{"id":10335,"date":"2022-02-07T04:15:22","date_gmt":"2022-02-07T04:15:22","guid":{"rendered":"https:\/\/www.cybermedian.com\/fr\/?p=10335"},"modified":"2026-04-20T09:12:28","modified_gmt":"2026-04-20T09:12:28","slug":"comment-utiliser-lanalyse-swot","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/fr\/how-to-use-swot-analysis\/","title":{"rendered":"Comment utiliser l&#8217;analyse SWOT ?"},"content":{"rendered":"<h2 id=\"SWOT\u662f\u4ec0\u9ebc?\"><span id=\"What_is_SWOT_Analysis\">Qu&#8217;est-ce que l&#8217;analyse SWOT\u00a0?<\/span><\/h2>\n<p>L&#8217;analyse SWOT (\u00e9galement connue sous le nom d&#8217;analyse des forces, des faiblesses, des opportunit\u00e9s et des menaces) est le moyen le plus simple de se lancer dans l&#8217;analyse strat\u00e9gique.\u00a0\u00c0 partir du processus de compr\u00e9hension de vous-m\u00eame et de vos concurrents, vous pouvez d\u00e9couvrir la cl\u00e9 du succ\u00e8s\u00a0!<\/p>\n<p>Une compr\u00e9hension simple de SWOT\u00a0: Force, Faiblesse, Opportunit\u00e9 et Menace.<\/p>\n<ul>\n<li>Les forces et les faiblesses se concentrent sur le\u00a0\u00a0facteur\u00a0<strong>&#8220;interne&#8221; d&#8217;une entreprise ou d&#8217;un produit analys\u00e9<\/strong><\/li>\n<li>Les opportunit\u00e9s et les menaces sont l&#8217;\u00a0 environnement\u00a0<strong>&#8220;externe&#8221;<\/strong>\u00a0d&#8217;une entreprise ou d&#8217;un produit en cours d&#8217;analyse<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-analysis-infographics.png\" alt=\"Infographie d'analyse SWOT | Mod\u00e8le d'analyse SWOT\" \/><\/p>\n<ul>\n<li><strong>Force<\/strong>\u00a0.\u00a0La capacit\u00e9 d&#8217;une entreprise \u00e0 surpasser ses concurrents ou les forces uniques d&#8217;une entreprise qui augmentent sa comp\u00e9titivit\u00e9.<\/li>\n<li><strong>Faiblesses<\/strong>\u00a0.\u00a0Un domaine dans lequel une entreprise sous-performe ou \u00e9choue par rapport \u00e0 ses concurrents, se pla\u00e7ant ainsi dans une position d\u00e9savantageuse par rapport \u00e0 ses concurrents.<\/li>\n<li><strong>Opportunit\u00e9<\/strong>\u00a0.\u00a0Un produit a un avantage absolu dans un domaine particulier.\u00a0Dans ce domaine, le produit a une forte opportunit\u00e9 concurrentielle.<\/li>\n<li><strong>Menace<\/strong>\u00a0.\u00a0Facteur d\u00e9favorable au d\u00e9veloppement d&#8217;un produit dans un certain environnement.\u00a0Si vous ne prenez pas d&#8217;action strat\u00e9gique d\u00e9cisive, cette tendance d\u00e9favorable conduira \u00e0 un affaiblissement de la position concurrentielle de l&#8217;entreprise.<\/li>\n<\/ul>\n<h3><span id=\"Understanding_SWOT\">Comprendre SWOT<\/span><\/h3>\n<p id=\"gnbdsxM\">L&#8217;analyse de ces quatre quadrants fournit l&#8217;objectif de l&#8217;analyse pour le d\u00e9veloppement futur de la strat\u00e9gie d&#8217;entreprise, la recherche de domaines dans lesquels il est avantageux de renforcer et de compenser les faiblesses, ou une combinaison d&#8217;applications telles que l&#8217;utilisation des forces internes pour contrer les menaces externes et les opportunit\u00e9s externes pour \u00e9liminer les menaces internes. faiblesses.<\/p>\n<p><strong>Les forces<\/strong>\u00a0sont celles qui sont propres \u00e0 votre entreprise et qui sont une force que vous pouvez contr\u00f4ler\u00a0!<\/p>\n<h4 id=\"\u627e\u51fa\u512a\u52e2\u7684\u601d\u8003\u65b9\u5411\"><span id=\"Find_the_best_way_to_think\">Trouvez la meilleure fa\u00e7on de penser<\/span><\/h4>\n<ul>\n<li>Quels sont vos atouts par rapport \u00e0 vos pairs ?<\/li>\n<li>Quelles entreprises proposent des services, des produits et des processus qui r\u00e9ussissent\u00a0?<\/li>\n<li>Quels sont les points forts de l&#8217;entreprise\u00a0?\u00a0Tels que les connaissances, le savoir-faire, les relations, les comp\u00e9tences, la r\u00e9putation, etc.<\/li>\n<li>Quels sont les points forts de l&#8217;entreprise\u00a0?\u00a0Tels que la qualit\u00e9 du client, une technologie sup\u00e9rieure, un excellent \u00e9quipement, un capital important, etc.<\/li>\n<\/ul>\n<h3 id=\"weaknesses-\u52a3\u52e2\"><span id=\"Weaknesses\">Faiblesses<\/span><\/h3>\n<p>Les faiblesses sont ces facteurs qui fragilisent votre entreprise !