{"id":9819,"date":"2022-01-26T01:09:20","date_gmt":"2022-01-26T01:09:20","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=9819"},"modified":"2026-04-20T09:13:28","modified_gmt":"2026-04-20T09:13:28","slug":"%d1%88%d0%b0%d0%b1%d0%bb%d0%be%d0%bd-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d0%b8-%d1%83%d1%87%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d0%bd%d0%b0-%d0%bf%d1%80%d0%b8","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/business-model-canvas-learn-by-examples-with-free-online-software\/","title":{"rendered":"\u0428\u0430\u0431\u043b\u043e\u043d \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u2014 \u0443\u0447\u0438\u0442\u0435\u0441\u044c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f"},"content":{"rendered":"<header class=\"entry-header\"><\/header>\n<div class=\"entry-content clearfix\">\n<blockquote id=\"d4b1\" class=\"graf graf--blockquote graf--startsWithDoubleQuote graf-after--h3\"><p>jja \u00ab\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u0435\u0442, \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u00bb<\/p><\/blockquote>\n<p id=\"9183\" class=\"graf graf--p graf-after--blockquote\">Business Model Canvas \u2014 \u044d\u0442\u043e \u0448\u0430\u0431\u043b\u043e\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043d\u043e\u0432\u044b\u0445 \u0438\u043b\u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439.\u00a0\u042d\u0442\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430 \u0441 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0438\u043c\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0444\u0438\u0440\u043c\u044b \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443, \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u044b.\u00a0\u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0444\u0438\u0440\u043c\u0430\u043c \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u044b.\u00a0\u0414\u0435\u0432\u044f\u0442\u044c \u00ab\u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043e\u0432\u00bb \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0439 \u043d\u0438\u0436\u0435 \u043a\u0430\u043d\u0432\u0435, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u0442\u0430\u043b\u0430 \u043d\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043d\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u0431\u044b\u043b\u0438 \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u044b \u0432 2005 \u0433\u043e\u0434\u0443 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u043c \u041e\u0441\u0442\u0435\u0440\u0432\u0430\u043b\u044c\u0434\u0435\u0440\u043e\u043c.<\/p>\n<figure id=\"9890\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1cqlI3w4tK-EyOXdHiy3ouA.png\" data-image-id=\"1*cqlI3w4tK-EyOXdHiy3ouA.png\" data-width=\"1119\" data-height=\"662\" data-is-featured=\"true\" \/><\/figure>\n<h3 id=\"ed92\" class=\"graf graf--h3 graf-after--figure\"><span id=\"The_Nine_Building_Block_of_BMC\">\u0414\u0435\u0432\u044f\u0442\u044c \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043e\u0432 BMC<\/span><\/h3>\n<p id=\"489a\" class=\"graf graf--p graf-after--h3\">\u042d\u0442\u0438 \u0434\u0435\u0432\u044f\u0442\u044c \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u044b \u043d\u0430 \u043e\u0434\u043d\u043e\u0439 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0435, \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u043e\u0439 \u043a\u0430\u043d\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.\u00a0\u041e\u043d \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u0446\u0435\u043d\u0442\u0440\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.\u00a0\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f) \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u043f\u0440\u0430\u0432\u0430 \u043e\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b (\u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u044b) \u2014 \u0441\u043b\u0435\u0432\u0430.\u00a0\u0421\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0431\u043b\u043e\u043a\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u0445 (\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0438 \u0437\u0430\u0442\u0440\u0430\u0442), \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u043d\u0438\u0436\u043d\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u044b.<\/p>\n<ol class=\"postList\">\n<li id=\"f921\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong\">\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong>\u00a0: \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0442\u044c.