{"id":3914,"date":"2022-02-07T09:12:30","date_gmt":"2022-02-07T09:12:30","guid":{"rendered":"https:\/\/www.cybermedian.com\/pl\/?p=3914"},"modified":"2025-02-11T14:07:57","modified_gmt":"2025-02-11T06:07:57","slug":"swot-analysis-coca-cola","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pl\/swot-analysis-coca-cola\/","title":{"rendered":"Analiza SWOT: Coca-Cola"},"content":{"rendered":"<h3>Czym jest analiza SWOT?<\/h3>\n<p><a href=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1_swot-chart.png\">analiza SWOT<\/a> jest najcz\u0119\u015bciej stosowan\u0105 metod\u0105 analizy rynku w biznesie i akademii do oceny wewn\u0119trznych mocnych i s\u0142abych stron firmy, a tak\u017ce mo\u017cliwo\u015bci i zagro\u017ce\u0144 ze strony zewn\u0119trznych konkurent\u00f3w poprzez burz\u0119 m\u00f3zg\u00f3w.<\/p>\n<p>Analiza SWOT reprezentuje Mocne strony, S\u0142abe strony, Mo\u017cliwo\u015bci i Zagro\u017cenia. Ta struktura analizy pomaga firmom oceni\u0107 swoj\u0105 pozycj\u0119 konkurencyjn\u0105 i sformu\u0142owa\u0107 plany strategiczne.<\/p>\n<p><img alt=\"SWOT Analysis template: SWOT Chart (Created by InfoART's SWOT Analysis maker)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1_swot-chart.png\"\/><\/p>\n<ul>\n<li><strong>Mocne strony<\/strong>: Obszary, w kt\u00f3rych firma wyr\u00f3\u017cnia si\u0119 na tle konkurencji. Przyk\u0142ady to silna marka, lojalna baza klient\u00f3w, unikalna technologia itp.<\/li>\n<li><strong>S\u0142abe strony<\/strong>: Co powstrzymuje firm\u0119 przed osi\u0105gni\u0119ciem najlepszych wynik\u00f3w, to obszary, w kt\u00f3rych firma musi si\u0119 wzmocni\u0107. Przyk\u0142ady to s\u0142aba reputacja marki, wysokie poziomy zad\u0142u\u017cenia, niewystarczaj\u0105ca sie\u0107 dostaw, niewystarczaj\u0105cy kapita\u0142 itp.<\/li>\n<li><strong>Mo\u017cliwo\u015bci<\/strong>: Zewn\u0119trzne czynniki, kt\u00f3re mog\u0105 da\u0107 firmie przewag\u0119 konkurencyjn\u0105. Na przyk\u0142ad, je\u015bli kraj og\u0142osi obni\u017cenie ce\u0142, producenci samochod\u00f3w b\u0119d\u0105 mogli eksportowa\u0107 samochody na nowe rynki i zwi\u0119kszy\u0107 sprzeda\u017c oraz udzia\u0142 w rynku.<\/li>\n<li><strong>Zagro\u017cenia<\/strong>: To czynniki, kt\u00f3re mog\u0105 zaszkodzi\u0107 firmie. Do powszechnych zagro\u017ce\u0144 nale\u017c\u0105 rosn\u0105ce koszty surowc\u00f3w, niewystarczaj\u0105ca poda\u017c pracy oraz zwi\u0119kszona konkurencja.<\/li>\n<\/ul>\n<h3>Sk\u0105d pochodzi analiza SWOT?<\/h3>\n<p><a href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\">SWOT<\/a> jest metod\u0105 analizy rynku zaproponowan\u0105 przez profesora Heinza Weihricha z Uniwersytetu w San Francisco w 1980 roku. SWOT to siatka czterech kwadrat\u00f3w, w kt\u00f3rej podsumowane s\u0105 mocne strony, s\u0142abe strony, mo\u017cliwo\u015bci i zagro\u017cenia firmy, a nast\u0119pnie proponowane s\u0105 konkretne plany dzia\u0142ania na podstawie wynik\u00f3w analizy SWOT.<\/p>\n<h3>Wnioski SWOT dla mened\u017cer\u00f3w<\/h3>\n<p>Mened\u017cerowie mog\u0105 rozwija\u0107 podstawow\u0105 analiz\u0119 SWOT, \u0142\u0105cz\u0105c pracownik\u00f3w z r\u00f3\u017cnych dzia\u0142\u00f3w, w tym sprzeda\u017cy, obs\u0142ugi klienta, marketingu i rozwoju produktu, aby opracowa\u0107 bardziej szczeg\u00f3\u0142owy raport dotycz\u0105cy wgl\u0105du w biznes.<\/p>\n<p>Jednak\u017ce, poniewa\u017c \u015bwiat biznesu zawsze si\u0119 zmienia, najlepiej jest, aby mened\u017cerowie przeprowadzali now\u0105 analiz\u0119 SWOT co 6 do 12 miesi\u0119cy, aby nieprzerwanie ocenia\u0107 kierunek rozwoju strategii w odpowiedzi na zmiany zewn\u0119trzne.