{"id":479,"date":"2022-01-26T01:12:30","date_gmt":"2022-01-26T01:12:30","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=479"},"modified":"2022-03-31T14:32:48","modified_gmt":"2022-03-31T06:32:48","slug":"strategic-planning-to-actionable-items-from-swot-to-tows-analysis","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","title":{"rendered":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS"},"content":{"rendered":"<h4 id=\"3de4\" class=\"graf graf--h4 graf-after--h3 graf--subtitle\"><span id=\"What_is_SWOT_Analysis\"><span>O que \u00e9 An\u00e1lise SWOT?<\/span><\/span><\/h4>\n<p id=\"8346\" class=\"graf graf--p graf-after--h4\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\"><span>A an\u00e1lise SWOT<\/span><\/a><span>\u00a0\u00a0\u00e9 uma t\u00e9cnica desenvolvida em Stanford na d\u00e9cada de 1970, frequentemente utilizada no\u00a0\u00a0<\/span><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\"><span>planejamento estrat\u00e9gico<\/span><\/a><span>\u00a0.\u00a0SWOT \u00e9 um acr\u00f4nimo para\u00a0\u00a0<\/span><strong class=\"markup--strong markup--p-strong\"><span>For\u00e7as<\/span><\/strong><span>\u00a0,\u00a0\u00a0<\/span><strong class=\"markup--strong markup--p-strong\"><span>Fraquezas<\/span><\/strong><span>\u00a0,\u00a0\u00a0<\/span><strong class=\"markup--strong markup--p-strong\"><span>Oportunidades<\/span><\/strong><span>\u00a0e\u00a0 Amea\u00e7as e \u00e9\u00a0<\/span><strong class=\"markup--strong markup--p-strong\"><span>um<\/span><\/strong><span>\u00a0m\u00e9todo de planejamento estruturado que avalia esses quatro elementos de uma organiza\u00e7\u00e3o, projeto ou empreendimento.<\/span><\/p>\n<p id=\"a682\" class=\"graf graf--p graf-after--p\"><span>Uma an\u00e1lise SWOT \u00e9 uma estrutura simples, mas poderosa, para alavancar os pontos fortes da organiza\u00e7\u00e3o, melhorar os pontos fracos, minimizar as amea\u00e7as e aproveitar ao m\u00e1ximo as oportunidades.<\/span><\/p>\n<ul class=\"postList\">\n<li id=\"0326\" class=\"graf graf--li graf-after--p\"><span>A an\u00e1lise SWOT \u00e9 um processo em que a equipe de gest\u00e3o identifica os fatores internos e externos que afetar\u00e3o o desempenho futuro da empresa.<\/span><\/li>\n<li id=\"3f5a\" class=\"graf graf--li graf-after--li\"><span>Ajuda-nos a identificar o que est\u00e1 a acontecer interna e externamente, para que possa planear e gerir o seu neg\u00f3cio da forma mais eficaz e eficiente.<\/span><\/li>\n<\/ul>\n<figure id=\"14f2\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1OGRnh52ge6rkMAt2Po-w3Q.png\" data-image-id=\"1*OGRnh52ge6rkMAt2Po-w3Q.png\" data-width=\"417\" data-height=\"424\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"426e\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/edit%20the%20above%20tows%20template%20online\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/Edit the Above TOWS Template Online\"><span>Edite o modelo de an\u00e1lise SWOT acima online<\/span><\/a><\/p>\n<h4 id=\"bced\" class=\"graf graf--h4 graf-after--p\"><span id=\"What_is_TOWS_Analysis\"><span>O que \u00e9 a An\u00e1lise TOWS?<\/span><\/span><\/h4>\n<p id=\"4e8e\" class=\"graf graf--p graf-after--h4\"><span>A An\u00e1lise TOWS \u00e9 uma variante da ferramenta de neg\u00f3cios cl\u00e1ssica, An\u00e1lise SWOT criada por\u00a0\u00a0<\/span><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Heinz_Weihrich\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Heinz_Weihrich\"><span>Heinz Weihrich.\u00a0<\/span><\/a><span>\u00a0\u00c9 uma variante da ferramenta de neg\u00f3cios cl\u00e1ssica, An\u00e1lise SWOT.\u00a0Tanto o TOWS quanto o SWOT t\u00eam as mesmas siglas para Strengths, Weaknesses, Opportunities and Threats, e na ordem inversa das palavras.