{"id":3865,"date":"2022-02-07T08:21:26","date_gmt":"2022-02-07T08:21:26","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=3865"},"modified":"2022-04-01T15:00:11","modified_gmt":"2022-04-01T07:00:11","slug":"a-quick-guide-to-swot-analysis","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/a-quick-guide-to-swot-analysis\/","title":{"rendered":"Guia r\u00e1pido para an\u00e1lise SWOT"},"content":{"rendered":"<h3><span id=\"What_is_the_SWOT_analysis_method\"><span>O que \u00e9 o m\u00e9todo de an\u00e1lise SWOT?<\/span><\/span><\/h3>\n<p><span>A an\u00e1lise SWOT \u00e9 um m\u00e9todo de an\u00e1lise situacional baseado na an\u00e1lise do ambiente interno e externo em condi\u00e7\u00f5es competitivas.\u00a0Tamb\u00e9m \u00e9 usado como uma ferramenta poderosa para as empresas realizarem an\u00e1lises de mercado no contexto da formula\u00e7\u00e3o da estrat\u00e9gia corporativa e da an\u00e1lise da concorr\u00eancia.<\/span><\/p>\n<p><span>SWOT significa Strengths, Weaknesses, Opportunities and Threats e \u00e9 uma ferramenta de an\u00e1lise estrat\u00e9gica que ajuda a analisar os fatores internos e externos que podem afetar sua organiza\u00e7\u00e3o, projeto ou empreendimento.\u00a0A an\u00e1lise SWOT, tamb\u00e9m conhecida como matriz SWOT, organiza as for\u00e7as, fraquezas, oportunidades e amea\u00e7as identificadas em 4 caixas f\u00e1ceis de entender.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/01-online-swot-analysis-tool.png\" alt=\"Software de an\u00e1lise SWOT\" \/><\/p>\n<h3><span id=\"Internal_vs_External_Factors\"><span>Fatores Internos x Externos<\/span><\/span><\/h3>\n<p><span>O SWOT consiste principalmente em dois eixos cruzados, \u201cExterno, Interno\u201d e \u201cPositivo, Negativo\u201d, que podem ser derivados de for\u00e7as, fraquezas, oportunidades e amea\u00e7as (como mostrado na figura acima), e \u00e9 uma maneira muito comum e f\u00e1cil para analisar a situa\u00e7\u00e3o atual de uma empresa, produto ou indiv\u00edduo, podendo tamb\u00e9m ser utilizado como meio de resolu\u00e7\u00e3o de problemas.<\/span><\/p>\n<h3><span id=\"Internal_factors_Strength_Weakness\"><span>Fatores internos: For\u00e7a + Fraqueza<\/span><\/span><\/h3>\n<p><span>Os fatores internos na an\u00e1lise SWOT incluem pontos fortes e fracos, ent\u00e3o por que os pontos fortes e fracos s\u00e3o classificados como fatores internos?\u00a0Vamos continuar a ver.<\/span><\/p>\n<p><strong><span>For\u00e7a<\/span><\/strong><br \/>\n<span>For\u00e7a \u00e9 quais recursos e tecnologias-chave voc\u00ea possui, ou o que voc\u00ea \u00e9 melhor e mais adequado para fazer.\u00a0Os blocos de for\u00e7a tamb\u00e9m podem representar a sua pr\u00f3pria experi\u00eancia ou a da sua empresa ou melhor do que outros.\u00a0Por exemplo, uma ampla rede de pessoas, um produto altamente competitivo, uma marca forte, uma base de clientes fiel, uma tecnologia \u00fanica, etc.<\/span><\/p>\n<p><strong><span>Pensando em pontos fortes.<\/span><\/strong><\/p>\n<ul>\n<li><span>O que a empresa pode fazer que ningu\u00e9m mais pode fazer?<\/span><\/li>\n<li><span>Quais produtos ou estrat\u00e9gias de marketing foram bem-sucedidas?<\/span><\/li>\n<li><span>Quais \u00e1reas a empresa est\u00e1 familiarizada<\/span><\/li>\n<li><span>Os recursos que a empresa tem<\/span><\/li>\n<\/ul>\n<p><strong><span>Fraquezas<\/span><\/strong><br \/>\n<span>Fraquezas s\u00e3o aquilo em que voc\u00ea \u00e9 menos bom e menos adequado para fazer.\u00a0As fraquezas tamb\u00e9m podem refletir as fraquezas de uma empresa e as defici\u00eancias potenciais.