{"id":9867,"date":"2022-01-26T01:15:55","date_gmt":"2022-01-26T01:15:55","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=9867"},"modified":"2026-04-20T09:13:26","modified_gmt":"2026-04-20T09:13:26","slug":"%d0%bf%d0%be%d0%b4%d1%80%d0%be%d0%b1%d0%bd%d0%be%d0%b5-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d0%b8-%d0%b8%d0%b7%d0%bc%d0%b5","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/a-comprehensive-guide-to-lewins-change-model\/","title":{"rendered":"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043c\u043e\u0434\u0435\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041b\u0435\u0432\u0438\u043d\u0430"},"content":{"rendered":"<header class=\"entry-header\"><\/header>\n<div class=\"entry-content clearfix\">\n<p id=\"23d9\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/cn\/knowledge\/business-design\/understand-lewins-change-management-model\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/cn\/knowledge\/business-design\/understand-lewins-change-management-model\/\">\u041c\u043e\u0434\u0435\u043b\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u041b\u0435\u0432\u0438\u043d\u0430<\/a>\u00a0\u00a0\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043e\u0441\u043d\u043e\u0432\u0443 \u0434\u043b\u044f \u043f\u043e\u043c\u043e\u0449\u0438 \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u0445, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0430 \u043d\u0430 \u0442\u0440\u0438 \u044d\u0442\u0430\u043f\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435\u00a0<strong class=\"markup--strong markup--p-strong\">\u00a0<\/strong>\u0432\u043b\u0435\u043a\u0443\u0442 \u0437\u0430 \u0441\u043e\u0431\u043e\u0439:<\/p>\n<figure id=\"043a\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0cRQSc6srThnbHvBL.png\" data-image-id=\"0*cRQSc6srThnbHvBL.png\" data-width=\"686\" data-height=\"251\" data-is-featured=\"true\" \/><\/figure>\n<ol class=\"postList\">\n<li id=\"b4f0\" class=\"graf graf--li graf-after--figure\"><strong class=\"markup--strong markup--li-strong\">\u0420\u0430\u0437\u043c\u043e\u0440\u0430\u0436\u0438\u0432\u0430\u043d\u0438\u0435<\/strong>\u00a0\u200a\u2014 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u0435, \u0447\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f<\/li>\n<li id=\"f21d\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u200a<\/strong>\u00a0\u2014 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u043d\u043e\u0432\u043e\u043c\u0443 \u0436\u0435\u043b\u0430\u0435\u043c\u043e\u043c\u0443 \u0443\u0440\u043e\u0432\u043d\u044e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f.<\/li>\n<li id=\"1b1e\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u0437\u0430\u043c\u043e\u0440\u0430\u0436\u0438\u0432\u0430\u043d\u0438\u0435\u200a<\/strong>\u00a0\u2014 \u0437\u0430\u043a\u0440\u0435\u043f\u0438\u0442\u0435 \u043d\u043e\u0432\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043a\u0430\u043a \u043d\u043e\u0440\u043c\u0443.<\/li>\n<\/ol>\n<h4 id=\"770e\" class=\"graf graf--h4 graf-after--li\"><span id=\"3_Step_Lewins_Change_Template_and_Instruction\">3-\u0448\u0430\u0433\u043e\u0432\u044b\u0439 \u0448\u0430\u0431\u043b\u043e\u043d \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041b\u0435\u0432\u0438\u043d\u0430 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f<\/span><\/h4>\n<p id=\"15c7\" class=\"graf graf--p graf-after--h4\">\u041c\u043e\u0434\u0435\u043b\u044c \u041b\u0435\u0432\u0438\u043d\u0430 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u0430 \u0432 \u0442\u043e\u043c \u0441\u043c\u044b\u0441\u043b\u0435, \u0447\u0442\u043e \u044d\u0442\u043e \u0441\u0430\u043c\u0430\u044f \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c.\u00a0\u042d\u0442\u043e \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0445, \u043d\u0435 \u043f\u0440\u0438\u0432\u044b\u043a\u0448\u0438\u0445 \u043a \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043c\u043e\u0434\u0435\u043b\u044f\u043c.\u00a0\u041e\u043d \u0434\u043e \u0441\u0438\u0445 \u043f\u043e\u0440 \u0448\u0438\u0440\u043e\u043a\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0438 \u0441\u043b\u0443\u0436\u0438\u0442 \u043e\u0441\u043d\u043e\u0432\u043e\u0439 \u0434\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439.