\u00a0Vous devez faire\u00a0dispara\u00eetre ces Faiblesses.\u00a0Si vous voulez rester comp\u00e9titif, vous devez faire dispara\u00eetre ces\u00a0faiblesses, ou au moins r\u00e9duire les d\u00e9g\u00e2ts qu&#8217;elles peuvent vous faire\u00a0!<\/p>\n<h4 id=\"\u767c\u89ba\u52a3\u52e2\u601d\u8003\u65b9\u5411\"><span id=\"Identify_weaknesses\">Identifier les faiblesses<\/span><\/h4>\n<ul>\n<li>Existe-t-il des lacunes ou des barri\u00e8res de communication entre les \u00e9quipes\u00a0?<\/li>\n<li>L&#8217;entreprise est-elle bien situ\u00e9e ?<\/li>\n<li>Y a-t-il des am\u00e9liorations aux produits, services et processus de l&#8217;entreprise\u00a0?<\/li>\n<li>Existe-t-il des avantages concurrentiels dans des projets li\u00e9s \u00e0 l&#8217;entreprise que vous n&#8217;entreprenez pas actuellement\u00a0?<\/li>\n<li>Quelles sont les ressources logicielles et mat\u00e9rielles qui manquent actuellement \u00e0 l&#8217;entreprise\u00a0?\u00a0Par exemple, le capital, les ressources humaines, la technologie, l&#8217;\u00e9quipement, etc.<\/li>\n<\/ul>\n<h3 id=\"opportunities-\u6a5f\u6703\"><span id=\"Opportunities\">Opportunit\u00e9s<\/span><\/h3>\n<p>Des facteurs externes qui aident votre entreprise \u00e0 se d\u00e9velopper en raison du progr\u00e8s industriel et des changements environnementaux !<\/p>\n<h4 id=\"\u8a55\u4f30\u6a5f\u6703\u7684\u601d\u8003\u65b9\u5411\"><span id=\"Thinking_Directions_for_Evaluating_Opportunities\">Orientations de r\u00e9flexion pour \u00e9valuer les opportunit\u00e9s<\/span><\/h4>\n<ul>\n<li>Votre industrie est-elle en croissance?\u00a0Vos clients parlent-ils en bien de votre entreprise\u00a0?<\/li>\n<li>Quelles sont les activit\u00e9s ou \u00e9v\u00e9nements futurs qui pourraient aider votre entreprise \u00e0 se d\u00e9velopper\u00a0?<\/li>\n<li>L&#8217;industrie de votre entreprise est-elle en croissance?\u00a0Cette tendance aidera-t-elle les clients \u00e0 accorder plus d&#8217;attention \u00e0 votre entreprise \u00e0 l&#8217;avenir\u00a0?<\/li>\n<li>Y a-t-il de nouvelles r\u00e9glementations gouvernementales en train de sortir ou d&#8217;\u00eatre lev\u00e9es qui aideront votre industrie de mani\u00e8re positive\u00a0?<\/li>\n<\/ul>\n<h3 id=\"threats-\u5a01\u8105\"><span id=\"Threats\">Des menaces<\/span><\/h3>\n<p>Les menaces sont des facteurs externes qui \u00e9chappent \u00e0 votre contr\u00f4le.\u00a0Vous pouvez prendre des pr\u00e9cautions pour faire face aux urgences et r\u00e9duire les dommages et les blessures.<\/p>\n<h4 id=\"\u5c45\u5b89\u601d\u5371\u7684\u601d\u8003\u65b9\u5411\"><span id=\"Be_prepared_for_danger_in_times_of_peace\">Soyez pr\u00eat pour le danger en temps de paix<\/span><\/h4>\n<ul>\n<li>Quelles sont les tendances du march\u00e9 qui auront un impact n\u00e9gatif sur votre entreprise\u00a0?<\/li>\n<li>Les futurs d\u00e9veloppements technologiques affecteront-ils votre mod\u00e8le \u00e9conomique rentable ?<\/li>\n<li>Les changements dans les habitudes des consommateurs ou des utilisateurs affecteront-ils votre industrie\u00a0?<\/li>\n<li>Existe-t-il de puissants concurrents potentiels pr\u00eats \u00e0 entrer sur votre march\u00e9\u00a0?<\/li>\n<li>Les partenariats en amont et en aval de votre cha\u00eene de produits et entre vos fournisseurs et vous sont-ils stables ?<\/li>\n<\/ul>\n<h3><span id=\"How_to_conduct_a_SWOT_analysis\">Comment mener une analyse SWOT ?<\/span><\/h3>\n<ol>\n<li>D\u00e9finissez les objectifs de votre analyse SWOT<\/li>\n<li>Mener les recherches n\u00e9cessaires sur votre entreprise, votre industrie et votre march\u00e9<\/li>\n<li>Identifiez les points forts de votre entreprise<\/li>\n<li>Identifiez les points faibles de votre entreprise<\/li>\n<li>Identifiez les opportunit\u00e9s potentielles pour votre entreprise<\/li>\n<li>Identifiez les menaces potentielles pour votre entreprise<\/li>\n<li>D\u00e9velopper une strat\u00e9gie et des actions pour r\u00e9soudre les probl\u00e8mes dans le SWOT<\/li>\n<li>Prioriser les actions \u00e0 entreprendre sous forme de plan de mise en \u0153uvre<\/li>\n<\/ol>\n<h2><span id=\"SWOT_Analysis_Examples\">Exemples d&#8217;analyse SWOT<\/span><\/h2>\n<p>La figure ci-dessous montre un exemple d&#8217;analyse SWOT pour les forces et les faiblesses du march\u00e9 des \u00e9nergies renouvelables.