{"id":10197,"date":"2022-02-07T07:20:49","date_gmt":"2022-02-07T07:20:49","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=10197"},"modified":"2026-04-20T09:12:28","modified_gmt":"2026-04-20T09:12:28","slug":"%d0%b2-%d1%87%d0%b5%d0%bc-%d1%80%d0%b0%d0%b7%d0%bd%d0%b8%d1%86%d0%b0-%d0%bc%d0%b5%d0%b6%d0%b4%d1%83-swot-%d0%b8-tows-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7%d0%be%d0%bc","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/what-is-the-difference-between-swot-and-tows-analysis\/","title":{"rendered":"\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT \u0438 TOWS \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c?"},"content":{"rendered":"<header class=\"entry-header\"><\/header>\n<div class=\"entry-content clearfix\">\n<div class=\"lwptoc lwptoc-right lwptoc-light lwptoc-notInherit\" data-smooth-scroll=\"1\" data-smooth-scroll-offset=\"24\" data-lwptoc-initialized=\"1\">\n<div class=\"lwptoc_i\">\n<div class=\"lwptoc_items lwptoc_items-visible\">\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\">\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><a style=\"font-size: 1.125rem\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">SWOT-\u0430\u043d\u0430\u043b\u0438\u0437<\/a><span style=\"font-size: 1.125rem\">\u00a0\u0448\u0438\u0440\u043e\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u0445 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0438 \u0441\u0442\u0430\u043b \u0432\u0430\u0436\u043d\u044b\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u0440\u0430\u0437\u0432\u0435\u0434\u043a\u0438.\u00a0\u0415\u0433\u043e \u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0438 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u043c.\u00a0\u0414\u0430\u0436\u0435 \u0431\u0435\u0437 \u0442\u043e\u0447\u043d\u043e\u0439 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0431\u043e\u043b\u0435\u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043c\u043d\u043e\u0433\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0441\u0432\u043e\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.\u00a0SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u043c, \u043d\u043e \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0441 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439?\u00a0\u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c \u043c\u0430\u0442\u0440\u0438\u0446\u0430 TOWS \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c.\u00a0\u042d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u0439 \u0448\u0442\u0443\u0440\u043c \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 SWOT.<\/p>\n<h2><span id=\"What_is_TOWS\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0422\u041e\u0423\u0421?<\/span><\/h2>\n<p><a href=\"http:\/\/tows%20analysis:%20A%20Comprehensive%20Guide\/\">TOWS-\u0430\u043d\u0430\u043b\u0438\u0437<\/a>\u00a0\u2014 \u044d\u0442\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u2014 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0425\u0430\u0439\u043d\u0446\u0435\u043c \u0412\u0430\u0439\u0440\u0438\u0445\u043e\u043c.\u00a0\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT.\u00a0TOWS \u0438 SWOT \u0438\u043c\u0435\u044e\u0442 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u0430\u043a\u0440\u043e\u043d\u0438\u043c\u044b \u0434\u043b\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d, \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0443\u0433\u0440\u043e\u0437, \u043d\u043e \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0441\u043b\u043e\u0432 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0439.<\/p>\n<h3><span id=\"SWOT_vs_TOWS_analysis\">SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u0440\u043e\u0442\u0438\u0432 TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u0430?<\/span><\/h3>\n<p>\u0418\u0442\u0430\u043a, \u0432 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c \u0438 TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c?\u00a0\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0430\u043d\u0430\u043b\u0438\u0437 TOWS \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u0445.\u00a0\u0418\u0434\u0435\u044f \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043c\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0441\u0438\u043b \u0438 \u0441\u0440\u0435\u0434\u044b, \u0430 \u0437\u0430\u0442\u0435\u043c \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0438\u0445 \u0432\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0438 \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438.<\/p>\n<p>\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, TOWS \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0442\u043e, \u0447\u0435\u0433\u043e \u043d\u0435\u0442 \u0432 SWOT.\u00a0\u041f\u0440\u043e\u0449\u0435 \u0433\u043e\u0432\u043e\u0440\u044f, \u0430\u043d\u0430\u043b\u0438\u0437 TOWS \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0430\u043d\u0430\u043b\u0438\u0437 SWOT.<\/p>\n<h2><span id=\"From_SWOT_to_TOWS_analysis\">\u041e\u0442 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u0443<\/span><\/h2>\n<p>\u041d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u0442\u0430\u043a\u0438\u043c \u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u043c, \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u0440\u044f\u0434\u043a\u0430 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0438 \u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u043e\u043b\u0431\u0446\u043e\u0432 \u043c\u0430\u0442\u0440\u0438\u0446\u044b SWOT 2 \u00d7 2.\u00a0\u041d\u043e \u044d\u0442\u043e \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435.\u00a0TOWS \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0433\u0440\u043e\u0437\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0435\u0442 \u0438\u0445 \u0441 \u0441\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0441\u043b\u0430\u0431\u044b\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u0430\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.