{"id":3828,"date":"2022-02-07T07:20:49","date_gmt":"2022-02-07T07:20:49","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=3828"},"modified":"2022-04-01T15:02:01","modified_gmt":"2022-04-01T07:02:01","slug":"what-is-the-difference-between-swot-and-tows-analysis","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS?"},"content":{"rendered":"<p><a href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">A An\u00e1lise SWOT<\/a>\u00a0tem sido amplamente aplicada \u00e0 pesquisa estrat\u00e9gica e an\u00e1lise competitiva, tornando-se uma importante ferramenta anal\u00edtica para gest\u00e3o estrat\u00e9gica e intelig\u00eancia competitiva.\u00a0Sua an\u00e1lise intuitiva e f\u00e1cil de usar \u00e9 uma vantagem importante.\u00a0Mesmo sem suporte de dados precisos e ferramentas de an\u00e1lise mais especializadas, conclus\u00f5es convincentes podem ser tiradas.<\/p>\n<p>Como resultado, muitas organiza\u00e7\u00f5es usam a an\u00e1lise SWOT para determinar os pontos fortes e fracos de sua organiza\u00e7\u00e3o.\u00a0A an\u00e1lise SWOT pode ser interessante, mas o que voc\u00ea deve fazer com as informa\u00e7\u00f5es que obt\u00e9m?\u00a0\u00c9 aqui que a matriz TOWS se torna uma ferramenta \u00fatil.\u00a0\u00c9 uma maneira simples e eficaz de fazer um brainstorming e desenvolver estrat\u00e9gias espec\u00edficas para abordar as descobertas SWOT iniciais.<\/p>\n<h2><span id=\"What_is_TOWS\">O que \u00e9 TOW?<\/span><\/h2>\n<p><a href=\"http:\/\/tows%20analysis:%20A%20Comprehensive%20Guide\/\">A an\u00e1lise<\/a>\u00a0TOWS \u00e9 uma variante da ferramenta de neg\u00f3cios cl\u00e1ssica \u2013 an\u00e1lise SWOT, criada por Heinz Weihrich.\u00a0Descubra o que \u00e9 SWOT.\u00a0TOWS e SWOT t\u00eam as mesmas siglas para Strengths, Weaknesses, Opportunities e Threats, e a ordem das palavras \u00e9 invertida.<\/p>\n<h3><span id=\"SWOT_vs_TOWS_analysis\">An\u00e1lise SWOT vs TOWS?<\/span><\/h3>\n<p>Ent\u00e3o, qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS?\u00a0A principal diferen\u00e7a entre eles \u00e9 que a an\u00e1lise TOWS se concentra primeiro em fatores externos.\u00a0A ideia \u00e9 que devemos come\u00e7ar analisando as for\u00e7as externas e o ambiente e depois consider\u00e1-los em conjunto com nossas capacidades internas.<\/p>\n<p>Dessa forma, o TOWS oferece algo que o SWOT n\u00e3o oferece.\u00a0Simplificando, a an\u00e1lise TOWS estende a an\u00e1lise SWOT.<\/p>\n<h2><span id=\"From_SWOT_to_TOWS_analysis\">Da an\u00e1lise SWOT para TOWS<\/span><\/h2>\n<p>\u00c0 primeira vista, isso pode parecer t\u00e3o simples quanto inverter a ordem das colunas positivas e negativas da matriz 2\u00d72 do SWOT.\u00a0Mas \u00e9 muito mais do que isso.\u00a0O TOWS examina as oportunidades e amea\u00e7as externas da empresa e as compara com os pontos fortes e fracos da empresa.\u00a0Essa an\u00e1lise forma a base para desenvolver uma estrat\u00e9gia TOWS e desenvolver uma estrat\u00e9gia acion\u00e1vel.<\/p>\n<p>Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS?\u00a0Uma matriz SWOT \u00e9 uma ferramenta de planejamento, enquanto uma matriz TOWS \u00e9 uma ferramenta de a\u00e7\u00e3o.\u00a0Em uma an\u00e1lise SWOT, voc\u00ea pode identificar todos os pontos fortes, fracos, oportunidades e amea\u00e7as.\u00a0Para criar uma an\u00e1lise TOWS, voc\u00ea precisa tratar cada ponto como um \u00fanico ponto de vista.\u00a0A matriz TOWS mostra a rela\u00e7\u00e3o entre fatores externos e internos, e as estrat\u00e9gias s\u00e3o selecionadas com base neles.