<\/p>\n<h3>Analiza SWOT: Coca-Cola<\/h3>\n<p><strong>Mocne strony<\/strong><\/p>\n<ul>\n<li><strong>\u015awiadomo\u015b\u0107 marki:<\/strong> Coca-Cola jest jedn\u0105 z najbardziej rozpoznawalnych marek na \u015bwiecie i zbudowa\u0142a lojaln\u0105 baz\u0119 konsument\u00f3w. Dzi\u0119ki du\u017cemu udzia\u0142owi w rynku dysponuje bardzo silnymi zasobami finansowymi i jest w stanie prowadzi\u0107 ogromne inicjatywy marketingowe lub innowacje produktowe, aby utrzyma\u0107 lub zwi\u0119kszy\u0107 sw\u00f3j udzia\u0142 w rynku.<\/li>\n<li><strong>Sie\u0107 dostaw:<\/strong> Coca-Cola dostarcza napoje do ponad 200 kraj\u00f3w poprzez siln\u0105 sie\u0107 dostaw sk\u0142adaj\u0105c\u0105 si\u0119 z dystrybutor\u00f3w kontrolowanych przez firm\u0119, niezale\u017cnych rozlewni, hurtownik\u00f3w i detalist\u00f3w. Ta sie\u0107 pozwala r\u00f3wnie\u017c Coca-Coli szybko wprowadza\u0107 nowe produkty na r\u00f3\u017cne rynki, aby zdoby\u0107 udzia\u0142 w rynku.<\/li>\n<\/ul>\n<p><strong>S\u0142abe strony<\/strong><\/p>\n<ul>\n<li><strong>Zarz\u0105dzanie wod\u0105:<\/strong> Woda jest kluczowym sk\u0142adnikiem wszystkich produkt\u00f3w Coca-Coli. Jednak\u017ce, zapotrzebowanie na wod\u0119 wci\u0105\u017c ro\u015bnie na ca\u0142ym \u015bwiecie, a zasoby wodne staj\u0105 si\u0119 coraz bardziej ograniczone. Og\u00f3lna jako\u015b\u0107 dost\u0119pnych \u017ar\u00f3de\u0142 wody mo\u017ce si\u0119 pogorszy\u0107, nara\u017caj\u0105c Coca-Col\u0119 na wy\u017csze koszty i negatywnie wp\u0142ywaj\u0105c na rentowno\u015b\u0107.<\/li>\n<li><strong>Wahania kurs\u00f3w walut:<\/strong> Poniewa\u017c skonsolidowane sprawozdania finansowe Coca-Coli s\u0105 denominowane w dolarach ameryka\u0144skich, musi przelicza\u0107 przychody, wydatki, aktywa i zobowi\u0105zania na dolary ameryka\u0144skie. Nag\u0142a i znaczna deprecjacja walut kraj\u00f3w rozwijaj\u0105cych si\u0119 lub rynk\u00f3w wschodz\u0105cych mo\u017ce negatywnie wp\u0142yn\u0105\u0107 na zyski firmy, a tak\u017ce na jej aktywa na tych rynkach.<\/li>\n<\/ul>\n<p><strong>Mo\u017cliwo\u015bci<\/strong><\/p>\n<ul>\n<li><strong>Dywersyfikacja:<\/strong> Coca-Cola kupi\u0142a Keurig Green Mountain, cz\u0119\u015b\u0107 Monster Beverage, producenta napoj\u00f3w energetycznych, a w zesz\u0142ym roku (2018) kupi\u0142a Costa, brytyjsk\u0105 sie\u0107 kawiarni (czytaj wi\u0119cej: Coca-Cola stawia czo\u0142a Starbucksowi, 5,1 miliarda dolar\u00f3w za rywala Starbucks, Costa). (Czytaj wi\u0119cej: Coca-Cola stawia czo\u0142a Starbucksowi w umowie o warto\u015bci 5,1 miliarda dolar\u00f3w, aby rywalizowa\u0107 z Cost\u0105, gdy wojna kawowa wkracza w er\u0119 wielkich sojuszy) Coca-Cola mo\u017ce wykorzysta\u0107 te inwestycje, aby wej\u015b\u0107 na r\u00f3\u017cne rynki napoj\u00f3w i dotrze\u0107 do szerszej bazy klient\u00f3w.<\/li>\n<li><strong>Rozszerzenie zasi\u0119gu:<\/strong> Indie i Chiny, na przyk\u0142ad, obserwuj\u0105 rosn\u0105ce zapotrzebowanie na soki owocowe i kaw\u0119, podczas gdy kraje rozwijaj\u0105ce si\u0119 borykaj\u0105 si\u0119 z powa\u017cnymi niedoborami wody i wzrostem zapotrzebowania na wod\u0119 butelkowan\u0105. Te trendy w konsumpcji napoj\u00f3w mog\u0105 stanowi\u0107 szans\u0119 dla Coca-Coli.