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2434\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-example.png\" alt=\"Exemple d'analyse SWOT\" width=\"450\" height=\"449\" \/><\/p>\n<section id=\"swot-example2\" data-magellan-target=\"swot-example2\">\n<h2><span id=\"SWOT_Analysis_Example_2_Starbucks\">Exemple d&#8217;analyse SWOT 2 \u2013 Starbucks\u00a0<sup>*<\/sup><\/span><\/h2>\n<ul>\n<li><strong>Points forts<\/strong>\u00a0\u00a0\u2013 Le groupe Starbucks affiche une forte rentabilit\u00e9, avec un chiffre d&#8217;affaires de 2004 sup\u00e9rieur \u00e0 600 millions de dollars.<\/li>\n<li><strong>Faiblesses<\/strong>\u00a0\u00a0&#8211; Starbucks est connu pour son am\u00e9lioration continue et son innovation.\u00a0(Note du traducteur : Cela peut \u00eatre compris comme l&#8217;instabilit\u00e9 de la gamme de produits)<\/li>\n<li><strong>Opportunit\u00e9<\/strong>\u00a0\u00a0\u2013 Le lancement de nouveaux produits et services, comme la vente de caf\u00e9 au salon.<\/li>\n<li><strong>Menaces<\/strong>\u00a0\u00a0\u2013 hausse des prix du caf\u00e9 et des produits laitiers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_starbucks-swot-analysis.png\" alt=\"Analyse SWOT de Starbucks\" \/><\/p>\n<p id=\"FaurkbY\"><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3ea702c0-e734-4848-93d7-2babc8f4bbbc.xml&amp;name=SWOT%20Diagram%20Template\">Modifier l&#8217;exemple SWOT de Starbuck<\/a><\/p>\n<\/section>\n<section id=\"swot-example3\" data-magellan-target=\"swot-example3\">\n<h2><span id=\"SWOT_Analysis_Example_3_Nike\">Exemple d&#8217;analyse SWOT 3 \u2013 Nike\u00a0<sup>*<\/sup><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_04-swot-nike.png\" alt=\"Analyse SWOT Exemple 3\" \/><\/p>\n<\/section>\n<section data-magellan-target=\"swot-example3\"><\/section>\n<h2 class=\"title\"><span id=\"Looking_for_a_free_web-based_SWOT_Analysis_tool\">Vous recherchez un outil d&#8217;analyse SWOT gratuit bas\u00e9 sur le Web\u00a0?<\/span><\/h2>\n<p class=\"description\">Visual Paradigm Online Free Edition peut \u00eatre utilis\u00e9 pour cr\u00e9er SWOT rapidement et facilement.\u00a0En tant qu&#8217;outil d&#8217;analyse SWOT bas\u00e9 sur le Web, il prend en charge Windows, Mac OS et Linux.\u00a0Ce logiciel d&#8217;analyse SWOT dispose d&#8217;un \u00e9diteur SWOT intuitif qui prend en charge la cr\u00e9ation rapide de formes avec des formes d&#8217;\u00e9diteur bas\u00e9es sur des listes.\u00a0Bien qu&#8217;il soit gratuit, vous pouvez cr\u00e9er des graphiques illimit\u00e9s et exporter les graphiques vers divers formats de documents et d&#8217;images tels que PDF, PNG, GIF, SVG et JPG.\u00a0Essayez-le maintenant!\u00a0Aucune inscription requise.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/01-online-swot-analysis-tool.png\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagramlist:proj=0&amp;new=SWOTAnalysis\">Modifier l&#8217;exemple SWOT ci-dessus\u00a0<\/a><\/p>\n<h4 data-magellan-target=\"swot-example3\"><span id=\"SWOT_Examples_and_Templates\">Exemples et mod\u00e8les SWOT<\/span><\/h4>\n<p>&nbsp;<\/p>\n<section data-magellan-target=\"swot-example3\">\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis\/\"><br \/>\n<img decoding=\"async\" title=\"Analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: analyse SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/d0aca864-e96e-4450-9654-c2ab1b814277.xml&amp;name=SWOT%20Analysis\">Mod\u00e8le d&#8217;analyse SWOT dans le style de signet<\/a><\/p>\n<\/div>\n<div class=\"cl-preview-section\">\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-chart\/\"><img decoding=\"async\" title=\"Graphique SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-chart.