{"id":469,"date":"2022-01-26T01:09:48","date_gmt":"2022-01-26T01:09:48","guid":{"rendered":"https:\/\/www.cybermedian.com\/fa\/?p=469"},"modified":"2025-02-18T10:19:59","modified_gmt":"2025-02-18T02:19:59","slug":"strategic-planning-with-strategy-map-balanced-score-card","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/fa\/strategic-planning-with-strategy-map-balanced-score-card\/","title":{"rendered":"\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u062a\u0648\u0627\u0632\u0646"},"content":{"rendered":"<p class=\"graf graf--p graf-after--h3\" id=\"e2ea\">\u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0631\u0627\u0628\u0631\u062a \u0627\u0633. 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\u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u062a\u0648\u0627\u0632\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u062f.<\/li>\n<\/ul>\n<h4 class=\"graf graf--h4 graf-after--li\" id=\"8bbc\">\u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/h4>\n<p class=\"graf graf--p graf-after--h4\" id=\"11eb\">\u0641\u0631\u0645\u0648\u0644\u0627\u0633\u06cc\u0648\u0646 \u0627\u0635\u0644\u06cc \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 &#8216;\u0686\u0647\u0627\u0631 \u062f\u06cc\u062f\u06af\u0627\u0647: \u0645\u0627\u0644\u06cc\u060c \u0645\u0634\u062a\u0631\u06cc\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0648 \u0631\u0634\u062f&#8217; \u0627\u0633\u062a:<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"7bdf\"><img class=\"graf-image\" data-height=\"463\" data-image-id=\"0*coyYAfo9DFoMJG02.png\" data-is-featured=\"true\" data-width=\"836\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/0coyYAfo9DFoMJG02.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"57fe\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\" rel=\"noopener\" target=\"_blank\">\u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0644\u0627 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 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(\u062e\u0627\u0631\u062c\u06cc):<\/strong> (\u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0648 \u0645\u0634\u062a\u0631\u06cc)\u200a\u2014\u200a\u0627\u06cc\u0646\u0647\u0627 \u062f\u0631 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644 \u0627\u0633\u0627\u0633\u06cc &#8216;\u0645\u0627 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u0645\u061f&#8217; \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0641\u062a\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"e36c\"><strong class=\"markup--strong markup--p-strong\">\u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc (\u062f\u0627\u062e\u0644\u06cc)<\/strong>: (\u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0648 \u0631\u0634\u062f)\u200a\u2014\u200a\u0627\u06cc\u0646\u0647\u0627 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc \u0647\u0633\u062a\u0646\u062f\u200a\u2014\u200a\u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f &#8216;\u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0627 \u0628\u0647 \u0622\u0646 \u062f\u0633\u062a \u06cc\u0627\u0628\u06cc\u0645\u061f&#8217;<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"b93d\"><img class=\"graf-image\" data-height=\"585\" data-image-id=\"0*8YNrZ5pR7Dg4kFe4.png\" data-width=\"1058\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/08YNrZ5pR7Dg4kFe4.png\"\/><\/figure>\n<h4 class=\"graf graf--h4 graf-after--figure\" id=\"9fba\">\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0646\u0642\u0634\u0647 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class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\" id=\"404b\">\u2018\u0686\u06af\u0648\u0646\u0647\u2019 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645\u061f<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"ae4d\">\u0628\u0647\u0628\u0648\u062f \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc<\/li>\n<\/ul>\n<p class=\"graf graf--p graf-after--li\" id=\"d18c\">\u062d\u0627\u0644\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0631\u0627 \u062f\u0631 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u062f\u0627\u062e\u0644\u06cc \u062a\u06a9\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"a00d\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 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\u0645\u0639\u0644\u0648\u0644\u06cc \u0628\u06cc\u0646 \u0622\u0646 \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u06cc\u062f.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"aa44\"><img class=\"graf-image\" data-height=\"515\" data-image-id=\"0*yqdOu5Oxka--Arx8.png\" data-width=\"833\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/0yqdOu5Oxka-Arx8.