{"id":6233,"date":"2022-02-07T06:44:04","date_gmt":"2022-02-07T06:44:04","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=6233"},"modified":"2026-04-20T09:12:28","modified_gmt":"2026-04-20T09:12:28","slug":"%e4%bb%80%e4%b9%88%e6%98%afswot%e5%88%86%e6%9e%90%ef%bc%9f%e4%bb%a5%e8%80%90%e5%85%8b%e7%9a%84swot%e5%88%86%e6%9e%90%e4%b8%ba%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","title":{"rendered":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b"},"content":{"rendered":"<h3><span id=\"What_is_SWOT_Analysis\">\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f<\/span><\/h3>\n<p>SWOT\u7531\u56db\u4e2a\u65b9\u9762\u7ec4\u6210\uff0c\u4ece\u5355\u8bcd\u7684\u7b2c\u4e00\u4e2a\u5b57\u7b26\u5f00\u59cb\uff1a\u201c\u4f18\u52bf\u201d\u3001\u201c\u52a3\u52bf\u201d\u3001\u201c\u673a\u4f1a\u201d\u548c\u201c\u5a01\u80c1\u201d\uff0c\u7b80\u800c\u8a00\u4e4b\uff0c\u5b83\u662f\u4e00\u79cd\u7ade\u4e89\u6001\u52bf\u8bc4\u4f30\uff0c\u901a\u8fc7\u5185\u90e8\u548c\u5916\u90e8\u884c\u4e1a\u786e\u5b9a\u9002\u5f53\u7684\u5e94\u5bf9\u7b56\u7565\u73af\u5883\u5206\u6790\u3002\u5e38\u7528\u4e8e\u5e02\u573a\u5206\u6790\u3001\u65b0\u4ea7\u54c1\u63a8\u5e7f\u3001\u8425\u9500\u4f20\u64ad\u7b56\u7565\u548c\u8fd0\u8425\u8ba1\u5212\u5b9e\u65bd\uff0c\u53ef\u4f5c\u4e3a\u6218\u7565\u5b9e\u65bd\u7684\u53c2\u8003\uff0c\u4ee5\u63d0\u9ad8\u8fd9\u4e9b\u8ba1\u5212\u7684\u6548\u7387\u3002<\/p>\n<p>SWOT\u4e0e\u6211\u4eec\u5bf9\u81ea\u8eab\u54c1\u724c\u548c\u884c\u4e1a\u8d8b\u52bf\u7684\u6d1e\u5bdf\u529b\u6709\u5173\uff0c\u8fd9\u4e9b\u6d1e\u5bdf\u529b\u53ef\u80fd\u4f1a\u7528\u5230\u4e00\u4e9b\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u4f46\u57fa\u672c\u4e0a\u6ca1\u6709\u5fc5\u8981\u5728SWOT\u8ba8\u8bba\u4e2d\u5177\u5907\u5206\u6790\u5de5\u5177\u7684\u6c34\u5e73\u3002<\/p>\n<p>\u5b83\u662f\u7531\u65e7\u91d1\u5c71\u5927\u5b66\u6559\u6388 Heinz Weihrich \u5728 1982 \u5e74\u7684\u4e00\u7bc7\u8bba\u6587\u4e2d\u63d0\u51fa\u7684\uff0c\u5f53\u65f6\u5bf9 SWOT \u8fdb\u884c\u4e86\u6539\u9020\u548c\u5e94\u7528\uff0c\u5c06\u5404\u79cd\u77e9\u9635\u7ec4\u5408\u8d77\u6765\u5217\u51fa\u6765\uff0c\u63d0\u51fa\u4e86\u5404\u79cd\u7b56\u7565\u5efa\u8bae\u3002<\/p>\n<h3><span id=\"How_to_draw_a_SWOT_Matrix\">\u5982\u4f55\u7ed8\u5236 SWOT \u77e9\u9635\uff1f<\/span><\/h3>\n<p>\u5728\u8fdb\u884cSWOT\u8ba8\u8bba\u65f6\uff0c\u9700\u8981\u6240\u6709\u53c2\u4e0e\u8005\u90fd\u63d0\u51fa\u201c\u76ee\u6807\u9648\u8ff0\u201d\uff0c\u5e76\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u5bf9\u54c1\u724c\u7684\u76ee\u6807\u6709\u4e00\u4e2a\u5171\u540c\u7684\u8ba4\u8bc6\uff0c\u624d\u80fd\u53d6\u5f97\u66f4\u6709\u6548\u7684\u7ed3\u679c\u3002<\/p>\n<ul>\n<li><strong>\u4f18\u52bf<\/strong>\u548c<strong>\u52a3\u52bf<\/strong>\u4e0e\u54c1\u724c\u81ea\u8eab\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u6709\u5173\uff0c\u91cd\u70b9\u5173\u6ce8\u54c1\u724c\u7684\u201c<strong>\u5185\u5728<\/strong>\u201d\u56e0\u7d20\u3002<\/li>\n<li><strong>\u673a\u4f1a<\/strong>\u548c<strong>\u5a01\u80c1<\/strong>\u4e0e\u73af\u5883\u5bfc\u81f4\u7684\u5173\u952e\u5ba2\u6237\u7fa4\u7684\u53d8\u5316\u6709\u5173\uff0c\u91cd\u70b9\u5173\u6ce8\u884c\u4e1a\u7684\u201c<strong>\u5916\u90e8<\/strong>\u201d\u56e0\u7d20\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/1_01-swot-template.png\" alt=\"SWOT \u5206\u6790 | SWOT \u5206\u6790\u6a21\u677f\" \/><\/p>\n<ol>\n<li><strong>\u4f18\u52bf<\/strong>\uff1a\u4e00\u4e2a\u4f01\u4e1a\u6216\u9879\u76ee\u76f8\u5bf9\u4e8e\u5176\u4ed6\u4f01\u4e1a\u6216\u9879\u76ee\u5177\u6709\u4f18\u52bf\u7684\u7279\u5f81\u3002<\/li>\n<li><strong>\u52a3\u52bf<\/strong>\uff1a\u4f7f\u4f01\u4e1a\u6216\u9879\u76ee\u76f8\u5bf9\u4e8e\u5176\u4ed6\u4f01\u4e1a\u6216\u9879\u76ee\u5904\u4e8e\u52a3\u52bf\u7684\u7279\u5f81\u3002<\/li>\n<li><strong>\u673a\u4f1a<\/strong>\uff1a\u4f01\u4e1a\u6216\u9879\u76ee\u53ef\u4ee5\u5229\u7528\u7684\u5916\u90e8\u73af\u5883\u56e0\u7d20\u3002<\/li>\n<li><strong>\u5a01\u80c1<\/strong>\uff1a\u5916\u90e8\u73af\u5883\u4e2d\u53ef\u80fd\u7ed9\u4f01\u4e1a\u6216\u9879\u76ee\u5e26\u6765\u9ebb\u70e6\u7684\u56e0\u7d20\u3002<\/li>\n<\/ol>\n<h3><span id=\"SWOT_Example_NIKE\">SWOT \u793a\u4f8b\uff1a\u8010\u514b<\/span><\/h3>\n<p>\u4f60\u53ef\u4ee5\u53d1\u73b0NIKE\u7684\u5185\u90e8\u95ee\u9898\u548c\u5916\u90e8\u5f71\u54cd\uff0c\u4f46\u4f60\u4e5f\u53ef\u4ee5\u77e5\u9053\u5185\u90e8\u7684\u53d1\u5c55\u4f18\u52bf\u548c\u5916\u90e8\u7684\u5e02\u573a\u673a\u4f1a\u3002\u5176\u4e2d\uff0c\u4f60\u53ef\u4ee5\u53d1\u73b0NIKE\u7684\u4e00\u4e9b\u8fd0\u8425\u7b56\u7565\u5f88\u5bb9\u6613\u4e0a\u624b\u3002\u60a8\u53ef\u4ee5\u4ece\u4e0b\u9762\u7684 SWOT \u793a\u4f8b\u56fe\u4e2d\u5b66\u5230\u4e00\u4e24\u4ef6\u4e8b\uff1a<\/p>\n<p id=\"Cinlogh\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3881 \" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/img_6200d47a6da06.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/img_6200d47a6da06.png 600w, https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/img_6200d47a6da06-300x300.png 300w, https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/img_6200d47a6da06-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/73e829aa-7976-47c7-bae4-101c9b1681ae.xml&amp;name=SWOT%20Analysis%20for%20NIKE\">\u7f16\u8f91\u6b64 SWOT \u5206\u6790\u6a21\u677f<\/a><\/p>\n<div class=\"wp-block-image\"><\/div>\n<h4><span id=\"NIKES_INTERNAL_ADVANTAGE\">\u8010\u514b\u7684\u5185\u90e8\u4f18\u52bf<\/span><\/h4>\n<ol>\n<li>\u6d88\u8d39\u8005\u5177\u6709\u5f3a\u70c8\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6<\/li>\n<li>\u79ef\u7d2f\u4e86\u5e9e\u5927\u7684\u5ba2\u6237\u7fa4<\/li>\n<li>\u4ee5\u53ef\u6301\u7eed\u53d1\u5c55\u4e3a\u76ee\u6807<\/li>\n<li>\u6807\u5fd7\u6027\u5173\u7cfb\uff08\u5982 Air Jordan \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff09<\/li>\n<li>\u4f18\u79c0\u7684\u56e2\u961f\u8425\u9500\u80fd\u529b<\/li>\n<\/ol>\n<h4><span id=\"NIKEs_Internal_Disadvantages\">NIKE\u7684\u5185\u90e8\u52a3\u52bf<\/span><\/h4>\n<ol>\n<li>\u56fd\u5916\u52b3\u52a8\u6761\u4ef6\u5dee<\/li>\n<li>\u96f6\u552e\u5546\u62e5\u6709\u5927\u91cf\u63a7\u5236\u6743\uff08\u8fd1 70% \u7684\u80a1\u4efd\uff09<\/li>\n<li>\u503a\u52a1\u6784\u6210\u8d22\u52a1\u5a01\u80c1<\/li>\n<li>\u5bf9\u7f8e\u56fd\u5e02\u573a\u7684\u4f9d\u8d56<\/li>\n<li>\u516c\u53f8\u5185\u90e8\u8bc9\u8bbc<\/li>\n<\/ol>\n<h4><span