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: graphique SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/46e81b58-0d7c-437d-a01b-1ec8cb8b1d35.xml&amp;name=SWOT%20Chart\">Mod\u00e8le de graphique SWOT bas\u00e9 sur les anneaux<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-diagram-infographics\/\"><img decoding=\"async\" title=\"Infographie du diagramme SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-diagram-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie du diagramme SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/054159de-0365-4309-be9b-3163fd77d034.xml&amp;name=SWOT%20Diagram%20Infographics\">Diagramme d&#8217;analyse SWOT au carr\u00e9<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-framework-infographics\/\"><img decoding=\"async\" title=\"Infographie du cadre SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-framework-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: SWOT Framework Infographics (Cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/d06f8350-4a65-4290-b306-ad025c51b2e7.xml&amp;name=SWOT%20Framework%20Infographics\">Style de brique de mod\u00e8le d&#8217;analyse SWOT<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-matrix\/\"><img decoding=\"async\" title=\"Matrice SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-matrix.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: matrice SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/478a3e3d-e687-49c8-bff2-cd1cea2cfe42.xml&amp;name=SWOT%20Matrix\">Mod\u00e8le d&#8217;analyse SWOT \u00e0 4 colonnes<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-model-infographics\/\"><img decoding=\"async\" title=\"Infographie du mod\u00e8le d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-analysis-model-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie du mod\u00e8le d'analyse SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/069afecb-757d-43c2-bea9-af7a56f2e1c1.xml&amp;name=SWOT%20Analysis%20Model%20Infographics\">Mod\u00e8le d&#8217;analyse SWOT moderne<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-matrix-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de matrice d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-analysis-matrix-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de matrice d'analyse SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/9b636223-7f10-4e7a-81da-87c6884f1d16.xml&amp;name=SWOT%20Analysis%20Matrix%20Template\">Mod\u00e8le de matrice d&#8217;analyse SWOT<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-matrix-infographics\/\"><img decoding=\"async\" title=\"Infographie de la matrice d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-analysis-matrix-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie de la matrice d'analyse SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/a474fb9c-5527-47a1-88b1-f10b7d064ef9.xml&amp;name=SWOT%20Analysis%20Matrix%20Infographics\">Analyse SWOT \u2013 Style Puzzle<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-framework-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de cadre d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-framework-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de cadre d'analyse SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/7192ebaa-a683-406d-ac1c-63f327747828.xml&amp;name=SWOT%20Analysis%20Framework%20Template\">Mod\u00e8le de cadre d&#8217;analyse SWOT \u00e9l\u00e9gant<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-model-infographics\/\"><img decoding=\"async\" title=\"Infographie du mod\u00e8le SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-model-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie du mod\u00e8le SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/6ff88703-49a3-4060-b1d1-eca0c6d120f8.xml&amp;name=SWOT%20Model%20Infographics\">Style de parall\u00e9logramme &#8211; Mod\u00e8le d&#8217;analyse SWOT<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-framework-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de cadre SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-framework-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de cadre SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/b0ae8fa8-d3da-412e-acb4-395bad3f41d2.xml&amp;name=SWOT%20Framework%20Template\">Mod\u00e8le d&#8217;analyse SWOT compos\u00e9<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-matrix-infographics\/\"><img decoding=\"async\" title=\"Infographie de la matrice SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-matrix-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: SWOT Matrix Infographics (Cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/98222c35-8642-4200-b0d8-7c1e61213e1e.xml&amp;name=SWOT%20Matrix%20Infographics\">Mod\u00e8le