<\/p>\n<figure id=\"5d60\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1Dt9iapV1fWWa1wVJ6ZDNHQ.png\" data-image-id=\"1*Dt9iapV1fWWa1wVJ6ZDNHQ.png\" data-width=\"622\" data-height=\"280\" \/><\/figure>\n<h4 id=\"ed8c\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Present_your_Lewins_Change_Analysis_with_Online_Infographic\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041b\u0435\u0432\u0438\u043d\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438<\/span><\/h4>\n<figure id=\"c88d\" class=\"graf graf--figure graf-after--h4\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/03wYjAb2rNjGfBICA.png\" data-image-id=\"0*3wYjAb2rNjGfBICA.png\" data-width=\"644\" data-height=\"305\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"6aa2\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/cfc9378b-16db-4cae-9c60-b3e2cc5e3bea.xml&amp;name=Unfreeze%20Change%20Refreeze%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/cfc9378b-16db-4cae-9c60-b3e2cc5e3bea.xml&amp;name=Unfreeze%20Change%20Refreeze%20Model\">\u0420\u0430\u0437\u043c\u043e\u0440\u043e\u0437\u0438\u0442\u044c \u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0417\u0430\u043c\u043e\u0440\u043e\u0437\u0438\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u044c<\/a><\/li>\n<\/ul>\n<figure id=\"2778\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0oQCKkAN0yefd3-zs.png\" data-image-id=\"0*oQCKkAN0yefd3-zs.png\" data-width=\"890\" data-height=\"299\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"b6a8\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/87344466-13d7-4164-9ed0-2bf8355a315e.xml&amp;name=Lewin%20Model%20of%20Change\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/87344466-13d7-4164-9ed0-2bf8355a315e.xml&amp;name=Lewin%20Model%20of%20Change\">\u041c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041b\u0435\u0432\u0438\u043d\u0430<\/a><\/li>\n<\/ul>\n<figure id=\"da70\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0GRTI1HQ1L6AetbsZ.png\" data-image-id=\"0*GRTI1HQ1L6AetbsZ.png\" data-width=\"647\" data-height=\"380\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"3919\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f703210a-5dca-44c6-9f7c-e0a53e618d78.xml&amp;name=Lewin%27s%203-Stage%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f703210a-5dca-44c6-9f7c-e0a53e618d78.xml&amp;name=Lewin's%203-Stage%20Model\">\u0422\u0440\u0435\u0445\u044d\u0442\u0430\u043f\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u041b\u0435\u0432\u0438\u043d\u0430<\/a><\/li>\n<\/ul>\n<figure id=\"09a9\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0Edw2nVWnWnlO4Dut.png\" data-image-id=\"0*Edw2nVWnWnlO4Dut.png\" data-width=\"644\" data-height=\"352\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"b5ed\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/ddc0fc9e-f202-4ffc-b7ff-ee0ee811abeb.xml&amp;name=Lewin%20Change%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/ddc0fc9e-f202-4ffc-b7ff-ee0ee811abeb.xml&amp;name=Lewin%20Change%20Model\">\u041c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u041b\u0435\u0432\u0438\u043d\u0430<\/a><\/li>\n<\/ul>\n<figure id=\"d0be\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/06OV4m-o0LL4VP9uw.png\" data-image-id=\"0*6OV4m-o0LL4VP9uw.png\" data-width=\"644\" data-height=\"440\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"25eb\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f295d269-8a42-4b97-8078-c04f2df6f839.xml&amp;name=Lewin%20Change%20Model%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f295d269-8a42-4b97-8078-c04f2df6f839.xml&amp;name=Lewin%20Change%20Model%20Template\">\u0428\u0430\u0431\u043b\u043e\u043d \u043c\u043e\u0434\u0435\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u041b\u0435\u0432\u0438\u043d\u0430<\/a><\/li>\n<\/ul>\n<figure id=\"4dcd\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0XdWl5eaIi1pXS-P1.png\" data-image-id=\"0*XdWl5eaIi1pXS-P1.png\" data-width=\"730\" data-height=\"532\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"2fd9\" class=\"graf graf--li graf-after--figure graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/8e83d760-0435-4336-88b3-e81e60d5e501.xml&amp;name=Lewin%20Change%20Management%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/8e83d760-0435-4336-88b3-e81e60d5e501.xml&amp;name=Lewin%20Change%20Management%20Model\">\u041c\u043e\u0434\u0435\u043b\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u041b\u0435\u0432\u0438\u043d\u0430<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f &#8211; 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