{"id":10017,"date":"2022-01-26T01:38:03","date_gmt":"2022-01-26T01:38:03","guid":{"rendered":"https:\/\/www.cybermedian.com\/ru\/?p=10017"},"modified":"2026-04-20T09:13:17","modified_gmt":"2026-04-20T09:13:17","slug":"swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-%d1%81-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d1%80%d0%b0%d0%bc%d0%b8","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ru\/swot-analysis-with-examples\/","title":{"rendered":"SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0441 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u043c\u0438"},"content":{"rendered":"<header class=\"entry-header\"><\/header>\n<div class=\"entry-content clearfix\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"4aab\" class=\"graf graf--p graf-after--h3\">\u041a\u0430\u043a \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u0441\u043b\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/p>\n<h4 id=\"5321\" class=\"graf graf--h4 graf-after--p\"><span id=\"What_is_SWOT_analysis\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437?<\/span><\/h4>\n<p id=\"afc7\" class=\"graf graf--p graf-after--h4\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">SWOT-\u0430\u043d\u0430\u043b\u0438\u0437<\/a>\u00a0\u00a0\u2014 \u044d\u0442\u043e \u043c\u0435\u0442\u043e\u0434, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u0432 \u0421\u0442\u044d\u043d\u0444\u043e\u0440\u0434\u0435 \u0432 1970-\u0445 \u0433\u043e\u0434\u0430\u0445 \u0438 \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0439 \u0432\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\">\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438<\/a>\u00a0.\u00a0SWOT \u2014 \u044d\u0442\u043e \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430 \u043e\u0442\u00a0\u00a0\u0441\u043b\u043e\u0432 \u00ab\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00bb,\u00a0\u00a0<strong class=\"markup--strong markup--p-strong\">\u00ab\u00a0<\/strong><strong class=\"markup--strong markup--p-strong\">\u0421\u043b\u0430\u0431\u044b\u0435<\/strong>\u00a0\u0441\u0442\u043e\u0440\u043e\u043d\u044b\u00bb,\u00a0 \u00ab\u00a0\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u00bb \u0438\u00a0\u00a0<strong class=\"markup--strong markup--p-strong\">\u00ab\u00a0<\/strong><strong class=\"markup--strong markup--p-strong\">\u0423\u0433\u0440\u043e\u0437\u044b<\/strong>\u00a0\u00bb \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u043c\u0435\u0442\u043e\u0434 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u044d\u0442\u0438 \u0447\u0435\u0442\u044b\u0440\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0438\u043b\u0438 \u0434\u0435\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f.\u00a0SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0430\u044f, \u043d\u043e \u043c\u043e\u0449\u043d\u0430\u044f \u043e\u0441\u043d\u043e\u0432\u0430 \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d, \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0443 \u0443\u0433\u0440\u043e\u0437 \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>\n<figure id=\"3574\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/01\/0z4lnsdpVGrbOLv6b.png\" data-image-id=\"0*z4lnsdpVGrbOLv6b.png\" data-width=\"521\" data-height=\"511\" data-is-featured=\"true\" \/><\/figure>\n<h4 id=\"8b84\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Internal_vs_External_Factors\">\u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b<\/span><\/h4>\n<p id=\"ce77\" class=\"graf graf--p graf-after--h4\">\u0412 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0432\u0441\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b (\u0442. \u0435. \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b) \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0432\u043c\u0435\u0441\u0442\u0435, \u0430 \u0437\u0430\u0442\u0435\u043c \u043e\u0446\u0435\u043d\u0435\u043d\u044b \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438 \u0441\u0438\u043b\u0430\u043c\u0438 (\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u0443\u0433\u0440\u043e\u0437\u0430\u043c\u0438).<\/p>\n<p id=\"1104\" class=\"graf graf--p graf-after--p\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f (SW) \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043c\u0435\u0442\u043e\u0434\u043e\u043c \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 \u043e\u0446\u0435\u043d\u043a\u0438.\u00a0\u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u043e\u043f\u044b\u0442\u043e\u043c \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n<p id=\"27d9\" class=\"graf graf--p graf-after--p\">\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u2014 \u044d\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443, \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0442. \u0434.