d&#8217;analyse SWOT en forme de U<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-model-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de mod\u00e8le d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-model-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de mod\u00e8le d'analyse SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/92becea8-5c32-4896-9bf8-b1138bf9c239.xml&amp;name=SWOT%20Analysis%20Model%20Template\">Mod\u00e8le d&#8217;analyse SWOT &#8211; Style encadr\u00e9<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-infographics\/\"><img decoding=\"async\" title=\"Infographie SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ea41b5fc-e5df-46a3-a70d-e005fb9844bf.xml&amp;name=SWOT%20Infographics\">Mod\u00e8le SWOT de style cloche &#8211; Par SWOT Maker<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-matrix-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de matrice SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-matrix-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de matrice SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/e5655760-7488-4683-ba95-ab69d5771fb5.xml&amp;name=SWOT%20Matrix%20Template\">Cadre d&#8217;analyse SWOT<\/a>\u00a0PREMIUM &#8211; Style p\u00e9tale<\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-infographics\/\"><img decoding=\"async\" title=\"Infographie d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-analysis-infographics.png?s=360\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie d'analyse SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ef2b6356-223f-43cd-a603-c76afea5ca11.xml&amp;name=SWOT%20Analysis%20Infographics\">Analyse SWOT pour l&#8217;infographie<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/b8961313-04f2-4595-b33c-41cd06601170.xml&amp;name=SWOT%20Template\">Analyse SWOT &#8211; Style moulin \u00e0 vent<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-chart-infographics\/\"><img decoding=\"async\" title=\"Infographie du graphique SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-chart-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie graphique SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/15514f56-36ac-40d9-a91a-732e1fd2b750.xml&amp;name=SWOT%20Chart%20Infographics\">Graphique SWOT pour l&#8217;infographie<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-chart-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de graphique d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-chart-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de graphique d'analyse SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/96c25637-377b-4a06-8469-f15428d08f66.xml&amp;name=SWOT%20Analysis%20Chart%20Template\">Tableau d&#8217;analyse SWOT incr\u00e9mentiel<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-matrix\/\"><img decoding=\"async\" title=\"Matrice d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-matrix.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: matrice d'analyse SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/30a90a74-e908-4af0-a328-1c2d1c9200b1.xml&amp;name=SWOT%20Analysis%20Matrix\">Mod\u00e8le d&#8217;analyse SWOT standard<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-model-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de mod\u00e8le SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-model-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de mod\u00e8le SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/dff52496-0839-442e-ab56-71509f0e9edd.xml&amp;name=SWOT%20Model%20Template\">Mod\u00e8le SWOT &#8211; Style ovale<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-diagram-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de diagramme SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-diagram-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de diagramme SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3ea702c0-e734-4848-93d7-2babc8f4bbbc.xml&amp;name=SWOT%20Diagram%20Template\">Mod\u00e8le d&#8217;analyse SWOT &#8211; Style de fleur<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-diagram-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de diagramme d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-analysis-diagram-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de diagramme d'analyse SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/d47c581d-1187-4e65-8103-a35eaf5720f4.xml&amp;name=SWOT%20Analysis%20Diagram%20Template\">Diagramme d&#8217;analyse SWOT &#8211; Style hexagonal<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-matrix-framework\/\"><img decoding=\"async\" title=\"Cadre de matrice SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-matrix-framework.