{"id":10826,"date":"2025-03-06T17:47:12","date_gmt":"2025-03-06T09:47:12","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/"},"modified":"2026-04-14T10:59:09","modified_gmt":"2026-04-14T10:59:09","slug":"the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0432\u0438\u0434\u0435\u043e, \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438\u043b\u0438 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0442\u0435\u043a\u0441\u0442\u0443\u0440\u044b 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0438 \u0446\u0432\u0435\u0442\u0430 \u043e\u0434\u0435\u0436\u0434\u044b \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043d\u044f\u0442\u044c \u0440\u0430\u0441\u0441\u043a\u0430\u0437 \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 <a href=\"https:\/\/www.visual-paradigm.com\/\">Visual Paradigm Online<\/a> \u0438 \u0435\u0433\u043e \u043c\u043e\u0449\u043d\u0443\u044e \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0444\u0443\u043d\u043a\u0446\u0438\u044e, <a href=\"https:\/\/anifuzion.com\/\">AniFuzion<\/a>, \u0433\u0434\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0442\u043e\u0447\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 \u0432\u0430\u0448\u0438\u0445 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0440\u0430\u0437\u0438\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n<h3>\u041f\u043e\u0447\u0435\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0432\u0430\u0436\u0435\u043d \u0432 \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438<\/h3>\n<p>\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u043e\u0432 \u0438 \u0446\u0432\u0435\u0442\u043e\u0432 \u2014 \u044d\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0440\u043e\u0447\u043d\u043e\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0446\u0432\u0435\u0442\u0430\u043c, \u0441\u0442\u0438\u043b\u044e \u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0432\u0435\u0441\u0435\u043b\u0443\u044e \u043c\u043e\u043b\u043e\u0434\u0435\u0436\u043d\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u0438\u043b\u0438 \u0441\u0442\u0438\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043c\u0435\u043d\u044f\u0442\u044c \u0446\u0432\u0435\u0442 \u043e\u0434\u0435\u0436\u0434\u044b \u0438\u043b\u0438 \u0442\u0435\u043a\u0441\u0442\u0443\u0440\u0443 \u043a\u043e\u0436\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0435\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0432\u043e \u0432\u0441\u0435\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u0445.<\/p>\n<p>\u0415\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u0432 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u041a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448 \u0432\u0438\u0434\u0435\u043e-\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0446\u0432\u0435\u0442\u043e\u0432\u043e\u0439 \u0433\u0430\u043c\u043c\u0435 \u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, \u044d\u0442\u043e \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442 \u043e\u0431\u0449\u0435\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435. \u0422\u0430\u043a\u043e\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0435\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 YouTube, \u0432\u0438\u0434\u0435\u043e-\u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445.<\/p>\n<p><img alt=\"3D animated characters dressed in different brand-consistent clothing colors\" class=\"alignnone wp-image-13919 size-full\" decoding=\"async\" height=\"816\" loading=\"lazy\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg\" srcset=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg 1280w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/Customize-Character-Texture-according-to-your-brand-identity-01-300x191.jpg 300w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/Customize-Character-Texture-according-to-your-brand-identity-01-1024x653.jpg 1024w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/Customize-Character-Texture-according-to-your-brand-identity-01-768x490.jpg 768w, https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/Customize-Character-Texture-according-to-your-brand-identity-01-360x230.jpg 360w\" width=\"1280\"\/><\/p>\n<h3>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e AniFuzion<\/h3>\n<p>\u0421 \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u043c AniFuzion \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u043b\u0435\u0433\u043a\u043e \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c:<\/p>\n<ul data-spread=\"false\">\n<li><strong>\u0426\u0432\u0435\u0442\u0430 \u043e\u0434\u0435\u0436\u0434\u044b \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439<\/strong> \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443.<\/li>\n<li><strong>\u0412\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u043b\u0438\u0446<\/strong> \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0437\u044b\u0432\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0435 \u044d\u043c\u043e\u0446\u0438\u0438.<\/li>\n<li><strong>\u0422\u0435\u043a\u0441\u0442\u0443\u0440\u044b<\/strong> \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0430.<\/li>\n<li><strong>\u0416\u0435\u0441\u0442\u044b \u0440\u0443\u043a \u0438 \u0430\u043a\u0441\u0435\u0441\u0441\u0443\u0430\u0440\u044b<\/strong> \u0447\u0442\u043e\u0431\u044b \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0432 \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u043e\u043b\u0438\u043a\u0430\u0445.