{"id":9823,"date":"2022-01-26T01:09:48","date_gmt":"2022-01-26T01:09:48","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=9823"},"modified":"2026-04-20T09:13:28","modified_gmt":"2026-04-20T09:13:28","slug":"%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5-%d0%bf%d0%bb%d0%b0%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d1%81%d0%be-%d1%81%d1%82%d1%80%d0%b0","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/strategic-planning-with-strategy-map-balanced-score-card\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u043e\u0439 \u0438 \u043a\u0430\u0440\u0442\u043e\u0439 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class=\"graf graf--h4 graf-after--li\"><span id=\"The_Structure_of_a_Strategy_Map\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b<\/span><\/h4>\n<p id=\"11eb\" class=\"graf graf--p graf-after--h4\">\u041f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u00ab\u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430\u0445: \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u0445, \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u0445 \u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0438 \u0438 \u0440\u043e\u0441\u0442\u0435:<\/p>\n<figure id=\"7bdf\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0coyYAfo9DFoMJG02.png\" data-image-id=\"0*coyYAfo9DFoMJG02.png\" data-width=\"836\" data-height=\"463\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"57fe\" class=\"graf graf--p graf-after--figure\">( \u041c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\">\u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u0443\u044e \u0432\u044b\u0448\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0443<\/a>\u00a0\u00a0\u043e\u043d\u043b\u0430\u0439\u043d \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430)<\/p>\n<ul class=\"postList\">\n<li id=\"72b0\" class=\"graf graf--li graf-after--p\">\u042d\u0442\u043e \u0431\u0430\u0437\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 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\u0446\u0435\u043b\u044c \u0432 \u0432\u0438\u0434\u0435 \u0442\u0435\u043a\u0441\u0442\u0430, \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0432\u043d\u0443\u0442\u0440\u0438 \u0444\u0438\u0433\u0443\u0440\u044b (\u043e\u0431\u044b\u0447\u043d\u043e \u043e\u0432\u0430\u043b\u0430 \u0438\u043b\u0438 \u043f\u0440\u044f\u043c\u043e\u0443\u0433\u043e\u043b\u044c\u043d\u0438\u043a\u0430).\u00a0\u041e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043c\u0430\u043b\u043e \u0446\u0435\u043b\u0435\u0439 (\u043e\u0431\u044b\u0447\u043d\u043e \u043c\u0435\u043d\u0435\u0435 20)<\/li>\n<li id=\"7531\" class=\"graf graf--li graf-after--li\">\u0412\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0431\u043e\u0440\u044b \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b.\u00a0\u042d\u0442\u043e \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0435\u043c\u044b.<\/li>\n<li id=\"42a9\" class=\"graf graf--li graf-after--li\">\u0427\u0435\u0442\u043a\u0438\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u043d\u043e-\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u0438 \u043c\u0435\u0436\u0434\u0443 \u044d\u0442\u0438\u043c\u0438 \u0446\u0435\u043b\u044f\u043c\u0438, \u0447\u0435\u0440\u0435\u0437 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f.<\/li>\n<li id=\"d655\" class=\"graf graf--li graf-after--li\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0435\u043c\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/li>\n<\/ul>\n<h4 id=\"21fe\" class=\"graf graf--h4 graf-after--li\"><span id=\"Internal_Perspectives_vs_External_Perspectives_of_Strategy_Map\">\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u043f\u0440\u043e\u0442\u0438\u0432 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b<\/span><\/h4>\n<p id=\"2c0d\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">\u041f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 (\u0432\u043d\u0435\u0448\u043d\u0438\u0435):<\/strong>\u00a0\u00a0(\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u0438 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432) \u2014 \u043e\u043d\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0432 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u0427\u0435\u0433\u043e \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0434\u043e\u0441\u0442\u0438\u0447\u044c?\u00bb<\/p>\n<p id=\"e36c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u0412\u0445\u043e\u0434\u043d\u044b\u0435 (\u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435) \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b<\/strong>\u00a0: (\u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u0438 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0440\u043e\u0441\u0442\u0430) \u2014 \u044d\u0442\u043e \u0432\u0445\u043e\u0434\u043d\u044b\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b \u2014 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442 \u00ab\u041a\u0430\u043a \u043c\u044b \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u043c \u044d\u0442\u043e\u0433\u043e \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f?