\n<\/tr>\n<tr data-nodeid=\"31768\">\n<td data-nodeid=\"31769\"><strong data-nodeid=\"32097\">\u5ba2\u6236\u95dc\u4fc2<\/strong><\/td>\n<td data-nodeid=\"31770\">\u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u500b\u4eba\u5316\u3001\u81ea\u52d5\u64ad\u653e\u3001\u89c0\u770b\u7d00\u9304<\/td>\n<\/tr>\n<tr data-nodeid=\"31771\">\n<td data-nodeid=\"31772\"><strong data-nodeid=\"32102\">\u6536\u5165\u4f86\u6e90<\/strong><\/td>\n<td data-nodeid=\"31773\">\u6bcf\u6708\u8a02\u95b1\u8cbb\uff088.99\u7f8e\u5143\u201322.99\u7f8e\u5143\uff09\uff0c\u5ee3\u544a\u652f\u63f4\u7d1a\u5225<\/td>\n<\/tr>\n<tr data-nodeid=\"31774\">\n<td data-nodeid=\"31775\"><strong data-nodeid=\"32111\">\u95dc\u9375\u8cc7\u6e90<\/strong><\/td>\n<td data-nodeid=\"31776\">\u6d41\u5a92\u9ad4\u57fa\u790e\u8a2d\u65bd\u3001\u5167\u5bb9\u8cc7\u6599\u5eab\u3001\u8cc7\u6599\u5206\u6790\u3001\u539f\u5275\u88fd\u4f5c\u5718\u968a<\/td>\n<\/tr>\n<tr data-nodeid=\"31777\">\n<td data-nodeid=\"31778\"><strong data-nodeid=\"32116\">\u95dc\u9375\u6d3b\u52d5<\/strong><\/td>\n<td data-nodeid=\"31779\">\u5167\u5bb9\u63a1\u8cfc\u3001\u539f\u5275\u5167\u5bb9\u88fd\u4f5c\u3001\u6280\u8853\u958b\u767c\u3001\u5168\u7403\u64f4\u5f35<\/td>\n<\/tr>\n<tr data-nodeid=\"31780\">\n<td data-nodeid=\"31781\"><strong data-nodeid=\"32121\">\u95dc\u9375\u5408\u4f5c\u5925\u4f34<\/strong><\/td>\n<td data-nodeid=\"31782\">\u5f71\u8996\u516c\u53f8\uff08\u4f8b\u5982\uff1a\u74b0\u7403\u5f71\u696d\uff09\u3001\u79d1\u6280\u516c\u53f8\uff08\u4f8b\u5982\uff1aAWS\uff09\u3001\u96fb\u4fe1\u696d\u8005<\/td>\n<\/tr>\n<tr data-nodeid=\"31783\">\n<td data-nodeid=\"31784\"><strong data-nodeid=\"32126\">\u6210\u672c\u7d50\u69cb<\/strong><\/td>\n<td data-nodeid=\"31785\">\u9ad8\uff08\u5167\u5bb9\u6388\u6b0a\u3001\u539f\u5275\u88fd\u4f5c\u3001\u6280\u8853\u57fa\u790e\u8a2d\u65bd\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote data-nodeid=\"31786\">\n<p data-nodeid=\"31787\">\ud83d\udca1\u00a0<strong data-nodeid=\"32141\">\u7a81\u7834<\/strong>\uff1aNetflix \u5f9e<em data-nodeid=\"32142\">\u5be6\u9ad4\u7522\u54c1\u914d\u9001<\/em>\u8f49\u5411<em data-nodeid=\"32143\">\u6578\u4f4d\u5167\u5bb9\u914d\u9001<\/em>\u2014\u2014\u4e00\u5834\u91cd\u5927\u8b8a\u9769\u3002<\/p>\n<\/blockquote>\n<hr data-nodeid=\"31788\"\/>\n<h2 data-nodeid=\"31789\">\ud83d\udd0d\u00a0<strong data-nodeid=\"32148\">\u6b65\u9a5f 4\uff1a\u5948\u98db\u5982\u4f55\u985b\u8986\u4e86\u6574\u500b\u7522\u696d<\/strong><\/h2>\n<h3 data-nodeid=\"31790\">\ud83d\udd04\u00a0<strong data-nodeid=\"32153\">\u8f49\u578b\uff1a\u5f9e DVD \u5230\u4e32\u6d41<\/strong><\/h3>\n<ul data-nodeid=\"31791\">\n<li data-nodeid=\"31792\">\n<p data-nodeid=\"31793\"><strong data-nodeid=\"32158\">\u554f\u984c<\/strong>\uff1aDVD \u79df\u501f\u9700\u8981\u5bc4\u9001\uff0c\u6703\u6709\u9001\u9054\u5ef6\u9072\uff0c\u4e14\u9078\u64c7\u6709\u9650\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31794\">\n<p data-nodeid=\"31795\"><strong