<\/li>\n<\/ul>\n<p><strong>Zagro\u017cenia<\/strong><\/p>\n<ul>\n<li><strong>Zdrowy styl \u017cycia zyskuje na znaczeniu:<\/strong> W miar\u0119 jak coraz wi\u0119cej konsument\u00f3w zwraca si\u0119 ku produktom naturalnym i organicznym oraz staje si\u0119 bardziej \u015bwiadomych diety i fitnessu, ten kulturowy zwrot nie wydaje si\u0119 os\u0142abia\u0107. R\u00f3wnie\u017c w wyniku trendu zdrowego stylu \u017cycia niekt\u00f3rzy eksperci wzywaj\u0105 do eliminacji s\u0142odkich produkt\u00f3w spo\u017cywczych i napoj\u00f3w, kt\u00f3re, jak twierdz\u0105, nara\u017caj\u0105 og\u00f3\u0142 spo\u0142ecze\u0144stwa na wysokie ryzyko oty\u0142o\u015bci, cukrzycy i chor\u00f3b serca.<\/li>\n<li><strong>Konkurenci po\u015bredni:<\/strong> Chocia\u017c firmy takie jak Starbucks czy Dunkin\u2019 Brands Group nie konkuruj\u0105 bezpo\u015brednio z Coca-Col\u0105, mog\u0105 podwa\u017ca\u0107 udzia\u0142 Coca-Coli w rynku, oferuj\u0105c konsumentom zdrowsze alternatywy.<\/li>\n<\/ul>\n<h3>Oprogramowanie do analizy SWOT<\/h3>\n<p>Visual Paradigm Online to znakomite narz\u0119dzie do tworzenia wykres\u00f3w. Jego edytor analizy SWOT zawiera intuicyjny edytor danych oparty na li\u015bcie, kt\u00f3ry pozwala szybko i \u0142atwo wype\u0142nia\u0107 wykresy SWOT. Visual Paradigm Online oferuje r\u00f3wnie\u017c du\u017c\u0105 kolekcj\u0119 wykres\u00f3w biznesowych i technicznych, zapewniaj\u0105c setki przyk\u0142ad\u00f3w wykres\u00f3w i szablon\u00f3w, kt\u00f3re pozwalaj\u0105 szybko tworzy\u0107 w\u0142asne wykresy. Wersja darmowa Visual Paradigm Online jest dost\u0119pna do u\u017cytku niekomercyjnego i obs\u0142uguje UML, ERD oraz projektant diagram\u00f3w organizacyjnych.<\/p>\n<p><img alt=\"Free SWOT Analysis\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/01-online-swot-analysis-tool.png\"\/><\/p>\n<h2>Powi\u0105zane linki<\/h2>\n<ol>\n<li><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis\" rel=\"noopener\" target=\"_blank\">Wypr\u00f3buj analiz\u0119 SWOT teraz<\/a><\/li>\n<li><a href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/#swot-analysis\">SWOT i inne narz\u0119dzia analizy strategicznej<\/a><\/li>\n<\/ol>\n<p class=\"pricing text-left\">* Analiza SWOT jest wspierana przez technologi\u0119 internetow\u0105 Visual Paradigm. Mo\u017cesz j\u0105 stworzy\u0107 zar\u00f3wno w<a href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/#swot-analysis\">Visual Paradigm Desktop<\/a>\u00a0i\u00a0<a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/swot-analysis-tool\/\" rel=\"noopener\" target=\"_blank\">Visual Paradigm Online<\/a>.<\/p>\n<p>wi\u0119cej<\/p>\n<h3>Wi\u0119cej przyk\u0142ad\u00f3w i szablon\u00f3w SWOT<a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-tesla\" title=\"SWOT Analysis for Tesla\"><br \/>\n<img alt=\"SWOT Analysis for Tesla (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/fb54bbbe-aa74-42e2-8f9a-208125deb546.png\"\/><\/a><\/h3>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/fb54bbbe-aa74-42e2-8f9a-208125deb546.xml&amp;name=SWOT%20Analysis%20for%20Tesla\">Analiza SWOT dla Tesli<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-apple\" title=\"SWOT Analysis for Apple\"><img alt=\"SWOT Analysis for Apple (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.xml&amp;name=SWOT%20Analysis%20for%20Apple\">Analiza SWOT dla Apple<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/internet-small-business-startup\" title=\"Internet Small Business Startup\"><img alt=\"Internet Small Business Startup (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/0a1841fe-137a-4ddf-b65a-889e3884ed1e.xml&amp;name=Internet%20Small%20Business%20Startup\">Internetowy startup ma\u0142ych firm<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-hexagon\" title=\"SWOT Analysis Template (Hexagon)\"><img alt=\"SWOT Analysis Template (Hexagon) (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/5f986167-5721-462f-bda4-6240f6a41d3c.