{"id":10342,"date":"2022-03-04T08:09:13","date_gmt":"2022-03-04T08:09:13","guid":{"rendered":"https:\/\/www.cybermedian.com\/fr\/?p=10342"},"modified":"2022-03-04T08:09:23","modified_gmt":"2022-03-04T08:09:23","slug":"quest-ce-que-lanalyse-swot-prenez-lanalyse-swot-de-nike-comme-exemple","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/fr\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","title":{"rendered":"Qu&#8217;est-ce que l&#8217;analyse SWOT ? Prenez l&#8217;analyse SWOT de Nike comme exemple"},"content":{"rendered":"<h3><span id=\"What_is_SWOT_Analysis\">Qu&#8217;est-ce que l&#8217;analyse SWOT\u00a0?<\/span><\/h3>\n<p>SWOT se compose de quatre aspects, en commen\u00e7ant par le premier caract\u00e8re du mot : \u00ab\u00a0Forces\u00a0\u00bb, \u00ab\u00a0Faiblesses\u00a0\u00bb, \u00ab\u00a0Opportunit\u00e9s\u00a0\u00bb et \u00ab\u00a0Menaces\u00a0\u00bb, en bref, il s&#8217;agit d&#8217;une \u00e9valuation de la situation concurrentielle qui identifie les strat\u00e9gies de r\u00e9ponse appropri\u00e9es par le biais de l&#8217;industrie interne et externe. analyse de l&#8217;environnement.\u00a0Il est souvent utilis\u00e9 pour l&#8217;analyse de march\u00e9, la promotion de nouveaux produits, la strat\u00e9gie de communication marketing et la mise en \u0153uvre de plans op\u00e9rationnels, et peut \u00eatre utilis\u00e9 comme r\u00e9f\u00e9rence pour la mise en \u0153uvre de strat\u00e9gies visant \u00e0 am\u00e9liorer l&#8217;efficacit\u00e9 de ces plans.<\/p>\n<p>SWOT est li\u00e9 \u00e0 la connaissance de notre propre marque et des tendances de l&#8217;industrie, et ces informations peuvent utiliser certains outils d&#8217;analyse de donn\u00e9es, mais fondamentalement, il n&#8217;est pas n\u00e9cessaire d&#8217;avoir le niveau d&#8217;outils d&#8217;analyse dans la discussion SWOT.<\/p>\n<p>Il a \u00e9t\u00e9 propos\u00e9 par Heinz Weihrich, professeur \u00e0 l&#8217;Universit\u00e9 de San Francisco, dans un article en 1982, lorsque SWOT a \u00e9t\u00e9 transform\u00e9 et appliqu\u00e9, et les diff\u00e9rentes matrices ont \u00e9t\u00e9 combin\u00e9es et r\u00e9pertori\u00e9es pour proposer diverses propositions de strat\u00e9gie.<\/p>\n<h3><span id=\"How_to_draw_a_SWOT_Matrix\">Comment dessiner une matrice SWOT\u00a0?<\/span><\/h3>\n<p>Lors d&#8217;une discussion SWOT, il est n\u00e9cessaire que tous les participants pr\u00e9sentent des \u00ab \u00e9nonc\u00e9s d&#8217;objectifs \u00bb et que chacun ait une compr\u00e9hension commune des objectifs de la marque afin d&#8217;obtenir des r\u00e9sultats plus efficaces.<\/p>\n<ul>\n<li><strong>Les forces<\/strong>\u00a0et les\u00a0<strong>faiblesses<\/strong>\u00a0sont li\u00e9es aux propres produits et services de la marque, en se concentrant sur les\u00a0facteurs \u00ab\u00a0<strong>internes \u00bb de la marque.<\/strong><\/li>\n<li><strong>Les opportunit\u00e9s<\/strong>\u00a0et les\u00a0<strong>menaces<\/strong>\u00a0sont li\u00e9es aux changements dans les principaux segments de client\u00e8le en raison de l&#8217;environnement, en se concentrant sur les\u00a0facteurs \u00ab<strong>\u00a0externes\u00a0\u00bb de l&#8217;industrie.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_01-swot-template.png\" alt=\"Analyse SWOT | Mod\u00e8le d'analyse SWOT\" \/><\/p>\n<ol>\n<li><strong>Forces<\/strong>\u00a0: Les caract\u00e9ristiques d&#8217;une entreprise ou d&#8217;un projet qui la placent en position d&#8217;avantage par rapport \u00e0 d&#8217;autres entreprises ou projets.