{"id":9988,"date":"2022-01-26T01:12:30","date_gmt":"2022-01-26T01:12:30","guid":{"rendered":"https:\/\/www.cybermedian.com\/fr\/?p=9988"},"modified":"2026-04-20T09:13:27","modified_gmt":"2026-04-20T09:13:27","slug":"de-la-planification-strategique-aux-elements-exploitables-de-lanalyse-swot-a-lanalyse-tows","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/fr\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/","title":{"rendered":"De la planification strat\u00e9gique aux \u00e9l\u00e9ments exploitables : de l&#8217;analyse SWOT \u00e0 l&#8217;analyse TOWS"},"content":{"rendered":"<h4 id=\"3de4\" class=\"graf graf--h4 graf-after--h3 graf--subtitle\"><span id=\"What_is_SWOT_Analysis\">Qu&#8217;est-ce que l&#8217;analyse SWOT\u00a0?<\/span><\/h4>\n<p id=\"8346\" class=\"graf graf--p graf-after--h4\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">L&#8217;analyse SWOT<\/a>\u00a0\u00a0est une technique d\u00e9velopp\u00e9e \u00e0 Stanford dans les ann\u00e9es 1970, fr\u00e9quemment utilis\u00e9e dans\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\">la planification strat\u00e9gique<\/a>\u00a0.\u00a0SWOT est un acronyme pour\u00a0\u00a0<strong class=\"markup--strong markup--p-strong\">Forces<\/strong>\u00a0,\u00a0\u00a0Faiblesses,\u00a0\u00a0<strong class=\"markup--strong markup--p-strong\">Opportunit\u00e9s<\/strong>\u00a0et\u00a0\u00a0<strong class=\"markup--strong markup--p-strong\">Menaces et est une\u00a0<\/strong><strong class=\"markup--strong markup--p-strong\">m\u00e9thode<\/strong>\u00a0de planification structur\u00e9e qui \u00e9value ces quatre \u00e9l\u00e9ments d&#8217;une organisation, d&#8217;un projet ou d&#8217;une entreprise.<\/p>\n<p id=\"a682\" class=\"graf graf--p graf-after--p\">Une analyse SWOT est un cadre simple mais puissant pour tirer parti des forces de l&#8217;organisation, am\u00e9liorer les faiblesses, minimiser les menaces et tirer le meilleur parti possible des opportunit\u00e9s.<\/p>\n<ul class=\"postList\">\n<li id=\"0326\" class=\"graf graf--li graf-after--p\">L&#8217;analyse SWOT est un processus par lequel l&#8217;\u00e9quipe de direction identifie les facteurs internes et externes qui affecteront les performances futures de l&#8217;entreprise.<\/li>\n<li id=\"3f5a\" class=\"graf graf--li graf-after--li\">Cela nous aide \u00e0 identifier ce qui se passe en interne et en externe, afin que vous puissiez planifier et g\u00e9rer votre entreprise de la mani\u00e8re la plus efficace et la plus efficiente.<\/li>\n<\/ul>\n<figure id=\"14f2\" class=\"graf graf--figure graf-after--li\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1OGRnh52ge6rkMAt2Po-w3Q.png\" data-image-id=\"1*OGRnh52ge6rkMAt2Po-w3Q.png\" data-width=\"417\" data-height=\"424\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"426e\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/edit%20the%20above%20tows%20template%20online\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/Edit the Above TOWS Template Online\">Modifier le mod\u00e8le d&#8217;analyse SWOT ci-dessus en ligne<\/a><\/p>\n<h4 id=\"bced\" class=\"graf graf--h4 graf-after--p\"><span id=\"What_is_TOWS_Analysis\">Qu&#8217;est-ce que l&#8217;analyse TOWS\u00a0?<\/span><\/h4>\n<p id=\"4e8e\" class=\"graf graf--p graf-after--h4\">L&#8217;analyse TOWS est une variante de l&#8217;outil commercial classique, l&#8217;analyse SWOT cr\u00e9\u00e9e par\u00a0\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Heinz_Weihrich\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Heinz_Weihrich\">Heinz Weihrich.