<\/span><\/p>\n<p id=\"37c7\" class=\"graf graf--p graf-after--p\"><span>A an\u00e1lise TOWS primeiro combina fatores internos com fatores externos para ajudar a identificar op\u00e7\u00f5es estrat\u00e9gicas relevantes que uma organiza\u00e7\u00e3o pode buscar.\u00a0Ao combinar as oportunidades e amea\u00e7as do ambiente externo com os pontos fortes e fracos da organiza\u00e7\u00e3o interna, podemos chegar a quatro estrat\u00e9gias b\u00e1sicas.\u00a0Pode ajudar uma organiza\u00e7\u00e3o a ver como pode aproveitar as oportunidades, reduzir as amea\u00e7as, superar os pontos fracos e explorar os pontos fortes.<\/span><\/p>\n<h4 id=\"ae0c\" class=\"graf graf--h4 graf-after--p\"><span id=\"Four_TOWS_strategies\"><span>Quatro estrat\u00e9gias TOWS<\/span><\/span><\/h4>\n<p id=\"5396\" class=\"graf graf--p graf-after--h4\"><span>Como resultado, voc\u00ea estrutura seu pensamento para cobrir todas as perspectivas estrat\u00e9gicas com itens de a\u00e7\u00e3o correspondentes:<\/span><\/p>\n<p id=\"4dc2\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\"><span>Pontos fortes\/oportunidades (SO):<\/span><\/strong><\/p>\n<p id=\"7b72\" class=\"graf graf--p graf-after--p\"><span>Considere todos os pontos fortes um por um listados na An\u00e1lise SWOT com cada oportunidade para determinar como cada for\u00e7a interna pode ajud\u00e1-lo a capitalizar cada oportunidade externa.<\/span><\/p>\n<p id=\"8f72\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\"><span>For\u00e7a\/Amea\u00e7as (ST):<\/span><\/strong><\/p>\n<p id=\"994d\" class=\"graf graf--p graf-after--p\"><span>Considere todos os pontos fortes, um por um, listados na An\u00e1lise SWOT com cada amea\u00e7a para determinar como cada ponto forte interno pode ajud\u00e1-lo a evitar todas as amea\u00e7as externas.<\/span><\/p>\n<p id=\"dffc\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\"><span>Fraquezas\/Oportunidades (WO):<\/span><\/strong><\/p>\n<p id=\"58d7\" class=\"graf graf--p graf-after--p\"><span>Considere todas as fraquezas uma a uma listadas na An\u00e1lise SWOT com cada oportunidade para determinar como cada fraqueza interna pode ser eliminada usando cada oportunidade externa.<\/span><\/p>\n<p id=\"6de1\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\"><span>Fraquezas\/Amea\u00e7as (WT):<\/span><\/strong><\/p>\n<p id=\"848b\" class=\"graf graf--p graf-after--p\"><span>Considere todas as fraquezas, uma a uma, listadas na An\u00e1lise SWOT com cada amea\u00e7a para determinar que ambas podem ser evitadas.<\/span><\/p>\n<p id=\"39e1\" class=\"graf graf--p graf-after--p\"><span>Os quatro quadrados internos dentro da Matrix representam o que acontece quando os r\u00f3tulos de coluna e linha correspondentes se juntam.<\/span><\/p>\n<figure id=\"65de\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0sIzqXoi_0CQkNAs0.jpg\" data-image-id=\"0*sIzqXoi_0CQkNAs0.jpg\" data-width=\"880\" data-height=\"603\" \/><\/figure>\n<h4 id=\"8738\" class=\"graf graf--h4 graf-after--figure\"><span id=\"TOWS_vs_SWOT_Analysis\"><span>An\u00e1lise TOWS vs SWOT<\/span><\/span><\/h4>\n<p id=\"789e\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\"><span>A matriz SWOT<\/span><\/strong><span>\u00a0\u00a0\u00e9 uma ferramenta de planejamento, enquanto a matriz TOWS \u00e9 uma ferramenta de a\u00e7\u00e3o.\u00a0Na an\u00e1lise SWOT, voc\u00ea identifica todas as For\u00e7as, Fraquezas, Oportunidades e Amea\u00e7as na forma de pontos.\u00a0Depois disso, voc\u00ea pensa em cada ponto como uma perspectiva singular.<\/span><\/p>\n<p id=\"36b9\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\"><span>J\u00e1<\/span><\/strong><span>\u00a0\u00a0a matriz TOWS identifica as rela\u00e7\u00f5es entre esses fatores e seleciona estrat\u00e9gias em suas bases\u00a0.\u00a0Pontos fortes e fracos s\u00e3o conceitos abstratos que podem ser dif\u00edceis de pensar sem qualquer tipo de contexto.