{"id":3727,"date":"2022-02-07T06:44:04","date_gmt":"2022-02-07T06:44:04","guid":{"rendered":"https:\/\/www.cybermedian.com\/pl\/?p=3727"},"modified":"2025-02-11T14:20:14","modified_gmt":"2025-02-11T06:20:14","slug":"what-is-swot-analysis-take-nikes-swot-analysis-as-an-example","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","title":{"rendered":"Czym jest analiza SWOT? We\u017amy jako przyk\u0142ad analiz\u0119 SWOT Nike&#8217;a."},"content":{"rendered":"<h3>Czym jest analiza SWOT?<\/h3>\n<p>SWOT sk\u0142ada si\u0119 z czterech aspekt\u00f3w, zaczynaj\u0105c od pierwszej litery s\u0142owa: \u201eMocne strony\u201d, \u201eS\u0142abo\u015bci\u201d, \u201eSzanse\u201d i \u201eZagro\u017cenia\u201d. Kr\u00f3tko m\u00f3wi\u0105c, jest to ocena sytuacji konkurencyjnej, kt\u00f3ra identyfikuje odpowiednie strategie reakcji poprzez analiz\u0119 wewn\u0119trznego i zewn\u0119trznego \u015brodowiska bran\u017cowego. Cz\u0119sto jest stosowana do analizy rynku, promocji nowych produkt\u00f3w, strategii komunikacji marketingowej oraz wdra\u017cania plan\u00f3w operacyjnych, a tak\u017ce mo\u017ce by\u0107 u\u017cywana jako odniesienie do wdra\u017cania strategii w celu poprawy efektywno\u015bci tych plan\u00f3w.<\/p>\n<p>SWOT odnosi si\u0119 do wgl\u0105du w nasz\u0105 w\u0142asn\u0105 mark\u0119 i trendy w bran\u017cy, a te wgl\u0105dy mog\u0105 wykorzystywa\u0107 niekt\u00f3re narz\u0119dzia analizy danych, ale zasadniczo nie ma potrzeby posiadania poziomu narz\u0119dzi analitycznych w dyskusji SWOT.<\/p>\n<p>Zosta\u0142o to zaproponowane przez Heinza Weihricha, profesora Uniwersytetu w San Francisco, w artykule w 1982 roku, kiedy SWOT zosta\u0142 przekszta\u0142cony i zastosowany, a r\u00f3\u017cne macierze zosta\u0142y po\u0142\u0105czone i wymienione, aby opracowa\u0107 r\u00f3\u017cne propozycje strategii.<\/p>\n<h3>Jak narysowa\u0107 macierz SWOT?<\/h3>\n<p>Podczas prowadzenia dyskusji SWOT konieczne jest, aby wszyscy uczestnicy przedstawili \u201eobiektywne stwierdzenia\u201d i aby wszyscy mieli wsp\u00f3lne zrozumienie cel\u00f3w marki, aby osi\u0105gn\u0105\u0107 bardziej efektywne wyniki.<\/p>\n<ul>\n<li><strong>Mocne strony<\/strong> i <strong>s\u0142abo\u015bci<\/strong>s\u0105 zwi\u0105zane z w\u0142asnymi produktami i us\u0142ugami marki, koncentruj\u0105c si\u0119 na \u201e<strong>wewn\u0119trznych<\/strong>\u201d czynnikach.<\/li>\n<li><strong>Szanse<\/strong> i <strong>zagro\u017cenia<\/strong>s\u0105 zwi\u0105zane ze zmianami w kluczowych segmentach klient\u00f3w z powodu \u015brodowiska, koncentruj\u0105c si\u0119 na \u201e<strong>zewn\u0119trznych<\/strong>\u201d czynnikach bran\u017cy.<\/li>\n<\/ul>\n<p><img alt=\"SWOT Analysis | SWOT Analysis Template\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/1_01-swot-template.png\"\/><\/p>\n<ol>\n<li><strong>Mocne strony<\/strong>: Cechy przedsi\u0119biorstwa lub projektu, kt\u00f3re stawiaj\u0105 je w korzystnej sytuacji w por\u00f3wnaniu do innych przedsi\u0119biorstw lub projekt\u00f3w.<\/li>\n<li><strong>S\u0142abo\u015bci<\/strong>: Cechy, kt\u00f3re stawiaj\u0105 przedsi\u0119biorstwo lub projekt w niekorzystnej sytuacji w por\u00f3wnaniu do innych przedsi\u0119biorstw lub projekt\u00f3w.<\/li>\n<li><strong>Szanse<\/strong>: czynniki w zewn\u0119trznym \u015brodowisku, kt\u00f3re przedsi\u0119biorstwo lub projekt mo\u017ce wykorzysta\u0107 na swoj\u0105 korzy\u015b\u0107.<\/li>\n<li><strong>Zagro\u017cenia<\/strong>: Czynniki w zewn\u0119trznym \u015brodowisku, kt\u00f3re mog\u0105 stanowi\u0107 zagro\u017cenie dla przedsi\u0119biorstwa lub projektu.