{"id":6241,"date":"2022-02-07T08:21:26","date_gmt":"2022-02-07T08:21:26","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=6241"},"modified":"2026-04-20T09:12:27","modified_gmt":"2026-04-20T09:12:27","slug":"swot-%e5%88%86%e6%9e%90%e5%bf%ab%e9%80%9f%e6%8c%87%e5%8d%97-2","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/a-quick-guide-to-swot-analysis\/","title":{"rendered":"SWOT \u5206\u6790\u5feb\u901f\u6307\u5357"},"content":{"rendered":"<h3><span id=\"What_is_the_SWOT_analysis_method\">\u4ec0\u4e48\u662fSWOT\u5206\u6790\u6cd5\uff1f<\/span><\/h3>\n<p>SWOT\u5206\u6790\u662f\u4e00\u79cd\u57fa\u4e8e\u7ade\u4e89\u6761\u4ef6\u4e0b\u5185\u5916\u90e8\u73af\u5883\u5206\u6790\u7684\u6001\u52bf\u5206\u6790\u65b9\u6cd5\u3002\u5b83\u8fd8\u88ab\u7528\u4f5c\u4f01\u4e1a\u5728\u4f01\u4e1a\u6218\u7565\u5236\u5b9a\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u7684\u80cc\u666f\u4e0b\u8fdb\u884c\u5e02\u573a\u5206\u6790\u7684\u6709\u529b\u5de5\u5177\u3002<\/p>\n<p>SWOT \u4ee3\u8868\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u662f\u4e00\u79cd\u6218\u7565\u5206\u6790\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u60a8\u5206\u6790\u53ef\u80fd\u5f71\u54cd\u60a8\u7684\u7ec4\u7ec7\u3001\u9879\u76ee\u6216\u4e1a\u52a1\u98ce\u9669\u7684\u5185\u90e8\u548c\u5916\u90e8\u56e0\u7d20\u3002SWOT \u5206\u6790\uff0c\u4e5f\u79f0\u4e3a SWOT \u77e9\u9635\uff0c\u5c06\u5df2\u8bc6\u522b\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u5b89\u6392\u5728\u4e00\u4e2a\u6613\u4e8e\u7406\u89e3\u7684 4 \u4e2a\u6846\u4e2d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/01-online-swot-analysis-tool.png\" alt=\"SWOT\u5206\u6790\u8f6f\u4ef6\" \/><\/p>\n<h3><span id=\"Internal_vs_External_Factors\">\u5185\u90e8\u4e0e\u5916\u90e8\u56e0\u7d20<\/span><\/h3>\n<p>SWOT\u4e3b\u8981\u7531\u201cExternal,Internal\u201d\u548c\u201cPositive,Negative\u201d\u4e24\u4e2a\u4ea4\u53c9\u8f74\u7ec4\u6210\uff0c\u53ef\u4ee5\u884d\u751f\u51fa\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\uff08\u5982\u4e0a\u56fe\u6240\u793a\uff09\uff0c\u662f\u4e00\u79cd\u975e\u5e38\u5e38\u89c1\u4e14\u7b80\u5355\u7684\u65b9\u6cd5\u5206\u6790\u4e00\u4e2a\u516c\u53f8\u3001\u4ea7\u54c1\u6216\u4e2a\u4eba\u7684\u73b0\u72b6\uff0c\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u89e3\u51b3\u95ee\u9898\u7684\u624b\u6bb5\u3002<\/p>\n<h3><span