{"id":469,"date":"2022-01-26T01:09:48","date_gmt":"2022-01-26T01:09:48","guid":{"rendered":"https:\/\/www.cybermedian.com\/pl\/?p=469"},"modified":"2025-02-18T10:26:07","modified_gmt":"2025-02-18T02:26:07","slug":"strategic-planning-with-strategy-map-balanced-score-card","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pl\/strategic-planning-with-strategy-map-balanced-score-card\/","title":{"rendered":"Planowanie strategiczne z map\u0105 strategii i zr\u00f3wnowa\u017con\u0105 kart\u0105 wynik\u00f3w"},"content":{"rendered":"<p class=\"graf graf--p graf-after--h3\" id=\"e2ea\">Mapa strategii opracowana przez Roberta S. Kaplana i Davida P. Nortona jako cz\u0119\u015b\u0107 ich ramy zr\u00f3wnowa\u017conej karty wynik\u00f3w do planowania i zarz\u0105dzania strategicznego. Mapa strategii jest wizualn\u0105 reprezentacj\u0105 og\u00f3lnych cel\u00f3w firmy i tego, jak si\u0119 one ze sob\u0105 \u0142\u0105cz\u0105 na jednej stronie.<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"b535\">Cel mapy strategii<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"d205\">Dzi\u0119ki dobrze zaprojektowanej mapie strategii ka\u017cdy pracownik mo\u017ce pozna\u0107 og\u00f3ln\u0105 strategi\u0119 i swoje miejsce w niej. Pomaga to utrzyma\u0107 wszystkich na tej samej stronie i pozwala ludziom zobaczy\u0107, jak ich praca wp\u0142ywa na strategiczne cele firmy. Twoja firma mo\u017ce skorzysta\u0107 z mapy strategii, kt\u00f3ra obejmuje:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"be66\">Jest doskona\u0142a do szybkiego komunikowania og\u00f3lnych cel\u00f3w wszystkim w firmie.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"b890\">Poprawia komunikacj\u0119 wizji i strategii organizacji<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"8d5d\">Pomaga zidentyfikowa\u0107 i po\u0142\u0105czy\u0107 kluczowe procesy wewn\u0119trzne, zasoby ludzkie oraz informacje, kt\u00f3re dostarczaj\u0105 propozycj\u0119 warto\u015bci firmy<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"cb3d\">Priorytetuje zadania w planie wdro\u017cenia w trudnych czasach gospodarczych, je\u015bli jest u\u017cywana razem z zr\u00f3wnowa\u017con\u0105 kart\u0105 wynik\u00f3w<\/li>\n<\/ul>\n<h4 class=\"graf graf--h4 graf-after--li\" id=\"8bbc\">Struktura mapy strategii<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"11eb\">Oryginalna formu\u0142a mapy strategii opiera si\u0119 na &#8216;czterech perspektywach: finansowej, klienta, wewn\u0119trznego procesu biznesowego oraz uczenia si\u0119 i wzrostu:<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"7bdf\"><img class=\"graf-image\" data-height=\"463\" data-image-id=\"0*coyYAfo9DFoMJG02.png\" data-is-featured=\"true\" data-width=\"836\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/0coyYAfo9DFoMJG02.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"57fe\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017csz\u0105 map\u0119 strategii<\/a> Online natychmiast za pomoc\u0105 darmowego narz\u0119dzia)<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"72b0\">Jest to podstawowa struktura poziomych perspektyw u\u0142o\u017conych w relacji przyczynowo-skutkowej, zazwyczaj Finansowej, Klienta, Procesu oraz Uczenia si\u0119 i Wzrostu<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"5317\">Cele w ramach tych perspektyw. Ka\u017cdy cel jako tekst pojawiaj\u0105cy si\u0119 w kszta\u0142cie (zazwyczaj owalnym lub prostok\u0105tnym). Relatywnie niewiele cel\u00f3w (zazwyczaj mniej ni\u017c 20)<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"7531\">Pionowe zestawy powi\u0105zanych cel\u00f3w, kt\u00f3re obejmuj\u0105 perspektywy. Nazywane s\u0105 one tematami strategicznymi.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"42a9\">Jasne relacje przyczynowo-skutkowe mi\u0119dzy tymi celami, w r\u00f3\u017cnych perspektywach.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"d655\">Tematy strategiczne reprezentuj\u0105 hipotezy dotycz\u0105ce tego, jak strategia przyniesie zmiany w wynikach organizacji.