{"id":3914,"date":"2022-02-07T09:12:30","date_gmt":"2022-02-07T09:12:30","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=3914"},"modified":"2022-04-01T14:57:42","modified_gmt":"2022-04-01T06:57:42","slug":"swot-analysis-coca-cola","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/swot-analysis-coca-cola\/","title":{"rendered":"An\u00e1lise SWOT: Coca-Cola"},"content":{"rendered":"<h3><span id=\"What_is_SWOT_Analysis\"><span>O que \u00e9 An\u00e1lise SWOT?<\/span><\/span><\/h3>\n<p><a href=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1_swot-chart.png\"><span>A an\u00e1lise SWOT<\/span><\/a><span>\u00a0\u00e9 o m\u00e9todo de an\u00e1lise de mercado mais comum usado nos neg\u00f3cios e na academia para avaliar os pontos fortes e fracos internos de uma empresa, bem como as oportunidades e amea\u00e7as de concorrentes externos por meio de brainstorming.<\/span><\/p>\n<p><span>A an\u00e1lise SWOT representa For\u00e7a, Fraqueza, Oportunidade e Amea\u00e7a.\u00a0Essa estrutura de an\u00e1lise ajuda as empresas a avaliar sua posi\u00e7\u00e3o competitiva e formular planos estrat\u00e9gicos.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1_swot-chart.png\" alt=\"Modelo de an\u00e1lise SWOT: gr\u00e1fico SWOT (criado pelo criador de an\u00e1lise SWOT da InfoART)\" \/><\/p>\n<ul>\n<li><strong><span>Pontos fortes<\/span><\/strong><span>\u00a0: As \u00e1reas em que uma empresa se destaca que a diferencia de seus concorrentes.\u00a0Os exemplos incluem uma marca forte, uma base de clientes fiel, tecnologia exclusiva, etc.<\/span><\/li>\n<li><strong><span>Fraquezas<\/span><\/strong><span>\u00a0: O que impede uma empresa de ter o melhor desempenho, s\u00e3o as \u00e1reas em que a empresa precisa se fortalecer.\u00a0Exemplos incluem reputa\u00e7\u00e3o de marca fraca, altos n\u00edveis de endividamento, cadeia de suprimentos inadequada, capital insuficiente, etc.<\/span><\/li>\n<li><strong><span>Oportunidades<\/span><\/strong><span>\u00a0: Fatores externos que podem dar a uma empresa uma vantagem competitiva.\u00a0Por exemplo, se um pa\u00eds anunciar uma redu\u00e7\u00e3o nas tarifas, os fabricantes de autom\u00f3veis poder\u00e3o exportar carros para novos mercados e aumentar as vendas e a participa\u00e7\u00e3o no mercado.<\/span><\/li>\n<li><strong><span>Amea\u00e7as<\/span><\/strong><span>\u00a0: S\u00e3o fatores que t\u00eam o potencial de prejudicar um neg\u00f3cio.\u00a0Amea\u00e7as comuns incluem custos crescentes de mat\u00e9rias-primas, oferta inadequada de m\u00e3o de obra e aumento da concorr\u00eancia.<\/span><\/li>\n<\/ul>\n<h3><span id=\"Where_does_SWOT_analysis_come_from\"><span>De onde vem a an\u00e1lise SWOT?<\/span><\/span><\/h3>\n<p><a href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\"><span>SWOT<\/span><\/a><span>\u00a0\u00e9 um m\u00e9todo de an\u00e1lise de mercado proposto pelo professor Heinz Weihrich da Universidade de San Francisco em 1980. SWOT \u00e9 uma grade de quatro quadrantes na qual os pontos fortes, pontos fracos, oportunidades e amea\u00e7as da empresa s\u00e3o resumidos e escritos em uma coluna e, em seguida, espec\u00edficos s\u00e3o propostos planos de a\u00e7\u00e3o para os resultados da an\u00e1lise SWOT.<\/span><\/p>\n<h3><span id=\"SWOT_Insights_for_Managers\"><span>Insights SWOT para gerentes<\/span><\/span><\/h3>\n<p><span>Os gerentes podem se basear na an\u00e1lise SWOT b\u00e1sica reunindo funcion\u00e1rios de diferentes departamentos, incluindo vendas, atendimento ao cliente, marketing e desenvolvimento de produtos, para desenvolver um relat\u00f3rio de vis\u00e3o de neg\u00f3cios mais aprofundado.<\/span><\/p>\n<p><span>No entanto, como o mundo dos neg\u00f3cios est\u00e1 sempre mudando, \u00e9 melhor que os gerentes realizem uma nova an\u00e1lise SWOT a cada 6 a 12 meses para reavaliar continuamente a dire\u00e7\u00e3o do desenvolvimento da estrat\u00e9gia em resposta \u00e0s mudan\u00e7as externas.