{"id":3727,"date":"2022-02-07T06:44:04","date_gmt":"2022-02-07T06:44:04","guid":{"rendered":"https:\/\/www.cybermedian.com\/pt\/?p=3727"},"modified":"2022-04-01T15:02:45","modified_gmt":"2022-04-01T07:02:45","slug":"what-is-swot-analysis-take-nikes-swot-analysis-as-an-example","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pt\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","title":{"rendered":"O que \u00e9 an\u00e1lise SWOT? Tome a an\u00e1lise SWOT da Nike como exemplo"},"content":{"rendered":"<h3><span id=\"What_is_SWOT_Analysis\">O que \u00e9 An\u00e1lise SWOT?<\/span><\/h3>\n<p>A SWOT \u00e9 composta por quatro aspectos, come\u00e7ando pelo primeiro caractere da palavra: \u201cFor\u00e7as\u201d, \u201cFraquezas\u201d, \u201cOportunidades\u201d e \u201cAmea\u00e7as\u201d, em suma, \u00e9 uma avalia\u00e7\u00e3o da situa\u00e7\u00e3o competitiva que identifica estrat\u00e9gias de resposta adequadas atrav\u00e9s da ind\u00fastria interna e externa an\u00e1lise do ambiente.\u00a0\u00c9 frequentemente usado para an\u00e1lise de mercado, promo\u00e7\u00e3o de novos produtos, estrat\u00e9gia de comunica\u00e7\u00e3o de marketing e implementa\u00e7\u00e3o de plano operacional, e pode ser usado como refer\u00eancia para implementa\u00e7\u00e3o de estrat\u00e9gia para melhorar a efici\u00eancia desses planos.<\/p>\n<p>O SWOT est\u00e1 relacionado ao insight de nossa pr\u00f3pria marca e tend\u00eancias do setor, e esses insights podem usar algumas ferramentas de an\u00e1lise de dados, mas basicamente n\u00e3o h\u00e1 necessidade de ter o n\u00edvel de ferramentas de an\u00e1lise na discuss\u00e3o SWOT.<\/p>\n<p>Foi proposto por Heinz Weihrich, professor da Universidade de San Francisco, em um artigo em 1982, quando a SWOT foi transformada e aplicada, e as v\u00e1rias matrizes foram combinadas e listadas para chegar a v\u00e1rias propostas de estrat\u00e9gia.<\/p>\n<h3><span id=\"How_to_draw_a_SWOT_Matrix\">Como desenhar uma matriz SWOT?<\/span><\/h3>\n<p>Ao conduzir uma discuss\u00e3o SWOT, \u00e9 necess\u00e1rio que todos os participantes apresentem \u201cdeclara\u00e7\u00f5es objetivas\u201d e que todos tenham um entendimento comum dos objetivos da marca para alcan\u00e7ar resultados mais efetivos.<\/p>\n<ul>\n<li><strong>Os pontos fortes<\/strong>\u00a0e\u00a0<strong>fracos<\/strong>\u00a0est\u00e3o relacionados aos produtos e servi\u00e7os da pr\u00f3pria marca, com foco nos\u00a0fatores \u201c\u00a0<strong>internos \u201d da marca.<\/strong><\/li>\n<li><strong>As oportunidades<\/strong>\u00a0e\u00a0<strong>amea\u00e7as<\/strong>\u00a0est\u00e3o relacionadas a mudan\u00e7as nos principais segmentos de clientes devido ao ambiente, com foco nos fatores \u201c\u00a0<strong>externos<\/strong>\u00a0\u201d da ind\u00fastria.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/1_01-swot-template.png\" alt=\"An\u00e1lise SWOT | Modelo de An\u00e1lise SWOT\" \/><\/p>\n<ol>\n<li><strong>Pontos fortes<\/strong>\u00a0: As caracter\u00edsticas de um neg\u00f3cio ou projeto que o colocam em vantagem em rela\u00e7\u00e3o a outros neg\u00f3cios ou projetos.<\/li>\n<li><strong>Pontos fracos<\/strong>\u00a0: Caracter\u00edsticas que colocam a empresa ou projeto em desvantagem em rela\u00e7\u00e3o a outras empresas ou projetos.