data-nodeid=\"32163\">\u89e3\u6c7a\u65b9\u6848<\/strong>\uff1a\u63d0\u4f9b\u4e32\u6d41\u4f5c\u70ba\u514d\u8cbb\u9644\u52a0\u529f\u80fd \u2192 \u5f8c\u4f86\u6210\u70ba\u6838\u5fc3\u7522\u54c1\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31796\">\n<p data-nodeid=\"31797\"><strong data-nodeid=\"32168\">\u70ba\u4ec0\u9ebc\u6210\u529f<\/strong>\uff1a\u7121\u9700\u5be6\u9ad4\u914d\u9001\uff0c\u7acb\u5373\u5b58\u53d6\uff0c\u5177\u53ef\u64f4\u5c55\u6027\u7684\u57fa\u790e\u8a2d\u65bd\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 data-nodeid=\"31798\">\ud83d\udcc8\u00a0<strong data-nodeid=\"32173\">\u5c0d\u767e\u8996\u9054\u7684\u985b\u8986<\/strong><\/h3>\n<ul data-nodeid=\"31799\">\n<li data-nodeid=\"31800\">\n<p data-nodeid=\"31801\">\u767e\u8996\u9054\u4f9d\u8cf4\u5be6\u9ad4\u5e97\u9762\u8207\u903e\u671f\u8cbb\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31802\">\n<p data-nodeid=\"31803\">\u5948\u98db\u7121\u903e\u671f\u8cbb\u3001\u90f5\u5bc4\u8a02\u8cfc\u7684\u6a21\u5f0f\u52d5\u6416\u4e86\u767e\u8996\u9054\u7684\u71df\u696d\u6a21\u5f0f\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31804\">\n<p data-nodeid=\"31805\">\u7576\u767e\u8996\u9054\u672a\u80fd\u5275\u65b0\u6642\uff0c\u5948\u98db\u4fbf\u53d6\u800c\u4ee3\u4e4b\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 data-nodeid=\"31806\">\ud83c\udf0d\u00a0<strong data-nodeid=\"32183\">\u5168\u7403\u64f4\u5f35\u8207\u539f\u5275\u5167\u5bb9<\/strong><\/h3>\n<ul data-nodeid=\"31807\">\n<li data-nodeid=\"31808\">\n<p data-nodeid=\"31809\">\u5948\u98db\u5927\u529b\u6295\u8cc7\u539f\u5275\u5f71\u96c6\uff08<em data-nodeid=\"32193\">\u7d19\u724c\u5c4b<\/em>,\u00a0<em data-nodeid=\"32194\">\u6a58\u8272\u662f\u6211\u7684\u984f\u8272<\/em>).<\/p>\n<\/li>\n<li data-nodeid=\"31810\">\n<p data-nodeid=\"31811\">\u9019\u5275\u9020\u4e86\u7368\u5bb6\u5167\u5bb9\uff0c\u964d\u4f4e\u4e86\u5c0d\u7b2c\u4e09\u65b9\u5de5\u4f5c\u5ba4\u7684\u4f9d\u8cf4\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31812\">\n<p data-nodeid=\"31813\">\u4f7f\u5948\u98db\u8f49\u8b8a\u70ba\u5167\u5bb9\u5275\u4f5c\u8005\u2014\u2014\u4e0d\u518d\u50c5\u50c5\u662f\u5206\u92b7\u5546\u3002<\/p>\n<\/li>\n<\/ul>\n<hr data-nodeid=\"31814\"\/>\n<h2 data-nodeid=\"31815\">\ud83d\udee0\ufe0f\u00a0<strong data-nodeid=\"32201\">\u6b65\u9a5f 5\uff1a\u521d\u5b78\u8005\u6307\u5357\u2014\u2014\u5982\u4f55\u61c9\u7528\u6b64\u6848\u4f8b<\/strong><\/h2>\n<h3 data-nodeid=\"31816\">\u2705\u00a0<strong data-nodeid=\"32206\">\u4f7f\u7528\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u5206\u6790\u4efb\u4f55\u4f01\u696d<\/strong><\/h3>\n<ol data-nodeid=\"31817\">\n<li data-nodeid=\"31818\">\n<p data-nodeid=\"31819\">\u756b\u51fa\u4e5d\u683c\u756b\u5e03\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31820\">\n<p data-nodeid=\"31821\">\u6839\u64da\u7814\u7a76\u6216\u89c0\u5bdf\u586b\u6eff\u6bcf\u500b\u683c\u5b50\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31822\">\n<p