<\/li>\n<\/ul>\n<p>\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u043e\u043b\u0438\u043a\u043e\u0432 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0431\u0435\u0437 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u0430\u0445 \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438. \u0421 AniFuzion \u0434\u0430\u0436\u0435 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439, \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442.<\/p>\n<figure class=\"wp-caption alignnone\" style=\"width: 640px\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#animated-explainer:proj=0&amp;type=AnimatedExplainer&amp;width=1920&amp;height=1080&amp;unit=px&amp;gallery=\/repository\/2a8e30c8-6336-4cdc-a23f-0e2189ea8315.xml&amp;name=Seaside%20Discount%20Slide\"><img class=\"size-full\" decoding=\"async\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/seaside-discount-slide.png\" width=\"640\"\/><\/a><figcaption class=\"wp-caption-text\">\u0428\u0430\u0431\u043b\u043e\u043d \u0432\u0438\u0434\u0435\u043e:<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#animated-explainer:proj=0&amp;type=AnimatedExplainer&amp;width=1920&amp;height=1080&amp;unit=px&amp;gallery=\/repository\/2a8e30c8-6336-4cdc-a23f-0e2189ea8315.xml&amp;name=Seaside%20Discount%20Slide\"> \u0421\u043b\u0430\u0439\u0434 \u0441\u043e \u0441\u043a\u0438\u0434\u043a\u043e\u0439 \u043d\u0430 \u043c\u043e\u0440\u0435<\/a><\/figcaption><\/figure>\n<figure class=\"wp-caption alignnone\" style=\"width: 640px\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#animated-explainer:proj=0&amp;type=AnimatedExplainer&amp;width=1920&amp;height=1080&amp;unit=px&amp;gallery=\/repository\/b2672b0c-f0b1-40fe-8017-74bc2239e697.xml&amp;name=General%20Visit%20Website%20Presentation%20Outro\"><img class=\"size-full\" decoding=\"async\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/general-visit-website-presentation-outro.png\" width=\"640\"\/><\/a><figcaption class=\"wp-caption-text\">\u0428\u0430\u0431\u043b\u043e\u043d \u0432\u0438\u0434\u0435\u043e: <a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#animated-explainer:proj=0&amp;type=AnimatedExplainer&amp;width=1920&amp;height=1080&amp;unit=px&amp;gallery=\/repository\/b2672b0c-f0b1-40fe-8017-74bc2239e697.xml&amp;name=General%20Visit%20Website%20Presentation%20Outro\">\u041e\u0431\u0449\u0435\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0438 \u0441\u0430\u0439\u0442\u0430<\/a><\/figcaption><\/figure>\n<figure class=\"wp-caption alignnone\" style=\"width: 640px\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#animated-explainer:proj=0&amp;type=AnimatedExplainer&amp;width=1920&amp;height=1080&amp;unit=px&amp;gallery=\/repository\/ab615c43-cdcd-4e36-a3ef-4a0f96795538.xml&amp;name=Investment%20Platform%20Advertise\"><img alt=\"\" decoding=\"async\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2025\/02\/investment-platform-advertise.jpg\" width=\"640\"\/><\/a><figcaption class=\"wp-caption-text\">\u0428\u0430\u0431\u043b\u043e\u043d \u0432\u0438\u0434\u0435\u043e: <a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#animated-explainer:proj=0&amp;type=AnimatedExplainer&amp;width=1920&amp;height=1080&amp;unit=px&amp;gallery=\/repository\/ab615c43-cdcd-4e36-a3ef-4a0f96795538.xml&amp;name=Investment%20Platform%20Advertise\">\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b<\/a><\/figcaption><\/figure>\n<h3>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 3D-\u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f<\/h3>\n<p>\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u043d\u0438\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0438 \u0432 \u0432\u0438\u0434\u0435\u043e-\u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u044f\u0445, \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0431\u0435\u0441\u0448\u043e\u0432\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439, \u0440\u0430\u0441\u0441\u043a\u0430\u0437 \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435 \u043c\u043e\u0436\u0435\u0442 \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0435\u0434\u0438\u043d\u044b\u043c \u0432\u043e \u0432\u0441\u0435\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u0445 \u043c\u0435\u0434\u0438\u0430. \u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u044e \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0432\u044b\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u043f\u0435\u0440\u0435\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u043e\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0432\u0438\u0434\u0435\u043e, \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445<\/p>\n","protected":false},"author":3,"featured_media":10827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[89],"tags":[],"class_list":["post-10826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animated-explainer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\" \/>\n<meta