{"id":469,"date":"2022-01-26T01:09:48","date_gmt":"2022-01-26T01:09:48","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=469"},"modified":"2022-03-31T09:58:05","modified_gmt":"2022-03-31T01:58:05","slug":"strategic-planning-with-strategy-map-balanced-score-card","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/strategic-planning-with-strategy-map-balanced-score-card\/","title":{"rendered":"Planejamento Estrat\u00e9gico com Mapa Estrat\u00e9gico e Balanced Score Card"},"content":{"rendered":"<p id=\"e2ea\" class=\"graf graf--p graf-after--h3\">Um mapa estrat\u00e9gico desenvolvido por Robert S. Kaplan e David P. Norton como parte de sua estrutura de Balanced Scorecard para planejamento e gerenciamento estrat\u00e9gicos.\u00a0Um mapa estrat\u00e9gico \u00e9 uma representa\u00e7\u00e3o visual dos objetivos gerais de uma empresa e como eles se relacionam em uma \u00fanica p\u00e1gina.<\/p>\n<h4 id=\"b535\" class=\"graf graf--h4 graf-after--p\"><span id=\"The_Purpose_of_Strategy_Map\">O Objetivo do Mapa Estrat\u00e9gico<\/span><\/h4>\n<p id=\"d205\" class=\"graf graf--p graf-after--h4\">Com um mapa estrat\u00e9gico bem elaborado, todos os funcion\u00e1rios podem conhecer sua estrat\u00e9gia geral e onde eles se encaixam. Isso ajuda a manter todos na mesma p\u00e1gina e permite que as pessoas vejam como seus trabalhos afetam os objetivos estrat\u00e9gicos da empresa.\u00a0Sua empresa pode se beneficiar do Mapa Estrat\u00e9gico que inclui:<\/p>\n<ul class=\"postList\">\n<li id=\"be66\" class=\"graf graf--li graf-after--p\">\u00c9 \u00f3timo para comunicar rapidamente objetivos gerais para todos na empresa.<\/li>\n<li id=\"b890\" class=\"graf graf--li graf-after--li\">Melhora a comunica\u00e7\u00e3o da Vis\u00e3o e Estrat\u00e9gia da organiza\u00e7\u00e3o<\/li>\n<li id=\"8d5d\" class=\"graf graf--li graf-after--li\">Ajuda a identificar e vincular os processos internos cr\u00edticos, recursos humanos, informa\u00e7\u00f5es que entregam a proposta de valor da empresa<\/li>\n<li id=\"cb3d\" class=\"graf graf--li graf-after--li\">Prioriza itens de a\u00e7\u00e3o no roteiro de implementa\u00e7\u00e3o em tempos econ\u00f4micos dif\u00edceis, se for usado em conjunto com o balanced scorecard<\/li>\n<\/ul>\n<h4 id=\"8bbc\" class=\"graf graf--h4 graf-after--li\"><span id=\"The_Structure_of_a_Strategy_Map\">A Estrutura de um Mapa Estrat\u00e9gico<\/span><\/h4>\n<p id=\"11eb\" class=\"graf graf--p graf-after--h4\">A formula\u00e7\u00e3o original do mapa estrat\u00e9gico \u00e9 baseada nas &#8216;quatro perspectivas: financeira, cliente, processo interno de neg\u00f3cios e aprendizado e crescimento:<\/p>\n<figure id=\"7bdf\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0coyYAfo9DFoMJG02.png\" data-image-id=\"0*coyYAfo9DFoMJG02.png\" data-width=\"836\" data-height=\"463\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"57fe\" class=\"graf graf--p graf-after--figure\">(\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\">Edite o Mapa de Estrat\u00e9gia Acima<\/a>\u00a0\u00a0Online Instantaneamente com a Ferramenta Gratuita)<\/p>\n<ul class=\"postList\">\n<li id=\"72b0\" class=\"graf graf--li graf-after--p\">\u00c9 uma estrutura subjacente de perspectivas horizontais organizadas em uma rela\u00e7\u00e3o de causa e efeito, normalmente Financeira, Cliente, Processo e Aprendizagem e Crescimento.<\/li>\n<li id=\"5317\" class=\"graf graf--li graf-after--li\">Objetivos dentro dessas perspectivas.\u00a0Cada objetivo como texto que aparece dentro de uma forma (geralmente uma oval ou ret\u00e2ngulo).\u00a0Relativamente poucos objetivos (geralmente menos de 20)<\/li>\n<li id=\"7531\" class=\"graf graf--li graf-after--li\">Conjuntos verticais de objetivos vinculados que abrangem as perspectivas.\u00a0S\u00e3o os chamados temas estrat\u00e9gicos.