data-nodeid=\"31823\">\u6bd4\u8f03\u820a\u6a21\u5f0f\u8207\u65b0\u6a21\u5f0f\uff0c\u4ee5\u767c\u73fe\u8f49\u578b\u6216\u985b\u8986\u7684\u8de1\u8c61\u3002<\/p>\n<\/li>\n<\/ol>\n<h3 data-nodeid=\"31824\">\u2705\u00a0<strong data-nodeid=\"32214\">\u63d0\u51fa\u95dc\u9375\u554f\u984c<\/strong><\/h3>\n<ul data-nodeid=\"31825\">\n<li data-nodeid=\"31826\">\n<p data-nodeid=\"31827\">\u516c\u53f8\u6b63\u5728\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c\uff1f<\/p>\n<\/li>\n<li data-nodeid=\"31828\">\n<p data-nodeid=\"31829\">\u5546\u696d\u6a21\u5f0f\u662f\u5982\u4f55\u6539\u8b8a\u7684\uff1f<\/p>\n<\/li>\n<li data-nodeid=\"31830\">\n<p data-nodeid=\"31831\">\u65b0\u5ba2\u6236\u662f\u8ab0\uff1f<\/p>\n<\/li>\n<li data-nodeid=\"31832\">\n<p data-nodeid=\"31833\">\u54ea\u4e9b\u8cc7\u6e90\u4fc3\u6210\u4e86\u9019\u9805\u8f49\u8b8a\uff1f<\/p>\n<\/li>\n<li data-nodeid=\"31834\">\n<p data-nodeid=\"31835\">\u70ba\u4ec0\u9ebc\u820a\u6a21\u5f0f\u5931\u6557\u4e86\uff1f<\/p>\n<\/li>\n<\/ul>\n<h3 data-nodeid=\"31836\">\u2705\u00a0<strong data-nodeid=\"32224\">\u5229\u7528\u9019\u4e9b\u7dda\u7d22\u767c\u73fe\u7834\u58de\u6027\u5275\u65b0<\/strong><\/h3>\n<ul data-nodeid=\"31837\">\n<li data-nodeid=\"31838\">\n<p data-nodeid=\"31839\">\u5f9e\u5c0f\u898f\u6a21\u6216\u7279\u5b9a\u5e02\u5834\u958b\u59cb\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31840\">\n<p data-nodeid=\"31841\">\u63d0\u4f9b\u4fbf\u5229\u6027\u3001\u66f4\u4f4e\u7684\u6210\u672c\uff0c\u6216\u66f4\u597d\u7684\u9ad4\u9a57\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31842\">\n<p data-nodeid=\"31843\">\u4f7f\u7528\u65b0\u6280\u8853\u6216\u5546\u696d\u6a21\u5f0f\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31844\">\n<p data-nodeid=\"31845\">\u6700\u7d42\u53d6\u4ee3\u65e2\u6709\u7684\u7af6\u722d\u8005\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 data-nodeid=\"31846\">\u2705\u00a0<strong data-nodeid=\"32233\">\u5f9e Netflix \u7684\u932f\u8aa4\u4e2d\u5b78\u7fd2<\/strong><\/h3>\n<ul data-nodeid=\"31847\">\n<li data-nodeid=\"31848\">\n<p data-nodeid=\"31849\"><strong data-nodeid=\"32238\">Qwikster \u5931\u6557\u4e8b\u4ef6\uff082011 \u5e74\uff09<\/strong>\uff1a\u5c07 DVD \u8207\u4e32\u6d41\u670d\u52d9\u62c6\u5206\u6210\u5169\u500b\u54c1\u724c\uff0c\u8b93\u5ba2\u6236\u611f\u5230\u56f0\u60d1\u3002<\/p>\n<ul data-nodeid=\"31850\">\n<li data-nodeid=\"31851\">\n<p data-nodeid=\"31852\">\u6559\u8a13\uff1a<strong data-nodeid=\"32243\">\u5728\u6c92\u6709\u660e\u78ba\u6e9d\u901a\u7684\u60c5\u6cc1\u4e0b\uff0c\u4e0d\u8981\u6253\u4e82\u81ea\u5df1\u7684\u54c1\u724c\u3002<\/strong><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr data-nodeid=\"31853\"\/>\n<h2 data-nodeid=\"31854\">\ud83c\udf93\u00a0<strong data-nodeid=\"32248\">\u521d\u5b78\u8005\u7684\u6700\u7d42\u9818\u609f<\/strong><\/h2>\n<ol data-nodeid=\"31855\">\n<li data-nodeid=\"31856\">\n<p data-nodeid=\"31857\"><strong