id=\"Internal_factors_Strength_Weakness\">\u5185\u5728\u56e0\u7d20\uff1a\u5f3a+\u5f31<\/span><\/h3>\n<p>SWOT\u5206\u6790\u4e2d\u7684\u5185\u90e8\u56e0\u7d20\u5305\u62ec\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u90a3\u4e48\u4e3a\u4ec0\u4e48\u5c06\u4f18\u52bf\u548c\u52a3\u52bf\u5f52\u7c7b\u4e3a\u5185\u90e8\u56e0\u7d20\u5462\uff1f\u8ba9\u6211\u4eec\u7ee7\u7eed\u770b\u770b\u3002<\/p>\n<p><strong>\u5b9e\u529b<\/strong><br \/>\n\u5b9e\u529b\u5c31\u662f\u4f60\u62e5\u6709\u7684\u5173\u952e\u8d44\u6e90\u548c\u6280\u672f\uff0c\u6216\u8005\u8bf4\u4f60\u6700\u64c5\u957f\u548c\u6700\u9002\u5408\u505a\u7684\u4e8b\u60c5\u3002\u5f3a\u5ea6\u5757\u4e5f\u53ef\u4ee5\u4ee3\u8868\u60a8\u81ea\u5df1\u6216\u60a8\u516c\u53f8\u81ea\u5df1\u7684\u4e13\u4e1a\u77e5\u8bc6\u6216\u6bd4\u5176\u4ed6\u4eba\u66f4\u597d\u3002\u4f8b\u5982\uff0c\u5e7f\u6cdb\u7684\u4eba\u8109\u3001\u6781\u5177\u7ade\u4e89\u529b\u7684\u4ea7\u54c1\u3001\u5f3a\u5927\u7684\u54c1\u724c\u3001\u5fe0\u5b9e\u7684\u5ba2\u6237\u7fa4\u3001\u72ec\u7279\u7684\u6280\u672f\u7b49\u3002<\/p>\n<p><strong>\u8003\u8651\u4f18\u52bf\u3002<\/strong><\/p>\n<ul>\n<li>\u516c\u53f8\u80fd\u505a\u4ec0\u4e48\u522b\u4eba\u505a\u4e0d\u5230\u7684\u4e8b\uff1f<\/li>\n<li>\u54ea\u4e9b\u4ea7\u54c1\u6216\u8425\u9500\u7b56\u7565\u53d6\u5f97\u4e86\u6210\u529f\uff1f<\/li>\n<li>\u516c\u53f8\u719f\u6089\u54ea\u4e9b\u9886\u57df<\/li>\n<li>\u516c\u53f8\u62e5\u6709\u7684\u8d44\u6e90<\/li>\n<\/ul>\n<p><strong>\u5f31\u70b9<\/strong><br \/>\n\u5f31\u70b9\u662f\u4f60\u6700\u4e0d\u64c5\u957f\u548c\u6700\u4e0d\u9002\u5408\u505a\u7684\u4e8b\u60c5\u3002\u5f31\u70b9\u4e5f\u53ef\u4ee5\u53cd\u6620\u516c\u53f8\u7684\u5f31\u70b9\u548c\u6f5c\u5728\u7684\u7f3a\u70b9\u3002\u4f8b\u5982\uff0c\u7f3a\u4e4f\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5e02\u573a\u5360\u6709\u7387\u4f4e\u3001\u8d1f\u503a\u6c34\u5e73\u9ad8\u3001\u7f3a\u4e4f\u8d44\u91d1\u6216\u7f3a\u4e4f\u4f01\u4e1a\u6587\u5316\u7b49\u3002<\/p>\n<p>\u8003\u8651\u4ee5\u4e0b\u5f31\u70b9\u3002<\/p>\n<ul>\n<li>\u516c\u53f8\u4e0d\u64c5\u957f\u7684\u9886\u57df<\/li>\n<li>\u7f3a\u4e4f\u8d44\u6e90\u548c\u6280\u672f<\/li>\n<li>\u516c\u53f8\u5185\u90e8\u8fd0\u8425\u662f\u5426\u5b58\u5728\u969c\u788d\uff1f<\/li>\n<li>\u4f18\u52bf\u548c\u52a3\u52bf\u88ab\u5f52\u7c7b\u4e3a\u5185\u90e8\u56e0\u7d20\uff0c\u56e0\u4e3a\u8fd9\u4e24\u4e2a\u56e0\u7d20\u4e3b\u8981\u4e0e\u516c\u53f8\u81ea\u8eab\u60c5\u51b5\u6709\u5173\u3002<\/li>\n<\/ul>\n<h3><span