{"id":10193,"date":"2022-02-07T06:44:04","date_gmt":"2022-02-07T06:44:04","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=10193"},"modified":"2026-04-20T09:12:28","modified_gmt":"2026-04-20T09:12:28","slug":"%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d0%b2%d0%be%d0%b7%d1%8c%d0%bc%d0%b5%d0%bc-%d0%b2-%d0%ba%d0%b0%d1%87%d0%b5%d1%81%d1%82%d0%b2%d0%b5","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437?\u00a0\u0412\u043e\u0437\u044c\u043c\u0435\u043c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 Nike."},"content":{"rendered":"<header class=\"entry-header\"><\/header>\n<div class=\"entry-content clearfix\">\n<div class=\"lwptoc lwptoc-right lwptoc-light lwptoc-notInherit\" data-smooth-scroll=\"1\" data-smooth-scroll-offset=\"24\" data-lwptoc-initialized=\"1\">\n<div class=\"lwptoc_i\">\n<div class=\"lwptoc_items lwptoc_items-visible\">\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\">\n<div class=\"lwptoc_itemWrap\">\n<div class=\"lwptoc_item\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span id=\"What_is_SWOT_Analysis\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437?<\/span><\/h3>\n<p>SWOT \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0441\u0438\u043c\u0432\u043e\u043b\u0430 \u0441\u043b\u043e\u0432\u0430: \u00ab\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00bb, \u00ab\u0421\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00bb, \u00ab\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u00bb \u0438 \u00ab\u0423\u0433\u0440\u043e\u0437\u044b\u00bb, \u043a\u043e\u0440\u043e\u0447\u0435 \u0433\u043e\u0432\u043e\u0440\u044f, \u044d\u0442\u043e \u043e\u0446\u0435\u043d\u043a\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0447\u0435\u0440\u0435\u0437 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044e\u044e \u0438 \u0432\u043d\u0435\u0448\u043d\u044e\u044e \u043e\u0442\u0440\u0430\u0441\u043b\u044c. \u0430\u043d\u0430\u043b\u0438\u0437 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0435\u0439 \u0441\u0440\u0435\u0434\u044b.\u00a0\u041e\u043d \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u044b\u043d\u043a\u0430, \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0430 \u0438 \u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u044d\u0442\u0438\u0445 \u043f\u043b\u0430\u043d\u043e\u0432.<\/p>\n<p>SWOT \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u043c \u043d\u0430\u0448\u0435\u0433\u043e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0439, \u0438 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0434\u0430\u043d\u043d\u044b\u0445, \u043d\u043e \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u043d\u0435\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0438\u043c\u0435\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u0438 SWOT.<\/p>\n<p>\u041e\u043d \u0431\u044b\u043b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d \u0425\u0430\u0439\u043d\u0446\u0435\u043c \u0412\u0430\u0439\u0440\u0438\u0445\u043e\u043c, \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440\u043e\u043c \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0421\u0430\u043d-\u0424\u0440\u0430\u043d\u0446\u0438\u0441\u043a\u043e, \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 1982 \u0433\u043e\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 SWOT \u0431\u044b\u043b \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d, \u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0442\u0440\u0438\u0446\u044b \u0431\u044b\u043b\u0438 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u044b \u0438 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u044b \u0434\u043b\u044f \u0432\u044b\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n<h3><span id=\"How_to_draw_a_SWOT_Matrix\">\u041a\u0430\u043a \u043d\u0430\u0440\u0438\u0441\u043e\u0432\u0430\u0442\u044c SWOT-\u043c\u0430\u0442\u0440\u0438\u0446\u0443?<\/span><\/h3>\n<p>\u041f\u0440\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 SWOT-\u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u0441\u0435 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u00ab\u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0443\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f\u00bb \u0438 \u0447\u0442\u043e\u0431\u044b \u0443 \u0432\u0441\u0435\u0445 \u0431\u044b\u043b\u043e \u043e\u0431\u0449\u0435\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0430 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/p>\n<ul>\n<li><strong>\u0421\u0438\u043b\u044c\u043d\u044b\u0435<\/strong>\u00a0\u0438\u00a0<strong>\u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b<\/strong>\u00a0\u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430 \u00ab\u00a0<strong>\u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445<\/strong>\u00a0\u00bb \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u0445 \u0431\u0440\u0435\u043d\u0434\u0430.<\/li>\n<li><strong>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438<\/strong>\u00a0\u0438\u00a0<strong>\u0443\u0433\u0440\u043e\u0437\u044b<\/strong>\u00a0\u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438\u0437-\u0437\u0430 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0440\u0435\u0434\u044b, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044f\u0441\u044c \u043d\u0430 \u00ab\u00a0<strong>\u0432\u043d\u0435\u0448\u043d\u0438\u0435<\/strong>\u00a0\u00bb \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u043e\u0442\u0440\u0430\u0441\u043b\u0438.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_01-swot-template.png\" alt=\"SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 | \u0428\u0430\u0431\u043b\u043e\u043d SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430\" \/><\/p>\n<ol>\n<li><strong>\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b<\/strong>\u00a0: \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u0430\u044e\u0442 \u0435\u043c\u0443 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u043c\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438.<\/li>\n<li><strong>\u0421\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b<\/strong>\u00a0: \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0442\u0430\u0432\u044f\u0442 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442 \u0432 \u043d\u0435\u0432\u044b\u0433\u043e\u0434\u043d\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438 \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438.