<\/li>\n<\/ul>\n<h4 class=\"graf graf--h4 graf-after--li\" id=\"21fe\">Perspektywy wewn\u0119trzne vs perspektywy zewn\u0119trzne mapy strategii<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"2c0d\"><strong class=\"markup--strong markup--p-strong\">Perspektywy wynik\u00f3w (zewn\u0119trzne):<\/strong> (perspektywy finansowe i klienta) \u2014 s\u0105 opracowywane w odpowiedzi na podstawowe pytanie &#8216;Co chcemy osi\u0105gn\u0105\u0107?&#8217;<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"e36c\"><strong class=\"markup--strong markup--p-strong\">Perspektywy wej\u015bciowe (wewn\u0119trzne)<\/strong>: (perspektywy wewn\u0119trzne oraz uczenia si\u0119 i wzrostu) \u2014 s\u0105 to perspektywy wej\u015bciowe \u2014 przedstawiaj\u0105 &#8216;Jak planujemy to osi\u0105gn\u0105\u0107?&#8217;<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"b93d\"><img class=\"graf-image\" data-height=\"585\" data-image-id=\"0*8YNrZ5pR7Dg4kFe4.png\" data-width=\"1058\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/08YNrZ5pR7Dg4kFe4.png\"\/><\/figure>\n<h4 class=\"graf graf--h4 graf-after--figure\" id=\"9fba\">Jak opracowa\u0107 map\u0119 strategii?<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"8cb5\">Zaczynaj\u0105c od pierwszej perspektywy \u2013 Finansowej<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\" id=\"ecbe\">&#8216;Co&#8217; chcemy osi\u0105gn\u0105\u0107?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"b059\">Utrzyma\u0107 rentowno\u015b\u0107, wi\u0119c<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"48e4\">W drugiej perspektywie \u2013 Klient<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\" id=\"404b\">&#8216;Jak&#8217; zamierzamy to zrobi\u0107?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"ae4d\">Poprawi\u0107 satysfakcj\u0119 klienta<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"d18c\">Teraz powt\u00f3rz proces w perspektywie wewn\u0119trznego procesu<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"a00d\">Jak zamierzamy to zrobi\u0107?<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"2bf4\">Zmniejszy\u0107 liczb\u0119 po\u0142\u0105cze\u0144 wsparcia<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"95ee\">Powtarzaj i tak dalej\u2026.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"3b6b\">Kiedy wykonujesz mapowanie i \u0142\u0105czysz je za pomoc\u0105 strza\u0142ek, zobaczysz relacj\u0119 przyczynowo-skutkow\u0105 mi\u0119dzy tymi celami.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"aa44\"><img class=\"graf-image\" data-height=\"515\" data-image-id=\"0*yqdOu5Oxka--Arx8.png\" data-width=\"833\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/0yqdOu5Oxka-Arx8.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"7a4e\">(<a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017csz\u0105 map\u0119 strategii<\/a> Online natychmiast za pomoc\u0105 <a class=\"markup--anchor markup--p-anchor\" data-href=\"http:\/\/online.visual-paradigm.com\" href=\"http:\/\/online.visual-paradigm.com\" rel=\"noopener\" target=\"_blank\">Visual Paradigm Online<\/a>)<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"30c9\">\u0141\u0105czenie mapy strategii z moc\u0105 zr\u00f3wnowa\u017conej karty wynik\u00f3w<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"9d93\">Mapy strategii s\u0142u\u017c\u0105 r\u00f3wnie\u017c jako odpowiednia podstawa do opracowania finansowych i niefinansowych wska\u017anik\u00f3w zr\u00f3wnowa\u017conej karty wynik\u00f3w, kt\u00f3re mog\u0105 by\u0107 u\u017cywane do monitorowania realizacji strategii i wydajno\u015bci. Poniewa\u017c mapa strategii nie zawiera wska\u017anik\u00f3w, zawiera cele. Oczywi\u015bcie mo\u017cemy po\u0142\u0105czy\u0107 moc obu narz\u0119dzi, u\u017cywaj\u0105c mapy strategii jako cz\u0119\u015bci zr\u00f3wnowa\u017conej karty wynik\u00f3w.