data-nodeid=\"32257\">\u7834\u58de\u6027\u5275\u65b0\u4e0d\u53ea\u662f\u5275\u65b0\uff0c\u800c\u662f<em data-nodeid=\"32256\">\u53d6\u4ee3<\/em>\u4ee5\u66f4\u597d\u7684\u6a21\u5f0f\u53d6\u4ee3\u820a\u6709\u6a21\u5f0f\u3002<\/strong><\/p>\n<\/li>\n<li data-nodeid=\"31858\">\n<p data-nodeid=\"31859\"><strong data-nodeid=\"32262\">\u8f49\u5411\u662f\u6230\u7565\u6027\u7684\uff0c\u800c\u975e\u88ab\u52d5\u53cd\u61c9\u3002<\/strong>Netflix \u5728\u6578\u5e74\u9593\u5c31\u898f\u5283\u597d\u4e86\u5411\u4e32\u6d41\u8f49\u578b\u7684\u7b56\u7565\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31860\">\n<p data-nodeid=\"31861\"><strong data-nodeid=\"32267\">\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u662f\u4e00\u9805\u5f37\u5927\u7684\u5de5\u5177<\/strong>\u7528\u4f86\u8996\u89ba\u5316\u3001\u6bd4\u8f03\u8207\u5275\u65b0\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31862\">\n<p data-nodeid=\"31863\"><strong data-nodeid=\"32272\">\u79d1\u6280\u4fc3\u6210\u7834\u58de\u6027\u5275\u65b0\u3002<\/strong>\u4e32\u6d41\u670d\u52d9\u9700\u8981\u96f2\u7aef\u57fa\u790e\u8a2d\u65bd\u8207\u5feb\u901f\u7684\u7db2\u8def\u3002<\/p>\n<\/li>\n<li data-nodeid=\"31864\">\n<p data-nodeid=\"31865\"><strong data-nodeid=\"32277\">\u5167\u5bb9\u70ba\u738b\u3002<\/strong>Netflix \u4e0d\u50c5\u53ea\u662f\u4e32\u6d41\u64ad\u653e\uff0c\u66f4\u6253\u9020\u4e86\u5c6c\u65bc\u81ea\u5df1\u7684\u71b1\u9580\u7bc0\u76ee\u3002<\/p>\n<\/li>\n<\/ol>\n<hr data-nodeid=\"31866\"\/>\n<h2 data-nodeid=\"31867\">\ud83d\udcda\u00a0<strong data-nodeid=\"32284\">\u9032\u4e00\u6b65\u95b1\u8b80\u8207\u8cc7\u6e90<\/strong><\/h2>\n<ul data-nodeid=\"31868\">\n<li data-nodeid=\"31869\">\n<p data-nodeid=\"31870\"><em data-nodeid=\"32289\">\u5275\u65b0\u8005\u7684\u7a98\u5883<\/em>\u4f5c\u8005\uff1a\u514b\u840a\u9813\u00b7\u514b\u91cc\u65af\u5766\u68ee\uff08\u8acb\u95b1\u8b80\u7b2c\u4e00\u7ae0\uff09<\/p>\n<\/li>\n<li data-nodeid=\"31871\">\n<p data-nodeid=\"31872\">\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u7bc4\u672c\uff08\u53ef\u5f9e\u4ee5\u4e0b\u7db2\u7ad9\u4e0b\u8f09\uff09<a data-nodeid=\"32293\" href=\"https:\/\/strategyzerocanvas.com\/\">strategyzerocanvas.com<\/a>)<\/p>\n<\/li>\n<li data-nodeid=\"31873\">\n<p data-nodeid=\"31874\">Netflix 2023 \u5e74\u5ea6\u5831\u544a\uff08\u7528\u65bc\u771f\u5be6\u4e16\u754c\u6578\u64da\uff09<\/p>\n<\/li>\n<li data-nodeid=\"31875\">\n<p data-nodeid=\"31876\">TED\u6f14\u8b1b\uff1a\u300cNetflix\u5982\u4f55\u91cd\u5851\u4eba\u529b\u8cc7\u6e90\u300d\uff0c\u7531\u91cc\u5fb7\u00b7\u54c8\u65af\u5ef7\u65af\u4e3b\u8b1b<\/p>\n<\/li>\n<\/ul>\n<hr data-nodeid=\"31877\"\/>\n<h2 data-nodeid=\"31878\">\u2705\u00a0<strong data-nodeid=\"32301\">\u7e3d\u7d50\uff1aNetflix \u9769\u547d\u6027\u767c\u5c55\u6b77\u7a0b\u7cbe\u8981<\/strong><\/h2>\n<blockquote data-nodeid=\"31879\">\n<p data-nodeid=\"31880\"><strong data-nodeid=\"32325\">Netflix \u6700\u521d\u662f\u4e00\u5bb6 DVD \u79df\u8cc3\u670d\u52d9\u516c\u53f8\u3002<\/strong><br \/>\n<strong