<\/p>\n<h4 id=\"ec93\" class=\"graf graf--h4 graf-after--p\"><span id=\"External_factors_opportunities_and_threats\">\u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b (\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0433\u0440\u043e\u0437\u044b)<\/span><\/h4>\n<p id=\"f4cb\" class=\"graf graf--p graf-after--h4\">\u0421 \u0431\u044b\u0441\u0442\u0440\u044b\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u043c\u043d\u043e\u0433\u0438\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u0435\u043c \u0433\u043b\u043e\u0431\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438, \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435\u043c \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0438 \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0435\u0439 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0441\u043f\u0440\u043e\u0441\u0430, \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432 \u0431\u043e\u043b\u0435\u0435 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0439 \u0438 \u0438\u0437\u043c\u0435\u043d\u0447\u0438\u0432\u043e\u0439 \u0441\u0440\u0435\u0434\u0435.\u00a0\u042d\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043a\u043e\u0441\u043d\u0443\u043b\u043e\u0441\u044c \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0435\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439.\u00a0\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0435\u0439 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439.<\/p>\n<p id=\"ac0a\" class=\"graf graf--p graf-after--p\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0443\u0433\u0440\u043e\u0437 (\u041e\u0422) \u2014 \u044d\u0442\u043e \u043c\u0435\u0442\u043e\u0434 \u043e\u0446\u0435\u043d\u043a\u0438 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0440\u0435\u0434\u044b.\u00a0\u0415\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c &#8211; \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u0443\u0433\u0440\u043e\u0437\u043e\u0439 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u044b, \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a \u0432\u043d\u0435\u0448\u043d\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043f\u043e\u0434\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044e, \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0443, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443, \u043f\u0440\u0430\u0432\u043e, \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e, \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443, \u043d\u0430\u0443\u043a\u0443 \u0438 \u0442\u0435\u0445\u043d\u0438\u043a\u0443, \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435 \u0438 \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0443\u044e \u0441\u0440\u0435\u0434\u0443, \u0438 \u0442.\u043f.<\/p>\n<h4 id=\"0c18\" class=\"graf graf--h4 graf-after--p\"><span id=\"Strength\">\u041f\u0440\u043e\u0447\u043d\u043e\u0441\u0442\u044c<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"4600\" class=\"graf graf--li graf-after--h4\">\u0418\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430: Amazon \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0438\u043d\u043e\u043d\u0438\u043c\u043e\u043c \u0443\u0441\u043b\u0443\u0433 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436, \u0438 Amazon \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0445\u043e\u0434\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430.<\/li>\n<li id=\"f716\" class=\"graf graf--li graf-after--li\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0432\u043e\u043f\u0440\u043e\u0445\u043e\u0434\u0446\u0430: Amazon, \u043d\u0435\u0441\u043e\u043c\u043d\u0435\u043d\u043d\u043e, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438.<\/li>\n<li id=\"5c30\" class=\"graf graf--li graf-after--li\">\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430\u0442\u0440\u0430\u0442: Amazon \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u0432\u043e\u0435 \u0446\u0435\u043d\u043e\u0432\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e, \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u044e \u0438 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0432 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435.<\/li>\n<li id=\"17b5\" class=\"graf graf--li graf-after--li\">\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430: Amazon \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438.<\/li>\n<\/ul>\n<h4 id=\"b083\" class=\"graf graf--h4 graf-after--li\"><span id=\"Weakness\">\u0421\u043b\u0430\u0431\u043e\u0441\u0442\u044c<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"7d7e\" class=\"graf graf--li graf-after--h4\">\u041d\u0438\u0437\u043a\u0430\u044f \u043c\u0430\u0440\u0436\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u0438: \u0443 Amazon \u043e\u0447\u0435\u043d\u044c \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0430\u044f \u043c\u0430\u0440\u0436\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442.\u00a0\u041d\u043e \u043d\u0438\u0437\u043a\u0430\u044f \u043c\u0430\u0440\u0436\u0430 \u0434\u0435\u043b\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u044f\u0437\u0432\u0438\u043c\u044b\u043c\u0438 \u0434\u043b\u044f \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u043f\u043e\u0442\u0440\u044f\u0441\u0435\u043d\u0438\u0439 \u0438 \u043a\u0440\u0438\u0437\u0438\u0441\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u0440\u0443\u0433\u0438\u0445 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439.