\u00a0\u042d\u0442\u043e\u0442 \u0430\u043d\u0430\u043b\u0438\u0437 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u0443 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 TOWS \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n<p>\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT \u0438 TOWS \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c?\u00a0\u041c\u0430\u0442\u0440\u0438\u0446\u0430 SWOT \u2014 \u044d\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u043c\u0430\u0442\u0440\u0438\u0446\u0430 TOWS \u2014 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.\u00a0\u0412 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0432\u0441\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0433\u0440\u043e\u0437\u044b.\u00a0\u0427\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0437 TOWS, \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u0443\u044e \u0442\u043e\u0447\u043a\u0443 \u043a\u0430\u043a \u0435\u0434\u0438\u043d\u0443\u044e \u0442\u043e\u0447\u043a\u0443 \u0437\u0440\u0435\u043d\u0438\u044f.\u00a0\u041c\u0430\u0442\u0440\u0438\u0446\u0430 TOWS \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438 \u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c\u0438, \u0438 \u043d\u0430 \u0438\u0445 \u043e\u0441\u043d\u043e\u0432\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442\u0441\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\u00a0\u0412\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u2014 \u044d\u0442\u043e \u043f\u043e\u043d\u044f\u0442\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u0441\u043c\u044b\u0441\u043b\u0430, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u043f\u043e\u043c\u0435\u0449\u0430\u0435\u0442\u0435 \u0438\u0445 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442.<\/p>\n<h2><span id=\"Four_TOWS_strategies\">\u0427\u0435\u0442\u044b\u0440\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 TOWS<\/span><\/h2>\n<p>\u0410\u043d\u0430\u043b\u0438\u0437 TOWS \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0441 \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c\u0438 \u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u0442\u043e\u0433\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439.\u00a0\u0421\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0432 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0433\u0440\u043e\u0437\u044b \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u044b \u0441 \u0441\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0441\u043b\u0430\u0431\u044b\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u0430\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0447\u0435\u0442\u044b\u0440\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.\u00a0\u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0432\u044b\u0433\u043e\u0434\u0443 \u0438\u0437 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439, \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u0442\u044c \u0443\u0433\u0440\u043e\u0437\u044b, \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0432\u0430\u0442\u044c \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b.\u00a0\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT \u0438 TOWS?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/tows-matrix-structure.png\" alt=\"\u041c\u0430\u0442\u0440\u0438\u0447\u043d\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 TOWS\" \/><\/p>\n<h3><span id=\"AdvantageOpportunity_SO\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e\/\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c (SO):<\/span><\/h3>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0441\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435, \u0438 \u043a\u0430\u0436\u0434\u0443\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a \u043a\u0430\u0436\u0434\u0430\u044f \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u0441\u0438\u043b\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e.<\/p>\n<h3><span id=\"StrengthThreat_ST\">\u0421\u0438\u043b\u0430\/\u0423\u0433\u0440\u043e\u0437\u0430 (ST):<\/span><\/h3>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0441\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435, \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u043a\u0430\u0436\u0434\u043e\u0439 \u0443\u0433\u0440\u043e\u0437\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a \u043a\u0430\u0436\u0434\u0430\u044f \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u0441\u0438\u043b\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0439 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438.<\/p>\n<h3><span id=\"WeaknessOpportunity_WO\">\u0421\u043b\u0430\u0431\u043e\u0441\u0442\u044c\/\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c (WO):<\/span><\/h3>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0432\u0441\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435, \u043e\u0434\u0438\u043d \u0437\u0430 \u0434\u0440\u0443\u0433\u0438\u043c, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u0430\u0436\u0434\u0443\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u0430\u0436\u0434\u0443\u044e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044e\u044e \u0441\u043b\u0430\u0431\u043e\u0441\u0442\u044c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043a\u0430\u0436\u0434\u044b\u0439 \u0432\u043d\u0435\u0448\u043d\u0438\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442.<\/p>\n<h3><span id=\"WeaknessThreat_WT\">\u0421\u043b\u0430\u0431\u043e\u0441\u0442\u044c\/\u0423\u0433\u0440\u043e\u0437\u0430 (WT):<\/span><\/h3>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0441\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435, \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u043a\u0430\u0436\u0434\u043e\u0439 \u0443\u0433\u0440\u043e\u0437\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u0442\u043e \u0438\u0445 \u043e\u0431\u043e\u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c.