{"id":6159,"date":"2022-01-26T01:53:18","date_gmt":"2022-01-26T01:53:18","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=6159"},"modified":"2026-04-20T09:13:11","modified_gmt":"2026-04-20T09:13:11","slug":"swiss-knife%ef%bc%9a%e6%82%a8%e7%9a%84%e8%a7%86%e8%a7%89%e7%ab%9e%e4%ba%89%e5%88%86%e6%9e%90%e5%b7%a5%e5%85%b7%e7%ae%b1","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/","title":{"rendered":"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1"},"content":{"rendered":"<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"00d0\" class=\"graf graf--p graf-after--h3\">\u5bf9\u4e8e\u4e1a\u52a1\u4e3b\u7ba1\u548c\u7ecf\u7406\u6765\u8bf4\uff0c\u7ade\u4e89\u5206\u6790\u662f\u4ed6\u4eec\u5de5\u4f5c\u63cf\u8ff0\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002\u4ed6\u4eec\u9700\u8981\u4ece\u5185\u800c\u5916\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u53ca\u5176\u7b56\u7565\uff0c\u4ee5\u4fbf\u5236\u5b9a\u81ea\u5df1\u7684\u6709\u6548\u8425\u9500\u7b56\u7565\u3002<\/p>\n<p id=\"9df4\" class=\"graf graf--p graf-after--p\">\u6218\u7565\u5206\u6790\u662f\u6218\u7565\u89c4\u5212\u5468\u671f\u7684\u6838\u5fc3\u6b65\u9aa4\u3002\u6bcf\u4e2a\u6218\u7565\u5bb6\u90fd\u5e94\u8be5\u6709\u4e00\u5957\u5206\u6790\u6a21\u578b\u5de5\u5177\u6765\u5904\u7406\u3002\u4f46\u662f\uff0c\u6709\u8bb8\u591a\u6280\u672f\u548c\u5de5\u5177\u53ef\u7528\u4e8e\u6218\u7565\u5206\u6790\u3002\u5982\u679c\u60a8\u5728 Internet \u4e0a\u641c\u7d22 Google\uff0c\u60a8\u4f1a\u53d1\u73b0\u8bb8\u591a\u53ef\u7528\u9009\u9879\u3002<\/p>\n<h3 id=\"0bb5\" class=\"graf graf--h3 graf-after--p\"><span id=\"What_is_strategic_analysis\">\u4ec0\u4e48\u662f\u6218\u7565\u5206\u6790\uff1f<\/span><\/h3>\n<p id=\"2c85\" class=\"graf graf--p graf-after--h3\">\u9996\u5148\uff0c\u4ec0\u4e48\u662f\u6218\u7565\u5206\u6790\uff1f\u6218\u7565\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63a2\u7d22\u589e\u957f\u9009\u62e9\u3001\u5e94\u5bf9\u884c\u4e1a\u6311\u6218\u5e76\u505a\u51fa\u66f4\u597d\u7684\u4e1a\u52a1\u51b3\u7b56\u3002<\/p>\n<p id=\"a250\" class=\"graf graf--p graf-after--p\">\u6218\u7565\u5206\u6790\u662f\u4e00\u79cd\u4fc3\u8fdb\u3001\u7814\u7a76\u3001\u5206\u6790\u548c\u6620\u5c04\u7ec4\u7ec7\u57fa\u4e8e\u5f53\u524d\u73b0\u5b9e\u5b9e\u73b0\u672a\u6765\u72b6\u6001\u7684\u80fd\u529b\u7684\u65b9\u6cd5\uff0c\u901a\u5e38\u8003\u8651\u7ec4\u7ec7\u7684\u6d41\u7a0b\u3001\u6280\u672f\u3001\u4e1a\u52a1\u53d1\u5c55\u548c\u4eba\u5458\u80fd\u529b\u3002<\/p>\n<figure id=\"a1ad\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0bKwzgx8XaKQcRMzi.png\" data-image-id=\"0*bKwzgx8XaKQcRMzi.png\" data-width=\"745\" data-height=\"408\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"6347\" class=\"graf graf--p graf-after--figure\">\u60a8\u9700\u8981\u5728\u6211\u4eec\u7684\u7ec4\u7ec7\u4e4b\u5916\u5bfb\u627e\u5916\u90e8\u53d8\u5316\uff0c\u5c55\u671b\u672a\u6765\u5e76\u601d\u8003\u672a\u6765\u7684\u673a\u4f1a\u3002<\/p>\n<p