<\/span><\/p>\n<p id=\"d3c7\" class=\"graf graf--p graf-after--p\"><span>Por exemplo, voc\u00ea conecta pontos internos (For\u00e7as e Fraquezas) com os pontos externos (Oportunidades e Amea\u00e7as) para encontrar o plano acion\u00e1vel, conforme mostrado na Figura abaixo:<\/span><\/p>\n<figure id=\"2539\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1vnHaF_WG6I3OsG2iO1xs5g.png\" data-image-id=\"1*vnHaF_WG6I3OsG2iO1xs5g.png\" data-width=\"291\" data-height=\"173\" \/><\/figure>\n<p id=\"08d3\" class=\"graf graf--p graf-after--figure\"><span>Considere todas as fraquezas, uma a uma, listadas na An\u00e1lise SWOT com cada amea\u00e7a para determinar que ambas podem ser evitadas.<\/span><\/p>\n<figure id=\"4cb4\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1Nz55CkqWwnUOQVzmxN5EIw.png\" data-image-id=\"1*Nz55CkqWwnUOQVzmxN5EIw.png\" data-width=\"225\" data-height=\"429\" \/><\/figure>\n<h4 id=\"20e2\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Get_start_with_SWOT_and_TOW_Analysis_with_Free_Online_Tool\"><span>Come\u00e7ar com An\u00e1lise SWOT e TOW com a Ferramenta Online Gratuita?<\/span><\/span><\/h4>\n<figure id=\"ddef\" class=\"graf graf--figure graf-after--h4\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1LR4tKv9F-oX2JaHZwgcZww.png\" data-image-id=\"1*LR4tKv9F-oX2JaHZwgcZww.png\" data-width=\"967\" data-height=\"626\" \/><\/figure>\n<p id=\"6839\" class=\"graf graf--p graf-after--figure\"><span>Quanto mais experiente voc\u00ea e sua equipe ficarem em uma an\u00e1lise TOWS, mais f\u00e1cil ser\u00e1 pensar imediatamente nos pontos fortes e fracos em termos de oportunidades e amea\u00e7as.<\/span><\/p>\n<h4 id=\"de8c\" class=\"graf graf--h4 graf-after--p\"><span id=\"Do_It_Yourself_TOWS_analysis_Templates\"><span>Fa\u00e7a voc\u00ea mesmo Modelos de an\u00e1lise TOWS<\/span><\/span><\/h4>\n<p id=\"85e1\" class=\"graf graf--p graf-after--h4\"><span>Quanto mais experiente voc\u00ea e sua equipe ficarem em uma an\u00e1lise TOWS, mais f\u00e1cil ser\u00e1 pensar imediatamente nos pontos fortes e fracos em termos de oportunidades e amea\u00e7as.<\/span><\/p>\n<figure id=\"da1b\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/10KIznNEQftPa-U3N2FpSng.png\" data-image-id=\"1*0KIznNEQftPa-U3N2FpSng.png\" data-width=\"843\" data-height=\"572\" \/><\/figure>\n<p id=\"5e19\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/f4a5ea6b-1955-4f13-adb2-564de4b9736e.xml&amp;name=TOWS%20Analysis%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/f4a5ea6b-1955-4f13-adb2-564de4b9736e.xml&amp;name=TOWS%20Analysis%20Template\"><span>Edite o modelo TOWS acima online<\/span><\/a><\/p>\n<figure id=\"c391\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/11GF6jEXyWfcUT74Ut6YhJw.png\" data-image-id=\"1*1GF6jEXyWfcUT74Ut6YhJw.png\" data-width=\"842\" data-height=\"572\" \/><\/figure>\n<p id=\"84a3\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\"><span>Edite o modelo TOWS acima online<\/span><\/a><\/p>\n<figure id=\"557e\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1V2zxsaOKoRz5-Ca0YwwItw.png\" data-image-id=\"1*V2zxsaOKoRz5-Ca0YwwItw.png\" data-width=\"841\" data-height=\"574\" \/><\/figure>\n<p id=\"4875\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ef90d13c-537b-4cad-9690-898446f364a8.xml&amp;name=TOWS%20Matrix%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ef90d13c-537b-4cad-9690-898446f364a8.xml&amp;name=TOWS%20Matrix%20Template\"><span>Edite o modelo TOWS acima online<\/span><\/a><\/p>\n<figure id=\"7066\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1ChnFN8dUKoESo_Uft6w3Ag.png\" data-image-id=\"1*ChnFN8dUKoESo_Uft6w3Ag.png\" data-width=\"614\" data-height=\"433\" \/><\/figure>\n<p id=\"3d4b\" class=\"graf graf--p graf-after--figure