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: cadre de matrice SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/8725ae85-1793-40d8-a9c2-c4e00139052f.xml&amp;name=SWOT%20Matrix%20Framework\">Mod\u00e8le de cadre d&#8217;analyse SWOT de style p\u00e9tale<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-model\/\"><img decoding=\"async\" title=\"Mod\u00e8le d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-model.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le d'analyse SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/ceac0699-3ff4-408b-ad83-cb39ef83d8b0.xml&amp;name=SWOT%20Analysis%20Model\">Mod\u00e8le d&#8217;analyse SWOT &#8211; Style p\u00e9tale<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-analysis-framework-infographics\/\"><img decoding=\"async\" title=\"Infographie du cadre d'analyse SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-analysis-framework-infographics.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: infographie du cadre d'analyse SWOT (cr\u00e9\u00e9e par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/7766c972-7d11-4b98-9b4c-f4adabe366d7.xml&amp;name=SWOT%20Analysis%20Framework%20Infographics\">Mod\u00e8le d&#8217;analyse SWOT avec cercles<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot\/\"><img decoding=\"async\" title=\"BOSSER\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/9555b517-3dc6-43c2-86e5-7a6eb6db95e7.xml&amp;name=SWOT\">Mod\u00e8le d&#8217;analyse SWOT en style bo\u00eete<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-chart-template\/\"><img decoding=\"async\" title=\"Mod\u00e8le de graphique SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/1_swot-chart-template.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le de graphique SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/135d26a1-ca02-487f-b9ad-f3c4acbb9786.xml&amp;name=SWOT%20Chart%20Template\">Mod\u00e8le d&#8217;analyse SWOT 3D<\/a>\u00a0PREMIUM<\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-model\/\"><img decoding=\"async\" title=\"Mod\u00e8le SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-model.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: mod\u00e8le SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/f4af7910-3563-4e05-83b5-52822863c83a.xml&amp;name=SWOT%20Model\">Mod\u00e8le d&#8217;analyse SWOT simple<\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/swot-analysis\/swot-framework\/\"><img decoding=\"async\" title=\"Cadre SWOT\" src=\"https:\/\/www.cybermedian.com\/wp-content\/uploads\/2022\/02\/swot-framework.png\" alt=\"Mod\u00e8le d'analyse SWOT\u00a0: cadre SWOT (cr\u00e9\u00e9 par le marqueur d'InfoART)\" \/><\/a><br \/>\n<a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/621faeef-320b-4abe-bb72-98dd64f8db8e.xml&amp;name=SWOT%20Framework\">Mod\u00e8le de cadre d&#8217;analyse SWOT Bling<\/a><\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que l&#8217;analyse SWOT\u00a0? L&#8217;analyse SWOT (\u00e9galement connue sous le nom d&#8217;analyse des forces, des faiblesses, des opportunit\u00e9s et des<\/p>\n","protected":false},"author":5,"featured_media":10337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[],"class_list":["post-10335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment utiliser l&#039;analyse SWOT ? - Cyberm\u00e9diane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/fr\/how-to-use-swot-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment utiliser l&#039;analyse SWOT ? - Cyberm\u00e9diane\" \/>\n<meta property=\"og:description\" content=\"Qu&#8217;est-ce que l&#8217;analyse SWOT\u00a0? 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