id=\"8e61\" class=\"graf graf--p graf-after--p\">\u6218\u7565\u5206\u6790\u4e0d\u4ec5\u4ec5\u662f\u7406\u89e3\u53d8\u5316\u3002\u5b83\u901a\u8fc7\u4ea7\u751f\u9009\u62e9\u548c\u9009\u62e9\u3001\u505a\u51fa\u51b3\u7b56\u5e76\u5c06\u5b83\u4eec\u7eb3\u5165\u7ec4\u7ec7\u7684\u89c4\u5212\u8fc7\u7a0b\u6765\u8f6c\u5316\u4e3a\u5177\u4f53\u7684\u884c\u52a8\u3002<\/p>\n<h4 id=\"4d87\" class=\"graf graf--h4 graf-after--p\"><span id=\"Selected_strategic_analysis_tools\">\u7cbe\u9009\u6218\u7565\u5206\u6790\u5de5\u5177<\/span><\/h4>\n<p id=\"7d53\" class=\"graf graf--p graf-after--h4\">\u6b63\u5982\u62e5\u6709\u6b63\u786e\u7684\u5de5\u5177\u5e76\u4e0d\u4e00\u5b9a\u4f1a\u8ba9\u60a8\u6210\u4e3a\u51fa\u8272\u7684\u673a\u68b0\u5e08\u4e00\u6837\uff0c\u62e5\u6709\u6b63\u786e\u7684\u6218\u7565\u5206\u6790\u5de5\u5177\u5e76\u4e0d\u4f1a\u8ba9\u60a8\u6210\u4e3a\u51fa\u8272\u7684\u6218\u7565\u5bb6\u2014\u2014\u4f46\u5b83\u4eec\u786e\u5b9e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u6709\u6548\u5730\u5b8c\u6210\u5de5\u4f5c\u3002\u4ee5\u4e0b\u662f\u6218\u7565\u5206\u6790\u7684\u57fa\u672c\u5de5\u5177\u5217\u8868\uff1a<\/p>\n<h3 id=\"384a\" class=\"graf graf--h3 graf-after--p\"><span id=\"SWOT_analysis\">SWOT\u5206\u6790<\/span><\/h3>\n<p id=\"948a\" class=\"graf graf--p graf-after--h3\">SWOT \u5206\u6790\u662f 1970 \u5e74\u4ee3\u65af\u5766\u798f\u5927\u5b66\u5f00\u53d1\u7684\u4e00\u79cd\u6280\u672f\uff0c\u7ecf\u5e38\u7528\u4e8e\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\">\u6218\u7565\u89c4\u5212<\/a>\u00a0\u3002SWOT \u662f\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u7684\u9996\u5b57\u6bcd\u7f29\u5199\u8bcd\u3002\u5b83\u662f\u4e00\u79cd\u7ed3\u6784\u5316\u7684\u8ba1\u5212\u65b9\u6cd5\uff0c\u7528\u4e8e\u8bc4\u4f30\u7ec4\u7ec7\u3001\u9879\u76ee\u6216\u4e1a\u52a1\u98ce\u9669\u7684\u56db\u4e2a\u8981\u7d20\u3002SWOT\u5206\u6790\u662f\u4e00\u4e2a\u7b80\u5355\u800c\u5f3a\u5927\u7684\u6846\u67b6\uff0c\u53ef\u4ee5\u5145\u5206\u5229\u7528\u7ec4\u7ec7\u7684\u4f18\u52bf\uff0c\u6539\u8fdb\u52a3\u52bf\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u5a01\u80c1\uff0c\u5c3d\u53ef\u80fd\u5730\u5229\u7528\u673a\u4f1a\u3002<\/p>\n<figure id=\"76b2\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/03fDL2iKvsUATSDYI.png\" data-image-id=\"0*3fDL2iKvsUATSDYI.png\" data-width=\"900\" data-height=\"675\" \/><\/figure>\n<p id=\"057a\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.xml&amp;name=Starbucks%20SWOT%20Analysis\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=SWOTAnalysis&amp;gallery=\/repository\/3aa57cc5-1991-408a-a1bc-303b9d0cd35b.xml&amp;name=Starbucks%20SWOT%20Analysis\">\u5728\u7ebf\u7f16\u8f91 SWOT \u6a21\u677f<\/a><\/p>\n<p id=\"d660\" class=\"graf graf--p graf-after--p