graf--trailing\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\"><span>Edite o modelo TOWS acima online<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A matriz SWOT \u00e9 uma ferramenta de planejamento, enquanto a matriz TOWS \u00e9 uma ferramenta de a\u00e7\u00e3o. Na an\u00e1lise SWOT voc\u00ea identifica todos os Pontos Fortes, Pontos Fracos, Oportunidades e Amea\u00e7as na forma de pontos. Depois disso, voc\u00ea pensa em cada ponto como uma perspectiva singular. Enquanto que a matriz TOWS identifica as rela\u00e7\u00f5es entre esses fatores e a sele\u00e7\u00e3o de estrat\u00e9gias em suas bases. Os pontos fortes e fracos s\u00e3o conceitos abstratos que podem ser dif\u00edceis de pensar sem qualquer tipo de contexto.<\/p>\n","protected":false},"author":1,"featured_media":1885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[11,18,15],"tags":[52,63,62,53],"class_list":["post-479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-approach","category-startup","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS - Cibermediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS - Cibermediano\" \/>\n<meta property=\"og:description\" content=\"A matriz SWOT \u00e9 uma ferramenta de planejamento, enquanto a matriz TOWS \u00e9 uma ferramenta de a\u00e7\u00e3o. Na an\u00e1lise SWOT voc\u00ea identifica todos os Pontos Fortes, Pontos Fracos, Oportunidades e Amea\u00e7as na forma de pontos. Depois disso, voc\u00ea pensa em cada ponto como uma perspectiva singular. Enquanto que a matriz TOWS identifica as rela\u00e7\u00f5es entre esses fatores e a sele\u00e7\u00e3o de estrat\u00e9gias em suas bases. Os pontos fortes e fracos s\u00e3o conceitos abstratos que podem ser dif\u00edceis de pensar sem qualquer tipo de contexto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Cibermediano\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T01:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-31T06:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png\" \/>\n<meta name=\"author\" content=\"vpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png\" \/>\n<meta name=\"twitter:creator\" content=\"@vpadmin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\"},\"author\":{\"name\":\"vpadmin\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\"},\"headline\":\"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS\",\"datePublished\":\"2022-01-26T01:12:30+00:00\",\"dateModified\":\"2022-03-31T06:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\"},\"wordCount\":729,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png\",\"keywords\":[\"cn-done\",\"es-done\",\"ja-done\",\"tw-done\"],\"articleSection\":[\"Lean Approach\",\"Startup\",\"Strategic Planning\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\",\"url\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\",\"name\":\"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS - Cibermediano\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png\",\"datePublished\":\"2022-01-26T01:12:30+00:00\",\"dateModified\":\"2022-03-31T06:32:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage\",\"url\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png\",\"contentUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png\",\"width\":\"838\",\"height\":\"540\",\"caption\":\"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cybermedian.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#website\",\"url\":\"https:\/\/www.cybermedian.com\/pt\/\",\"name\":\"Cibermediano\",\"description\":\"Aprendendo uma coisa nova todos os dias\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cybermedian.