{"id":8559,"date":"2022-02-07T07:20:49","date_gmt":"2022-02-07T07:20:49","guid":{"rendered":"https:\/\/www.cybermedian.com\/ja\/?p=8559"},"modified":"2026-04-20T09:12:28","modified_gmt":"2026-04-20T09:12:28","slug":"swot%e5%88%86%e6%9e%90%e3%81%a8tows%e5%88%86%e6%9e%90%e3%81%ae%e9%81%95%e3%81%84%e3%81%af%e4%bd%95%e3%81%a7%e3%81%99%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/ja\/what-is-the-difference-between-swot-and-tows-analysis\/","title":{"rendered":"SWOT\u5206\u6790\u3068TOWS\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f"},"content":{"rendered":"<p><a href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">SWOT\u5206\u6790<\/a>\u306f\u3001\u6226\u7565\u7684\u7814\u7a76\u3068\u7af6\u4e89\u529b\u306e\u3042\u308b\u5206\u6790\u306b\u5e83\u304f\u9069\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u6226\u7565\u7684\u7ba1\u7406\u3068\u7af6\u4e89\u529b\u306e\u3042\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306e\u305f\u3081\u306e\u91cd\u8981\u306a\u5206\u6790\u30c4\u30fc\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u76f4\u611f\u7684\u3067\u4f7f\u3044\u3084\u3059\u3044\u5206\u6790\u306f\u91cd\u8981\u306a\u5229\u70b9\u3067\u3059\u3002\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u30b5\u30dd\u30fc\u30c8\u3068\u3088\u308a\u5c02\u9580\u7684\u306a\u5206\u6790\u30c4\u30fc\u30eb\u304c\u306a\u304f\u3066\u3082\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u591a\u304f\u306e\u7d44\u7e54\u306fSWOT\u5206\u6790\u3092\u4f7f\u7528\u3057\u3066\u3001\u7d44\u7e54\u306e\u9577\u6240\u3068\u77ed\u6240\u3092\u5224\u65ad\u3057\u3066\u3044\u307e\u3059\u3002SWOT\u5206\u6790\u306f\u8208\u5473\u6df1\u3044\u3082\u306e\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u53d6\u5f97\u3057\u305f\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u51e6\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u3053\u3053\u3067\u3001TOWS\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u304c\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u884c\u3044\u3001\u6700\u521d\u306eSWOT\u5206\u6790\u7d50\u679c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306e\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u30b7\u30f3\u30d7\u30eb\u3067\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<h2><span id=\"What_is_TOWS\">TOWS\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/h2>\n<p><a href=\"http:\/\/tows%20analysis:%20A%20Comprehensive%20Guide\/\">TOWS\u5206\u6790<\/a>\u306f\u3001HeinzWeihrich\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u305f\u5f93\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u30c4\u30fc\u30eb\u3067\u3042\u308bSWOT\u5206\u6790\u306e\u5909\u5f62\u3067\u3059\u3002SWOT\u3068\u306f\u4f55\u304b\u3092\u8abf\u3079\u3066\u304f\u3060\u3055\u3044\u3002TOWS\u3068SWOT\u306e\u982d\u5b57\u8a9e\u306f\u3001\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3068\u540c\u3058\u3067\u3042\u308a\u3001\u5358\u8a9e\u306e\u9806\u5e8f\u304c\u9006\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"SWOT_vs_TOWS_analysis\">SWOT\u5206\u6790\u3068TOWS\u5206\u6790\uff1f<\/span><\/h3>\n<p>\u3067\u306f\u3001SWOT\u5206\u6790\u3068TOWS\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f\u305d\u308c\u3089\u306e\u4e3b\u306a\u9055\u3044\u306f\u3001TOWS\u5206\u6790\u304c\u6700\u521d\u306b\u5916\u90e8\u8981\u56e0\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u30a2\u30a4\u30c7\u30a2\u306f\u3001\u79c1\u305f\u3061\u304c\u5916\u529b\u3068\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u3001\u305d\u308c\u304b\u3089\u79c1\u305f\u3061\u306e\u5185\u90e8\u80fd\u529b\u3068\u4f75\u305b\u3066\u305d\u308c\u3089\u3092\u8003\u616e\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001TOWS\u306fSWOT\u304c\u63d0\u4f9b\u3057\u306a\u3044\u3082\u306e\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001TOWS\u5206\u6790\u306fSWOT\u5206\u6790\u3092\u62e1\u5f35\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"From_SWOT_to_TOWS_analysis\">SWOT\u5206\u6790\u304b\u3089TOWS\u5206\u6790\u3078<\/span><\/h2>\n<p>\u4e00\u898b\u3059\u308b\u3068\u3001\u3053\u308c\u306fSWOT\u306e2\u00d72\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306e\u6b63\u3068\u8ca0\u306e\u5217\u306e\u9806\u5e8f\u3092\u9006\u306b\u3059\u308b\u306e\u3068\u540c\u3058\u304f\u3089\u3044\u7c21\u5358\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002TOWS\u306f\u3001\u4f1a\u793e\u306e\u5916\u90e8\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u8abf\u3079\u3001\u305d\u308c\u3089\u3092\u4f1a\u793e\u306e\u9577\u6240\u3068\u77ed\u6240\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u306e\u5206\u6790\u306f\u3001TOWS\u6226\u7565\u3092\u958b\u767a\u3057\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u3068TOWS\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1fSWOT\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306f\u8a08\u753b\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001TOWS\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306f\u30a2\u30af\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3059\u3002SWOT\u5206\u6790\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u9577\u6240\u3001\u77ed\u6240\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002TOWS\u5206\u6790\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u5404\u30dd\u30a4\u30f3\u30c8\u3092\u5358\u4e00\u306e\u8996\u70b9\u3068\u3057\u3066\u6271\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002TOWS\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306f\u3001\u5916\u90e8\u8981\u56e0\u3068\u5185\u90e8\u8981\u56e0\u306e\u95a2\u4fc2\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u304c\u9078\u629e\u3055\u308c\u307e\u3059\u3002\u9577\u6240\u3068\u77ed\u6240\u306f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u307e\u305f\u306f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5165\u308c\u306a\u3044\u3068\u3042\u307e\u308a\u610f\u5473\u3092\u306a\u3055\u306a\u3044\u6982\u5ff5\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2><span