<\/span><\/p>\n<h3><span id=\"SWOT_Analysis_Coca-Cola\"><span>An\u00e1lise SWOT: Coca-Cola<\/span><\/span><\/h3>\n<p><strong><span>For\u00e7as<\/span><\/strong><\/p>\n<ul>\n<li><strong><span>Conhecimento da marca:<\/span><\/strong><span>\u00a0a Coca-Cola \u00e9 uma das marcas mais reconhecidas no mundo e desenvolveu uma base de consumidores fi\u00e9is.\u00a0Com sua grande participa\u00e7\u00e3o de mercado, possui recursos financeiros muito fortes e \u00e9 capaz de impulsionar grandes iniciativas de marketing ou inova\u00e7\u00f5es de produtos para manter ou aumentar sua participa\u00e7\u00e3o de mercado.<\/span><\/li>\n<li><strong><span>Rede de Cadeia de Suprimentos: A<\/span><\/strong><span>\u00a0Coca-Cola fornece bebidas para mais de 200 pa\u00edses por meio de uma forte rede de cadeia de suprimentos de distribuidores de propriedade\/controlados da empresa, engarrafadores independentes, atacadistas e varejistas.\u00a0Essa rede tamb\u00e9m permite que a Coca-Cola introduza rapidamente novos produtos em diferentes mercados para conquistar participa\u00e7\u00e3o de mercado.<\/span><\/li>\n<\/ul>\n<p><strong><span>Fraquezas<\/span><\/strong><\/p>\n<ul>\n<li><strong><span>Gest\u00e3o da \u00e1gua:<\/span><\/strong><span>\u00a0A \u00e1gua \u00e9 um ingrediente chave em todos os produtos da Coca-Cola.\u00a0No entanto, a demanda por \u00e1gua continua a aumentar em todo o mundo e os recursos h\u00eddricos est\u00e3o se tornando cada vez mais escassos.\u00a0A qualidade geral das fontes de \u00e1gua dispon\u00edveis pode se deteriorar, expondo a Coca-Cola a custos mais altos e impactando negativamente a lucratividade.<\/span><\/li>\n<li><strong><span>Flutua\u00e7\u00f5es da taxa de c\u00e2mbio:<\/span><\/strong><span>\u00a0Como as demonstra\u00e7\u00f5es financeiras consolidadas da Coca-Cola s\u00e3o denominadas em d\u00f3lares americanos, ela deve converter receitas, despesas, ativos e passivos em d\u00f3lares americanos.\u00a0Uma desvaloriza\u00e7\u00e3o repentina e significativa das moedas de pa\u00edses em desenvolvimento ou mercados emergentes pode ter um impacto negativo nos resultados da Companhia, bem como em seus ativos nesses mercados.<\/span><\/li>\n<\/ul>\n<p><strong><span>Oportunidades<\/span><\/strong><\/p>\n<ul>\n<li><strong><span>Diversifica\u00e7\u00e3o:<\/span><\/strong><span>\u00a0a Coca-Cola comprou a Keurig Green Mountain, parte da Monster Beverage, produtora de bebidas energ\u00e9ticas, e no ano passado (2018) comprou a Costa, uma rede brit\u00e2nica de caf\u00e9 (leia mais: Coca-Cola assume Starbucks, US$ 5,1 bilh\u00f5es para rival da Starbucks) Costa).\u00a0(Leia mais: Coca-Cola assume Starbucks em um acordo de US$ 5,1 bilh\u00f5es para rival Costa, enquanto a guerra do caf\u00e9 entra em uma era de grandes alian\u00e7as) A Coca-Cola pode usar esses investimentos para explorar diferentes mercados de bebidas e alcan\u00e7ar uma base de clientes mais ampla.<\/span><\/li>\n<li><strong><span>Amplia\u00e7\u00e3o do alcance:<\/span><\/strong><span>\u00a0\u00cdndia e China, por exemplo, est\u00e3o vendo uma demanda crescente por sucos de frutas e caf\u00e9, enquanto os pa\u00edses em desenvolvimento enfrentam grave escassez de \u00e1gua e um aumento na demanda por \u00e1gua engarrafada.\u00a0Essas tend\u00eancias de consumo de bebidas podem ser uma oportunidade para a Coca-Cola.<\/span><\/li>\n<\/ul>\n<p><strong><span>Amea\u00e7as<\/span><\/strong><\/p>\n<ul>\n<li><strong><span>A vida saud\u00e1vel est\u00e1 em alta:<\/span><\/strong><span>\u00a0com mais e mais consumidores se voltando para produtos naturais e org\u00e2nicos e se tornando mais conscientes da dieta e da boa forma, essa mudan\u00e7a cultural n\u00e3o parece estar diminuindo.\u00a0Tamb\u00e9m como resultado da tend\u00eancia de vida saud\u00e1vel, alguns especialistas est\u00e3o pedindo a elimina\u00e7\u00e3o de alimentos e bebidas a\u00e7ucarados, que, segundo eles, colocam o p\u00fablico em geral em alto risco de obesidade, diabetes e doen\u00e7as card\u00edacas.