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/5f986167-5721-462f-bda4-6240f6a41d3c.xml&amp;name=SWOT%20Analysis%20Template%20(Hexagon)\">Szablon analizy SWOT (heksagon)<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-template-cycle\" title=\"SWOT Analysis Template Cycle\"><img alt=\"SWOT Analysis Template Cycle (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1_2dfc733a-6d5d-4f77-809f-9028fd27f30f.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/2dfc733a-6d5d-4f77-809f-9028fd27f30f.xml&amp;name=SWOT%20Analysis%20Template%20Cycle\">Cykl szablonu analizy SWOT<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/coca-cola-swot-analysis\" title=\"Coca-Cola SWOT Analysis\"><img alt=\"Coca-Cola SWOT Analysis (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/08709174-3bcc-4582-8388-ae4fbf4dfe7b.xml&amp;name=Coca-Cola%20SWOT%20Analysis\">Analiza SWOT Coca-Coli<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/starbucks-swot-analysis\" title=\"Starbucks SWOT Analysis\"><img alt=\"Starbucks SWOT Analysis (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.xml&amp;name=Starbucks%20SWOT%20Analysis\">Analiza SWOT Starbucks<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/amazon-swot-analysis\" title=\"Amazon SWOT Analysis\"><img alt=\"Amazon SWOT Analysis (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ecb0a97a-b04d-40e1-a1ce-aa39a2b1c272.xml&amp;name=Amazon%20SWOT%20Analysis\">Analiza SWOT Amazona<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/personal-swot-analysis\" title=\"Personal SWOT Analysis\"><img alt=\"Personal SWOT Analysis (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1_6fb27579-6cd3-4416-96ec-4013177f2212.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/6fb27579-6cd3-4416-96ec-4013177f2212.xml&amp;name=Personal%20SWOT%20Analysis\">Osobista analiza SWOT<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/renewable-energy-market\" title=\"Renewable Energy Market\"><img alt=\"Renewable Energy Market (SWOT Analysis Example)\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1_c9807d57-e335-4793-9e7f-7bdd4fd04ffb.png\"\/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb.xml&amp;name=Renewable%20Energy%20Market\">Rynek energii odnawialnej<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWOT analysis is the most common market analysis method used in business and academia to evaluate the internal strengths and weaknesses of a company as well as the opportunities and threats of external competitors through brainstorming. SWOT analysis represents Strength, Weakness, Opportunity and Threat. This analysis framework helps companies to assess their competitive position and formulate strategic plans.<\/p>\n","protected":false},"author":1,"featured_media":3924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[52,63,62,53],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analiza SWOT: Coca-Cola - Cybermediana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/pl\/swot-analysis-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analiza SWOT: Coca-Cola - Cybermediana\" \/>\n<meta property=\"og:description\" content=\"SWOT analysis is the most common market analysis method used in business and academia to evaluate the internal strengths and weaknesses of a company as well as the opportunities and threats of external competitors through brainstorming. SWOT analysis represents Strength, Weakness, Opportunity and Threat. 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