\u00a0\u00c9 importante perceber que os pontos fortes e fracos s\u00e3o conceitos que n\u00e3o fazem muito sentido se voc\u00ea n\u00e3o os colocar em contexto ou contexto.<\/p>\n<h2><span id=\"Four_TOWS_strategies\">Quatro estrat\u00e9gias TOWS<\/span><\/h2>\n<p>A an\u00e1lise TOWS combina fatores internos com fatores externos e, com base nisso, determina uma estrat\u00e9gia de a\u00e7\u00e3o adequada.\u00a0Ao justapor oportunidades e amea\u00e7as do ambiente corporativo com os pontos fortes e fracos de uma organiza\u00e7\u00e3o, podemos identificar quatro estrat\u00e9gias b\u00e1sicas.\u00a0Isso permite que as empresas capitalizem as oportunidades, reduzam as amea\u00e7as, superem as fraquezas e aproveitem os pontos fortes.\u00a0Qual \u00e9 a diferen\u00e7a entre SWOT e TOWS?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/tows-matrix-structure.png\" alt=\"Estrutura da matriz TOWS\" \/><\/p>\n<h3><span id=\"AdvantageOpportunity_SO\">Vantagem\/Oportunidade (SO):<\/span><\/h3>\n<p>Considere todos os pontos fortes listados na an\u00e1lise SWOT em rela\u00e7\u00e3o a cada oportunidade para determinar como cada ponto forte interno pode ajud\u00e1-lo a aproveitar cada oportunidade externa.<\/p>\n<h3><span id=\"StrengthThreat_ST\">For\u00e7a\/Amea\u00e7a (ST):<\/span><\/h3>\n<p>Considere todos os pontos fortes listados na an\u00e1lise SWOT contra cada amea\u00e7a para determinar como cada for\u00e7a interna pode ajud\u00e1-lo a evitar cada perigo externo.<\/p>\n<h3><span id=\"WeaknessOpportunity_WO\">Fraqueza\/Oportunidade (WO):<\/span><\/h3>\n<p>Considere todos os pontos fracos listados na an\u00e1lise SWOT um por um e use cada oportunidade para determinar como eliminar cada ponto fraco interno usando cada op\u00e7\u00e3o externa.<\/p>\n<h3><span id=\"WeaknessThreat_WT\">Fraqueza\/Amea\u00e7a (WT):<\/span><\/h3>\n<p>Considere todas as fraquezas listadas na an\u00e1lise SWOT contra cada amea\u00e7a para determinar que ambas podem ser evitadas.<\/p>\n<h2><span id=\"SWOT_vs_TOWS_Analysis_Summary\">An\u00e1lise SWOT vs TOWS &#8211; Resumo<\/span><\/h2>\n<p>A justificativa para a an\u00e1lise TOWS \u00e9 ajud\u00e1-lo a entender melhor as op\u00e7\u00f5es estrat\u00e9gicas dispon\u00edveis e aquelas que voc\u00ea pode buscar.\u00a0Voc\u00ea pode descobrir quais op\u00e7\u00f5es maximizam seus pontos fortes para aproveitar as oportunidades, enquanto minimiza suas fraquezas para evitar amea\u00e7as.\u00a0No entanto, antes de criar uma matriz TOWS, voc\u00ea deve fazer um SWOT.<\/p>\n<p>TOWS vs SWOT?\u00a0Qual \u00e9 melhor?\u00a0Essas duas an\u00e1lises est\u00e3o intimamente relacionadas entre si.\u00a0Nenhum deles \u00e9 pior.\u00a0Se voc\u00ea j\u00e1 usou uma an\u00e1lise SWOT no trabalho, n\u00e3o se esque\u00e7a do potencial extra escondido nesta an\u00e1lise.\u00a0Esta variante TOWS lhe dar\u00e1 uma melhor compreens\u00e3o das an\u00e1lises de sua empresa.<\/p>\n<p>Considere todas as fraquezas listadas na an\u00e1lise SWOT contra cada amea\u00e7a para determinar que ambas podem ser evitadas.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/swot-to-tows.png\" alt=\"SWOT para REBOQUE\" \/><\/p>\n<h2><span id=\"TOWS_Example_Starbucks\">Exemplo TOWS \u2013 Starbucks<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/starbucks-tows-matrix-example.png\" alt=\"Exemplo de matriz Starbucks TOWS\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/c58a5a1a-3589-4cf3-9710-26efb449962c.xml&amp;name=Starbucks%20Coffee%20TOWS%20Matrix\" target=\"_blank\" rel=\"noopener\">Edite este exemplo de an\u00e1lise TOWS<\/a><\/p>\n<h2><\/h2>\n<h2><span id=\"Create_your_own_TOWS_analysis_using_online_templates\">Crie