id=\"External_factors_Opportunity_Threat\">\u5916\u90e8\u56e0\u7d20\uff1a\u673a\u4f1a+\u5a01\u80c1<\/span><\/h3>\n<p>SWOT\u5206\u6790\u4e2d\u7684\u5916\u90e8\u56e0\u7d20\u5305\u62ec\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u90a3\u4e48\u4e3a\u4ec0\u4e48\u5c06\u673a\u4f1a\u548c\u5a01\u80c1\u5f52\u7c7b\u4e3a\u5916\u90e8\u56e0\u7d20\u5462\uff1f\u8ba9\u6211\u4eec\u7ee7\u7eed\u770b\u770b\u3002<\/p>\n<p><strong>\u673a\u4f1a<\/strong><br \/>\n\u673a\u4f1a\u662f\u60a8\u6216\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u80fd\u5426\u4e3a\u60a8\u7684\u4ea7\u54c1\u3001\u6280\u672f\u548c\u670d\u52a1\u627e\u5230\u65b0\u7684\u5229\u57fa\u5e02\u573a\u3002\u662f\u5426\u6709\u53ef\u80fd\u5f00\u53d1\u65b0\u7684\u6709\u7ade\u4e89\u529b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f\u673a\u4f1a\u53ef\u4ee5\u662f\u516c\u53f8\u672a\u6765\u7684\u4f18\u52bf\uff0c\u901a\u5e38\u4e0e\u7ecf\u6d4e\u73af\u5883\u548c\u653f\u5e9c\u51b3\u7b56\u6709\u5173\u3002\u4f8b\u5982\uff0c\u5173\u7a0e\u964d\u4f4e\u3001\u6d88\u8d39\u8005\u9700\u6c42\u589e\u52a0\u7b49\u3002<\/p>\n<p><strong>\u601d\u8003\u673a\u9047\u7684\u65b9\u5411\u3002<\/strong><\/p>\n<ul>\n<li>\u516c\u53f8\u672a\u6765\u53ef\u4ee5\u5f00\u53d1\u7684\u670d\u52a1\u6216\u5546\u54c1<\/li>\n<li>\u5bf9\u516c\u53f8\u5546\u54c1\u7684\u9700\u6c42\u589e\u52a0<\/li>\n<li>\u672a\u6765\u5e02\u573a\u53d8\u5316\u53ef\u80fd\u5e26\u6765\u7684\u597d\u5904<\/li>\n<li>\u653f\u5e9c\u6cd5\u89c4\u53d8\u5316\u7684\u79ef\u6781\u5f71\u54cd<\/li>\n<\/ul>\n<p>\u5a01\u80c1<br \/>\n\u60a8\u7684\u4ea7\u54c1\u3001\u6280\u672f\u6216\u670d\u52a1\u662f\u5426\u4f1a\u88ab\u66ff\u6362\uff1f\u8fd8\u662f\u5e02\u573a\u9010\u6e10\u8d70\u4e0b\u5761\u8def\uff1f\u5a01\u80c1\u662f\u4e0d\u5229\u4e8e\u516c\u53f8\u53d1\u5c55\u7684\u8d1f\u9762\u56e0\u7d20\u3002\u5e38\u89c1\u7684\u6709\u539f\u6750\u6599\u6210\u672c\u4e0a\u5347\u3001\u52b3\u52a8\u529b\u4f9b\u5e94\u4e0d\u8db3\u3001\u7ade\u4e89\u5bf9\u624b\u589e\u52a0\u6216\u7ade\u4e89\u5bf9\u624b\u63a8\u51fa\u7ade\u4e89\u6fc0\u70c8\u7684\u4ea7\u54c1\u3002<\/p>\n<p><strong>\u5a01\u80c1\u601d\u7ef4\u65b9\u5411\u3002<\/strong><\/p>\n<ul>\n<li>\u7ade\u4e89\u5bf9\u624b\u5c06\u5982\u4f55\u53cd\u5e94\uff1f<\/li>\n<li>\u6709\u6f5c\u5728\u7684\u7ade\u4e89\u5bf9\u624b\u5417\uff1f<\/