<\/span><\/li>\n<li><strong><span>Concorrentes indiretos:<\/span><\/strong><span>\u00a0embora empresas como Starbucks ou Dunkin&#8217; Brands Group n\u00e3o concorram diretamente com a Coca-Cola, elas podem estar diminuindo a participa\u00e7\u00e3o de mercado da Coca-Cola ao oferecer alternativas mais saud\u00e1veis \u200b\u200baos consumidores.<\/span><\/li>\n<\/ul>\n<h3><span id=\"SWOT_Analysis_Software\"><span>Software de an\u00e1lise SWOT<\/span><\/span><\/h3>\n<p><span>Visual Paradigm Online \u00e9 uma ferramenta de gr\u00e1ficos de alto n\u00edvel.\u00a0Seu editor de an\u00e1lise SWOT inclui um editor de dados intuitivo baseado em lista que permite preencher gr\u00e1ficos SWOT de forma r\u00e1pida e sem esfor\u00e7o.\u00a0O Visual Paradigm Online tamb\u00e9m apresenta uma grande cole\u00e7\u00e3o de gr\u00e1ficos comerciais e t\u00e9cnicos, fornecendo centenas de exemplos e modelos de gr\u00e1ficos que permitem criar rapidamente seus pr\u00f3prios gr\u00e1ficos.\u00a0A vers\u00e3o gratuita do Visual Paradigm Online est\u00e1 dispon\u00edvel para uso n\u00e3o comercial e suporta UML, ERD e Organizational Chart Designer.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/01-online-swot-analysis-tool.png\" alt=\"An\u00e1lise SWOT gratuita\" \/><\/p>\n<h2><span id=\"Related_Links\"><span>Links Relacionados<\/span><\/span><\/h2>\n<ol>\n<li><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis\" target=\"_blank\" rel=\"noopener\"><span>Experimente a An\u00e1lise SWOT agora<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/#swot-analysis\"><span>SWOT e outras ferramentas de an\u00e1lise estrat\u00e9gica<\/span><\/a><\/li>\n<\/ol>\n<p class=\"pricing text-left\"><span>* A an\u00e1lise SWOT \u00e9 alimentada pela tecnologia web da Visual Paradigm.\u00a0Voc\u00ea pode cri\u00e1-lo no\u00a0\u00a0<\/span><a href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/#swot-analysis\"><span>Visual Paradigm Desktop<\/span><\/a><span>\u00a0\u00a0e\u00a0 no\u00a0<\/span><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/swot-analysis-tool\/\" target=\"_blank\" rel=\"noopener\"><span>Visual Paradigm Online<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"More_SWOT_Example_and_Templates\"><span>Mais exemplos e modelos SWOT<\/span><a title=\"An\u00e1lise SWOT para Tesla\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-tesla\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/fb54bbbe-aa74-42e2-8f9a-208125deb546.png\" alt=\"An\u00e1lise SWOT para Tesla (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/fb54bbbe-aa74-42e2-8f9a-208125deb546.xml&amp;name=SWOT%20Analysis%20for%20Tesla\"><span>An\u00e1lise SWOT para Tesla<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT para Apple\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-apple\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.png\" alt=\"An\u00e1lise SWOT para Apple (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.xml&amp;name=SWOT%20Analysis%20for%20Apple\"><span>An\u00e1lise SWOT para Apple<\/span><\/a><\/p>\n<p><a title=\"Inicializa\u00e7\u00e3o de pequenas empresas na Internet\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/internet-small-business-startup\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.png\" alt=\"Inicializa\u00e7\u00e3o de Pequenas Empresas na Internet (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.xml&amp;name=Internet%20Small%20Business%20Startup\"><span>Inicializa\u00e7\u00e3o de pequenas empresas na Internet<\/span><\/a><\/p>\n<p><a title=\"Modelo de an\u00e1lise SWOT (hex\u00e1gono)\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-hexagon\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/5f986167-5721-462f-bda4-6240f6a41d3c.png\" alt=\"Modelo de An\u00e1lise SWOT (Hex\u00e1gono) (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/5f986167-5721-462f-bda4-6240f6a41d3c.xml&amp;name=SWOT%20Analysis%20Template%20(Hexagon)\"><span>Modelo de an\u00e1lise SWOT (hex\u00e1gono)<\/span><\/a><\/p>\n<p><a title=\"Ciclo do modelo de an\u00e1lise SWOT\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-cycle\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1_2dfc733a-6d5d-4f77-809f-9028fd27f30f.png\" alt=\"Ciclo de Modelo de An\u00e1lise SWOT (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/2dfc733a-6d5d-4f77-809f-9028fd27f30f.xml&amp;name=SWOT%20Analysis%20Template%20Cycle\"><span>Ciclo do modelo de an\u00e1lise SWOT<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT da Coca-Cola\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/coca-cola-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.png\" alt=\"An\u00e1lise SWOT Coca-Cola (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\"><span>An\u00e1lise SWOT da Coca-Cola<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT da Starbucks\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/starbucks-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.png\" alt=\"An\u00e1lise SWOT Starbucks (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.xml&amp;name=Starbucks%20SWOT%20Analysis\"><span>An\u00e1lise SWOT da Starbucks<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT da Amazon\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/amazon-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.png\" alt=\"An\u00e1lise SWOT da Amazon (exemplo de an\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.xml&amp;name=Amazon%20SWOT%20Analysis\"><span>An\u00e1lise SWOT da Amazon<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT pessoal\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/personal-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1_6fb27579-6cd3-4416-96ec-4013177f2212.png\" alt=\"An\u00e1lise SWOT Pessoal (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/6fb27579-6cd3-4416-96ec-4013177f2212.xml&amp;name=Personal%20SWOT%20Analysis\"><span>An\u00e1lise SWOT pessoal<\/span><\/a><\/p>\n<p><a title=\"Mercado de energia renov\u00e1vel\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/renewable-energy-market\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1_c9807d57-e335-4793-9e7f-7bdd4fd04ffb.png\" alt=\"Mercado de Energia Renov\u00e1vel (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb.xml&amp;name=Renewable%20Energy%20Market\"><span>Mercado de energia renov\u00e1vel<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise SWOT \u00e9 o m\u00e9todo mais comum de an\u00e1lise de mercado utilizado nos neg\u00f3cios e no meio acad\u00eamico para avaliar os pontos fortes e fracos internos de uma empresa, bem como as oportunidades e amea\u00e7as dos concorrentes externos atrav\u00e9s de brainstorming. A an\u00e1lise SWOT representa For\u00e7a, Fraqueza, Oportunidade e Amea\u00e7a. Esta estrutura de an\u00e1lise ajuda as empresas a avaliarem sua posi\u00e7\u00e3o competitiva e formularem planos estrat\u00e9gicos.<\/p>\n","protected":false},"author":1,"featured_media":3924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[52,63,62,53],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lise SWOT: Coca-Cola - Cibermediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pt\/swot-analysis-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lise SWOT: Coca-Cola - Cibermediano\" \/>\n<meta property=\"og:description\" content=\"A an\u00e1lise SWOT \u00e9 o m\u00e9todo mais comum de an\u00e1lise de mercado utilizado nos neg\u00f3cios e no meio acad\u00eamico para avaliar os pontos fortes e fracos internos de uma empresa, bem como as oportunidades e amea\u00e7as dos concorrentes externos atrav\u00e9s de brainstorming. A an\u00e1lise SWOT representa For\u00e7a, Fraqueza, Oportunidade e Amea\u00e7a. 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