<\/li>\n<li id=\"c910\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/strong>\u00a0: \u0447\u0435\u0442\u043a\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043e\u043d\u043e \u0440\u0435\u0448\u0430\u0435\u0442 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<li id=\"7870\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041a\u0430\u043d\u0430\u043b\u044b<\/strong>\u00a0: \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0434\u043b\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432, \u0434\u043b\u044f \u0441\u0432\u044f\u0437\u0438 \u0441 \u043d\u0438\u043c\u0438 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433.<\/li>\n<li id=\"0f85\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438<\/strong>\u00a0: \u043c\u0435\u0442\u043e\u0434\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<li id=\"29a3\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041f\u043e\u0442\u043e\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/strong>\u00a0: \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0441\u0431\u043e\u0440\u0430 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435.<\/li>\n<li id=\"0339\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b<\/strong>\u00a0: \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0434\u0440\u0443\u0433\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.<\/li>\n<li id=\"c858\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0432\u0438\u0434\u044b \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong>\u00a0: \u0441\u0430\u043c\u044b\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0432\u0435\u0449\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0435\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430.<\/li>\n<li id=\"1771\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f<\/strong>\u00a0: \u0421\u0435\u0442\u044c \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432 \u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442.<\/li>\n<li id=\"9006\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430\u0442\u0440\u0430\u0442<\/strong>\u00a0: \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u043e\u043d\u0435\u0441\u0442\u0438 \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.<\/li>\n<\/ol>\n<h3 id=\"fd9f\" class=\"graf graf--h3 graf-after--li\"><span id=\"Free_Online_Business_Model_Canvas_Tool\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 Canvas \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/span><\/h3>\n<p id=\"2d0d\" class=\"graf graf--p graf-after--h3\">\u0428\u0430\u0431\u043b\u043e\u043d\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/features\/business-model-canvas-tool\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/features\/business-model-canvas-tool\/\">\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/a>\u00a0\u00a0\u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0441\u043f\u0435\u0447\u0430\u0442\u0430\u0442\u044c \u043d\u0430 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u043e\u0432\u0435\u0440\u0445\u043d\u043e\u0441\u0442\u0438, \u0447\u0442\u043e\u0431\u044b \u0433\u0440\u0443\u043f\u043f\u044b \u043b\u044e\u0434\u0435\u0439 \u043c\u043e\u0433\u043b\u0438 \u0432\u043c\u0435\u0441\u0442\u0435 \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0438\u0441\u043e\u0432\u0430\u0442\u044c \u0438 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u0442\u044c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0442\u0438\u043a\u0435\u0440\u043e\u0432 \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0440\u043e\u0432 \u043d\u0430 \u0434\u043e\u0441\u043a\u0435.\u00a0\u042d\u0442\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e, \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044e, \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u0443 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0443.\u00a0\u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435, \u0442\u0430\u043a\u043e\u0435 \u043a\u0430\u043a\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0, \u00a0\u0434\u043b\u044f \u043e\u0431\u043b\u0435\u0433\u0447\u0435\u043d\u0438\u044f \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430.<\/p>\n<p id=\"9805\" class=\"graf graf--p graf-after--p\">\u0412 Visual Paradigm \u0435\u0441\u0442\u044c \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u043a\u0430\u043d\u0432\u044b \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0430\u043d\u0432\u0443 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.