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"15c8\">Mapy strategii dostarczaj\u0105 \u015brodk\u00f3w do powi\u0105zania cel\u00f3w z zr\u00f3wnowa\u017con\u0105 kart\u0105 wynik\u00f3w, kt\u00f3ra dostarcza plan dzia\u0142ania, nadaj\u0105c kierunek i \u0142\u0105cz\u0105c wska\u017aniki wydajno\u015bci oraz inicjatywy z strategi\u0105 firmy. Jak pokazano na powy\u017cszym diagramie, dla ka\u017cdej perspektywy istnieje zestaw cel\u00f3w. Wska\u017aniki w ramach karty wynik\u00f3w s\u0105 dostosowane do cel\u00f3w i ustalonych cel\u00f3w. Plan dzia\u0142ania jest powi\u0105zany z celami oraz z odpowiednim bud\u017cetem.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"faaf\">Mo\u017cemy umie\u015bci\u0107 Twoje wska\u017aniki na mapie strategii, obok cel\u00f3w, z kt\u00f3rymi si\u0119 one pokrywaj\u0105:<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"f4e2\"><img class=\"graf-image\" data-height=\"503\" data-image-id=\"0*rNtlXQPV4jU8k2ks.png\" data-width=\"731\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/0rNtlXQPV4jU8k2ks.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"0343\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20(Matrix%20Layout)\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20%28Matrix%20Layout%29\" rel=\"noopener\" target=\"_blank\">Edytuj powy\u017csz\u0105 map\u0119 strategii<\/a> Online natychmiast za pomoc\u0105 <a class=\"markup--anchor markup--p-anchor\" data-href=\"http:\/\/online.visual-paradigm.com\" href=\"http:\/\/online.visual-paradigm.com\" rel=\"noopener\" target=\"_blank\">Visual Paradigm Online<\/a><\/p>\n<h3 class=\"graf graf--h3 graf-after--p\" id=\"5991\">Podsumowanie<\/h3>\n<p class=\"graf graf--p graf-after--h3\" id=\"9756\">Jasny kierunek jest niezb\u0119dny, aby ka\u017cdy wiedzia\u0142, nad czym pracuje i jakie cele ma osi\u0105gn\u0105\u0107, aby zwi\u0119kszy\u0107 swoj\u0105 produktywno\u015b\u0107. Gdy zidentyfikujesz swoje strategiczne cele lub zamierzenia na mapie strategii i powi\u0105\u017cesz je ze sob\u0105 za pomoc\u0105 strza\u0142ek, zobaczysz zwi\u0105zek przyczynowo-skutkowy mi\u0119dzy tymi celami. W tym momencie b\u0119dziesz m\u00f3g\u0142 oceni\u0107 znaczenie jednego celu w osi\u0105ganiu innych cel\u00f3w. To pomo\u017ce Ci w opracowaniu planu dzia\u0142ania, a w konsekwencji w rozwijaniu og\u00f3lnej strategii zgodnie z celami Twojej organizacji. B\u0119dziesz tak\u017ce m\u00f3g\u0142 monitorowa\u0107 i kontrolowa\u0107 wdra\u017canie swojej strategii.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"624d\"><strong class=\"markup--strong markup--p-strong\">Bibliografia<\/strong><\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p graf--trailing\" id=\"daff\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategy_map\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategy_map\" rel=\"noopener\" target=\"_blank\">Mapa strategii<\/a>\u200a\u2014\u200az Wikipedii<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A strategy map developed by Robert S. Kaplan and David P. Norton as part of their Balanced Scorecard framework for strategic planning and management. A strategy map is a visual representation of a company\u2019s overall objectives and how they relate to one another on a single page.<\/p>\n","protected":false},"author":1,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[52,63,62,53],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planowanie strategiczne z map\u0105 strategii i zr\u00f3wnowa\u017con\u0105 kart\u0105 wynik\u00f3w - Cybermediana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pl\/strategic-planning-with-strategy-map-balanced-score-card\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planowanie strategiczne z map\u0105 strategii i zr\u00f3wnowa\u017con\u0105 kart\u0105 wynik\u00f3w - Cybermediana\" \/>\n<meta property=\"og:description\" content=\"A strategy map developed by Robert S. 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