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\",\"name\":\"vpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g\",\"caption\":\"vpadmin\"},\"sameAs\":[\"https:\/\/x.com\/vpadmin\"],\"url\":\"https:\/\/www.cybermedian.com\/pt\/author\/vpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS - Cibermediano","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","og_locale":"pt_PT","og_type":"article","og_title":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS - Cibermediano","og_description":"A matriz SWOT \u00e9 uma ferramenta de planejamento, enquanto a matriz TOWS \u00e9 uma ferramenta de a\u00e7\u00e3o. Na an\u00e1lise SWOT voc\u00ea identifica todos os Pontos Fortes, Pontos Fracos, Oportunidades e Amea\u00e7as na forma de pontos. Depois disso, voc\u00ea pensa em cada ponto como uma perspectiva singular. Enquanto que a matriz TOWS identifica as rela\u00e7\u00f5es entre esses fatores e a sele\u00e7\u00e3o de estrat\u00e9gias em suas bases. Os pontos fortes e fracos s\u00e3o conceitos abstratos que podem ser dif\u00edceis de pensar sem qualquer tipo de contexto.","og_url":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","og_site_name":"Cibermediano","article_published_time":"2022-01-26T01:12:30+00:00","article_modified_time":"2022-03-31T06:32:48+00:00","og_image":[{"url":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png","type":"","width":"","height":""}],"author":"vpadmin","twitter_card":"summary_large_image","twitter_image":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png","twitter_creator":"@vpadmin","twitter_misc":{"Escrito por":"vpadmin","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#article","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/"},"author":{"name":"vpadmin","@id":"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a"},"headline":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS","datePublished":"2022-01-26T01:12:30+00:00","dateModified":"2022-03-31T06:32:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/"},"wordCount":729,"commentCount":0,"image":{"@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png","keywords":["cn-done","es-done","ja-done","tw-done"],"articleSection":["Lean Approach","Startup","Strategic Planning"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","url":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","name":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS - Cibermediano","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png","datePublished":"2022-01-26T01:12:30+00:00","dateModified":"2022-03-31T06:32:48+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#primaryimage","url":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png","contentUrl":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/tows-matrix-structure.png","width":"838","height":"540","caption":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Planejamento Estrat\u00e9gico para Itens Acion\u00e1veis: Da An\u00e1lise SWOT \u00e0 TOWS"}]},{"@type":"WebSite","@id":"https:\/\/www.cybermedian.com\/pt\/#website","url":"https:\/\/www.cybermedian.com\/pt\/","name":"Cibermediano","description":"Aprendendo uma coisa nova todos os dias","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cybermedian.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a","name":"vpadmin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3914788226b9b0af628488720662164f4641c6125d0bd38d90ae34f01c8c4ea3?s=96&d=mm&r=g","caption":"vpadmin"},"sameAs":["https:\/\/x.com\/vpadmin"],"url":"https:\/\/www.cybermedian.com\/pt\/author\/vpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/posts\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":5,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/posts\/479\/revisions"}],"predecessor-version":[{"id":10013,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/posts\/479\/revisions\/10013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybermedian.com\/pt\/wp-json\/wp\/v2\/tags?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}