\u00a0\u041e\u043d \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441 \u0431\u043e\u0433\u0430\u0442\u044b\u043c \u043d\u0430\u0431\u043e\u0440\u043e\u043c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443, \u043d\u043e \u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d.<\/p>\n<figure id=\"73cb\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0ojGUaILF1Oe0XJZ0.png\" data-image-id=\"0*ojGUaILF1Oe0XJZ0.png\" data-width=\"1170\" data-height=\"658\" \/><\/figure>\n<h4 id=\"fd68\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Why_should_I_use_Business_Model_Canvas\"><strong class=\"markup--strong markup--h4-strong\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044f \u0434\u043e\u043b\u0436\u0435\u043d \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Business Model Canvas?<\/strong><\/span><\/h4>\n<p id=\"1316\" class=\"graf graf--p graf-after--h4\">Business Model Canvas \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432.\u00a0\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u0439 \u043f\u043e\u0442\u043e\u043a \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0432\u0438\u0434\u044b \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n<h4 id=\"1125\" class=\"graf graf--h4 graf-after--p\"><span id=\"How_to_draw_a_Business_Model_Canvas\">\u041a\u0430\u043a \u043d\u0430\u0440\u0438\u0441\u043e\u0432\u0430\u0442\u044c \u0445\u043e\u043b\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438?<\/span><\/h4>\n<p id=\"e2dc\" class=\"graf graf--p graf-after--h4\">\u0413\u043e\u0442\u043e\u0432\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0445\u043e\u043b\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438?\u00a0\u041f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 Visual Paradigm, \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0435\u0441\u0442\u044c \u0432\u0441\u0435 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0430\u043c\u044f\u0442\u043a\u0438 Business Model Canvas \u0438 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u0445\u043e\u043b\u0441\u0442\u044b.<\/p>\n<ol class=\"postList\">\n<li id=\"db2c\" class=\"graf graf--li graf-after--p\">\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u0430\u043d\u0432\u0443\u00a0\u00a0<a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/drive\/#diagramlist:proj=0&amp;new=BusinessModelCanvas\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/drive\/#diagramlist:proj=0&amp;new=BusinessModelCanvas\">\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/a>\u00a0.<\/li>\n<li id=\"aa5d\" class=\"graf graf--li graf-after--li\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0437\u0430\u043c\u0435\u0442\u043e\u043a \u0438\u0437 \u0431\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0430\u043b\u0438\u0442\u0440\u044b.\u00a0\u041f\u0435\u0440\u0435\u0442\u0430\u0449\u0438\u0442\u0435 \u0438\u0445 \u043d\u0430 \u0445\u043e\u043b\u0441\u0442 \u0434\u043b\u044f \u0440\u0438\u0441\u043e\u0432\u0430\u043d\u0438\u044f.<\/li>\n<li id=\"6073\" class=\"graf graf--li graf-after--li\">\u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u0433\u043e\u0442\u043e\u0432\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 (\u0424\u0430\u0439\u043b &gt; \u0421\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u0430\u043a) \u0432 \u043d\u0430\u0448 \u043e\u0431\u043b\u0430\u0447\u043d\u044b\u0439 \u0440\u0435\u043f\u043e\u0437\u0438\u0442\u043e\u0440\u0438\u0439 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c.\u00a0\u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u044d\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0432 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 (JPG, PNG, PDF, SVG \u0438 \u0442.\u00a0\u0434.) \u0438 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0435\u044e \u0441 \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c\u0438.<\/li>\n<\/ol>\n<h4 id=\"f896\" class=\"graf graf--h4 graf-after--li\"><span id=\"Free_Online_Tool_with_Powerful_Features\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0441 \u043c\u043e\u0449\u043d\u044b\u043c\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u044f\u043c\u0438<\/span><\/h4>\n<p id=\"1a38\" class=\"graf graf--p graf-after--h4\">\u0412 Visual Paradigm \u0435\u0441\u0442\u044c \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u043a\u0430\u043d\u0432\u044b \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0431\u044b\u0441\u0442\u0440\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0430\u043d\u0432\u0443 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.