graf--trailing\">SWOT\u5206\u6790\u662f\u7ba1\u7406\u56e2\u961f\u786e\u5b9a\u5f71\u54cd\u516c\u53f8\u672a\u6765\u4e1a\u7ee9\u7684\u5185\u5916\u90e8\u56e0\u7d20\u7684\u8fc7\u7a0b\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bc6\u522b\u5185\u90e8\u548c\u5916\u90e8\u6b63\u5728\u53d1\u751f\u7684\u4e8b\u60c5\uff0c\u4ee5\u4fbf\u60a8\u4ee5\u6700\u6709\u6548\u548c\u6700\u9ad8\u6548\u7684\u65b9\u5f0f\u89c4\u5212\u548c\u7ba1\u7406\u60a8\u7684\u4e1a\u52a1\u3002<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"215f\" class=\"graf graf--h3 graf--leading\"><span id=\"PEST_analysis\">PEST\u5206\u6790<\/span><\/h3>\n<p id=\"468d\" class=\"graf graf--p graf-after--h3\">PEST\u5206\u6790\u662f\u4e86\u89e3\u5e02\u573a\u589e\u957f\u6216\u8870\u9000\u7684\u6709\u7528\u5de5\u5177\uff0c\u4e5f\u662f\u4e86\u89e3\u4f01\u4e1a\u72b6\u6001\u3001\u6f5c\u529b\u548c\u65b9\u5411\u7684\u6709\u7528\u5de5\u5177\u3002PEST \u662f\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u6280\u672f\u56e0\u7d20\u7684\u7f29\u5199\uff0c\u7528\u4e8e\u8bc4\u4f30\u5546\u4e1a\u6216\u7ec4\u7ec7\u5355\u4f4d\u7684\u5e02\u573a\u3002\u6709\u65f6\u5b83\u4f1a\u6269\u5c55\u5230\u5305\u62ec\u6cd5\u5f8b\u548c\u73af\u5883\u56e0\u7d20\uff0c\u79f0\u4e3a PESTLE \u5206\u6790\u3002<\/p>\n<figure id=\"bb73\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/064SPYN_vvINkOnpS.png\" data-image-id=\"0*64SPYN_vvINkOnpS.png\" data-width=\"970\" data-height=\"582\" \/><\/figure>\n<p id=\"dfc9\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=PESTAnalysis&amp;gallery=\/repository\/0e61ab33-605a-4602-b494-88efa484833a.xml&amp;name=PEST%20Model%20Infographic\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#infoart:proj=0&amp;type=PESTAnalysis&amp;gallery=\/repository\/0e61ab33-605a-4602-b494-88efa484833a.xml&amp;name=PEST%20Model%20Infographic\">\u5728\u7ebf\u7f16\u8f91 PEST \u5206\u6790\u793a\u4f8b<\/a><\/p>\n<p id=\"335a\" class=\"graf graf--p graf-after--p graf--trailing\">PEST \u5206\u6790\u6307\u5bfc\u6211\u4eec\u786e\u5b9a\u6709\u6548\u7684\u7b56\u7565\u6765\u786e\u5b9a\u4f18\u5148\u7ea7\u3001\u5206\u914d\u8d44\u6e90\u3001\u89c4\u5212\u65f6\u95f4\u548c\u53d1\u5c55\u8def\u7ebf\u56fe\u4ee5\u53ca\u5236\u5b9a\u63a7\u5236\u673a\u5236\u3002\u901a\u8fc7\u8fd9\u79cd\u5206\u6790\uff0c\u60a8\u53ef\u4ee5\u8bc6\u522b\u4e0e\u60a8\u7684\u7b56\u7565\u76f8\u5173\u7684\u6f5c\u5728\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u5e76\u627e\u5230\u4f7f\u7528\u548c\u907f\u514d\u5b83\u4eec\u7684\u65b9\u6cd5\u3002<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"94ba\" class=\"graf graf--h3 graf--leading\"><span id=\"Value_chain_analysis\">\u4ef7\u503c\u94fe\u5206\u6790<\/span><\/h3>\n<p id=\"b1e3\" class=\"graf graf--p