{"id":3828,"date":"2022-02-07T07:20:49","date_gmt":"2022-02-07T07:20:49","guid":{"rendered":"https:\/\/www.cybermedian.com\/fa\/?p=3828"},"modified":"2025-02-11T10:49:12","modified_gmt":"2025-02-11T02:49:12","slug":"what-is-the-difference-between-swot-and-tows-analysis","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/fa\/what-is-the-difference-between-swot-and-tows-analysis\/","title":{"rendered":"\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 TOWS \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<p><a href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">\u062a\u062d\u0644\u06cc\u0644 SWOT<\/a>\u0628\u0647 \u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u0647 \u06a9\u0627\u0631 \u0631\u0641\u062a\u0647 \u0648 \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062a\u062d\u0644\u06cc\u0644 \u0634\u0647\u0648\u062f\u06cc \u0648 \u0622\u0633\u0627\u0646 \u0622\u0646 \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0645\u0647\u0645 \u0627\u0633\u062a. \u062d\u062a\u06cc \u0628\u062f\u0648\u0646 \u062d\u0645\u0627\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062a\u062e\u0635\u0635\u06cc\u200c\u062a\u0631\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0646\u0639\u200c\u06a9\u0646\u0646\u062f\u0647\u200c\u0627\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0631\u062f.<\/p>\n<p>\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u062a\u062d\u0644\u06cc\u0644 SWOT \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0627\u0644\u0628 \u0628\u0627\u0634\u062f\u060c \u0627\u0645\u0627 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u062f \u0686\u0647 \u06a9\u0646\u06cc\u062f\u061f \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u0641\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u06cc\u06a9 \u0631\u0648\u0634 \u0633\u0627\u062f\u0647 \u0648 \u0645\u0624\u062b\u0631 \u0628\u0631\u0627\u06cc \u0637\u0648\u0641\u0627\u0646 \u0641\u06a9\u0631\u06cc \u0648 \u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u06af\u06cc \u0628\u0647 \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647 SWOT \u0627\u0633\u062a.<\/p>\n<h2>TOWS \u0686\u06cc\u0633\u062a\u061f<\/h2>\n<p><a href=\"http:\/\/TOWS Analysis: A Comprehensive Guide\">\u062a\u062d\u0644\u06cc\u0644 TOWS<\/a>\u06cc\u06a9 \u0646\u0648\u0639 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u2013 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0647\u0627\u06cc\u0646\u0632 \u0648\u06cc\u0647\u0631\u06cc\u0686 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0627\u0633\u062a. \u0628\u062f\u0627\u0646\u06cc\u062f SWOT \u0686\u06cc\u0633\u062a. TOWS \u0648 SWOT \u062f\u0627\u0631\u0627\u06cc \u0647\u0645\u0627\u0646 \u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0628\u0631\u0627\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0647\u0633\u062a\u0646\u062f \u0648 \u062a\u0631\u062a\u06cc\u0628 \u06a9\u0644\u0645\u0627\u062a \u0645\u0639\u06a9\u0648\u0633 \u0627\u0633\u062a.<\/p>\n<h3>\u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 TOWS\u061f<\/h3>\n<p>\u067e\u0633\u060c \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 TOWS \u0686\u06cc\u0633\u062a\u061f \u062a\u0641\u0627\u0648\u062a \u0627\u0635\u0644\u06cc \u0628\u06cc\u0646 \u0622\u0646\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u062d\u0644\u06cc\u0644 TOWS \u0627\u0628\u062a\u062f\u0627 \u0628\u0631 \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u062f\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0646\u06cc\u0631\u0648\u0647\u0627 \u0648 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645 \u0648 \u0633\u067e\u0633 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u062e\u0648\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u0645.<\/p>\n<p>\u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c TOWS \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 SWOT \u0627\u0631\u0627\u0626\u0647 \u0646\u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc\u060c \u062a\u062d\u0644\u06cc\u0644 TOWS \u062a\u062d\u0644\u06cc\u0644 SWOT \u0631\u0627 \u06af\u0633\u062a\u0631\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h2>\u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0647 TOWS<\/h2>\n<p>\u062f\u0631 \u0646\u06af\u0627\u0647 \u0627\u0648\u0644\u060c \u0627\u06cc\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0645\u0639\u06a9\u0648\u0633 \u06a9\u0631\u062f\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0633\u062a\u0648\u0646\u200c\u0647\u0627\u06cc \u0645\u062b\u0628\u062a \u0648 \u0645\u0646\u0641\u06cc \u0645\u0627\u062a\u0631\u06cc\u0633 \u06f2\u00d7\u06f2 SWOT \u0628\u0647 \u0646\u0638\u0631 \u0628\u0631\u0633\u062f. \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0628\u0633\u06cc\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a. TOWS \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0634\u0631\u06a9\u062a \u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc TOWS \u0648 \u062a\u0648\u0633\u0639\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 TOWS \u0686\u06cc\u0633\u062a\u061f \u0645\u0627\u062a\u0631\u06cc\u0633 SWOT \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u062f\u0631 \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644 SWOT\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644 TOWS\u060c \u0628\u0627\u06cc\u062f \u0647\u0631 \u0646\u0642\u0637\u0647 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0648\u0627\u062d\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u0631\u0627\u0628\u0637\u0647 \u0628\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u06cc \u0648 \u062f\u0627\u062e\u0644\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646\u0647\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u06cc\u0627 \u0628\u0627\u0641\u062a \u0642\u0631\u0627\u0631 \u0646\u062f\u0647\u06cc\u062f\u060c \u0645\u0639\u0646\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0646\u062f\u0627\u0631\u0646\u062f.<\/p>\n<h2>\u0686\u0647\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc TOWS<\/h2>\n<p>\u062a\u062d\u0644\u06cc\u0644 TOWS \u0639\u0648\u0627\u0645\u0644 \u062f\u0627\u062e\u0644\u06cc \u0631\u0627 \u0628\u0627 \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u06cc \u0645\u0637\u0627\u0628\u0642\u062a \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0622\u0646\u060c \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0639\u0645\u0644\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0627\u0632 \u0645\u062d\u06cc\u0637 \u0634\u0631\u06a9\u062a\u06cc \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0686\u0647\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0633\u0627\u0633\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u0628\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0632 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0628\u0647\u0631\u0647\u200c\u0628\u0631\u062f\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f\u060c \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u0646\u062f\u060c \u0628\u0631 \u0636\u0639\u0641\u200c\u0647\u0627 \u063a\u0644\u0628\u0647 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0631 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u062e\u0648\u062f \u0628\u0646\u0627 \u06a9\u0646\u0646\u062f. \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 SWOT \u0648 TOWS \u0686\u06cc\u0633\u062a\u061f<\/p>\n<p><img alt=\"TOWS matrix structure\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/tows-matrix-structure.png\"\/><\/p>\n<h3>\u0645\u0632\u06cc\u062a\/\u0641\u0631\u0635\u062a (SO):<\/h3>\n<p>\u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0630\u06a9\u0631 \u0634\u062f\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0647\u0631 \u0641\u0631\u0635\u062a \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0647\u0631 \u0646\u0642\u0637\u0647 \u0642\u0648\u062a \u062f\u0627\u062e\u0644\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0627\u0632 \u0647\u0631 \u0641\u0631\u0635\u062a \u062e\u0627\u0631\u062c\u06cc \u0628\u0647\u0631\u0647\u200c\u0628\u0631\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u0642\u062f\u0631\u062a\/\u062a\u0647\u062f\u06cc\u062f (ST):<\/h3>\n<p>\u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0630\u06a9\u0631 \u0634\u062f\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0647\u0631 \u062a\u0647\u062f\u06cc\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0647\u0631 \u0646\u0642\u0637\u0647 \u0642\u0648\u062a \u062f\u0627\u062e\u0644\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0627\u0632 \u0647\u0631 \u062e\u0637\u0631 \u062e\u0627\u0631\u062c\u06cc \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u0636\u0639\u0641\/\u0641\u0631\u0635\u062a (WO):<\/h3>\n<p>\u062a\u0645\u0627\u0645 \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0631\u0627 \u06cc\u06a9\u06cc \u06cc\u06a9\u06cc \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0627\u0632 \u0647\u0631 \u0641\u0631\u0635\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0647\u0631 \u0636\u0639\u0641 \u062f\u0627\u062e\u0644\u06cc \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0631 \u06af\u0632\u06cc\u0646\u0647 \u062e\u0627\u0631\u062c\u06cc \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0631\u062f.<\/p>\n<h3>\u0636\u0639\u0641\/\u062a\u0647\u062f\u06cc\u062f (WT):<\/h3>\n<p>\u062a\u0645\u0627\u0645 \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0647\u0631 \u062a\u0647\u062f\u06cc\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0647\u0631 \u062f\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u062c\u062a\u0646\u0627\u0628 \u0634\u0648\u0646\u062f.