data-nodeid=\"32326\">\u5b83\u8f49\u5411\u4e32\u6d41\u64ad\u653e\u3002<\/strong><br \/>\n<strong data-nodeid=\"32327\">\u5b83\u6210\u70ba\u5167\u5bb9\u5275\u4f5c\u8005\u3002<\/strong><br \/>\n<strong data-nodeid=\"32328\">\u5b83\u64ca\u6f70\u4e86\u767e\u8996\u9054\uff0c\u4e26\u91cd\u65b0\u5b9a\u7fa9\u4e86\u5a1b\u6a02\u7522\u696d\u3002<\/strong><br \/>\n<strong data-nodeid=\"32329\">\u5168\u90e8\u90fd\u501f\u52a9\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u7684\u529b\u91cf\uff0c\u5f15\u5c0e\u5176\u8f49\u578b\u3002<\/strong><\/p>\n<\/blockquote>\n<hr data-nodeid=\"31881\"\/>\n<p data-nodeid=\"31882\">\ud83c\udfaf\u00a0<strong data-nodeid=\"32338\">\u4f60\u5df2\u7d93\u6e96\u5099\u597d\u5206\u6790\u81ea\u5df1\u7684\u7834\u58de\u6027\u60f3\u6cd5\u4e86\uff01<\/strong><br \/>\n\u4f7f\u7528 BMC\u3002\u63d0\u51fa\u300c\u5982\u679c\u2026\u2026\u6703\u600e\u6a23\uff1f\u300d\u7684\u554f\u984c\u3002\u5927\u81bd\u884c\u52d5\u3002\u5275\u65b0\u7a81\u7834\u3002<\/p>\n<p class=\"\" data-nodeid=\"31883\"><em data-nodeid=\"32343\">\u56e0\u70ba\u672a\u4f86\u5c6c\u65bc\u90a3\u4e9b\u80fd\u5920\u6230\u7565\u6027\u8f49\u5411\u7684\u4eba\u3002<\/em>\u00a0\ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f15\u8a00\uff1a\u70ba\u4f55Netflix\u5728\u5546\u696d\u5275\u65b0\u4e2d\u81f3\u95dc<\/p>\n","protected":false},"author":11,"featured_media":10106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-10105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769 - IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769 - IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"\u5f15\u8a00\uff1a\u70ba\u4f55Netflix\u5728\u5546\u696d\u5275\u65b0\u4e2d\u81f3\u95dc\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\" \/>\n<meta property=\"og:site_name\" content=\"IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T10:09:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png\" \/><meta property=\"og:image\" content=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"559\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"curtis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"curtis\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\"},\"author\":{\"name\":\"curtis\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/016578d8c88d35825fd3fbafc4f76b4d\"},\"headline\":\"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769\",\"datePublished\":\"2026-03-04T10:09:46+00:00\",\"dateModified\":\"2026-04-14T10:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\"},\"wordCount\":42,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png\",\"articleSection\":[\"BMC\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\",\"url\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\",\"name\":\"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769 - IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png\",\"datePublished\":\"2026-03-04T10:09:46+00:00\",\"dateModified\":\"2026-04-14T10:53:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/016578d8c88d35825fd3fbafc4f76b4d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage\",\"url\":\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png\",\"contentUrl\":\"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png\",\"width\":1024,\"height\":559},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cybermedian.com\/tw\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/#website\",\"url\":\"https:\/\/www.cybermedian.com\/tw\/\",\"name\":\"IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2\",\"description\":\"\u805a\u7126\u8cc7\u8a0a\u79d1\u6280\u5167\u5bb9\u9818\u57df\u6700\u524d\u6cbf\u8cc7\u8a0a\uff0c\u7db2\u7d61\u7cbe\u83ef\uff0c\u5fc3\u5f97\u4ea4\u6d41\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cybermedian.com\/tw\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/016578d8c88d35825fd3fbafc4f76b4d\",\"name\":\"curtis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6910084565fcc601ec03c6693bb8ea480c1e52ccaa0efb299eb038bb6a1edc87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6910084565fcc601ec03c6693bb8ea480c1e52ccaa0efb299eb038bb6a1edc87?s=96&d=mm&r=g\",\"caption\":\"curtis\"},\"url\":\"https:\/\/www.cybermedian.com\/tw\/author\/curtis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769 - IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/","og_locale":"zh_TW","og_type":"article","og_title":"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769 - IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2","og_description":"\u5f15\u8a00\uff1a\u70ba\u4f55Netflix\u5728\u5546\u696d\u5275\u65b0\u4e2d\u81f3\u95dc","og_url":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/","og_site_name":"IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2","article_published_time":"2026-03-04T10:09:46+00:00","article_modified_time":"2026-04-14T10:53:21+00:00","og_image":[{"url":"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png","type":"","width":"","height":""},{"width":1024,"height":559,"url":"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png","type":"image\/png"}],"author":"curtis","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2026\/03\/img_69a804608b07a.png","twitter_misc":{"\u4f5c\u8005:":"curtis","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"4 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#article","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/"},"author":{"name":"curtis","@id":"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/016578d8c88d35825fd3fbafc4f76b4d"},"headline":"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769","datePublished":"2026-03-04T10:09:46+00:00","dateModified":"2026-04-14T10:53:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/"},"wordCount":42,"image":{"@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png","articleSection":["BMC"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/","url":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/","name":"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769 - IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png","datePublished":"2026-03-04T10:09:46+00:00","dateModified":"2026-04-14T10:53:21+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/016578d8c88d35825fd3fbafc4f76b4d"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#primaryimage","url":"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png","contentUrl":"https:\/\/www.cybermedian.com\/tw\/wp-content\/uploads\/sites\/5\/2026\/03\/img_69a804608b07a.png","width":1024,"height":559},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/tw\/netflixs-pivot-to-streaming-a-business-model-canvas-case-study-in-disruption-for-beginners-a-step-by-step-guide-to-understanding-business-innovation-and-disruption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/tw\/"},{"@type":"ListItem","position":2,"name":"Netflix\u8f49\u5411\u4e32\u6d41\uff1a\u4e00\u9805\u91dd\u5c0d\u521d\u5b78\u8005\u7684\u7834\u58de\u6027\u5275\u65b0\u5546\u696d\u6a21\u5f0f\u756b\u5e03\u6848\u4f8b\u7814\u7a76\u2014\u2014\u9010\u6b65\u6307\u5357\uff0c\u5e6b\u52a9\u7406\u89e3\u5546\u696d\u5275\u65b0\u8207\u7834\u58de\u6027\u8b8a\u9769"}]},{"@type":"WebSite","@id":"https:\/\/www.cybermedian.com\/tw\/#website","url":"https:\/\/www.cybermedian.com\/tw\/","name":"IT \u89c0\u5bdf\u8005\u96a8\u7b46 - \u8cc7\u8a0a\u79d1\u6280\u535a\u5ba2","description":"\u805a\u7126\u8cc7\u8a0a\u79d1\u6280\u5167\u5bb9\u9818\u57df\u6700\u524d\u6cbf\u8cc7\u8a0a\uff0c\u7db2\u7d61\u7cbe\u83ef\uff0c\u5fc3\u5f97\u4ea4\u6d41","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cybermedian.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/016578d8c88d35825fd3fbafc4f76b4d","name":"curtis","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.cybermedian.com\/tw\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6910084565fcc601ec03c6693bb8ea480c1e52ccaa0efb299eb038bb6a1edc87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6910084565fcc601ec03c6693bb8ea480c1e52ccaa0efb299eb038bb6a1edc87?s=96&d=mm&r=g","caption":"curtis"},"url":"https:\/\/www.cybermedian.com\/tw\/author\/curtis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/posts\/10105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/comments?post=10105"}],"version-history":[{"count":1,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/posts\/10105\/revisions"}],"predecessor-version":[{"id":10174,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/posts\/10105\/revisions\/10174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/media\/10106"}],"wp:attachment":[{"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/media?parent=10105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/categories?post=10105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybermedian.com\/tw\/wp-json\/wp\/v2\/tags?post=10105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}