sua pr\u00f3pria an\u00e1lise TOWS usando modelos online<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/tows-analysis-template.png\" alt=\"Modelo de An\u00e1lise TOWS\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" target=\"_blank\" rel=\"noopener\">Edite este modelo de an\u00e1lise TOWS<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/tows-matrix-template.png\" alt=\"Exemplo de matriz TOWS\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" target=\"_blank\" rel=\"noopener\">Edite este modelo de matriz TOWS<\/a><\/p>\n<h3><span id=\"References\">Refer\u00eancias<\/span><\/h3>\n<p><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS?\u00a0<\/a><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">(Tradu\u00e7\u00e3o Chinesa)\u00a0<\/a><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">\u2013 SWOT\u5206\u6790\u540e\u5982\u4f55\u5236\u5b9a\u884c\u52a8\uff1f\u7ed3\u5408 SWOT \u548c TOWS \u5206\u6790\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitas organiza\u00e7\u00f5es utilizam a an\u00e1lise SWOT para determinar os pontos fortes e fracos de sua organiza\u00e7\u00e3o. A an\u00e1lise SWOT pode ser interessante, mas o que voc\u00ea deve fazer com as informa\u00e7\u00f5es que obt\u00e9m? \u00c9 aqui que a matriz TOWS se torna uma ferramenta \u00fatil. \u00c9 uma forma simples e eficaz de fazer brainstorming e desenvolver estrat\u00e9gias espec\u00edficas para abordar as descobertas iniciais da an\u00e1lise FOFA.<\/p>\n","protected":false},"author":1,"featured_media":3851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[52,63,62,53],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS? - Cibermediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS? - Cibermediano\" \/>\n<meta property=\"og:description\" content=\"Muitas organiza\u00e7\u00f5es utilizam a an\u00e1lise SWOT para determinar os pontos fortes e fracos de sua organiza\u00e7\u00e3o. A an\u00e1lise SWOT pode ser interessante, mas o que voc\u00ea deve fazer com as informa\u00e7\u00f5es que obt\u00e9m? \u00c9 aqui que a matriz TOWS se torna uma ferramenta \u00fatil. \u00c9 uma forma simples e eficaz de fazer brainstorming e desenvolver estrat\u00e9gias espec\u00edficas para abordar as descobertas iniciais da an\u00e1lise FOFA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Cibermediano\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T07:20:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T07:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\" \/>\n<meta name=\"author\" content=\"vpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\" \/>\n<meta name=\"twitter:creator\" content=\"@vpadmin\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/\"},\"author\":{\"name\":\"vpadmin\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a\"},\"headline\":\"Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS?\",\"datePublished\":\"2022-02-07T07:20:49+00:00\",\"dateModified\":\"2022-04-01T07:02:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/\"},\"wordCount\":855,\"commentCount\":47,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/strategic-analysis\/tows-analysis-guide\/sites\/7\/2020\/03\/swot-to-tows.png\",\"keywords\":[\"cn-done\",\"es-done\",\"ja-done\",\"tw-done\"],\"articleSection\":[\"Strategic Planning\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/\",\"url\":\"https:\/\/www.cybermedian.com\/pt\/what-is-the-difference-between-swot-and-tows-analysis\/\",\"name\":\"Qual \u00e9 a diferen\u00e7a entre a an\u00e1lise SWOT e TOWS? 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