\u00a0Por exemplo, falta de reconhecimento da marca, baixa participa\u00e7\u00e3o de mercado, alto n\u00edvel de endividamento, falta de capital ou falta de cultura corporativa, etc.<\/span><\/p>\n<p><span>Pense nas seguintes \u00e1reas de fraqueza.<\/span><\/p>\n<ul>\n<li><span>\u00c1reas em que a empresa n\u00e3o se destaca<\/span><\/li>\n<li><span>Falta de recursos e tecnologia<\/span><\/li>\n<li><span>Existem obst\u00e1culos \u00e0s opera\u00e7\u00f5es internas da empresa?<\/span><\/li>\n<li><span>For\u00e7a e Fraqueza s\u00e3o categorizados como fatores internos porque ambos os fatores est\u00e3o relacionados principalmente \u00e0s pr\u00f3prias condi\u00e7\u00f5es da empresa.<\/span><\/li>\n<\/ul>\n<h3><span id=\"External_factors_Opportunity_Threat\"><span>Fatores externos: Oportunidade + Amea\u00e7a<\/span><\/span><\/h3>\n<p><span>Os fatores externos na an\u00e1lise SWOT incluem oportunidades e amea\u00e7as, ent\u00e3o por que oportunidades e amea\u00e7as s\u00e3o classificadas como fatores externos?\u00a0Vamos continuar a ver.<\/span><\/p>\n<p><strong><span>Oportunidade<\/span><\/strong><br \/>\n<span>Oportunidade \u00e9 se voc\u00ea ou seus concorrentes podem encontrar novos nichos de mercado para seus produtos, tecnologias e servi\u00e7os.\u00a0\u00c9 poss\u00edvel desenvolver novos produtos ou servi\u00e7os competitivos?\u00a0A oportunidade pode ser a vantagem futura de uma empresa e geralmente est\u00e1 relacionada ao ambiente econ\u00f4mico e \u00e0s decis\u00f5es governamentais.\u00a0Por exemplo, redu\u00e7\u00f5es de tarifas, aumento da demanda do consumidor, etc.<\/span><\/p>\n<p><strong><span>Pensando na dire\u00e7\u00e3o da Oportunidade.<\/span><\/strong><\/p>\n<ul>\n<li><span>Servi\u00e7os ou bens que a empresa pode desenvolver no futuro<\/span><\/li>\n<li><span>Aumento da demanda pelos produtos da empresa<\/span><\/li>\n<li><span>Poss\u00edveis benef\u00edcios de futuras mudan\u00e7as no mercado<\/span><\/li>\n<li><span>Efeitos positivos de mudan\u00e7as nas regulamenta\u00e7\u00f5es governamentais<\/span><\/li>\n<\/ul>\n<p><span>Amea\u00e7a<\/span><br \/>\n<span>Existe uma amea\u00e7a de que seus produtos, tecnologias ou servi\u00e7os ser\u00e3o substitu\u00eddos?\u00a0Ou o mercado est\u00e1 caindo aos poucos?\u00a0Amea\u00e7as s\u00e3o fatores negativos que prejudicam o crescimento de uma empresa.\u00a0Os mais comuns s\u00e3o o aumento do custo da mat\u00e9ria-prima, a escassez de m\u00e3o de obra, o aumento de concorrentes ou a introdu\u00e7\u00e3o de produtos altamente competitivos pelos concorrentes.<\/span><\/p>\n<p><strong><span>Dire\u00e7\u00e3o de pensamento de amea\u00e7a.<\/span><\/strong><\/p>\n<ul>\n<li><span>Como os concorrentes v\u00e3o reagir?<\/span><\/li>\n<li><span>Existem concorrentes em potencial?<\/span><\/li>\n<li><span>Poss\u00edveis amea\u00e7as de futuras mudan\u00e7as no mercado<\/span><\/li>\n<li><span>Os relacionamentos com fornecedores de produtos s\u00e3o fortes?<\/span><\/li>\n<li><span>Essas duas dimens\u00f5es s\u00e3o muitas vezes referidas como fatores externos, principalmente porque os fatores que as afetam est\u00e3o basicamente relacionados a mudan\u00e7as no ambiente externo.<\/span><\/li>\n<\/ul>\n<h3><span id=\"What_are_the_steps_of_SWOT_analysis\"><span>Quais s\u00e3o as etapas da an\u00e1lise SWOT?<\/span><\/span><\/h3>\n<p><span>De um modo geral, existem quatro etapas.