<\/li>\n<li><strong>Oportunidades<\/strong>\u00a0: fatores no ambiente externo que a empresa ou projeto pode usar a seu favor.<\/li>\n<li><strong>Amea\u00e7as<\/strong>\u00a0: Fatores no ambiente externo que podem causar problemas para a empresa ou projeto.<\/li>\n<\/ol>\n<h3><span id=\"SWOT_Example_NIKE\">Exemplo SWOT: NIKE<\/span><\/h3>\n<p>Voc\u00ea pode encontrar os problemas internos e as influ\u00eancias externas da NIKE, mas tamb\u00e9m pode conhecer os pontos fortes do desenvolvimento interno e as oportunidades de mercado externo.\u00a0Entre eles, voc\u00ea pode descobrir que algumas das estrat\u00e9gias operacionais da NIKE s\u00e3o f\u00e1ceis de usar.\u00a0Voc\u00ea pode aprender uma coisa ou duas com o diagrama de exemplo SWOT abaixo:<\/p>\n<p id=\"Cinlogh\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3881 \" src=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/img_6200d47a6da06.png\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/img_6200d47a6da06.png 600w, https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/img_6200d47a6da06-300x300.png 300w, https:\/\/www.cybermedian.com\/pt\/wp-content\/uploads\/sites\/11\/2022\/02\/img_6200d47a6da06-150x150.png 150w\" alt=\"\" width=\"600\" height=\"600\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/73e829aa-7976-47c7-bae4-101c9b1681ae.xml&amp;name=SWOT%20Analysis%20for%20NIKE\">Edite este modelo de an\u00e1lise SWOT<\/a><\/p>\n<div class=\"wp-block-image\"><\/div>\n<h4><span id=\"NIKES_INTERNAL_ADVANTAGE\">VANTAGEM INTERNA DA NIKE<\/span><\/h4>\n<ol>\n<li>Os consumidores t\u00eam forte reconhecimento da marca<\/li>\n<li>Acumulou uma enorme base de clientes<\/li>\n<li>Apontar para o desenvolvimento sustent\u00e1vel<\/li>\n<li>Relacionamentos ic\u00f4nicos (como a parceria da Air Jordan)<\/li>\n<li>Excelente capacidade de marketing da equipe<\/li>\n<\/ol>\n<h4><span id=\"NIKEs_Internal_Disadvantages\">Desvantagens internas da NIKE<\/span><\/h4>\n<ol>\n<li>M\u00e1s condi\u00e7\u00f5es de trabalho no exterior<\/li>\n<li>Os varejistas t\u00eam muito controle (quase 70% das a\u00e7\u00f5es)<\/li>\n<li>D\u00edvida representa uma amea\u00e7a financeira<\/li>\n<li>Depend\u00eancia do mercado americano<\/li>\n<li>Processos internos da empresa<\/li>\n<\/ol>\n<h4><span id=\"External_Opportunities_for_NIKE\">Oportunidades externas para a NIKE<\/span><\/h4>\n<ol>\n<li>Expans\u00e3o do mercado emergente<\/li>\n<li>Desenvolvimento de produtos inovadores<\/li>\n<li>integra\u00e7\u00e3o eficiente<\/li>\n<\/ol>\n<h4><span id=\"External_Threats_to_NIKE\">Amea\u00e7as externas \u00e0 NIKE<\/span><\/h4>\n<ol>\n<li>crescente press\u00e3o competitiva<\/li>\n<li>Produtos falsificados s\u00e3o abundantes<\/li>\n<li>Risco de flutua\u00e7\u00e3o da moeda<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 An\u00e1lise SWOT? A SWOT \u00e9 composta por quatro aspectos, come\u00e7ando pelo primeiro caractere da palavra: \u201cFor\u00e7as\u201d, \u201cFraquezas\u201d,<\/p>\n","protected":false},"author":1,"featured_media":3818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[52,63,62,53],"class_list":["post-3727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 an\u00e1lise SWOT? 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