\u00bb<\/p>\n<figure id=\"b93d\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/08YNrZ5pR7Dg4kFe4.png\" data-image-id=\"0*8YNrZ5pR7Dg4kFe4.png\" data-width=\"1058\" data-height=\"585\" \/><\/figure>\n<h4 id=\"9fba\" class=\"graf graf--h4 graf-after--figure\"><span id=\"How_to_Develop_a_Strategy_Map\">\u041a\u0430\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0443?<\/span><\/h4>\n<p id=\"8cb5\" class=\"graf graf--p graf-after--h4\">\u041d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u041f\u0435\u0440\u0432\u043e\u0433\u043e \u0440\u0430\u043a\u0443\u0440\u0441\u0430 \u2013 \u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e<\/p>\n<ul class=\"postList\">\n<li id=\"ecbe\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">\u00ab\u0427\u0435\u0433\u043e\u00bb \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0434\u043e\u0441\u0442\u0438\u0447\u044c?<\/li>\n<li id=\"b059\" class=\"graf graf--li graf-after--li\">\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0442\u0430\u043a,<\/li>\n<\/ul>\n<p id=\"48e4\" class=\"graf graf--p graf-after--li\">\u0412\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u0440\u0430\u043a\u0443\u0440\u0441\u0435 \u2013 \u041a\u043b\u0438\u0435\u043d\u0442<\/p>\n<ul class=\"postList\">\n<li id=\"404b\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">\u00ab\u041a\u0430\u043a\u00bb \u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u0441\u044f \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?<\/li>\n<li id=\"ae4d\" class=\"graf graf--li graf-after--li\">\u0423\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/li>\n<\/ul>\n<p id=\"d18c\" class=\"graf graf--p graf-after--li\">\u0422\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u0438\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430.<\/p>\n<ul class=\"postList\">\n<li id=\"a00d\" class=\"graf graf--li graf-after--p\">\u041a\u0430\u043a \u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u0441\u044f \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?<\/li>\n<li id=\"2bf4\" class=\"graf graf--li graf-after--li\">\u0423\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0437\u0432\u043e\u043d\u043a\u043e\u0432 \u0432 \u0441\u043b\u0443\u0436\u0431\u0443 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438<\/li>\n<\/ul>\n<p id=\"95ee\" class=\"graf graf--p graf-after--li\">\u041f\u043e\u0432\u0442\u043e\u0440\u0438\u0442\u044c \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435\u2026.<\/p>\n<p id=\"3b6b\" class=\"graf graf--p graf-after--p\">\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0435 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u0435\u0442\u0435 \u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0442\u0440\u0435\u043b\u043e\u043a, \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u043d\u043e-\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u044d\u0442\u0438\u043c\u0438 \u0446\u0435\u043b\u044f\u043c\u0438.<\/p>\n<figure id=\"aa44\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0yqdOu5Oxka-Arx8.png\" data-image-id=\"0*yqdOu5Oxka--Arx8.png\" data-width=\"833\" data-height=\"515\" \/><\/figure>\n<p id=\"7a4e\" class=\"graf graf--p graf-after--figure\">(\u00a0\u00a0\u041c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e\u0435\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\">\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0439 \u0432\u044b\u0448\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u043e\u043d\u043b\u0430\u0439\u043d \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e\u00a0<\/a><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0)<\/p>\n<h4 id=\"30c9\" class=\"graf graf--h4 graf-after--p\"><span id=\"Combining_Strategy_Map_with_the_Power_of_Balanced_Scoredcard\">\u0421\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u0441 \u0441\u0438\u043b\u043e\u0439 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439<\/span><\/h4>\n<p id=\"9d93\" class=\"graf graf--p graf-after--h4\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u0442\u0430\u043a\u0436\u0435 \u0441\u043b\u0443\u0436\u0430\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0439 \u043e\u0441\u043d\u043e\u0432\u043e\u0439 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0438 \u043d\u0435\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\u00a0\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u0430\u0440\u0442\u0430 \u043d\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u043c\u0435\u0440, \u043e\u043d\u0430 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0446\u0435\u043b\u0438.\u00a0\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u043c\u043e\u0449\u044c \u043e\u0431\u043e\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043a\u0430\u0440\u0442\u0443 \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u044c Balanced Scorecard.