\u00a0\u041e\u043d \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441 \u0431\u043e\u0433\u0430\u0442\u044b\u043c \u043d\u0430\u0431\u043e\u0440\u043e\u043c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0445 \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0431\u044b\u0441\u0442\u0440\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443, \u043d\u043e \u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d.<\/p>\n<figure id=\"5d18\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1bAPYk83cYu9SJolDVV6v0A.png\" data-image-id=\"1*bAPYk83cYu9SJolDVV6v0A.png\" data-width=\"1063\" data-height=\"296\" \/><\/figure>\n<figure id=\"1142\" class=\"graf graf--figure graf-after--figure\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/12AWszWzfE3Txa6g8dba4fA.png\" data-image-id=\"1*2AWszWzfE3Txa6g8dba4fA.png\" data-width=\"1059\" data-height=\"114\" \/><\/figure>\n<p id=\"23ac\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442<\/strong><\/p>\n<p id=\"f14e\" class=\"graf graf--p graf-after--p\">\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0445\u043e\u043b\u0441\u0442 \u0442\u0435\u043a\u0441\u0442\u043e\u043c \u0438\u043b\u0438 \u0437\u0430\u043c\u0435\u0442\u043a\u0430\u043c\u0438.\u00a0\u0414\u043b\u044f \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0442\u0435\u043a\u0441\u0442\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0432\u044b\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n<figure id=\"c1e4\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0RQdJd0JJND52fpnU.png\" data-image-id=\"0*RQdJd0JJND52fpnU.png\" data-width=\"550\" data-height=\"330\" \/><\/figure>\n<p id=\"544c\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">\u0417\u0430\u043c\u0435\u0442\u043a\u0438 \u0438 \u0437\u0430\u043c\u0435\u0442\u043a\u0438<\/strong><\/p>\n<p id=\"fe54\" class=\"graf graf--p graf-after--p\">\u0414\u0435\u043b\u0430\u0435\u0442 \u0432\u0430\u0448 \u0434\u0438\u0437\u0430\u0439\u043d \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0446\u0432\u0435\u0442\u043d\u044b\u0445 \u0437\u0430\u043c\u0435\u0442\u043e\u043a.\u00a0\u0411\u043e\u0433\u0430\u0442\u0430\u044f \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u044f \u0437\u0430\u043c\u0435\u0442\u043e\u043a \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0445 \u0432\u0435\u0440\u0441\u0438\u044f\u0445.<\/p>\n<figure id=\"832f\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0WqlpnVn-sdIFEKAj.png\" data-image-id=\"0*WqlpnVn-sdIFEKAj.png\" data-width=\"550\" data-height=\"350\" \/><\/figure>\n<p id=\"95e3\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430<\/strong><\/p>\n<p id=\"548c\" class=\"graf graf--p graf-after--p\">\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0445\u043e\u043b\u0441\u0442\u044b \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\u00a0\u0411\u043e\u043b\u0435\u0435 1000 \u0438\u043a\u043e\u043d\u043e\u043a \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0434\u043b\u044f \u0443\u043a\u0440\u0430\u0448\u0435\u043d\u0438\u044f.<\/p>\n<figure id=\"c1f2\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0fMtpDoPm66Ek-TjX.png\" data-image-id=\"0*fMtpDoPm66Ek-TjX.png\" data-width=\"550\" data-height=\"350\" \/><\/figure>\n<h3 id=\"fe8f\" class=\"graf graf--h3 graf-after--figure\"><span id=\"Business_Model_Learn_by_Examples\">\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0443\u0447\u0438\u0442\u0435\u0441\u044c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445<\/span><\/h3>\n<p id=\"0a50\" class=\"graf graf--p graf-after--h3\">\u0428\u0430\u0431\u043b\u043e\u043d \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0438\u0437 \u043d\u0430\u0431\u043e\u0440\u0430 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0445 \u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043e\u0432.\u00a0\u0417\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u043a\u0430\u0436\u0434\u043e\u0435 \u043f\u043e\u043b\u0435 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u0438\u0434\u0435\u044f\u043c\u0438 \u0438 \u043c\u044b\u0441\u043b\u044f\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u0434\u0443\u0442 \u0432\u0430\u043c \u043e\u0446\u0435\u043d\u043a\u0443, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0432\u044b \u043d\u0430\u0447\u043d\u0435\u0442\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0443.<\/p>\n<p id=\"d281\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438: \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f<\/strong><\/p>\n<p id=\"fd5b\" class=\"graf graf--p graf-after--p\">\u0412 \u044d\u0442\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0441\u0432\u043e\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d\u044b \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.