{"id":9863,"date":"2022-01-26T01:15:16","date_gmt":"2022-01-26T01:15:16","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=9863"},"modified":"2026-04-20T09:13:26","modified_gmt":"2026-04-20T09:13:26","slug":"%d0%bf%d0%be%d0%b4%d1%80%d0%be%d0%b1%d0%bd%d0%be%d0%b5-%d1%80%d1%83%d0%ba%d0%be%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%bf%d0%be-8-%d1%88%d0%b0%d0%b3%d0%be%d0%b2%d0%be%d0%b9-%d0%bc%d0%be%d0%b4","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/a-comprehensive-guide-to-kotters-8-step-model-of-change\/","title":{"rendered":"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e 8-\u0448\u0430\u0433\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041a\u043e\u0442\u0442\u0435\u0440\u0430"},"content":{"rendered":"<header class=\"entry-header\"><\/header>\n<div class=\"entry-content clearfix\">\n<p 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class=\"graf graf--li graf-after--li\">\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u0443\u0431\u0440\u0430\u0432 \u0431\u0430\u0440\u044c\u0435\u0440\u044b<\/li>\n<li id=\"925e\" class=\"graf graf--li graf-after--li\">\u0413\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u043f\u043e\u0431\u0435\u0434\u044b<\/li>\n<li id=\"2509\" class=\"graf graf--li graf-after--li\">\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u0435<\/li>\n<li id=\"5f55\" class=\"graf graf--li graf-after--li\">\u0421\u043c\u0435\u043d\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430<\/li>\n<\/ol>\n<h4 id=\"9133\" class=\"graf graf--h4 graf-after--li\"><span id=\"Present_your_Kotters_8-Step_Change_Model_with_Infographic\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 8-\u0441\u0442\u0443\u043f\u0435\u043d\u0447\u0430\u0442\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041a\u043e\u0442\u0442\u0435\u0440\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438<\/span><\/h4>\n<figure id=\"12fe\" class=\"graf graf--figure graf-after--h4\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/036gEvm6p_B6Lct9V.png\" data-image-id=\"0*36gEvm6p_B6Lct9V.png\" data-width=\"1003\" data-height=\"494\" \/><\/figure>\n<p id=\"e4a8\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/kotters-8-step-change-template\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/kotters-8-step-change-template\/\">\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 8-\u0441\u0442\u0443\u043f\u0435\u043d\u0447\u0430\u0442\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041a\u043e\u0442\u0442\u0435\u0440\u0430 \u043e\u043d\u043b\u0430\u0439\u043d<\/a><\/p>\n<figure id=\"6a9c\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/09s55ExAAyR9tLsE1.png\" data-image-id=\"0*9s55ExAAyR9tLsE1.png\" data-width=\"521\" data-height=\"529\" \/><\/figure>\n<p id=\"8171\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/8-step-change-model-template\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/8-step-change-model-template\/\">\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 8-\u0441\u0442\u0443\u043f\u0435\u043d\u0447\u0430\u0442\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041a\u043e\u0442\u0442\u0435\u0440\u0430 \u043e\u043d\u043b\u0430\u0439\u043d<\/a><\/p>\n<figure id=\"5822\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0l_m43miYDF_nAALZ.png\" data-image-id=\"0*l_m43miYDF_nAALZ.png\" data-width=\"936\" data-height=\"465\" \/><\/figure>\n<p id=\"9c86\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/8-step-change-model\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/kotters-8-step-change-model\/8-step-change-model\/\">\u0420\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 8-\u0441\u0442\u0443\u043f\u0435\u043d\u0447\u0430\u0442\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u041a\u043e\u0442\u0442\u0435\u0440\u0430 \u043e\u043d\u043b\u0430\u0439\u043d<\/a><\/p>\n<h4 id=\"2677\" class=\"graf graf--h4 graf-after--p\"><span id=\"Summary\">\u0420\u0435\u0437\u044e\u043c\u0435<\/span><\/h4>\n<p id=\"6b1b\" class=\"graf graf--p graf-after--h4\">\u041a\u043e\u0442\u0442\u0435\u0440 \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442, \u0447\u0442\u043e 70% \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u043f\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044e \u0442\u0435\u0440\u043f\u044f\u0442 \u043d\u0435\u0443\u0434\u0430\u0447\u0443, \u0438 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u044d\u0442\u043e \u0442\u0435\u043c \u0444\u0430\u043a\u0442\u043e\u043c, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043d\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0443 \u0438\u043b\u0438 \u043d\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u043f\u0440\u043e\u0435\u043a\u0442 \u0434\u043e\u043b\u0436\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c.\u00a0\u041e\u043d \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 8-\u0448\u0430\u0433\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u0442\u044c, \u0447\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438 \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441.\u00a0\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u043e\u0441\u0442\u043e\u0440\u043e\u0436\u043d\u043e, \u0442\u0430\u043a \u043a\u0430\u043a \u044d\u0442\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b.<\/p>\n<ul class=\"postList\">\n<li id=\"b6db\" class=\"graf graf--li 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\u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0447\u0442\u043e\u0431\u044b 75% \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u043e\u0432 &#8220;\u043a\u0443\u043f\u0438\u043b\u0438\u0441\u044c&#8221; \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f. \u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u043e \u043f\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u0434 \u043f\u0435\u0440\u0432\u044b\u043c \u0448\u0430\u0433\u043e\u043c \u0438 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0438 \u044d\u043d\u0435\u0440\u0433\u0438\u044e \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u0440\u043e\u0447\u043d\u043e\u0441\u0442\u0438, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043a \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u0448\u0430\u0433\u0430\u043c. \u041d\u0435 \u043f\u0430\u043d\u0438\u043a\u0443\u0439\u0442\u0435 \u0438 \u043d\u0435 \u0431\u0440\u043e\u0441\u0430\u0439\u0442\u0435\u0441\u044c \u0432 \u0431\u043e\u0439 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u044b\u0441\u0442\u0440\u043e, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0432\u044b \u043d\u0435 \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0438\u0441\u043a\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u043c\u0438 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u043c\u0438 \u043f\u043e\u0442\u0435\u0440\u044f\u043c\u0438 &#8211; \u0435\u0441\u043b\u0438 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c 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