<\/li>\n<li><strong>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438<\/strong>\u00a0: \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0440\u0435\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0441\u0432\u043e\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445.<\/li>\n<li><strong>\u0423\u0433\u0440\u043e\u0437\u044b<\/strong>\u00a0: \u0424\u0430\u043a\u0442\u043e\u0440\u044b \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0440\u0435\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0437\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430.<\/li>\n<\/ol>\n<h3><span id=\"SWOT_Example_NIKE\">SWOT-\u043f\u0440\u0438\u043c\u0435\u0440: Nike<\/span><\/h3>\n<p>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b NIKE \u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u044f, \u043d\u043e \u0432\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e \u0440\u044b\u043d\u043a\u0430.\u00a0\u0421\u0440\u0435\u0434\u0438 \u043d\u0438\u0445 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u0442\u044c, \u0447\u0442\u043e \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 NIKE \u043f\u0440\u043e\u0441\u0442\u044b \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438.\u00a0\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u043a\u043e\u0435-\u0447\u0442\u043e \u0438\u0437 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u044b SWOT \u043d\u0438\u0436\u0435:<\/p>\n<p id=\"Cinlogh\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3881 \" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/img_6200d47a6da06.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2022\/02\/img_6200d47a6da06.png 600w, https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2022\/02\/img_6200d47a6da06-300x300.png 300w, https:\/\/www.cybermedian.com\/ru\/wp-content\/uploads\/sites\/9\/2022\/02\/img_6200d47a6da06-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/73e829aa-7976-47c7-bae4-101c9b1681ae.xml&amp;name=SWOT%20Analysis%20for%20NIKE\">\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0448\u0430\u0431\u043b\u043e\u043d SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/a><\/p>\n<div class=\"wp-block-image\"><\/div>\n<h4><span id=\"NIKES_INTERNAL_ADVANTAGE\">\u0412\u041d\u0423\u0422\u0420\u0415\u041d\u041d\u0415\u0415 \u041f\u0420\u0415\u0418\u041c\u0423\u0429\u0415\u0421\u0422\u0412\u041e NIKE<\/span><\/h4>\n<ol>\n<li>\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0445\u043e\u0440\u043e\u0448\u043e \u0437\u043d\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434<\/li>\n<li>\u041d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u0430\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0430\u044f \u0431\u0430\u0437\u0430<\/li>\n<li>\u0421\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u0441\u044c \u043a \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e<\/li>\n<li>\u0417\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e \u0441 Air Jordan)<\/li>\n<li>\u041e\u0442\u043b\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/li>\n<\/ol>\n<h4><span id=\"NIKEs_Internal_Disadvantages\">\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438 NIKE<\/span><\/h4>\n<ol>\n<li>\u041f\u043b\u043e\u0445\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0442\u0440\u0443\u0434\u0430 \u0437\u0430 \u0433\u0440\u0430\u043d\u0438\u0446\u0435\u0439<\/li>\n<li>\u0420\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u044b \u0438\u043c\u0435\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c (\u043f\u043e\u0447\u0442\u0438 70% \u0430\u043a\u0446\u0438\u0439)<\/li>\n<li>\u0414\u043e\u043b\u0433 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u0443\u0433\u0440\u043e\u0437\u0443<\/li>\n<li>\u0417\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0442 \u0440\u044b\u043d\u043a\u0430 \u0421\u0428\u0410<\/li>\n<li>\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0438\u0441\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n<\/ol>\n<h4><span id=\"External_Opportunities_for_NIKE\">\u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f NIKE<\/span><\/h4>\n<ol>\n<li>\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0440\u044b\u043d\u043a\u043e\u0432<\/li>\n<li>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/li>\n<li>\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f<\/li>\n<\/ol>\n<h4><span id=\"External_Threats_to_NIKE\">\u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0443\u0433\u0440\u043e\u0437\u044b \u0434\u043b\u044f NIKE<\/span><\/h4>\n<ol>\n<li>\u0443\u0441\u0438\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u0434\u0430\u0432\u043b\u0435\u043d\u0438\u044f<\/li>\n<li>\u041f\u043e\u0434\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e<\/li>\n<li>\u0412\u0430\u043b\u044e\u0442\u043d\u044b\u0439 \u0440\u0438\u0441\u043a<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437? SWOT \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0441\u0438\u043c\u0432\u043e\u043b\u0430 \u0441\u043b\u043e\u0432\u0430: \u00ab\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00bb, \u00ab\u0421\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00bb, \u00ab\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u00bb \u0438 \u00ab\u0423\u0433\u0440\u043e\u0437\u044b\u00bb,<\/p>\n","protected":false},"author":6,"featured_media":10195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[16,14,13,15],"tags":[],"class_list":["post-10193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-architecture","category-infographics","category-online-diagrams","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437?\u00a0\u0412\u043e\u0437\u044c\u043c\u0435\u043c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 Nike. - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/ru\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437?\u00a0\u0412\u043e\u0437\u044c\u043c\u0435\u043c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 Nike. - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\" \/>\n<meta property=\"og:description\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437? 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