\u00a0Business Model Canvas \u2014 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d\u043e\u0432.<\/p>\n<figure id=\"74f7\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0eHQZORA8mJnL-yfW.png\" data-image-id=\"0*eHQZORA8mJnL-yfW.png\" data-width=\"1067\" data-height=\"597\" \/><\/figure>\n<p id=\"6fd9\" class=\"graf graf--p graf-after--figure\">(\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u0437\u0434\u0435\u0441\u044c, \u0447\u0442\u043e\u0431\u044b\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=BusinessModelCanvas&amp;gallery=\/repository\/cdee9a0e-566e-4a27-9639-b3f3948dcba2.xml&amp;name=Vehicle%20Company%20Business%20Model%20Canvas\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=BusinessModelCanvas&amp;gallery=\/repository\/cdee9a0e-566e-4a27-9639-b3f3948dcba2.xml&amp;name=Vehicle%20Company%20Business%20Model%20Canvas\">\u043e\u0442\u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u00a0<\/a>\u00a0\u0438 \u00a0\u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e\u00a0\u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/tw\/diagrams\/templates\/business-model-canvas\/vehicle-company-business-model-canvas\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/tw\/diagrams\/templates\/business-model-canvas\/vehicle-company-business-model-canvas\/\">\u044d\u0442\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 )<\/a><\/p>\n<h4 id=\"54e3\" class=\"graf graf--h4 graf-after--p\"><span id=\"Business_Model_Canvas_Example_LinkedIn\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438: LinkedIn<\/span><\/h4>\n<p id=\"e27f\" class=\"graf graf--p graf-after--h4\">\u0412\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/business-model-canvas\/linkedin\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/business-model-canvas\/linkedin\/\">\u044d\u0442\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u0434\u0435\u0442\u044c, \u0447\u0442\u043e LinkedIn\u00a0<\/a>\u00a0\u0438\u043c\u0435\u0435\u0442 \u0442\u0440\u0438 \u043f\u043e\u0442\u043e\u043a\u0430 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.\u00a0\u0412\u043e-\u043f\u0435\u0440\u0432\u044b\u0445, \u044d\u0442\u043e \u043f\u043b\u0430\u0442\u043d\u0430\u044f \u0443\u0447\u0435\u0442\u043d\u0430\u044f \u0437\u0430\u043f\u0438\u0441\u044c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442, \u0432\u043e-\u0432\u0442\u043e\u0440\u044b\u0445, \u044d\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043d\u0430\u0439\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0435\u043a\u0440\u0443\u0442\u0435\u0440\u0430\u043c \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u043e \u0440\u0430\u0431\u043e\u0442\u0435, \u0430 \u0432-\u0442\u0440\u0435\u0442\u044c\u0438\u0445, \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0440\u0435\u043d\u0434\u0430\u043c \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0445 \u043f\u0440\u043e\u0444\u0438\u043b\u044f.<\/p>\n<figure id=\"9ef4\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/09cNfAWT6NhXArNlh.png\" data-image-id=\"0*9cNfAWT6NhXArNlh.png\" data-width=\"1076\" data-height=\"729\" \/><\/figure>\n<h4 id=\"e0c0\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Business_Model_Canvas_Example_Uber\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438: Uber<\/span><\/h4>\n<p id=\"b39c\" class=\"graf graf--p graf-after--h4\">\u0412 \u044d\u0442\u043e\u043c\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/business-model-canvas\/uber\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/business-model-canvas\/uber\/\">\u00a0\u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u0434\u0435\u0442\u044c, \u0447\u0442\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f Uber<\/a>\u00a0\u00a0\u0442\u0430\u043a\u0436\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0433\u0435\u043e\u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0441\u043b\u0443\u0436\u0431\u0430, \u043f\u043e\u0445\u043e\u0436\u0435, \u043d\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0436\u0438\u0432\u0443\u0442 \u0432 \u0440\u0430\u0439\u043e\u043d\u0430\u0445 \u0441 \u0441\u0430\u043c\u044b\u043c \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0443\u0440\u043e\u0432\u043d\u0435\u043c \u0431\u0435\u0437\u0440\u0430\u0431\u043e\u0442\u0438\u0446\u044b.