\u00a0<\/a>\u00a0Il s&#8217;agit d&#8217;une variante de l&#8217;outil commercial classique, l&#8217;analyse SWOT.\u00a0TOWS et SWOT ont les m\u00eames acronymes pour les forces, les faiblesses, les opportunit\u00e9s et les menaces, et dans l&#8217;ordre inverse des mots.<\/p>\n<p id=\"37c7\" class=\"graf graf--p graf-after--p\">L&#8217;analyse TOWS associe d&#8217;abord les facteurs internes aux facteurs externes pour aider \u00e0 identifier les options strat\u00e9giques pertinentes qu&#8217;une organisation pourrait poursuivre.\u00a0En combinant les opportunit\u00e9s et les menaces de l&#8217;environnement externe avec les forces et les faiblesses de l&#8217;organisation interne, nous pouvons proposer quatre strat\u00e9gies de base.\u00a0Cela peut aider une organisation \u00e0 voir comment elle peut tirer parti des opportunit\u00e9s, r\u00e9duire les menaces, surmonter les faiblesses et exploiter les forces.<\/p>\n<h4 id=\"ae0c\" class=\"graf graf--h4 graf-after--p\"><span id=\"Four_TOWS_strategies\">Quatre strat\u00e9gies TOWS<\/span><\/h4>\n<p id=\"5396\" class=\"graf graf--p graf-after--h4\">En cons\u00e9quence, vous structurez votre r\u00e9flexion pour couvrir toutes les perspectives strat\u00e9giques avec les \u00e9l\u00e9ments d&#8217;action correspondants\u00a0:<\/p>\n<p id=\"4dc2\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Forces\/Opportunit\u00e9s (SO)\u00a0:<\/strong><\/p>\n<p id=\"7b72\" class=\"graf graf--p graf-after--p\">Consid\u00e9rez toutes les forces une par une r\u00e9pertori\u00e9es dans l&#8217;analyse SWOT avec chaque opportunit\u00e9 pour d\u00e9terminer comment chaque force interne peut vous aider \u00e0 capitaliser sur chaque opportunit\u00e9 externe.<\/p>\n<p id=\"8f72\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Force\/Menaces (ST)\u00a0:<\/strong><\/p>\n<p id=\"994d\" class=\"graf graf--p graf-after--p\">Consid\u00e9rez toutes les forces une par une r\u00e9pertori\u00e9es dans l&#8217;analyse SWOT avec chaque menace pour d\u00e9terminer comment chaque force interne peut vous aider \u00e0 \u00e9viter chaque menace externe.<\/p>\n<p id=\"dffc\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Faiblesses\/Opportunit\u00e9s (WO):<\/strong><\/p>\n<p id=\"58d7\" class=\"graf graf--p graf-after--p\">Consid\u00e9rez toutes les faiblesses une par une r\u00e9pertori\u00e9es dans l&#8217;analyse SWOT avec chaque opportunit\u00e9 pour d\u00e9terminer comment chaque faiblesse interne peut \u00eatre \u00e9limin\u00e9e en utilisant chaque opportunit\u00e9 externe.<\/p>\n<p id=\"6de1\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Faiblesses\/Menaces (WT) :<\/strong><\/p>\n<p id=\"848b\" class=\"graf graf--p graf-after--p\">Consid\u00e9rez toutes les faiblesses une par une r\u00e9pertori\u00e9es dans l&#8217;analyse SWOT avec chaque menace pour d\u00e9terminer que les deux peuvent \u00eatre \u00e9vit\u00e9es.<\/p>\n<p id=\"39e1\" class=\"graf graf--p graf-after--p\">Les quatre carr\u00e9s int\u00e9rieurs \u00e0 l&#8217;int\u00e9rieur de la matrice repr\u00e9sentent ce qui se passe lorsque les \u00e9tiquettes de colonne et de ligne correspondantes se rejoignent.