<\/li>\n<li><strong>Faiblesses<\/strong>\u00a0: Caract\u00e9ristiques qui d\u00e9savantagent l&#8217;entreprise ou le projet par rapport \u00e0 d&#8217;autres entreprises ou projets.<\/li>\n<li><strong>Opportunit\u00e9s<\/strong>\u00a0: facteurs de l&#8217;environnement externe que l&#8217;entreprise ou le projet peut utiliser \u00e0 son avantage.<\/li>\n<li><strong>Menaces<\/strong>\u00a0: Facteurs de l&#8217;environnement externe susceptibles de causer des probl\u00e8mes \u00e0 l&#8217;entreprise ou au projet.<\/li>\n<\/ol>\n<h3><span id=\"SWOT_Example_NIKE\">Exemple SWOT\u00a0: NIKE<\/span><\/h3>\n<p>Vous pouvez trouver les probl\u00e8mes internes de NIKE et les influences externes, mais vous pouvez \u00e9galement conna\u00eetre les forces de d\u00e9veloppement internes et les opportunit\u00e9s de march\u00e9 externes.\u00a0Parmi eux, vous pouvez constater que certaines des strat\u00e9gies de fonctionnement de NIKE sont faciles \u00e0 utiliser.\u00a0Vous pouvez apprendre une chose ou deux \u00e0 partir du diagramme d&#8217;exemple SWOT ci-dessous\u00a0:<\/p>\n<p id=\"Cinlogh\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3881 \" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/img_6200d47a6da06.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.cybermedian.com\/fr\/wp-content\/uploads\/sites\/10\/2022\/02\/img_6200d47a6da06.png 600w, https:\/\/www.cybermedian.com\/fr\/wp-content\/uploads\/sites\/10\/2022\/02\/img_6200d47a6da06-300x300.png 300w, https:\/\/www.cybermedian.com\/fr\/wp-content\/uploads\/sites\/10\/2022\/02\/img_6200d47a6da06-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/73e829aa-7976-47c7-bae4-101c9b1681ae.xml&amp;name=SWOT%20Analysis%20for%20NIKE\">Modifier ce mod\u00e8le d&#8217;analyse SWOT<\/a><\/p>\n<div class=\"wp-block-image\"><\/div>\n<h4><span id=\"NIKES_INTERNAL_ADVANTAGE\">L&#8217;AVANTAGE INTERNE DE NIKE<\/span><\/h4>\n<ol>\n<li>Les consommateurs ont une forte reconnaissance de la marque<\/li>\n<li>A accumul\u00e9 une \u00e9norme client\u00e8le<\/li>\n<li>Viser le d\u00e9veloppement durable<\/li>\n<li>Relations embl\u00e9matiques (comme le partenariat Air Jordan)<\/li>\n<li>Excellente capacit\u00e9 de marketing de l&#8217;\u00e9quipe<\/li>\n<\/ol>\n<h4><span id=\"NIKEs_Internal_Disadvantages\">Les inconv\u00e9nients internes de NIKE<\/span><\/h4>\n<ol>\n<li>Mauvaises conditions de travail \u00e0 l&#8217;\u00e9tranger<\/li>\n<li>Les d\u00e9taillants ont beaucoup de contr\u00f4le (pr\u00e8s de 70\u00a0% des actions)<\/li>\n<li>La dette repr\u00e9sente une menace financi\u00e8re<\/li>\n<li>D\u00e9pendance au march\u00e9 am\u00e9ricain<\/li>\n<li>Litiges internes \u00e0 l&#8217;entreprise<\/li>\n<\/ol>\n<h4><span id=\"External_Opportunities_for_NIKE\">Opportunit\u00e9s externes pour NIKE<\/span><\/h4>\n<ol>\n<li>Expansion des march\u00e9s \u00e9mergents<\/li>\n<li>D\u00e9veloppement de produits innovants<\/li>\n<li>int\u00e9gration efficace<\/li>\n<\/ol>\n<h4><span id=\"External_Threats_to_NIKE\">Menaces externes \u00e0 NIKE<\/span><\/h4>\n<ol>\n<li>augmentation de la pression concurrentielle<\/li>\n<li>Les produits contrefaits abondent<\/li>\n<li>Risque de fluctuation des devises<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que l&#8217;analyse SWOT\u00a0? SWOT se compose de quatre aspects, en commen\u00e7ant par le premier caract\u00e8re du mot : \u00ab\u00a0Forces\u00a0\u00bb,<\/p>\n","protected":false},"author":5,"featured_media":10344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[],"class_list":["post-10342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu&#039;est-ce que l&#039;analyse SWOT ? 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