{"id":479,"date":"2022-01-26T01:12:30","date_gmt":"2022-01-26T01:12:30","guid":{"rendered":"https:\/\/www.cybermedian.com\/pl\/?p=479"},"modified":"2025-02-18T10:22:10","modified_gmt":"2025-02-18T02:22:10","slug":"strategic-planning-to-actionable-items-from-swot-to-tows-analysis","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pl\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","title":{"rendered":"Planowanie strategiczne do dzia\u0142a\u0144: Od analizy SWOT do analizy TOWS"},"content":{"rendered":"<h4 class=\"graf graf--h4 graf-after--h3 graf--subtitle\" id=\"3de4\">Czym jest analiza SWOT?<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"8346\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" rel=\"noopener\" target=\"_blank\">analiza SWOT<\/a> jest technik\u0105 opracowan\u0105 na Uniwersytecie Stanforda w latach 70-tych, cz\u0119sto stosowan\u0105 w <a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" rel=\"noopener\" target=\"_blank\">planowaniu strategicznym<\/a>. SWOT to akronim od <strong class=\"markup--strong markup--p-strong\">S<\/strong>ilnych stron, <strong class=\"markup--strong markup--p-strong\">W<\/strong>ad s\u0142abo\u015bci, <strong class=\"markup--strong markup--p-strong\">O<\/strong>szans, i <strong class=\"markup--strong markup--p-strong\">Z<\/strong>agro\u017cenia i jest to zorganizowana metoda planowania, kt\u00f3ra ocenia te cztery elementy organizacji, projektu lub przedsi\u0119wzi\u0119cia biznesowego.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"a682\">Analiza SWOT to prosta, ale pot\u0119\u017cna struktura do wykorzystania mocnych stron organizacji, poprawy s\u0142abo\u015bci, minimalizacji zagro\u017ce\u0144 i maksymalnego wykorzystania szans.<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"0326\">Analiza SWOT to proces, w kt\u00f3rym zesp\u00f3\u0142 zarz\u0105dzaj\u0105cy identyfikuje wewn\u0119trzne i zewn\u0119trzne czynniki, kt\u00f3re wp\u0142yn\u0105 na przysz\u0142e wyniki firmy.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"3f5a\">Pomaga nam zidentyfikowa\u0107, co dzieje si\u0119 wewn\u0119trznie i zewn\u0119trznie, aby mo\u017cna by\u0142o planowa\u0107 i zarz\u0105dza\u0107 swoj\u0105 firm\u0105 w najbardziej efektywny i skuteczny spos\u00f3b.<\/li>\n<\/ul>\n<figure class=\"graf graf--figure graf-after--li\" id=\"14f2\"><img class=\"graf-image\" data-height=\"424\" data-image-id=\"1*OGRnh52ge6rkMAt2Po-w3Q.png\" data-is-featured=\"true\" data-width=\"417\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1OGRnh52ge6rkMAt2Po-w3Q.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"426e\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"http:\/\/Edit the Above TOWS Template Online\" href=\"http:\/\/Edit%20the%20Above%20TOWS%20Template%20Online\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017cszy szablon analizy SWOT online<\/a><\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"bced\">Czym jest analiza TOWS?<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"4e8e\">Analiza TOWS to wariant klasycznego narz\u0119dzia biznesowego, analizy SWOT stworzonej przez <a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Heinz_Weihrich\" href=\"https:\/\/en.wikipedia.org\/wiki\/Heinz_Weihrich\" rel=\"noopener\" target=\"_blank\">Heinza Weihricha.<\/a>Jest to wariant klasycznego narz\u0119dzia biznesowego, analizy SWOT. Zar\u00f3wno TOWS, jak i SWOT maj\u0105 te same akronimy dla mocnych stron, s\u0142abo\u015bci, szans i zagro\u017ce\u0144, ale w odwrotnej kolejno\u015bci s\u0142\u00f3w.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"37c7\">Analiza TOWS najpierw dopasowuje czynniki wewn\u0119trzne do czynnik\u00f3w zewn\u0119trznych, aby pom\u00f3c zidentyfikowa\u0107 odpowiednie opcje strategiczne, kt\u00f3re organizacja mog\u0142aby realizowa\u0107. \u0141\u0105cz\u0105c szanse i zagro\u017cenia zewn\u0119trznego \u015brodowiska z mocnymi i s\u0142abymi stronami wewn\u0119trznej organizacji, mo\u017cemy opracowa\u0107 cztery podstawowe strategie. Mo\u017ce to pom\u00f3c organizacji zobaczy\u0107, jak mo\u017ce wykorzysta\u0107 szanse, zredukowa\u0107 zagro\u017cenia, pokona\u0107 s\u0142abo\u015bci i wykorzysta\u0107 mocne strony.