<\/p>\n<h2>\u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 TOWS \u2013 \u062e\u0644\u0627\u0635\u0647<\/h2>\n<p>\u0645\u0646\u0637\u0642 \u062a\u062d\u0644\u06cc\u0644 TOWS \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0648\u062c\u0648\u062f \u0648 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f. \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0631\u0647\u200c\u0628\u0631\u062f\u0627\u0631\u06cc \u0627\u0632 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u062c\u062a\u0646\u0627\u0628 \u0627\u0632 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a \u0628\u0647 \u062d\u062f\u0627\u0642\u0644 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS\u060c \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n<p>TOWS \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 SWOT\u061f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a\u061f \u0627\u06cc\u0646 \u062f\u0648 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 \u0634\u062f\u062a \u0628\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f. \u0647\u06cc\u0686 \u06a9\u062f\u0627\u0645 \u0628\u062f\u062a\u0631 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0647\u0631\u06af\u0632 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u0631 \u0645\u062d\u0644 \u06a9\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u0627\u0636\u0627\u0641\u06cc \u0646\u0647\u0641\u062a\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 TOWS \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u062a\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u062a\u0645\u0627\u0645 \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0630\u06a9\u0631 \u0634\u062f\u0647 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0647\u0631 \u062a\u0647\u062f\u06cc\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u062a\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0647\u0631 \u062f\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u062c\u062a\u0646\u0627\u0628 \u0634\u0648\u0646\u062f.<\/p>\n<p><img alt=\"SWOT to TOWS\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/swot-to-tows.png\"\/><\/p>\n<h2>\u0645\u062b\u0627\u0644 TOWS \u2013 \u0627\u0633\u062a\u0627\u0631\u0628\u0627\u06a9\u0633<\/h2>\n<p><img alt=\"Starbucks TOWS Matrix Example\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/starbucks-tows-matrix-example.png\"\/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/c58a5a1a-3589-4cf3-9710-26efb449962c.xml&amp;name=Starbucks%20Coffee%20TOWS%20Matrix\" rel=\"noopener\" target=\"_blank\">\u0627\u06cc\u0646 \u0645\u062b\u0627\u0644 \u062a\u062d\u0644\u06cc\u0644 TOWS \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/a><\/p>\n<h2><\/h2>\n<h2>\u062a\u062d\u0644\u06cc\u0644 TOWS \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f<\/h2>\n<p><img alt=\"TOWS Analysis Template\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/tows-analysis-template.png\"\/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/0fb13c04-cc71-4394-bfbb-d2d62799ae1b.xml&amp;name=TOWS%20Diagram%20Template\" rel=\"noopener\" target=\"_blank\">\u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u06cc \u062a\u062d\u0644\u06cc\u0644 TOWS \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/a><\/p>\n<p><img alt=\"TOWS matrix example\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/tows-matrix-template.png\"\/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=TOWSAnalysis&amp;gallery=\/repository\/ccc219d3-e228-471d-b20a-8e5be58f9856.xml&amp;name=TOWS%20Template\" rel=\"noopener\" target=\"_blank\">\u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u06cc \u0645\u0627\u062a\u0631\u06cc\u0633 TOWS \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u06cc\u062f<\/a><\/p>\n<h3>\u0645\u0646\u0627\u0628\u0639<\/h3>\n<p><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\">\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 TOWS \u0686\u06cc\u0633\u062a\u061f<\/a><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\" style=\"font-size: 1.125rem\">(\u062a\u0631\u062c\u0645\u0647 \u0686\u06cc\u0646\u06cc)<\/a><a href=\"https:\/\/www.cnblogs.com\/uml-tool\/articles\/15602088.html\" style=\"font-size: 1.125rem\">\u2013 \u067e\u0633 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0686\u06af\u0648\u0646\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0631\u0627 \u062a\u062f\u0648\u06cc\u0646 \u06a9\u0646\u06cc\u0645\u061f \u062a\u0631\u06a9\u06cc\u0628 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 TOWS<\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many organizations use SWOT analysis to determine the strengths and weaknesses of their organization. SWOT analysis can be interesting, but what should you do with the information you get? This is where the TOWS matrix becomes a useful tool. 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