<\/p>\n<p id=\"15c8\" class=\"graf graf--p graf-after--p\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0438 \u0446\u0435\u043b\u0435\u0439 \u043a \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0434\u043e\u0440\u043e\u0436\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0443, \u0437\u0430\u0434\u0430\u044e\u0449\u0443\u044e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u044e\u0449\u0443\u044e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u0441\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.\u00a0\u041a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0435 \u0432\u044b\u0448\u0435, \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0430\u0431\u043e\u0440 \u0446\u0435\u043b\u0435\u0439.\u00a0\u041c\u0435\u0440\u044b \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u043c \u0446\u0435\u043b\u044f\u043c \u0438 \u0437\u0430\u0434\u0430\u0447\u0430\u043c.\u00a0\u041f\u043b\u0430\u043d \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u0446\u0435\u043b\u044f\u043c\u0438 \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c.<\/p>\n<p id=\"faaf\" class=\"graf graf--p graf-after--p\">\u041c\u044b \u043c\u043e\u0436\u0435\u043c \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u0432\u0430\u0448\u0438 \u043c\u0435\u0440\u044b \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u0435 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0446\u0435\u043b\u044f\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u043d\u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442:<\/p>\n<figure id=\"f4e2\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0rNtlXQPV4jU8k2ks.png\" data-image-id=\"0*rNtlXQPV4jU8k2ks.png\" data-width=\"731\" data-height=\"503\" \/><\/figure>\n<p id=\"0343\" class=\"graf graf--p graf-after--figure\">(\u00a0\u00a0\u041c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e\u0435\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20%28Matrix%20Layout%29\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20(Matrix%20Layout)\">\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0439 \u0432\u044b\u0448\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u043e\u043d\u043b\u0430\u0439\u043d \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e\u00a0<\/a><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0)<\/p>\n<h3 id=\"5991\" class=\"graf graf--h3 graf-after--p\"><span id=\"Summary\">\u0420\u0435\u0437\u044e\u043c\u0435<\/span><\/h3>\n<p id=\"9756\" class=\"graf graf--p graf-after--h3\">\u0427\u0435\u0442\u043a\u043e\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u0436\u0434\u044b\u0439 \u0437\u043d\u0430\u043b, \u043d\u0430\u0434 \u0447\u0435\u043c \u043e\u043d \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0438 \u043a\u0430\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0434\u043e\u043b\u0436\u0435\u043d \u0434\u043e\u0441\u0442\u0438\u0447\u044c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.\u00a0\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0441\u0432\u043e\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0446\u0435\u043b\u0438 \u0438\u043b\u0438 \u0437\u0430\u0434\u0430\u0447\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u0430\u0440\u0442\u0435 \u0438 \u0441\u0432\u044f\u0436\u0435\u0442\u0435 \u0438\u0445 \u0441\u0442\u0440\u0435\u043b\u043a\u0430\u043c\u0438, \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435 \u043f\u0440\u0438\u0447\u0438\u043d\u043d\u043e-\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u044d\u0442\u0438\u043c\u0438 \u0446\u0435\u043b\u044f\u043c\u0438.\u00a0\u0412 \u044d\u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0439 \u0446\u0435\u043b\u0438 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u0446\u0435\u043b\u0435\u0439.\u00a0\u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043f\u043b\u0430\u043d \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043e\u0431\u0449\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0446\u0435\u043b\u044f\u043c\u0438 \u0432\u0430\u0448\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.\u00a0\u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0441\u0432\u043e\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n<p id=\"624d\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"daff\" class=\"graf graf--li graf-after--p graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategy_map\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategy_map\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u0430\u0440\u0442\u0430<\/a>\u00a0\u200a\u2014 \u0438\u0437 \u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u0438<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u0440\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u0430\u044f \u0420\u043e\u0431\u0435\u0440\u0442\u043e\u043c \u0421. \u041a\u0430\u043f\u043b\u0430\u043d\u043e\u043c \u0438 \u0414\u044d\u0432\u0438\u0434\u043e\u043c \u041f. \u041d\u043e\u0440\u0442\u043e\u043d\u043e\u043c \u043a\u0430\u043a \u0447\u0430\u0441\u0442\u044c \u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f. \u041a\u0430\u0440\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 &#8211; \u044d\u0442\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0431\u0449\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 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