id=\"Four_TOWS_strategies\">4\u3064\u306eTOWS\u6226\u7565<\/span><\/h2>\n<p>TOWS\u5206\u6790\u306f\u3001\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u3092\u7167\u5408\u3057\u3001\u3053\u308c\u306b\u57fa\u3065\u3044\u3066\u9069\u5207\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u4f01\u696d\u74b0\u5883\u304b\u3089\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7d44\u7e54\u306e\u9577\u6240\u3068\u77ed\u6240\u3068\u4e26\u7f6e\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u30014\u3064\u306e\u57fa\u672c\u6226\u7565\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6a5f\u4f1a\u3092\u6d3b\u7528\u3057\u3001\u8105\u5a01\u3092\u6e1b\u3089\u3057\u3001\u5f31\u70b9\u3092\u514b\u670d\u3057\u3001\u5f37\u307f\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SWOT\u3068TOWS\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/ja\/wp-content\/uploads\/sites\/7\/2022\/02\/tows-matrix-structure.png\" alt=\"TOWS\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u69cb\u9020\" \/><\/p>\n<h3><span id=\"AdvantageOpportunity_SO\">\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\/\u30aa\u30dd\u30c1\u30e5\u30cb\u30c6\u30a3\uff08SO\uff09\uff1a<\/span><\/h3>\n<p>SWOT\u5206\u6790\u306b\u30ea\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u9577\u6240\u3092\u5404\u6a5f\u4f1a\u306b\u5bfe\u3057\u3066\u691c\u8a0e\u3057\u3001\u5404\u5185\u90e8\u306e\u9577\u6240\u304c\u5404\u5916\u90e8\u306e\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"StrengthThreat_ST\">\u5f37\u3055\/\u8105\u5a01\uff08ST\uff09\uff1a<\/span><\/h3>\n<p>\u5404\u8105\u5a01\u306b\u5bfe\u3059\u308bSWOT\u5206\u6790\u306b\u30ea\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u9577\u6240\u3092\u691c\u8a0e\u3057\u3066\u3001\u5404\u5185\u90e8\u306e\u9577\u6240\u304c\u5404\u5916\u90e8\u306e\u5371\u967a\u3092\u56de\u907f\u3059\u308b\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"WeaknessOpportunity_WO\">\u5f31\u70b9\/\u6a5f\u4f1a\uff08WO\uff09\uff1a<\/span><\/h3>\n<p>SWOT\u5206\u6790\u306b\u30ea\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u5f31\u70b9\u30921\u3064\u305a\u3064\u691c\u8a0e\u3057\u3001\u5404\u6a5f\u4f1a\u3092\u5229\u7528\u3057\u3066\u3001\u5404\u5916\u90e8\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u5404\u5185\u90e8\u306e\u5f31\u70b9\u3092\u6392\u9664\u3059\u308b\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"WeaknessThreat_WT\">\u5f31\u70b9\/\u8105\u5a01\uff08WT\uff09\uff1a<\/span><\/h3>\n<p>\u5404\u8105\u5a01\u306b\u5bfe\u3059\u308bSWOT\u5206\u6790\u306b\u30ea\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u5f31\u70b9\u3092\u8003\u616e\u3057\u3066\u3001\u4e21\u65b9\u3092\u56de\u907f\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"SWOT_vs_TOWS_Analysis_Summary\">SWOT\u5bfeTOWS\u5206\u6790\u2013\u307e\u3068\u3081<\/span><\/h2>\n<p>TOWS\u5206\u6790\u306e\u7406\u8ad6\u7684\u6839\u62e0\u306f\u3001\u5229\u7528\u53ef\u80fd\u306a\u6226\u7565\u7684\u30aa\u30d7\u30b7\u30e7\u30f3\u3068\u8ffd\u6c42\u3067\u304d\u308b\u6226\u7565\u7684\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3053\u3068\u3067\u3059\u3002\u8105\u5a01\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u5f31\u70b9\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u306a\u304c\u3089\u3001\u6a5f\u4f1a\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u5f37\u307f\u3092\u6700\u5927\u5316\u3059\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001TOWS\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u3092\u4f5c\u6210\u3059\u308b\u524d\u306b\u3001SWOT\u3092\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>TOWS vs SWOT\uff1f\u3069\u3061\u3089\u304c\u826f\u3044\u3067\u3059\u304b\uff1f\u3053\u308c\u30892\u3064\u306e\u5206\u6790\u306f\u4e92\u3044\u306b\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3089\u306e\u3069\u308c\u3082\u60aa\u3044\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8077\u5834\u3067SWOT\u5206\u6790\u3092\u4f7f\u7528\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u3053\u306e\u5206\u6790\u306b\u96a0\u3055\u308c\u305f\u4f59\u5206\u306a\u53ef\u80fd\u6027\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u3053\u306eTOWS\u30d0\u30ea\u30a2\u30f3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u4f1a\u793e\u306e\u5206\u6790\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5404\u8105\u5a01\u306b\u5bfe\u3059\u308bSWOT\u5206\u6790\u306b\u30ea\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u5f31\u70b9\u3092\u8003\u616e\u3057\u3066\u3001\u4e21\u65b9\u3092\u56de\u907f\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<p><img 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