{"id":321,"date":"2022-01-25T10:47:14","date_gmt":"2022-01-25T10:47:14","guid":{"rendered":"https:\/\/www.cybermedian.com\/fa\/?p=321"},"modified":"2025-02-18T13:51:17","modified_gmt":"2025-02-18T05:51:17","slug":"why-product-owners-love-scrum","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/fa\/why-product-owners-love-scrum\/","title":{"rendered":"\u0686\u0631\u0627 \u0645\u0627\u0644\u06a9\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f\u061f"},"content":{"rendered":"<p class=\"graf graf--p graf-after--h3\" id=\"941f\">\u06cc\u06a9 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06a9\u0647 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u060c \u0628\u062e\u0634\u06cc \u0627\u0632<a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-team\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-team\/\" rel=\"noopener\" target=\"_blank\">\u062a\u06cc\u0645 \u0627\u0633\u06a9\u0631\u0627\u0645<\/a>. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u06cc\u06a9 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0647\u06cc\u0686 \u0627\u062e\u062a\u06cc\u0627\u0631\u06cc \u0628\u0631 \u0633\u0627\u06cc\u0631 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0646\u062f\u0627\u0631\u062f\u060c \u0647\u0645\u0627\u0646\u0646\u062f<a class=\"markup--anchor markup--p-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-master\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-master\/\" rel=\"noopener\" target=\"_blank\">\u0627\u0633\u06a9\u0631\u0627\u0645 \u0645\u0633\u062a\u0631<\/a>. \u06cc\u06a9 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0645\u0633\u0626\u0648\u0644 \u0645\u0631\u0627\u0642\u0628\u062a \u0627\u0632 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0628\u0631\u0627\u06cc \u0645\u062f\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0627\u0633\u062a \u0648 \u0645\u0633\u0626\u0648\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644\u060c \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062a\u06cc\u0645 \u062a\u0648\u0633\u0639\u0647 \u0648 \u0633\u0627\u06cc\u0631 \u0630\u06cc\u0646\u0641\u0639\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc \u062a\u0639\u0627\u0645\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0631 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<figure class=\"graf graf--figure graf-after--p\" id=\"7ba1\"><img class=\"graf-image\" data-height=\"461\" data-image-id=\"0*WT-_VHAozQI-7iPj.png\" data-is-featured=\"true\" data-width=\"509\" decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/fa\/wp-content\/uploads\/sites\/15\/2022\/02\/0WT-_VHAozQI-7iPj.png\"\/><figcaption class=\"imageCaption\">\u0646\u0642\u0634 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644<\/figcaption><\/figure>\n<p class=\"graf graf--p graf-after--figure\" id=\"f00f\">\u0645\u0627\u0644\u06a9\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644 \u0632\u06cc\u0631 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--p\" id=\"905e\">\u062a\u0648\u0633\u0639\u0647 \u0648 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u06a9\u0646\u0648\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u0634\u062f\u0647 \u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0648\u0627\u062d\u062f \u0648\u0627\u062d\u062f \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0646\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0631 \u062a\u0636\u0627\u062f \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u0627\u0634\u0646\u062f \u0645\u0627\u0646\u0646\u062f \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u0627\u0631\u06cc\u062e\u06cc.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"24e6\">\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627 \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062a\u062c\u0631\u0628\u06cc \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0634\u0645\u0627 \u0647\u0631 \u0631\u0648\u0632 \u0648\u0636\u0648\u062d\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u062f\u0627\u0631\u06cc\u062f. \u067e\u0633 \u0627\u0632 \u0647\u0631 \u0627\u0633\u067e\u0631\u06cc\u0646\u062a\u060c \u0645\u0627\u0644\u06a9\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u0627\u0642\u0644\u0627\u0645 \u0628\u0627 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0627\u0648\u0644\u0648\u06cc\u062a \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0642\u0627\u0628\u0644 \u0627\u0631\u0633\u0627\u0644 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"fbf6\">\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0634\u062a\u0631\u06cc \u0632\u0648\u062f\u0647\u0646\u06af\u0627\u0645 \u0648 \u0645\u062f\u0627\u0648\u0645 \u0627\u0633\u062a.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"520e\">\u0627\u0648\u0644\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u0644\u0645\u0648\u0633 \u0645\u0645\u06a9\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0627\u0633\u062a\u060c \u06cc\u0639\u0646\u06cc \u067e\u0633 \u0627\u0632 \u0647\u0631 \u0627\u0633\u067e\u0631\u06cc\u0646\u062a.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"75f5\">\u062d\u0645\u0627\u06cc\u062a \u0633\u06cc\u0633\u062a\u0645\u0627\u062a\u06cc\u06a9 \u0627\u0632 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062a\u063a\u06cc\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc \u0627\u062f\u0627\u0645\u0647\u200c\u062f\u0627\u0631 \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0648\u0627\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"e3ae\">\u06a9\u0627\u0647\u0634 \u0636\u0627\u06cc\u0639\u0627\u062a \u0645\u062d\u0635\u0648\u0644 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0623\u06a9\u06cc\u062f \u0628\u0631 \u062a\u0648\u0633\u0639\u0647 \u0645\u062d\u0635\u0648\u0644 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u062f\u0627\u0631 \u0628\u0647 \u062c\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0622\u062b\u0627\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f (\u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0633\u0646\u0627\u062f).