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"ae0c\">Cztery strategie TOWS<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"5396\">W rezultacie strukturyzujesz swoje my\u015blenie, aby obj\u0105\u0107 wszystkie perspektywy strategiczne z odpowiadaj\u0105cymi im dzia\u0142aniami:<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"4dc2\"><strong class=\"markup--strong markup--p-strong\">Mocne strony\/Szanse (SO):<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"7b72\">Rozwa\u017c wszystkie mocne strony wymienione w analizie SWOT z ka\u017cd\u0105 szans\u0105, aby okre\u015bli\u0107, jak ka\u017cda wewn\u0119trzna mocna strona mo\u017ce pom\u00f3c Ci wykorzysta\u0107 ka\u017cd\u0105 zewn\u0119trzn\u0105 szans\u0119.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"8f72\"><strong class=\"markup--strong markup--p-strong\">Mocne strony\/Zagro\u017cenia (ST):<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"994d\">Rozwa\u017c wszystkie mocne strony wymienione w analizie SWOT z ka\u017cdym zagro\u017ceniem, aby okre\u015bli\u0107, jak ka\u017cda wewn\u0119trzna mocna strona mo\u017ce pom\u00f3c Ci unikn\u0105\u0107 ka\u017cdego zewn\u0119trznego zagro\u017cenia.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"dffc\"><strong class=\"markup--strong markup--p-strong\">S\u0142abo\u015bci\/Szanse (WO):<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"58d7\">Rozwa\u017c wszystkie s\u0142abo\u015bci wymienione w analizie SWOT z ka\u017cd\u0105 szans\u0105, aby okre\u015bli\u0107, jak ka\u017cda wewn\u0119trzna s\u0142abo\u015b\u0107 mo\u017ce by\u0107 wyeliminowana poprzez wykorzystanie ka\u017cdej zewn\u0119trznej szansy.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"6de1\"><strong class=\"markup--strong markup--p-strong\">S\u0142abo\u015bci\/Zagro\u017cenia (WT):<\/strong><\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"848b\">Rozwa\u017c wszystkie s\u0142abo\u015bci wymienione w analizie SWOT z ka\u017cdym zagro\u017ceniem, aby okre\u015bli\u0107, jak mo\u017cna unikn\u0105\u0107 obu.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"39e1\">Cztery wewn\u0119trzne kwadraty w macierzy reprezentuj\u0105 to, co si\u0119 dzieje, gdy odpowiednie etykiety kolumn i wierszy si\u0119 \u0142\u0105cz\u0105.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"65de\"><img class=\"graf-image\" data-height=\"603\" data-image-id=\"0*sIzqXoi_0CQkNAs0.jpg\" data-width=\"880\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/0sIzqXoi_0CQkNAs0.jpg\"\/><\/figure>\n<h4 class=\"graf graf--h4 graf-after--figure\" id=\"8738\">Analiza TOWS vs SWOT<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"789e\"><strong class=\"markup--strong markup--p-strong\">SWOT<\/strong> macierz jest narz\u0119dziem planistycznym, podczas gdy macierz TOWS jest narz\u0119dziem dzia\u0142ania. W analizie SWOT identyfikujesz wszystkie mocne strony, s\u0142abo\u015bci, szanse i zagro\u017cenia w formie punkt\u00f3w. Nast\u0119pnie my\u015blisz o ka\u017cdym punkcie jako o pojedynczej perspektywie.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"36b9\">Podczas gdy, <strong class=\"markup--strong markup--p-strong\">TOWS<\/strong> macierz identyfikuje relacje mi\u0119dzy tymi czynnikami i wybiera strategie na ich podstawie. Mocne strony i s\u0142abo\u015bci to abstrakcyjne poj\u0119cia, kt\u00f3re mog\u0105 by\u0107 trudne do zrozumienia bez jakiegokolwiek kontekstu.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"d3c7\">Na przyk\u0142ad \u0142\u0105czysz punkty wewn\u0119trzne (Mocne strony i S\u0142abo\u015bci) z punktami zewn\u0119trznymi (Szanse i Zagro\u017cenia), aby znale\u017a\u0107 plan dzia\u0142ania, jak pokazano na poni\u017cszym rysunku:<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"2539\"><img class=\"graf-image\" data-height=\"173\" data-image-id=\"1*vnHaF_WG6I3OsG2iO1xs5g.png\" data-width=\"291\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1vnHaF_WG6I3OsG2iO1xs5g.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"08d3\">Rozwa\u017c wszystkie s\u0142abo\u015bci wymienione w analizie SWOT z ka\u017cdym zagro\u017ceniem, aby okre\u015bli\u0107, jak mo\u017cna unikn\u0105\u0107 obu.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"4cb4\"><img class=\"graf-image\" data-height=\"429\" data-image-id=\"1*Nz55CkqWwnUOQVzmxN5EIw.png\" data-width=\"225\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1Nz55CkqWwnUOQVzmxN5EIw.png\"\/><\/figure>\n<h4 class=\"graf graf--h4 graf-after--figure\" id=\"20e2\">Rozpocznij analiz\u0119 SWOT i TOW z darmowym narz\u0119dziem online?