id=\"External_Opportunities_for_NIKE\">\u8010\u514b\u7684\u5916\u90e8\u673a\u4f1a<\/span><\/h4>\n<ol>\n<li>\u65b0\u5174\u5e02\u573a\u6269\u5f20<\/li>\n<li>\u521b\u65b0\u4ea7\u54c1\u5f00\u53d1<\/li>\n<li>\u9ad8\u6548\u6574\u5408<\/li>\n<\/ol>\n<h4><span id=\"External_Threats_to_NIKE\">\u8010\u514b\u9762\u4e34\u7684\u5916\u90e8\u5a01\u80c1<\/span><\/h4>\n<ol>\n<li>\u7ade\u4e89\u538b\u529b\u589e\u52a0<\/li>\n<li>\u5047\u5192\u4ea7\u54c1\u6bd4\u6bd4\u7686\u662f<\/li>\n<li>\u8d27\u5e01\u6ce2\u52a8\u98ce\u9669<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f SWOT\u7531\u56db\u4e2a\u65b9\u9762<\/p>\n","protected":false},"author":3,"featured_media":6236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13,15],"tags":[],"class_list":["post-6233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f SWOT\u7531\u56db\u4e2a\u65b9\u9762\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\" \/>\n<meta property=\"og:site_name\" content=\"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T06:44:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T09:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png\" \/>\n<meta name=\"author\" content=\"vpvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpvera\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\"},\"author\":{\"name\":\"vpvera\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\"},\"headline\":\"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b\",\"datePublished\":\"2022-02-07T06:44:04+00:00\",\"dateModified\":\"2026-04-20T09:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\"},\"wordCount\":19,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png\",\"articleSection\":[\"Brainstorming\",\"Infographics\",\"Online Diagrams\",\"Strategic Planning\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\",\"url\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\",\"name\":\"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png\",\"datePublished\":\"2022-02-07T06:44:04+00:00\",\"dateModified\":\"2026-04-20T09:12:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage\",\"url\":\"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png\",\"contentUrl\":\"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png\",\"width\":\"521\",\"height\":\"511\",\"caption\":\"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cybermedian.com\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#website\",\"url\":\"https:\/\/www.cybermedian.com\/cn\/\",\"name\":\"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\",\"description\":\"\u805a\u7126\u8d44\u8baf\u79d1\u6280\u5185\u5bb9\u9886\u57df\u6700\u524d\u6cbf\u8d44\u8baf\uff0c\u7f51\u7edc\u7cbe\u534e\uff0c\u5fc3\u5f97\u4ea4\u6d41\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cybermedian.com\/cn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\",\"name\":\"vpvera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g\",\"caption\":\"vpvera\"},\"url\":\"https:\/\/www.cybermedian.com\/cn\/author\/vpvera\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","og_locale":"zh_CN","og_type":"article","og_title":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","og_description":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f