<\/li>\n<\/ul>\n<h3 class=\"graf graf--h3 graf-after--li\" id=\"c2f9\">\u0645\u0642\u0627\u0644\u0627\u062a \u062f\u06cc\u06af\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0646\u0642\u0634\u200c\u0647\u0627\u06cc \u0627\u0633\u06a9\u0631\u0627\u0645<\/h3>\n<ul class=\"postList\">\n<li class=\"graf graf--li graf-after--h3\" id=\"acb9\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-team\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-team\/\" rel=\"noopener\" target=\"_blank\">\u062a\u06cc\u0645 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"8efe\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-self-organizing-team-in-scrum\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-self-organizing-team-in-scrum\/\" rel=\"noopener\" target=\"_blank\">\u062a\u06cc\u0645 \u062e\u0648\u062f\u0633\u0627\u0632\u0645\u0627\u0646\u200c\u062f\u0647\u06cc \u062f\u0631 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"a327\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-scrum-team-works\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-scrum-team-works\/\" rel=\"noopener\" target=\"_blank\">\u062a\u06cc\u0645 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f\u200a\u2014\u200a\u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0645\u062e\u062a\u0635\u0631<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"0c52\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-to-be-good-product-owner-in-scrum\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-to-be-good-product-owner-in-scrum\/\" rel=\"noopener\" target=\"_blank\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u0628 \u062f\u0631 \u067e\u0631\u0648\u0698\u0647 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0628\u0648\u062f\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"e75a\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-project-owner-role-in-scrum\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-project-owner-role-in-scrum\/\" rel=\"noopener\" target=\"_blank\">\u0646\u0642\u0634 \u0645\u0627\u0644\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"9c27\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-to-become-qualified-scrum-master\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-to-become-qualified-scrum-master\/\" rel=\"noopener\" target=\"_blank\">\u062a\u0648\u0633\u0639\u0647 \u0686\u0627\u0628\u06a9: \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0645\u0633\u062a\u0631 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0634\u062f\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"89a7\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/scrum-pig-and-chicken\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/scrum-pig-and-chicken\/\" rel=\"noopener\" target=\"_blank\">\u062e\u0648\u06a9 \u0648 \u0645\u0631\u063a \u062f\u0631 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"48e4\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/project-manager-vs-scrum-master-vs-project-owner\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/project-manager-vs-scrum-master-vs-project-owner\/\" rel=\"noopener\" target=\"_blank\">\u0645\u062f\u06cc\u0631 \u067e\u0631\u0648\u0698\u0647 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0645\u0633\u062a\u0631 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0645\u0627\u0644\u06a9 \u067e\u0631\u0648\u0698\u0647<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"e934\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-are-the-three-scrum-roles\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-are-the-three-scrum-roles\/\" rel=\"noopener\" target=\"_blank\">\u0633\u0647 \u0646\u0642\u0634 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"2528\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-master\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-scrum-master\/\" rel=\"noopener\" target=\"_blank\">\u0627\u0633\u06a9\u0631\u0627\u0645 \u0645\u0633\u062a\u0631 \u0686\u06cc\u0633\u062a\u061f \u0646\u0642\u0634 \u0648 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a\u200c\u0647\u0627<\/a><\/li>\n<li class=\"graf graf--li graf-after--li\" id=\"31bd\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-cross-functional-team-in-agile\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/what-is-cross-functional-team-in-agile\/\" rel=\"noopener\" target=\"_blank\">\u062a\u06cc\u0645 \u0686\u0646\u062f\u0648\u0638\u06cc\u0641\u0647\u200c\u0627\u06cc \u062f\u0631 \u0686\u0627\u0628\u06a9 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li>\n<li class=\"graf graf--li graf-after--li graf--trailing\" id=\"da4b\"><a class=\"markup--anchor markup--li-anchor\" data-href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-can-scrum-master-help-product-owner\/\" href=\"https:\/\/www.visual-paradigm.com\/scrum\/how-can-scrum-master-help-product-owner\/\" rel=\"noopener\" target=\"_blank\">\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0633\u06a9\u0631\u0627\u0645 \u0645\u0633\u062a\u0631\u060c \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0645\u0627\u0644\u06a9 \u067e\u0631\u0648\u0698\u0647 \u062e\u0648\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u06cc\u062f\u061f<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A Product Owner who owns the product on behalf of the company is a part of a\u00a0Scrum team. However, a product owner has no authority over other members of the team, same as the\u00a0Scrum Master. A Product Owner is responsible for looking after a product for an extended period of time and is accountable for achieving product success. 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