{"id":490,"date":"2022-01-26T01:15:55","date_gmt":"2022-01-26T01:15:55","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=490"},"modified":"2022-03-31T14:20:22","modified_gmt":"2022-03-31T06:20:22","slug":"a-comprehensive-guide-to-lewins-change-model","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/a-comprehensive-guide-to-lewins-change-model\/","title":{"rendered":"Um guia abrangente para o modelo de mudan\u00e7a de Lewin"},"content":{"rendered":"<p id=\"4f90\" class=\"graf graf--p graf-after--h3\">A Mudan\u00e7a Organizacional \u00e9 uma linha comum que permeia todas as empresas, independentemente do tamanho, setor e idade.\u00a0Trata-se do processo de mudan\u00e7a das estrat\u00e9gias, processos, procedimentos, tecnologias e cultura de uma organiza\u00e7\u00e3o, bem como o efeito de tais mudan\u00e7as na organiza\u00e7\u00e3o.<\/p>\n<p id=\"4518\" class=\"graf graf--p graf-after--p\">Nosso mundo est\u00e1 mudando rapidamente e, como tal, as organiza\u00e7\u00f5es tamb\u00e9m devem mudar rapidamente.\u00a0As organiza\u00e7\u00f5es que lidam bem com a mudan\u00e7a prosperam, enquanto aquelas que n\u00e3o o fazem podem lutar para sobreviver.<\/p>\n<p id=\"23d9\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/cn\/knowledge\/business-design\/understand-lewins-change-management-model\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/cn\/knowledge\/business-design\/understand-lewins-change-management-model\/\">O modelo de gest\u00e3o de mudan\u00e7as de Lewin<\/a>\u00a0\u00a0\u00e9 uma estrutura para ajudar na mudan\u00e7a organizacional que \u00e9 dividida em tr\u00eas etapas que\u00a0<strong class=\"markup--strong markup--p-strong\">\u00a0<\/strong>envolvem:<\/p>\n<figure id=\"043a\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0cRQSc6srThnbHvBL.png\" data-image-id=\"0*cRQSc6srThnbHvBL.png\" data-width=\"686\" data-height=\"251\" data-is-featured=\"true\" \/><\/figure>\n<ol class=\"postList\">\n<li id=\"b4f0\" class=\"graf graf--li graf-after--figure\"><strong class=\"markup--strong markup--li-strong\">Descongelamento<\/strong>\u00a0\u200a\u2014 Crie a percep\u00e7\u00e3o de que uma mudan\u00e7a \u00e9 necess\u00e1ria<\/li>\n<li id=\"f21d\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">Mudando\u200a<\/strong>\u00a0\u2014 Mova-se em dire\u00e7\u00e3o ao novo e desejado n\u00edvel de comportamento<\/li>\n<li id=\"1b1e\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">Recongelamento\u200a<\/strong>\u00a0\u2014 Solidifique o novo comportamento como norma.<\/li>\n<\/ol>\n<h4 id=\"770e\" class=\"graf graf--h4 graf-after--li\"><span id=\"3_Step_Lewins_Change_Template_and_Instruction\">3 Passos Modelo e Instru\u00e7\u00e3o de Mudan\u00e7a de Lewin<\/span><\/h4>\n<p id=\"15c7\" class=\"graf graf--p graf-after--h4\">O modelo Lewin \u00e9 bastante \u00f3bvio, pois \u00e9 o modelo mais simples que existe.\u00a0Isso facilita o planejamento, especialmente em organiza\u00e7\u00f5es n\u00e3o acostumadas aos modelos matem\u00e1ticos t\u00e9cnicos.\u00a0Ainda \u00e9 amplamente utilizado e serve de base para muitos modelos de mudan\u00e7a modernos.<\/p>\n<figure id=\"5d60\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1Dt9iapV1fWWa1wVJ6ZDNHQ.png\" data-image-id=\"1*Dt9iapV1fWWa1wVJ6ZDNHQ.png\" data-width=\"622\" data-height=\"280\" \/><\/figure>\n<h4 id=\"ed8c\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Present_your_Lewins_Change_Analysis_with_Online_Infographic\">Apresente sua an\u00e1lise de mudan\u00e7a de Lewin com infogr\u00e1fico online<\/span><\/h4>\n<figure id=\"c88d\" class=\"graf graf--figure graf-after--h4\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/03wYjAb2rNjGfBICA.png\" data-image-id=\"0*3wYjAb2rNjGfBICA.png\" data-width=\"644\" data-height=\"305\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"6aa2\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/cfc9378b-16db-4cae-9c60-b3e2cc5e3bea.xml&amp;name=Unfreeze%20Change%20Refreeze%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/cfc9378b-16db-4cae-9c60-b3e2cc5e3bea.xml&amp;name=Unfreeze%20Change%20Refreeze%20Model\">Descongelar Alterar Modelo de Recongelamento<\/a><\/li>\n<\/ul>\n<figure