<\/p>\n<figure id=\"65de\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/0sIzqXoi_0CQkNAs0.jpg\" data-image-id=\"0*sIzqXoi_0CQkNAs0.jpg\" data-width=\"880\" data-height=\"603\" \/><\/figure>\n<h4 id=\"8738\" class=\"graf graf--h4 graf-after--figure\"><span id=\"TOWS_vs_SWOT_Analysis\">Analyse TOWS vs SWOT<\/span><\/h4>\n<p id=\"789e\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">La matrice SWOT<\/strong>\u00a0\u00a0est un outil de planification, tandis que la matrice TOWS est un outil d&#8217;action.\u00a0Dans l&#8217;analyse SWOT, vous identifiez toutes les forces, faiblesses, opportunit\u00e9s et menaces sous forme de points.\u00a0Apr\u00e8s cela, vous pensez \u00e0 chaque point comme une perspective singuli\u00e8re.<\/p>\n<p id=\"36b9\" class=\"graf graf--p graf-after--p\">Alors que\u00a0 la matrice\u00a0<strong class=\"markup--strong markup--p-strong\">TOWS<\/strong>\u00a0\u00a0identifie les relations entre ces facteurs et s\u00e9lectionne des strat\u00e9gies sur leurs bases.\u00a0Les forces et les faiblesses sont des concepts abstraits auxquels il peut \u00eatre difficile de penser sans aucune sorte de contexte.<\/p>\n<p id=\"d3c7\" class=\"graf graf--p graf-after--p\">Par exemple, vous reliez les points internes (Forces et Faiblesses) aux points externes (Opportunit\u00e9s et Menaces) pour trouver le plan d&#8217;action, comme illustr\u00e9 dans la figure ci-dessous\u00a0:<\/p>\n<figure id=\"2539\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1vnHaF_WG6I3OsG2iO1xs5g.png\" data-image-id=\"1*vnHaF_WG6I3OsG2iO1xs5g.png\" data-width=\"291\" data-height=\"173\" \/><\/figure>\n<p id=\"08d3\" class=\"graf graf--p graf-after--figure\">Consid\u00e9rez toutes les faiblesses une par une r\u00e9pertori\u00e9es dans l&#8217;analyse SWOT avec chaque menace pour d\u00e9terminer que les deux peuvent \u00eatre \u00e9vit\u00e9es.<\/p>\n<figure id=\"4cb4\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1Nz55CkqWwnUOQVzmxN5EIw.png\" data-image-id=\"1*Nz55CkqWwnUOQVzmxN5EIw.png\" data-width=\"225\" data-height=\"429\" \/><\/figure>\n<h4 id=\"20e2\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Get_start_with_SWOT_and_TOW_Analysis_with_Free_Online_Tool\">Commencez avec l&#8217;analyse SWOT et TOW avec l&#8217;outil en ligne gratuit\u00a0?<\/span><\/h4>\n<figure id=\"ddef\" class=\"graf graf--figure graf-after--h4\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1LR4tKv9F-oX2JaHZwgcZww.png\" data-image-id=\"1*LR4tKv9F-oX2JaHZwgcZww.png\" data-width=\"967\" data-height=\"626\" \/><\/figure>\n<p id=\"6839\" class=\"graf graf--p graf-after--figure\">Plus vous et votre \u00e9quipe serez exp\u00e9riment\u00e9s dans une analyse TOWS, plus il sera facile de penser imm\u00e9diatement aux forces et aux faiblesses en termes d&#8217;opportunit\u00e9s et de menaces.<\/p>\n<h4 id=\"de8c\" class=\"graf graf--h4 graf-after--p\"><span id=\"Do_It_Yourself_TOWS_analysis_Templates\">Mod\u00e8les d&#8217;analyse TOWS \u00e0 faire soi-m\u00eame<\/span><\/h4>\n<p id=\"85e1\" class=\"graf graf--p graf-after--h4\">Plus vous et votre \u00e9quipe serez exp\u00e9riment\u00e9s dans une analyse TOWS, plus il sera facile de penser imm\u00e9diatement aux forces et aux faiblesses en termes d&#8217;opportunit\u00e9s et de menaces.