<\/li>\n<li id=\"42a9\" class=\"graf graf--li graf-after--li\">Rela\u00e7\u00f5es claras de causa e efeito entre esses objetivos, atrav\u00e9s das perspectivas.<\/li>\n<li id=\"d655\" class=\"graf graf--li graf-after--li\">Os temas estrat\u00e9gicos representam hip\u00f3teses sobre como a estrat\u00e9gia trar\u00e1 mudan\u00e7as nos resultados da organiza\u00e7\u00e3o.<\/li>\n<\/ul>\n<h4 id=\"21fe\" class=\"graf graf--h4 graf-after--li\"><span id=\"Internal_Perspectives_vs_External_Perspectives_of_Strategy_Map\">Perspectivas Internas vs Perspectivas Externas do Mapa Estrat\u00e9gico<\/span><\/h4>\n<p id=\"2c0d\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">Perspectivas de resultado (externas):<\/strong>\u00a0\u00a0(perspectivas financeiras e do cliente) \u2014 Elas s\u00e3o desenvolvidas em resposta \u00e0 pergunta b\u00e1sica &#8216;O que queremos realizar?&#8217;<\/p>\n<p id=\"e36c\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Perspectivas (internas) de entrada: (perspectivas<\/strong>\u00a0internas e de aprendizado e crescimento) \u2014 S\u00e3o as perspectivas de entrada \u2014 descrevem &#8216;Como planejamos realiz\u00e1-lo?&#8217;<\/p>\n<figure id=\"b93d\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/08YNrZ5pR7Dg4kFe4.png\" data-image-id=\"0*8YNrZ5pR7Dg4kFe4.png\" data-width=\"1058\" data-height=\"585\" \/><\/figure>\n<h4 id=\"9fba\" class=\"graf graf--h4 graf-after--figure\"><span id=\"How_to_Develop_a_Strategy_Map\">Como desenvolver um mapa estrat\u00e9gico?<\/span><\/h4>\n<p id=\"8cb5\" class=\"graf graf--p graf-after--h4\">Partindo da Primeira Perspectiva \u2013 Financeira<\/p>\n<ul class=\"postList\">\n<li id=\"ecbe\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">&#8216;O que queremos alcan\u00e7ar?<\/li>\n<li id=\"b059\" class=\"graf graf--li graf-after--li\">Manter a lucratividade para que,<\/li>\n<\/ul>\n<p id=\"48e4\" class=\"graf graf--p graf-after--li\">Na segunda perspectiva \u2013 Cliente<\/p>\n<ul class=\"postList\">\n<li id=\"404b\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">&#8216;Como vamos fazer isso?<\/li>\n<li id=\"ae4d\" class=\"graf graf--li graf-after--li\">Melhore a Satisfa\u00e7\u00e3o do Cliente<\/li>\n<\/ul>\n<p id=\"d18c\" class=\"graf graf--p graf-after--li\">Agora, repita o processo na perspectiva do Processo Interno<\/p>\n<ul class=\"postList\">\n<li id=\"a00d\" class=\"graf graf--li graf-after--p\">Como vamos fazer isso?<\/li>\n<li id=\"2bf4\" class=\"graf graf--li graf-after--li\">Reduza as chamadas de suporte<\/li>\n<\/ul>\n<p id=\"95ee\" class=\"graf graf--p graf-after--li\">Repita e assim por diante\u2026.<\/p>\n<p id=\"3b6b\" class=\"graf graf--p graf-after--p\">Ao realizar o mapeamento e associar um link entre eles por meio de setas, voc\u00ea ver\u00e1 uma rela\u00e7\u00e3o de causa e efeito entre esses objetivos.<\/p>\n<figure id=\"aa44\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0yqdOu5Oxka-Arx8.png\" data-image-id=\"0*yqdOu5Oxka--Arx8.png\" data-width=\"833\" data-height=\"515\" \/><\/figure>\n<p id=\"7a4e\" class=\"graf graf--p graf-after--figure\">(\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\">Edite o mapa estrat\u00e9gico acima<\/a>\u00a0\u00a0online instantaneamente com\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">o Visual Paradigm Online<\/a>\u00a0)<\/p>\n<h4 id=\"30c9\" class=\"graf graf--h4 graf-after--p\"><span id=\"Combining_Strategy_Map_with_the_Power_of_Balanced_Scoredcard\">Combinando Mapa Estrat\u00e9gico com o Poder do Balanced Scoredcard<\/span><\/h4>\n<p id=\"9d93\" class=\"graf graf--p graf-after--h4\">Os mapas estrat\u00e9gicos tamb\u00e9m servem como base apropriada para o desenvolvimento de medidas financeiras e n\u00e3o financeiras do Balanced Scorecard que podem ser usadas para monitorar a execu\u00e7\u00e3o e o desempenho da estrat\u00e9gia.\u00a0Como um Mapa Estrat\u00e9gico n\u00e3o cont\u00e9m medidas, ele cont\u00e9m objetivos.