property=\"og:description\" content=\"\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0432\u0438\u0434\u0435\u043e, \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T09:47:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vpvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpvera\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\"},\"author\":{\"name\":\"vpvera\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\"},\"headline\":\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430\",\"datePublished\":\"2025-03-06T09:47:12+00:00\",\"dateModified\":\"2026-04-14T10:59:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\"},\"wordCount\":320,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg\",\"articleSection\":[\"Animated Explainer\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\",\"url\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\",\"name\":\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg\",\"datePublished\":\"2025-03-06T09:47:12+00:00\",\"dateModified\":\"2026-04-14T10:59:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage\",\"url\":\"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg\",\"contentUrl\":\"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg\",\"width\":1280,\"height\":816},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cybermedian.com\/ru\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/#website\",\"url\":\"https:\/\/www.cybermedian.com\/ru\/\",\"name\":\"\u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\",\"description\":\"\u0418\u0437\u0443\u0447\u0430\u0439\u0442\u0435 \u043e\u0434\u043d\u0443 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0449\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cybermedian.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\",\"name\":\"vpvera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g\",\"caption\":\"vpvera\"},\"url\":\"https:\/\/www.cybermedian.com\/ru\/author\/vpvera\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/","og_locale":"ru_RU","og_type":"article","og_title":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430","og_description":"\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0432\u0438\u0434\u0435\u043e, \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445","og_url":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/","og_site_name":"\u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430","article_published_time":"2025-03-06T09:47:12+00:00","article_modified_time":"2026-04-14T10:59:09+00:00","og_image":[{"width":1280,"height":816,"url":"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg","type":"image\/jpeg"}],"author":"vpvera","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"vpvera","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#article","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/"},"author":{"name":"vpvera","@id":"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5"},"headline":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430","datePublished":"2025-03-06T09:47:12+00:00","dateModified":"2026-04-14T10:59:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/"},"wordCount":320,"image":{"@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg","articleSection":["Animated Explainer"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/","url":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/","name":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg","datePublished":"2025-03-06T09:47:12+00:00","dateModified":"2026-04-14T10:59:09+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#primaryimage","url":"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg","contentUrl":"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2026\/02\/Customize-Character-Texture-according-to-your-brand-identity-01.jpg","width":1280,"height":816},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/ru\/the-marketers-guide-to-customizing-3d-characters-for-a-stronger-brand-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/ru\/"},{"@type":"ListItem","position":2,"name":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u043f\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0435\u0439 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430"}]},{"@type":"WebSite","@id":"https:\/\/www.cybermedian.com\/ru\/#website","url":"https:\/\/www.cybermedian.com\/ru\/","name":"\u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430","description":"\u0418\u0437\u0443\u0447\u0430\u0439\u0442\u0435 \u043e\u0434\u043d\u0443 \u043d\u043e\u0432\u0443\u044e \u0432\u0435\u0449\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cybermedian.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5","name":"vpvera","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.cybermedian.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g","caption":"vpvera"},"url":"https:\/\/www.cybermedian.com\/ru\/author\/vpvera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/posts\/10826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/comments?post=10826"}],"version-history":[{"count":1,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/posts\/10826\/revisions"}],"predecessor-version":[{"id":11772,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/posts\/10826\/revisions\/11772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/media\/10827"}],"wp:attachment":[{"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/media?parent=10826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/categories?post=10826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybermedian.com\/ru\/wp-json\/wp\/v2\/tags?post=10826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}