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"7a4e\">(<a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" rel=\"noopener\" target=\"_blank\">\u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0644\u0627 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/a>\u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0641\u0648\u0631\u06cc \u0628\u0627 <a class=\"markup--anchor markup--p-anchor\" data-href=\"http:\/\/online.visual-paradigm.com\" href=\"http:\/\/online.visual-paradigm.com\" rel=\"noopener\" target=\"_blank\">\u0648\u06cc\u0698\u0648\u0627\u0644 \u067e\u0627\u0631\u0627\u062f\u0627\u06cc\u0645 \u0622\u0646\u0644\u0627\u06cc\u0646<\/a>)<\/p>\n<h4 class=\"graf graf--h4 graf-after--p\" id=\"30c9\">\u062a\u0631\u06a9\u06cc\u0628 \u0646\u0642\u0634\u0647 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\u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u0646\u062f\u060c \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0627\u0645\u0644 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u0646\u06cc\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0634\u0627\u0645\u0644 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a. \u0627\u0644\u0628\u062a\u0647\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0642\u062f\u0631\u062a \u0647\u0631 \u062f\u0648 \u0627\u0628\u0632\u0627\u0631 \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0628\u062e\u0634\u06cc \u0627\u0632 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0646\u06cc\u0645.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"15c8\">\u0646\u0642\u0634\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648\u0633\u0627\u06cc\u0644 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0648\u0646\u062f \u0627\u0647\u062f\u0627\u0641 \u0628\u0647 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u062a\u0648\u0627\u0632\u0646 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u062c\u0647\u062a\u200c\u06af\u06cc\u0631\u06cc \u0648 \u067e\u06cc\u0648\u0646\u062f \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a \u0631\u0627 \u0628\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0631\u06a9\u062a \u0645\u062a\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0646\u0645\u0648\u062f\u0627\u0631 \u0628\u0627\u0644\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u060c \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u062f\u0631 \u0686\u0627\u0631\u0686\u0648\u0628 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0647\u062f\u0627\u0641 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0647\u0645\u200c\u0631\u0627\u0633\u062a\u0627 \u0647\u0633\u062a\u0646\u062f. \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a \u0648 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u06cc\u06a9 \u0628\u0648\u062f\u062c\u0647 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a.<\/p>\n<p class=\"graf graf--p graf-after--p\" id=\"faaf\">\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u0645\u060c \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0627\u0647\u062f\u0627\u0641\u06cc \u06a9\u0647 \u0628\u0627 \u0622\u0646\u0647\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u0646\u062f:<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"f4e2\"><img class=\"graf-image\" data-height=\"503\" data-image-id=\"0*rNtlXQPV4jU8k2ks.png\" data-width=\"731\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/0rNtlXQPV4jU8k2ks.png\"\/><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"0343\"><a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20(Matrix%20Layout)\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20%28Matrix%20Layout%29\" rel=\"noopener\" target=\"_blank\">\u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0644\u0627 \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/a>\u0628\u0647 \u0635\u0648\u0631\u062a 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A strategy map is a visual representation of a company\u2019s overall objectives and how they relate to one another on a single page.<\/p>\n","protected":false},"author":1,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[52,63,62,53],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning","tag-cn-done","tag-es-done","tag-ja-done","tag-tw-done"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u062a\u0648\u0627\u0632\u0646 - \u0631\u0633\u0627\u0646\u0647 \u0633\u0627\u06cc\u0628\u0631\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/fa\/strategic-planning-with-strategy-map-balanced-score-card\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u062a\u0648\u0627\u0632\u0646 - \u0631\u0633\u0627\u0646\u0647 \u0633\u0627\u06cc\u0628\u0631\u06cc\" \/>\n<meta property=\"og:description\" content=\"A strategy map developed by Robert S. 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