<\/li>\n<\/ol>\n<h3>Przyk\u0142ad SWOT: NIKE<\/h3>\n<p>Mo\u017cesz znale\u017a\u0107 wewn\u0119trzne problemy NIKE&#8217;a i zewn\u0119trzne wp\u0142ywy, ale mo\u017cesz tak\u017ce pozna\u0107 wewn\u0119trzne mocne strony rozwoju i zewn\u0119trzne mo\u017cliwo\u015bci rynkowe. W\u015br\u00f3d nich mo\u017cesz zauwa\u017cy\u0107, \u017ce niekt\u00f3re strategie operacyjne NIKE&#8217;a s\u0105 \u0142atwe do zastosowania. Mo\u017cesz nauczy\u0107 si\u0119 czego\u015b z poni\u017cszego diagramu przyk\u0142adu SWOT:<\/p>\n<p id=\"Cinlogh\"><img alt=\"\" class=\"alignnone size-full wp-image-3881\" decoding=\"async\" height=\"600\" loading=\"lazy\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/img_6200d47a6da06.png\" srcset=\"https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/img_6200d47a6da06.png 600w, https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/img_6200d47a6da06-300x300.png 300w, https:\/\/www.cybermedian.com\/pl\/wp-content\/uploads\/sites\/16\/2022\/02\/img_6200d47a6da06-150x150.png 150w\" width=\"600\"\/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/73e829aa-7976-47c7-bae4-101c9b1681ae.xml&amp;name=SWOT%20Analysis%20for%20NIKE\">Edytuj ten szablon analizy SWOT<\/a><\/p>\n<div class=\"wp-block-image\"><\/div>\n<h4>WEWN\u0118TRZNE ZALETY NIKE&#8217;A<\/h4>\n<ol>\n<li>Konsumenci maj\u0105 silne rozpoznawanie marki<\/li>\n<li>Zgromadzono ogromn\u0105 baz\u0119 klient\u00f3w<\/li>\n<li>D\u0105\u017cy\u0107 do zr\u00f3wnowa\u017conego rozwoju<\/li>\n<li>Ikoniczne relacje (jak partnerstwo z Air Jordan)<\/li>\n<li>Doskonale umiej\u0119tno\u015bci marketingowe zespo\u0142u<\/li>\n<\/ol>\n<h4>WEWN\u0118TRZNE WADY NIKE&#8217;A<\/h4>\n<ol>\n<li>Z\u0142e warunki pracy za granic\u0105<\/li>\n<li>Detali\u015bci maj\u0105 du\u017c\u0105 kontrol\u0119 (prawie 70% akcji)<\/li>\n<li>D\u0142ug stanowi zagro\u017cenie finansowe<\/li>\n<li>Zale\u017cno\u015b\u0107 od rynku ameryka\u0144skiego<\/li>\n<li>Wewn\u0119trzne pozwy s\u0105dowe firmy<\/li>\n<\/ol>\n<h4>ZEWN\u0118TRZNE MO\u017bLIWO\u015aCI DLA NIKE&#8217;A<\/h4>\n<ol>\n<li>Ekspansja na rynki wschodz\u0105ce<\/li>\n<li>Innowacyjny rozw\u00f3j produkt\u00f3w<\/li>\n<li>efektywna integracja<\/li>\n<\/ol>\n<h4>ZEWN\u0118TRZNE ZAGRO\u017bENIA DLA NIKE&#8217;A<\/h4>\n<ol>\n<li>rosn\u0105ca presja konkurencyjna<\/li>\n<li>Obfito\u015b\u0107 podrabianych produkt\u00f3w<\/li>\n<li>Ryzyko waha\u0144 walutowych<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p id=\"IBxQhRG\">\n","protected":false},"excerpt":{"rendered":"<p>Czym jest analiza SWOT? SWOT sk\u0142ada si\u0119 z czterech aspekt\u00f3w, zaczynaj\u0105c od pierwszej litery s\u0142owa: \u201eMocne strony\u201d, \u201eS\u0142abo\u015bci\u201d, \u201eSzanse\u201d i<\/p>\n","protected":false},"author":1,"featured_media":3818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[52,63,62,53],"class_list":["post-3727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Czym jest analiza SWOT? 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We\u017amy jako przyk\u0142ad analiz\u0119 SWOT Nike'a. - Cybermediana","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","datePublished":"2022-02-07T06:44:04+00:00","dateModified":"2025-02-11T06:20:14+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/pl\/#\/schema\/person\/0122cdf8fc3b73482dd8a30c8500f75a"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage","url":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","contentUrl":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","width":"521","height":"511","caption":"What is SWOT analysis? Take Nike\u2019s SWOT analysis as an example"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/pl\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Czym jest analiza SWOT? 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