<\/h4>\n<figure class=\"graf graf--figure graf-after--h4\" id=\"ddef\"><img class=\"graf-image\" data-height=\"626\" data-image-id=\"1*LR4tKv9F-oX2JaHZwgcZww.png\" data-width=\"967\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1LR4tKv9F-oX2JaHZwgcZww.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"6839\">Im bardziej do\u015bwiadczeni jeste\u015bcie w analizie TOWS, tym \u0142atwiej b\u0119dzie natychmiast my\u015ble\u0107 o mocnych stronach i s\u0142abo\u015bciach w kontek\u015bcie szans i zagro\u017ce\u0144.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"de8c\">Szablony analizy TOWS do samodzielnego u\u017cytku<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"85e1\">Im bardziej do\u015bwiadczeni jeste\u015bcie w analizie TOWS, tym \u0142atwiej b\u0119dzie natychmiast my\u015ble\u0107 o mocnych stronach i s\u0142abo\u015bciach w kontek\u015bcie szans i zagro\u017ce\u0144.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"da1b\"><img class=\"graf-image\" data-height=\"572\" data-image-id=\"1*0KIznNEQftPa-U3N2FpSng.png\" data-width=\"843\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/10KIznNEQftPa-U3N2FpSng.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"5e19\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/f4a5ea6b-1955-4f13-adb2-564de4b9736e.xml&amp;name=TOWS%20Analysis%20Template\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/f4a5ea6b-1955-4f13-adb2-564de4b9736e.xml&amp;name=TOWS%20Analysis%20Template\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017cszy szablon TOWS online<\/a><\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"c391\"><img class=\"graf-image\" data-height=\"572\" data-image-id=\"1*1GF6jEXyWfcUT74Ut6YhJw.png\" data-width=\"842\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/11GF6jEXyWfcUT74Ut6YhJw.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"84a3\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017cszy szablon TOWS online<\/a><\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"557e\"><img class=\"graf-image\" data-height=\"574\" data-image-id=\"1*V2zxsaOKoRz5-Ca0YwwItw.png\" data-width=\"841\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1V2zxsaOKoRz5-Ca0YwwItw.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"4875\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ef90d13c-537b-4cad-9690-898446f364a8.xml&amp;name=TOWS%20Matrix%20Template\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ef90d13c-537b-4cad-9690-898446f364a8.xml&amp;name=TOWS%20Matrix%20Template\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017cszy szablon TOWS online<\/a><\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"7066\"><img class=\"graf-image\" data-height=\"433\" data-image-id=\"1*ChnFN8dUKoESo_Uft6w3Ag.png\" data-width=\"614\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1ChnFN8dUKoESo_Uft6w3Ag.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure graf--trailing\" id=\"3d4b\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017cszy szablon TOWS online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWOT\u00a0matrix is a planning tool, whereas TOWS matrix is an action tool. In SWOT analysis you identify all the Strengths, Weaknesses, Opportunities, and Threats in point form. After that you think of each point as a singular perspective. Whereas,\u00a0TOWS\u00a0matrix identifies the relationships between these factors and selecting strategies on their bases. Strengths and weaknesses are abstract concepts that can be hard to think about without any sort of context.<\/p>\n","protected":false},"author":1,"featured_media":1885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[11,18,15],"tags":[52,63,62,53],"class_list":["post-479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-approach","category-startup","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planowanie strategiczne do dzia\u0142a\u0144: Od analizy SWOT do analizy TOWS - Cybermediana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pl\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planowanie strategiczne do dzia\u0142a\u0144: Od analizy SWOT do analizy TOWS - Cybermediana\" \/>\n<meta property=\"og:description\" content=\"SWOT\u00a0matrix is a planning tool, whereas TOWS matrix is an action tool. 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