id=\"2778\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0oQCKkAN0yefd3-zs.png\" data-image-id=\"0*oQCKkAN0yefd3-zs.png\" data-width=\"890\" data-height=\"299\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"b6a8\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/87344466-13d7-4164-9ed0-2bf8355a315e.xml&amp;name=Lewin%20Model%20of%20Change\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/87344466-13d7-4164-9ed0-2bf8355a315e.xml&amp;name=Lewin%20Model%20of%20Change\">Modelo Lewin de Mudan\u00e7a<\/a><\/li>\n<\/ul>\n<figure id=\"da70\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0GRTI1HQ1L6AetbsZ.png\" data-image-id=\"0*GRTI1HQ1L6AetbsZ.png\" data-width=\"647\" data-height=\"380\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"3919\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f703210a-5dca-44c6-9f7c-e0a53e618d78.xml&amp;name=Lewin%27s%203-Stage%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f703210a-5dca-44c6-9f7c-e0a53e618d78.xml&amp;name=Lewin's%203-Stage%20Model\">Modelo de 3 est\u00e1gios de Lewin<\/a><\/li>\n<\/ul>\n<figure id=\"09a9\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0Edw2nVWnWnlO4Dut.png\" data-image-id=\"0*Edw2nVWnWnlO4Dut.png\" data-width=\"644\" data-height=\"352\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"b5ed\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/ddc0fc9e-f202-4ffc-b7ff-ee0ee811abeb.xml&amp;name=Lewin%20Change%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/ddc0fc9e-f202-4ffc-b7ff-ee0ee811abeb.xml&amp;name=Lewin%20Change%20Model\">Lewin Alterar Modelo<\/a><\/li>\n<\/ul>\n<figure id=\"d0be\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/06OV4m-o0LL4VP9uw.png\" data-image-id=\"0*6OV4m-o0LL4VP9uw.png\" data-width=\"644\" data-height=\"440\" \/><\/figure>\n<ul class=\"postList\">\n<li id=\"25eb\" class=\"graf graf--li graf-after--figure\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f295d269-8a42-4b97-8078-c04f2df6f839.xml&amp;name=Lewin%20Change%20Model%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/f295d269-8a42-4b97-8078-c04f2df6f839.xml&amp;name=Lewin%20Change%20Model%20Template\">Modelo de Modelo de Altera\u00e7\u00e3o de Lewin<\/a><\/li>\n<\/ul>\n<figure id=\"4dcd\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0XdWl5eaIi1pXS-P1.png\" data-image-id=\"0*XdWl5eaIi1pXS-P1.png\" data-width=\"730\" data-height=\"532\" \/><\/figure>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"postList\">\n<li id=\"2fd9\" class=\"graf graf--li graf-after--figure graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/8e83d760-0435-4336-88b3-e81e60d5e501.xml&amp;name=Lewin%20Change%20Management%20Model\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=LewinsChangeModel&amp;gallery=\/repository\/8e83d760-0435-4336-88b3-e81e60d5e501.xml&amp;name=Lewin%20Change%20Management%20Model\">Modelo de Gest\u00e3o de Mudan\u00e7as Lewin<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A Mudan\u00e7a Organizacional \u00e9 um fio comum que percorre todas as empresas, independentemente do tamanho, da ind\u00fastria e da idade. Trata-se do processo de mudan\u00e7a das estrat\u00e9gias, processos, procedimentos, tecnologias e cultura de uma organiza\u00e7\u00e3o, assim como o efeito de tais mudan\u00e7as sobre a organiza\u00e7\u00e3o. Kurt Lewin desenvolveu um modelo de mudan\u00e7a envolvendo tr\u00eas etapas: descongelamento, mudan\u00e7a e recongelamento.<\/p>\n","protected":false},"author":1,"featured_media":1825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,15],"tags":[52,63,62,53],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Um guia abrangente para o modelo de mudan\u00e7a de Lewin - Cibermediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pt\/a-comprehensive-guide-to-lewins-change-model\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um guia abrangente para o modelo de mudan\u00e7a de Lewin - Cibermediano\" \/>\n<meta property=\"og:description\" content=\"A Mudan\u00e7a Organizacional \u00e9 um fio comum que percorre todas as empresas, independentemente do tamanho, da ind\u00fastria e da idade. Trata-se do processo de mudan\u00e7a das estrat\u00e9gias, processos, procedimentos, tecnologias e cultura de uma organiza\u00e7\u00e3o, assim como o efeito de tais mudan\u00e7as sobre a organiza\u00e7\u00e3o. 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