SWOT\u7531\u56db\u4e2a\u65b9\u9762","og_url":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","og_site_name":"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","article_published_time":"2022-02-07T06:44:04+00:00","article_modified_time":"2026-04-20T09:12:28+00:00","og_image":[{"url":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","type":"","width":"","height":""}],"author":"vpvera","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","twitter_misc":{"\u4f5c\u8005":"vpvera"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#article","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/"},"author":{"name":"vpvera","@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5"},"headline":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b","datePublished":"2022-02-07T06:44:04+00:00","dateModified":"2026-04-20T09:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/"},"wordCount":19,"image":{"@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","articleSection":["Brainstorming","Infographics","Online Diagrams","Strategic Planning"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","url":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/","name":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","datePublished":"2022-02-07T06:44:04+00:00","dateModified":"2026-04-20T09:12:28+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#primaryimage","url":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","contentUrl":"https:\/\/cdn-images.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot\/01-swot-template.png","width":"521","height":"511","caption":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/cn\/what-is-swot-analysis-take-nikes-swot-analysis-as-an-example\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f\u4ee5\u8010\u514b\u7684SWOT\u5206\u6790\u4e3a\u4f8b"}]},{"@type":"WebSite","@id":"https:\/\/www.cybermedian.com\/cn\/#website","url":"https:\/\/www.cybermedian.com\/cn\/","name":"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","description":"\u805a\u7126\u8d44\u8baf\u79d1\u6280\u5185\u5bb9\u9886\u57df\u6700\u524d\u6cbf\u8d44\u8baf\uff0c\u7f51\u7edc\u7cbe\u534e\uff0c\u5fc3\u5f97\u4ea4\u6d41","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cybermedian.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5","name":"vpvera","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g","caption":"vpvera"},"url":"https:\/\/www.cybermedian.com\/cn\/author\/vpvera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts\/6233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/comments?post=6233"}],"version-history":[{"count":2,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts\/6233\/revisions"}],"predecessor-version":[{"id":6235,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts\/6233\/revisions\/6235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/media\/6236"}],"wp:attachment":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/media?parent=6233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/categories?post=6233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/tags?post=6233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}