<\/li>\n<li id=\"d6ad\" class=\"graf graf--li graf-after--li\">\u0421\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c: \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u0435\u0437\u043e\u043d\u043d\u0430\u044f \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 \u0432\u044b\u0440\u0443\u0447\u043a\u043e\u0439 Amazon \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043f\u0438\u043a \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0433\u043e\u0434\u0430.<\/li>\n<\/ul>\n<h4 id=\"9efc\" class=\"graf graf--h4 graf-after--li\"><span id=\"Opportunity\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"1094\" class=\"graf graf--li graf-after--h4\">\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u044f \u0434\u0438\u0432\u0435\u0440\u0441\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438<\/li>\n<li id=\"e69d\" class=\"graf graf--li graf-after--li\">\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0438 \u200b\u200b\u0443\u0441\u043b\u0443\u0433\u0430\u0445 \u043f\u043e\u0434 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u043e\u0439.<\/li>\n<li id=\"0304\" class=\"graf graf--li graf-after--li\">Amazon \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a.\u00a0\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u044d\u043a\u0441\u043f\u0430\u043d\u0441\u0438\u0438 Amazon \u0443 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439 \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0439\u0442\u0438 \u043d\u0430 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a.<\/li>\n<li id=\"f0cc\" class=\"graf graf--li graf-after--li\">\u0421\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c\u0443 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043c\u0435\u0436\u0434\u0443 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0435\u0439 Amazon \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u043c\u0438 \u0441 \u043d\u0435\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u043c\u0438 \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u043e\u0442\u0440\u0430\u0441\u043b\u0438<\/li>\n<\/ul>\n<h4 id=\"6647\" class=\"graf graf--h4 graf-after--li\"><span id=\"Threat\">\u0423\u0433\u0440\u043e\u0437\u0430<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"cdb9\" class=\"graf graf--li graf-after--h4\">\u041f\u043e\u0442\u0435\u0440\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0438\u0437-\u0437\u0430 \u043d\u0438\u0437\u043a\u043e\u0439 \u043c\u0430\u0440\u0436\u0438<\/li>\n<li id=\"bbd3\" class=\"graf graf--li graf-after--li\">\u041d\u0430\u0440\u0443\u0448\u0435\u043d\u0438\u0435 \u043f\u0430\u0442\u0435\u043d\u0442\u043d\u044b\u0445 \u043f\u0440\u0430\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u0441\u0443\u0434\u0435\u0431\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u0441 Amazon<\/li>\n<li id=\"d217\" class=\"graf graf--li graf-after--li\">\u0411\u0430\u0440\u044c\u0435\u0440\u044b \u0434\u043b\u044f \u0432\u0445\u043e\u0434\u0430 \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438<\/li>\n<li id=\"ec7b\" class=\"graf graf--li graf-after--li\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043a\u0438\u0431\u0435\u0440\u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438<\/li>\n<\/ul>\n<h3 id=\"3673\" class=\"graf graf--h3 graf-after--li\"><span id=\"Example_Coca-Cola_SWOT_Analysis_Example\">\u041f\u0440\u0438\u043c\u0435\u0440: \u041f\u0440\u0438\u043c\u0435\u0440 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430 Coca-Cola<\/span><\/h3>\n<figure id=\"b74f\" class=\"graf graf--figure graf-after--h3\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/01\/0Ph1mQ_yG-v7ddYi3.jpg\" data-image-id=\"0*Ph1mQ_yG-v7ddYi3.jpg\" data-width=\"300\" data-height=\"103\" \/><\/figure>\n<h3 id=\"3d5f\" class=\"graf graf--h3 graf-after--figure\"><span id=\"Coca-Cola_Detailed_SWOT_Analysis\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 Coca-Cola<\/span><\/h3>\n<figure id=\"fb82\" class=\"graf graf--figure graf-after--h3\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/01\/0ms9L7lpi3caosHaF.png\" data-image-id=\"0*ms9L7lpi3caosHaF.png\" data-width=\"450\" data-height=\"449\" \/><\/figure>\n<p id=\"9672\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\">\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u0443 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0443<\/a><\/p>\n<h3 id=\"a769\" class=\"graf graf--h3 graf-after--p\"><span id=\"Formulating_Actions_for_SWOT_Analysis\">\u0424\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0434\u043b\u044f SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/span><\/h3>\n<p id=\"6b35\" class=\"graf graf--p graf-after--h3\">\u0417\u0430\u0432\u0435\u0440\u0448\u0438\u0432 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437, \u0447\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435?\u00a0\u0414\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043b\u0438 \u044d\u0442\u043e\u0433\u043e \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430?