<\/p>\n<figure id=\"ba1b\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0xZtJaL8EZhGwAUPm.png\" data-image-id=\"0*xZtJaL8EZhGwAUPm.png\" data-width=\"1074\" data-height=\"729\" \/><\/figure>\n<p id=\"98b5\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0448\u0430\u0431\u043b\u043e\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438: Airbnb<\/strong><\/p>\n<p id=\"31cf\" class=\"graf graf--p graf-after--p\">\u0412 \u044d\u0442\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 Business Model Canvas \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u0447\u0442\u043e\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/business-model-canvas\/airbnb\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/business-model-canvas\/airbnb\/\">Airbnb, \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u043e\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0434\u0432\u0443\u0445 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445\u200a<\/a>\u00a0\u2014 \u0433\u043e\u0441\u0442\u044f\u0445 \u0438 \u0445\u043e\u0437\u044f\u0435\u0432\u0430\u0445, \u2014 \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0437\u0431\u0438\u0442\u044c \u043d\u0430 \u043f\u043e\u0434\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438.<\/p>\n<figure id=\"13a4\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/07ggUeC7dIg2eH-qY.png\" data-image-id=\"0*7ggUeC7dIg2eH-qY.png\" data-width=\"1074\" data-height=\"729\" \/><\/figure>\n<h3 id=\"fa12\" class=\"graf graf--h3 graf-after--figure\"><span id=\"References\">\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/span><\/h3>\n<ol class=\"postList\">\n<li id=\"ebcb\" class=\"graf graf--li graf-after--h3\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.strategyzer.com\/blog\/posts\/2015\/3\/23\/14-ways-to-apply-the-business-model-canvas\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.strategyzer.com\/blog\/posts\/2015\/3\/23\/14-ways-to-apply-the-business-model-canvas\">14 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u0448\u0430\u0431\u043b\u043e\u043d \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/a><\/li>\n<li id=\"3335\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/ja\/knowledge\/business-model-canvas\/business-model-canvas-guide-with-examples\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/ja\/knowledge\/business-model-canvas\/business-model-canvas-guide-with-examples\/\">\u041a\u0430\u043d\u0432\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u2014 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0441 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u043c\u0438<\/a><\/li>\n<li id=\"f599\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Business_Model_Canvas\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Business_Model_Canvas\">\u0425\u043e\u043b\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/a><\/li>\n<li id=\"4fef\" class=\"graf graf--li graf-after--li graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/features\/business-model-canvas-tool\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/features\/business-model-canvas-tool\/\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0445\u043e\u043b\u0441\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/a><\/li>\n<\/ol>\n<\/div>\n<footer class=\"entry-footer\">\n<div class=\"entry-categories clearfix\"><\/div>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Business Model Canvas &#8211; \u044d\u0442\u043e \u0448\u0430\u0431\u043b\u043e\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043d\u043e\u0432\u044b\u0445 \u0438\u043b\u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439. \u042d\u0442\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u0441 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0438\u043c\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0444\u0438\u0440\u043c\u044b \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443, \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u044b.<\/p>\n","protected":false},"author":6,"featured_media":9821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,11,18],"tags":[],"class_list":["post-9819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-lean-approach","category-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0428\u0430\u0431\u043b\u043e\u043d \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u2014 \u0443\u0447\u0438\u0442\u0435\u0441\u044c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/ru\/business-model-canvas-learn-by-examples-with-free-online-software\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0428\u0430\u0431\u043b\u043e\u043d \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u2014 \u0443\u0447\u0438\u0442\u0435\u0441\u044c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e 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