<\/p>\n<h2><span id=\"SWOT_vs_TOWS_Analysis_Summary\">SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u0440\u043e\u0442\u0438\u0432 TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u0430 &#8211; \u0420\u0435\u0437\u044e\u043c\u0435<\/span><\/h2>\n<p>\u0421\u043c\u044b\u0441\u043b \u0430\u043d\u0430\u043b\u0438\u0437\u0430 TOWS \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0438 \u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.\u00a0\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0435\u0448\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0432\u0430\u0448\u0438 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u0438 \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0441\u0432\u043e\u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0443\u0433\u0440\u043e\u0437.\u00a0\u041e\u0434\u043d\u0430\u043a\u043e \u043f\u0435\u0440\u0435\u0434 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u043c\u0430\u0442\u0440\u0438\u0446\u044b TOWS \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437.<\/p>\n<p>TOWS \u043f\u0440\u043e\u0442\u0438\u0432 SWOT?\u00a0\u041a\u0430\u043a \u043b\u0443\u0447\u0448\u0435?\u00a0\u042d\u0442\u0438 \u0434\u0432\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0442\u0435\u0441\u043d\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0434\u0440\u0443\u0433 \u0441 \u0434\u0440\u0443\u0433\u043e\u043c.\u00a0\u041d\u0438\u043a\u0442\u043e \u0438\u0437 \u043d\u0438\u0445 \u043d\u0435 \u0445\u0443\u0436\u0435.\u00a0\u0415\u0441\u043b\u0438 \u0432\u044b \u043a\u043e\u0433\u0434\u0430-\u043b\u0438\u0431\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0435, \u043d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u0445, \u0441\u043a\u0440\u044b\u0442\u044b\u0445 \u0432 \u044d\u0442\u043e\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0435.\u00a0\u042d\u0442\u043e\u0442 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 TOWS \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0441\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435, \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u043a\u0430\u0436\u0434\u043e\u0439 \u0443\u0433\u0440\u043e\u0437\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0447\u0442\u043e \u0438\u0445 \u043e\u0431\u043e\u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-to-tows.png\" alt=\"SWOT \u0432 TOWS\" \/><\/p>\n<h2><span id=\"TOWS_Example_Starbucks\">\u041f\u0440\u0438\u043c\u0435\u0440 TOWS \u2014 Starbucks<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/starbucks-tows-matrix-example.png\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043c\u0430\u0442\u0440\u0438\u0446\u044b Starbucks TOWS\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/c58a5a1a-3589-4cf3-9710-26efb449962c.xml&amp;name=Starbucks%20Coffee%20TOWS%20Matrix\" target=\"_blank\" rel=\"noopener\">\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 TOWS<\/a><\/p>\n<h2><\/h2>\n<h2><span id=\"Create_your_own_TOWS_analysis_using_online_templates\">\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0439 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 TOWS, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u0430\u0431\u043b\u043e\u043d\u044b<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/tows-analysis-template.png\" alt=\"\u0428\u0430\u0431\u043b\u043e\u043d \u0430\u043d\u0430\u043b\u0438\u0437\u0430 TOWS\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" target=\"_blank\" rel=\"noopener\">\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0448\u0430\u0431\u043b\u043e\u043d \u0430\u043d\u0430\u043b\u0438\u0437\u0430 TOWS<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/tows-matrix-template.png\" alt=\"\u041f\u0440\u0438\u043c\u0435\u0440 \u043c\u0430\u0442\u0440\u0438\u0446\u044b TOWS\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" target=\"_blank\" rel=\"noopener\">\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0448\u0430\u0431\u043b\u043e\u043d \u043c\u0430\u0442\u0440\u0438\u0446\u044b TOWS<\/a><\/p>\n<h3><span id=\"References\">\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/span><\/h3>\n<p><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT \u0438 TOWS \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c?\u00a0<\/a><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">(\u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0439 \u043f\u0435\u0440\u0435\u0432\u043e\u0434)\u00a0<\/a><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">\u2013 SWOT\u5206\u6790\u540e\u5982\u4f55\u5236\u5b9a\u884c\u52a8\uff1f\u7ed3\u5408 SWOT\u548cTOWS\u5206\u6790\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u043d\u043e\u0433\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0441\u0432\u043e\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u043c, \u043d\u043e \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0441 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439? \u0418\u043c\u0435\u043d\u043d\u043e \u0437\u0434\u0435\u0441\u044c \u043c\u0430\u0442\u0440\u0438\u0446\u0430 TOWS \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c. \u042d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043c\u043e\u0437\u0433\u043e\u0432\u043e\u0439 \u0448\u0442\u0443\u0440\u043c \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430.<\/p>\n","protected":false},"author":6,"featured_media":10199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-10197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT \u0438 TOWS \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c? - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/ru\/what-is-the-difference-between-swot-and-tows-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SWOT \u0438 TOWS \u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c? - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\" \/>\n<meta property=\"og:description\" content=\"\u041c\u043d\u043e\u0433\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0441\u0432\u043e\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. 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