li>\n<li>\u672a\u6765\u5e02\u573a\u53d8\u5316\u53ef\u80fd\u5e26\u6765\u7684\u5a01\u80c1<\/li>\n<li>\u4ea7\u54c1\u4f9b\u5e94\u5546\u5173\u7cfb\u662f\u5426\u7262\u56fa\uff1f<\/li>\n<li>\u8fd9\u4e24\u4e2a\u7ef4\u5ea6\u901a\u5e38\u88ab\u79f0\u4e3a\u5916\u90e8\u56e0\u7d20\uff0c\u4e3b\u8981\u662f\u56e0\u4e3a\u5f71\u54cd\u5b83\u4eec\u7684\u56e0\u7d20\u57fa\u672c\u4e0a\u4e0e\u5916\u90e8\u73af\u5883\u7684\u53d8\u5316\u6709\u5173\u3002<\/li>\n<\/ul>\n<h3><span id=\"What_are_the_steps_of_SWOT_analysis\">SWOT\u5206\u6790\u7684\u6b65\u9aa4\u662f\u4ec0\u4e48\uff1f<\/span><\/h3>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u6709\u56db\u4e2a\u6b65\u9aa4\u3002<\/p>\n<ol>\n<li>\u5206\u6790\u73af\u5883\u56e0\u7d20\u2014\u2014\u5bf9\u5404\u79cd\u73af\u5883\u56e0\u7d20\u7684\u5206\u6790\uff0c\u5185\u90e8\u7684\u3001\u5916\u90e8\u7684\u3001\u6f5c\u5728\u7684\u3001\u672a\u6765\u7684\u60c5\u51b5\u7b49\uff0c\u5206\u6790\u8981\u5168\u9762\u6df1\u5165\uff0c\u8981\u4ece\u591a\u4e2a\u89d2\u5ea6\u8fdb\u884c\u3002<\/li>\n<li>\u6784\u5efa SWOT \u77e9\u9635 &#8211; \u786e\u5b9a\u60a8\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u5e76\u6784\u5efa\u4e00\u4e2a\u5305\u542b\u8fd9\u4e9b\u5143\u7d20\u7684 SWOT \u77e9\u9635\u3002\u5f53\u7136\u4f60\u4e5f\u53ef\u4ee5\u5148\u505aSW\u5206\u6790\uff0c\u518d\u505aOT\u5206\u6790\uff0c\u6700\u540e\u6574\u5408\u8fd9\u4e9b\u5f62\u6210SWOT\u77e9\u9635\u3002<\/li>\n<li>\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\u2014\u2014\u5728\u5b8c\u6210\u73af\u5883\u56e0\u7d20\u5206\u6790\u548cSWOT\u77e9\u9635\u6784\u5efa\u540e\uff0c\u53ef\u4ee5\u5236\u5b9a\u76f8\u5e94\u7684\u884c\u52a8\u8ba1\u5212\u3002\u8be5\u8ba1\u5212\u7684\u57fa\u672c\u601d\u60f3\u662f\uff1a\n<ol>\n<li>\u53d1\u6325\u4f18\u52bf\uff0c<\/li>\n<li>\u514b\u670d\u5f31\u70b9\uff0c<\/li>\n<li>\u5229\u7528\u673a\u4f1a\u548c<\/li>\n<li>\u89e3\u51b3\u5a01\u80c1\u3002<\/li>\n<\/ol>\n<\/li>\n<li>\u56de\u987e\u8fc7\u53bb\uff0c\u7acb\u8db3\u73b0\u5728\uff0c\u5c55\u671b\u672a\u6765\u2014\u2014\u627e\u51fa\u8fc7\u53bb\u884c\u4e3a\u7684\u4e0d\u8db3\u4e4b\u5904\uff0c\u4e0e\u73b0\u5728\u8fdb\u884c\u6bd4\u8f83\uff0c\u601d\u8003\u672a\u6765\u5982\u4f55\u53d1\u5c55\u3002<\/li>\n<\/ol>\n<p>\u4f7f\u7528\u7cfb\u7edf\u5206\u6790\u7684\u7efc\u5408\u65b9\u6cd5\uff0c\u8fd9\u4e9b\u5b89\u6392\u4e0e\u8003\u8651\u7684\u5404\u79cd\u73af\u5883\u56e0\u7d20\u76f8\u5339\u914d\uff0c\u5e76\u7ed3\u5408\u8d77\u6765\u4e3a\u672a\u6765\u53d1\u5c55\u63d0\u51fa\u4e00\u7cfb\u5217\u66ff\u4ee3\u6218\u7565\u3002<\/p>\n<h3><span