<\/span><\/p>\n<ol>\n<li><span>Analisar os fatores ambientais \u2013 A an\u00e1lise dos diversos fatores ambientais, internos, externos, situa\u00e7\u00e3o potencial e futura e etc., a an\u00e1lise deve ser abrangente e aprofundada, e deve ser feita sob v\u00e1rias perspectivas.<\/span><\/li>\n<li><span>Construa uma matriz SWOT \u2013 Identifique seus pontos fortes, fracos, oportunidades e amea\u00e7as e construa uma matriz SWOT para incluir esses elementos.\u00a0Claro, voc\u00ea tamb\u00e9m pode fazer uma an\u00e1lise SW primeiro, depois uma an\u00e1lise OT e, finalmente, integr\u00e1-las para formar uma matriz SWOT.<\/span><\/li>\n<li><span>Desenvolva um plano de a\u00e7\u00e3o \u2013 Ap\u00f3s concluir a an\u00e1lise dos fatores ambientais e a constru\u00e7\u00e3o da matriz SWOT, voc\u00ea pode fazer um plano de a\u00e7\u00e3o correspondente.\u00a0A ideia b\u00e1sica do plano \u00e9:<\/span>\n<ol>\n<li><span>Aproveite os pontos fortes,<\/span><\/li>\n<li><span>Superar as fraquezas,<\/span><\/li>\n<li><span>Aproveite as oportunidades e<\/span><\/li>\n<li><span>Resolva as amea\u00e7as.<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span>Considere o passado, baseie-se no presente e olhe para o futuro \u2013 Identifique as defici\u00eancias do comportamento passado, compare-as com o presente e pense em como desenvolv\u00ea-las no futuro.<\/span><\/li>\n<\/ol>\n<p><span>Usando uma abordagem integrada de an\u00e1lise de sistemas, esses arranjos s\u00e3o combinados com os v\u00e1rios fatores ambientais considerados e combinados para propor uma s\u00e9rie de estrat\u00e9gias alternativas para o desenvolvimento futuro.<\/span><\/p>\n<h3><span id=\"Recommended_Online_SWOT_Tool\"><span>Ferramenta SWOT on-line recomendada<\/span><\/span><\/h3>\n<p><span>O VP Online apresenta um\u00a0<\/span><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/swot-analysis-tool\/\"><span>software de an\u00e1lise SWOT<\/span><\/a><span>\u00a0baseado na web que facilita o desenvolvimento r\u00e1pido de um modelo de an\u00e1lise SWOT usando um editor de dados intuitivo baseado em lista.\u00a0Voc\u00ea pode se concentrar em listar informa\u00e7\u00f5es em marcadores.\u00a0visual Paradigm formar\u00e1 automaticamente uma matriz SWOT com base nas informa\u00e7\u00f5es que voc\u00ea fornecer.<\/span><\/p>\n<p><a title=\"An\u00e1lise SWOT para Tesla\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-tesla\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/fb54bbbe-aa74-42e2-8f9a-208125deb546.png\" alt=\"An\u00e1lise SWOT para Tesla (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/fb54bbbe-aa74-42e2-8f9a-208125deb546.xml&amp;name=SWOT%20Analysis%20for%20Tesla\"><span>An\u00e1lise SWOT para Tesla<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT para Apple\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-apple\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.png\" alt=\"An\u00e1lise SWOT para Apple (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.xml&amp;name=SWOT%20Analysis%20for%20Apple\"><span>An\u00e1lise SWOT para Apple<\/span><\/a><\/p>\n<p><a title=\"Inicializa\u00e7\u00e3o de pequenas empresas na Internet\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/internet-small-business-startup\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.png\" alt=\"Inicializa\u00e7\u00e3o de Pequenas Empresas na Internet (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.xml&amp;name=Internet%20Small%20Business%20Startup\"><span>Inicializa\u00e7\u00e3o de pequenas empresas na Internet<\/span><\/a><\/p>\n<p><a title=\"Modelo de