\u00a0\u0412\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0437\u043d\u0430\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435, \u0447\u0442\u043e \u0432 \u043a\u043e\u043d\u0446\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043e\u0436\u0438\u0434\u0430\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439.\u00a0\u0412\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0434\u043b\u044f SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430:<\/p>\n<figure id=\"c9e7\" class=\"graf graf--figure graf-after--p graf--trailing\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/01\/1d0SDiCF5R_hPbHX8hw2vhw.png\" data-image-id=\"1*d0SDiCF5R_hPbHX8hw2vhw.png\" data-width=\"529\" data-height=\"738\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<ul class=\"postList\">\n<li id=\"4436\" class=\"graf graf--li graf--leading\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\">\u0423\u0447\u0435\u0431\u043d\u0438\u043a \u043f\u043e SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0443<\/a><\/li>\n<li id=\"7c98\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/circle.visual-paradigm.com\/swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/circle.visual-paradigm.com\/swot-analysis\/\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442-\u043a\u0430\u0440\u0442: SWOT-\u0430\u043d\u0430\u043b\u0438\u0437<\/a><\/li>\n<li id=\"ea81\" class=\"graf graf--li graf-after--li graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/solutions\/free-swot-analysis-tool\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/solutions\/free-swot-analysis-tool\/\">\u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 &#8211; \u044d\u0442\u043e \u043c\u0435\u0442\u043e\u0434, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u0432 \u0421\u0442\u044d\u043d\u0444\u043e\u0440\u0434\u0435 \u0432 1970-\u0445 \u0433\u043e\u0434\u0430\u0445 \u0438 \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0439 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438. SWOT &#8211; \u044d\u0442\u043e \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430, \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0449\u0430\u044f &#8220;\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b&#8221;, &#8220;\u0421\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b&#8221;, &#8220;\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438&#8221; \u0438 &#8220;\u0423\u0433\u0440\u043e\u0437\u044b&#8221;, \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043c\u0435\u0442\u043e\u0434 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u044d\u0442\u0438 \u0447\u0435\u0442\u044b\u0440\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0438\u043b\u0438 \u0434\u0435\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f. SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 &#8211; \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u0430\u044f, \u043d\u043e \u043c\u043e\u0449\u043d\u0430\u044f \u043e\u0441\u043d\u043e\u0432\u0430 \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0443\u0433\u0440\u043e\u0437 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0445 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>\n","protected":false},"author":6,"featured_media":10019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[],"class_list":["post-10017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0441 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u043c\u0438 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/ru\/swot-analysis-with-examples\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0441 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u043c\u0438 - \u041a\u0438\u0431\u0435\u0440\u043c\u0435\u0434\u0438\u0430\u043d\u0430\" \/>\n<meta property=\"og:description\" content=\"SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 - \u044d\u0442\u043e \u043c\u0435\u0442\u043e\u0434, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0439 \u0432 \u0421\u0442\u044d\u043d\u0444\u043e\u0440\u0434\u0435 \u0432 1970-\u0445 \u0433\u043e\u0434\u0430\u0445 \u0438 \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0439 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438. SWOT - \u044d\u0442\u043e \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430, \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0449\u0430\u044f &quot;\u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b&quot;, &quot;\u0421\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b&quot;, &quot;\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438&quot; \u0438 &quot;\u0423\u0433\u0440\u043e\u0437\u044b&quot;, \u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043c\u0435\u0442\u043e\u0434 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u044d\u0442\u0438 \u0447\u0435\u0442\u044b\u0440\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0438\u043b\u0438 \u0434\u0435\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f. 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