\u00a0\u00c9 claro que podemos combinar o poder de ambas as ferramentas usando um mapa estrat\u00e9gico como parte do Balanced Scorecard.<\/p>\n<p id=\"15c8\" class=\"graf graf--p graf-after--p\">Os mapas estrat\u00e9gicos fornecem os meios de vincular os objetivos ao balanced scorecard, que fornece um roteiro que orienta e vincula os indicadores de desempenho e as iniciativas \u00e0 estrat\u00e9gia da empresa.\u00a0Conforme mostrado no diagrama acima para cada perspectiva, h\u00e1 um conjunto de objetivos.\u00a0As medidas dentro da estrutura do scorecard est\u00e3o alinhadas aos objetivos e metas estabelecidos.\u00a0Um plano de a\u00e7\u00e3o est\u00e1 vinculado aos objetivos e junto com um or\u00e7amento associado.<\/p>\n<p id=\"faaf\" class=\"graf graf--p graf-after--p\">Podemos colocar as suas medidas no mapa estrat\u00e9gico, juntamente com os objetivos a que correspondem:<\/p>\n<figure id=\"f4e2\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0rNtlXQPV4jU8k2ks.png\" data-image-id=\"0*rNtlXQPV4jU8k2ks.png\" data-width=\"731\" data-height=\"503\" \/><\/figure>\n<p id=\"0343\" class=\"graf graf--p graf-after--figure\">(\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20%28Matrix%20Layout%29\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20(Matrix%20Layout)\">Edite o mapa estrat\u00e9gico acima<\/a>\u00a0\u00a0online instantaneamente com\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">o Visual Paradigm Online<\/a>\u00a0)<\/p>\n<h3 id=\"5991\" class=\"graf graf--h3 graf-after--p\"><span id=\"Summary\">Resumo<\/span><\/h3>\n<p id=\"9756\" class=\"graf graf--p graf-after--h3\">Uma dire\u00e7\u00e3o clara \u00e9 necess\u00e1ria para que todos saibam no que est\u00e3o trabalhando e quais metas devem ser cumpridas para aumentar sua produtividade.\u00a0Quando voc\u00ea identificar seus objetivos estrat\u00e9gicos ou metas em um mapa estrat\u00e9gico e associar um link entre eles por meio de setas, ver\u00e1 uma rela\u00e7\u00e3o de causa e efeito entre essas metas.\u00a0Nesse ponto, voc\u00ea pode avaliar a import\u00e2ncia de um objetivo para atingir os outros objetivos.\u00a0Isso o ajudar\u00e1 a elaborar seu plano de a\u00e7\u00e3o e, consequentemente, desenvolver sua estrat\u00e9gia geral de acordo com as metas de sua organiza\u00e7\u00e3o.\u00a0Voc\u00ea tamb\u00e9m poder\u00e1 monitorar e controlar a implementa\u00e7\u00e3o de sua estrat\u00e9gia.<\/p>\n<p id=\"624d\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Refer\u00eancias<\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"daff\" class=\"graf graf--li graf-after--p graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategy_map\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategy_map\">Mapa de estrat\u00e9gia<\/a>\u00a0\u200a\u2014 da Wikipedia<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Um mapa estrat\u00e9gico desenvolvido por Robert S. Kaplan e David P. Norton como parte de sua estrutura de Balanced Scorecard para planejamento e gest\u00e3o estrat\u00e9gica. Um mapa de estrat\u00e9gia \u00e9 uma representa\u00e7\u00e3o visual dos objetivos gerais de uma empresa e como eles se relacionam em uma \u00fanica p\u00e1gina.<\/p>\n","protected":false},"author":1,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[52,63,62,53],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planejamento Estrat\u00e9gico com Mapa Estrat\u00e9gico e Balanced Score Card - Cibermediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pt\/strategic-planning-with-strategy-map-balanced-score-card\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planejamento Estrat\u00e9gico com Mapa Estrat\u00e9gico e Balanced Score Card - Cibermediano\" \/>\n<meta property=\"og:description\" content=\"Um mapa estrat\u00e9gico desenvolvido por Robert S. 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