id=\"Recommended_Online_SWOT_Tool\">\u63a8\u8350\u7684\u5728\u7ebf SWOT \u5de5\u5177<\/span><\/h3>\n<p>VP Online \u5177\u6709\u57fa\u4e8e Web \u7684<a href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/swot-analysis-tool\/\">SWOT \u5206\u6790\u8f6f\u4ef6<\/a>\uff0c\u901a\u8fc7\u4f7f\u7528\u57fa\u4e8e\u5217\u8868\u7684\u76f4\u89c2\u6570\u636e\u7f16\u8f91\u5668\uff0c\u53ef\u4ee5\u8f7b\u677e\u5feb\u901f\u5730\u5f00\u53d1 SWOT \u5206\u6790\u6a21\u578b\u3002\u60a8\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5728\u9879\u76ee\u7b26\u53f7\u4e2d\u5217\u51fa\u4fe1\u606f\u3002visual Paradigm \u4f1a\u6839\u636e\u60a8\u63d0\u4f9b\u7684\u4fe1\u606f\u81ea\u52a8\u5f62\u6210\u4e00\u4e2a SWOT \u77e9\u9635\u3002<\/p>\n<p><a title=\"\u7279\u65af\u62c9\u7684 SWOT \u5206\u6790\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-tesla\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/fb54bbbe-aa74-42e2-8f9a-208125deb546.png\" alt=\"\u7279\u65af\u62c9\u7684 SWOT \u5206\u6790\uff08SWOT \u5206\u6790\u793a\u4f8b\uff09\" \/><\/a><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/fb54bbbe-aa74-42e2-8f9a-208125deb546.xml&amp;name=SWOT%20Analysis%20for%20Tesla\">\u7279\u65af\u62c9\u7684 SWOT \u5206\u6790<\/a><\/p>\n<p><a title=\"\u82f9\u679c\u7684 SWOT \u5206\u6790\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/swot-analysis\/swot-analysis-for-apple\"><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/08ab1a69-5ffd-48dc-88b7-4dee92893dfd.png\" alt=\"\u82f9\u679c\u7684 SWOT \u5206\u6790\uff08SWOT \u5206\u6790\u793a\u4f8b\uff09\" \/><\/a><\/p>\n<p><a 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href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/c9807d57-e335-4793-9e7f-7bdd4fd04ffb.xml&amp;name=Renewable%20Energy%20Market\">\u53ef\u518d\u751f\u80fd\u6e90\u5e02\u573a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662fSWOT\u5206\u6790\u6cd5\uff1f SWOT\u5206\u6790\u662f\u4e00<\/p>\n","protected":false},"author":3,"featured_media":6244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[],"class_list":["post-6241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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