an\u00e1lise SWOT (hex\u00e1gono)\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-hexagon\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/5f986167-5721-462f-bda4-6240f6a41d3c.png\" alt=\"Modelo de An\u00e1lise SWOT (Hex\u00e1gono) (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/5f986167-5721-462f-bda4-6240f6a41d3c.xml&amp;name=SWOT%20Analysis%20Template%20(Hexagon)\"><span>Modelo de an\u00e1lise SWOT (hex\u00e1gono)<\/span><\/a><\/p>\n<p><a title=\"Ciclo do modelo de an\u00e1lise SWOT\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-cycle\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/2dfc733a-6d5d-4f77-809f-9028fd27f30f.png\" alt=\"Ciclo de Modelo de An\u00e1lise SWOT (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/2dfc733a-6d5d-4f77-809f-9028fd27f30f.xml&amp;name=SWOT%20Analysis%20Template%20Cycle\"><span>Ciclo do modelo de an\u00e1lise SWOT<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT da Coca-Cola\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/coca-cola-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.png\" alt=\"An\u00e1lise SWOT Coca-Cola (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\"><span>An\u00e1lise SWOT da Coca-Cola<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT da Starbucks\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/starbucks-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.png\" alt=\"An\u00e1lise SWOT Starbucks (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.xml&amp;name=Starbucks%20SWOT%20Analysis\"><span>An\u00e1lise SWOT da Starbucks<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT da Amazon\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/amazon-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.png\" alt=\"An\u00e1lise SWOT da Amazon (exemplo de an\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.xml&amp;name=Amazon%20SWOT%20Analysis\"><span>An\u00e1lise SWOT da Amazon<\/span><\/a><\/p>\n<p><a title=\"An\u00e1lise SWOT pessoal\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/personal-swot-analysis\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/6fb27579-6cd3-4416-96ec-4013177f2212.png\" alt=\"An\u00e1lise SWOT Pessoal (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/6fb27579-6cd3-4416-96ec-4013177f2212.xml&amp;name=Personal%20SWOT%20Analysis\"><span>An\u00e1lise SWOT pessoal<\/span><\/a><\/p>\n<p><a title=\"Mercado de energia renov\u00e1vel\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/renewable-energy-market\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb.png\" alt=\"Mercado de Energia Renov\u00e1vel (Exemplo de An\u00e1lise SWOT)\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb.xml&amp;name=Renewable%20Energy%20Market\"><span>Mercado de energia renov\u00e1vel<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 o m\u00e9todo de an\u00e1lise SWOT? A an\u00e1lise SWOT \u00e9 um m\u00e9todo de an\u00e1lise situacional baseado na an\u00e1lise<\/p>\n","protected":false},"author":1,"featured_media":3912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[52,63,62,53],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guia r\u00e1pido para an\u00e1lise SWOT - Cibermediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pt\/a-quick-guide-to-swot-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia r\u00e1pido para an\u00e1lise SWOT - Cibermediano\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9 o m\u00e9todo de an\u00e1lise SWOT? 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