<\/p>\n<figure id=\"da1b\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/10KIznNEQftPa-U3N2FpSng.png\" data-image-id=\"1*0KIznNEQftPa-U3N2FpSng.png\" data-width=\"843\" data-height=\"572\" \/><\/figure>\n<p id=\"5e19\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/f4a5ea6b-1955-4f13-adb2-564de4b9736e.xml&amp;name=TOWS%20Analysis%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/f4a5ea6b-1955-4f13-adb2-564de4b9736e.xml&amp;name=TOWS%20Analysis%20Template\">Modifier le mod\u00e8le TOWS ci-dessus en ligne<\/a><\/p>\n<figure id=\"c391\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/11GF6jEXyWfcUT74Ut6YhJw.png\" data-image-id=\"1*1GF6jEXyWfcUT74Ut6YhJw.png\" data-width=\"842\" data-height=\"572\" \/><\/figure>\n<p id=\"84a3\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\">Modifier le mod\u00e8le TOWS ci-dessus en ligne<\/a><\/p>\n<figure id=\"557e\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1V2zxsaOKoRz5-Ca0YwwItw.png\" data-image-id=\"1*V2zxsaOKoRz5-Ca0YwwItw.png\" data-width=\"841\" data-height=\"574\" \/><\/figure>\n<p id=\"4875\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ef90d13c-537b-4cad-9690-898446f364a8.xml&amp;name=TOWS%20Matrix%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ef90d13c-537b-4cad-9690-898446f364a8.xml&amp;name=TOWS%20Matrix%20Template\">Modifier le mod\u00e8le TOWS ci-dessus en ligne<\/a><\/p>\n<figure id=\"7066\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1ChnFN8dUKoESo_Uft6w3Ag.png\" data-image-id=\"1*ChnFN8dUKoESo_Uft6w3Ag.png\" data-width=\"614\" data-height=\"433\" \/><\/figure>\n<p id=\"3d4b\" class=\"graf graf--p graf-after--figure graf--trailing\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\">Modifier le mod\u00e8le TOWS ci-dessus en ligne<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La matrice SWOT est un outil de planification, tandis que la matrice TOWS est un outil d&#8217;action. Dans l&#8217;analyse SWOT, vous identifiez toutes les forces, faiblesses, opportunit\u00e9s et menaces sous forme de points. Ensuite, vous consid\u00e9rez chaque point comme une perspective singuli\u00e8re. En revanche, la matrice TOWS identifie les relations entre ces facteurs et s\u00e9lectionne des strat\u00e9gies sur cette base. Les forces et les faiblesses sont des concepts abstraits auxquels il peut \u00eatre difficile de r\u00e9fl\u00e9chir sans contexte.<\/p>\n","protected":false},"author":5,"featured_media":9990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[11,18,15],"tags":[],"class_list":["post-9988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-approach","category-startup","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la planification strat\u00e9gique aux \u00e9l\u00e9ments exploitables : de l&#039;analyse SWOT \u00e0 l&#039;analyse TOWS - Cyberm\u00e9diane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/fr\/strategic-planning-to-actionable-items-from-swot-to-tows-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la planification strat\u00e9gique aux \u00e9l\u00e9ments exploitables : de l&#039;analyse SWOT \u00e0 l&#039;analyse TOWS - Cyberm\u00e9diane\" \/>\n<meta property=\"og:description\" content=\"La matrice SWOT est un outil de planification, tandis que la matrice TOWS est un outil d&#039;action. Dans l&#039;analyse SWOT, vous identifiez toutes les forces, faiblesses, opportunit\u00e9s et menaces sous forme de points. Ensuite, vous consid\u00e9rez chaque point comme une perspective singuli\u00e8re. En revanche, la matrice TOWS identifie les relations entre ces facteurs et s\u00e9lectionne des strat\u00e9gies sur cette base. 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