graf-after--h3\">\u4ef7\u503c\u94fe\u5206\u6790\u662f\u4e00\u79cd\u76f4\u89c2\u5730\u5206\u6790\u516c\u53f8\u4e1a\u52a1\u6d3b\u52a8\u4ee5\u4e86\u89e3\u516c\u53f8\u5982\u4f55\u4e3a\u81ea\u5df1\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u7684\u65b9\u6cd5\u3002\u4ef7\u503c\u94fe\u5206\u6790\u5e2e\u52a9\u516c\u53f8\u4e86\u89e3\u5b83\u5982\u4f55\u4e3a\u67d0\u7269\u589e\u52a0\u4ef7\u503c\uff0c\u4ee5\u53ca\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u968f\u540e\u9500\u552e\u7684\u4ef7\u503c\u5982\u4f55\u8d85\u8fc7\u589e\u52a0\u4ef7\u503c\u7684\u6210\u672c\uff0c\u4ece\u800c\u4ea7\u751f\u5229\u6da6\u7387\u3002\u6362\u8a00\u4e4b\uff0c\u5982\u679c\u5b83\u4eec\u6709\u6548\u8fd0\u4f5c\uff0c\u6240\u83b7\u5f97\u7684\u4ef7\u503c\u5e94\u8be5\u8d85\u8fc7\u8fd0\u884c\u5b83\u4eec\u7684\u6210\u672c\uff0c\u5373\u5ba2\u6237\u5e94\u8be5\u8fd4\u56de\u7ec4\u7ec7\u5e76\u81ea\u7531\u3001\u81ea\u613f\u5730\u8fdb\u884c\u4ea4\u6613\u3002<\/p>\n<p id=\"81cd\" class=\"graf graf--p graf-after--p\">\u4ef7\u503c\u94fe\u5206\u6790\u59cb\u4e8e 1980 \u5e74\u4ee3\u00a0\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279 (\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter\">Michael Porter<\/a>\u00a0\u00a0)\uff0c\u662f\u4ef7\u503c\u94fe\u5f62\u5f0f\u5347\u503c\u7684\u6982\u5ff5\u6982\u5ff5\u3002\u4ed6\u5efa\u8bae\u5c06\u4e00\u4e2a\u7ec4\u7ec7\u5206\u4e3a\u201c\u4e3b\u8981\u6d3b\u52a8\u201d\u548c\u201c\u8f85\u52a9\u6d3b\u52a8\u201d\u3002\u4e0b\u56fe\u5c06\u6ce2\u7279\u4ef7\u503c\u94fe\u5206\u6790\u6a21\u578b\u5efa\u8bae\u7684\u6d3b\u52a8\u5206\u4e3a\u4e3b\u8981\u6d3b\u52a8\u548c\u8f85\u52a9\u6d3b\u52a8\u3002<\/p>\n<p id=\"d508\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=ValueChainAnalysis&amp;gallery=\/repository\/ea65ed36-f7a6-496a-abe4-e82f7262f26c.xml&amp;name=WalMart%27s%20Value%20Chain%20Analysis\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=ValueChainAnalysis&amp;gallery=\/repository\/ea65ed36-f7a6-496a-abe4-e82f7262f26c.xml&amp;name=WalMart%27s%20Value%20Chain%20Analysis\">\u5728\u7ebf\u7f16\u8f91\u4ef7\u503c\u94fe\u793a\u4f8b<\/a><\/p>\n<figure id=\"5b72\" class=\"graf graf--figure graf-after--p graf--trailing\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0VXuIc1hoOOiNOmZd.png\" data-image-id=\"0*VXuIc1hoOOiNOmZd.png\" data-width=\"728\" data-height=\"407\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"cfb4\" class=\"graf graf--h3 graf--leading\"><span id=\"Five_Forces_Analysis\">\u4e94\u529b\u5206\u6790<\/span><\/h3>\n<p id=\"9f1b\" class=\"graf graf--p graf-after--h3\">Michael Porter \u5728 1980 \u5e74\u5f00\u53d1\u4e86\u4e94\u529b\u6a21\u578b\u3002Michael Porter \u7684\u4e94\u529b\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u7ade\u4e89\u5206\u6790\u5de5\u5177\uff0c\u53ef\u4ee5\u786e\u5b9a\u5e02\u573a\u4e2d\u7684\u4e3b\u8981\u7ade\u4e89\u5f71\u54cd\u529b\u3002\u8fd9\u662f\u4e00\u79cd\u5e7f\u6cdb\u4f7f\u7528\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5b83\u6307\u7684\u662f\u63a8\u52a8\u516c\u53f8\u5728\u884c\u4e1a\u4e2d\u7ade\u4e89\u5730\u4f4d\u7684\u4e94\u4e2a\u91cd\u8981\u56e0\u7d20\u3002\u901a\u8fc7\u8003\u8651\u6bcf\u4e00\u79cd\u529b\u91cf\u5bf9\u4f60\u7684\u5f71\u54cd\uff0c\u901a\u8fc7\u786e\u5b9a\u6bcf\u4e00\u79cd\u529b\u91cf\u7684\u5f3a\u5ea6\u548c\u65b9\u5411\uff0c\u4f60\u53ef\u4ee5\u5feb\u901f\u8bc4\u4f30\u8fd9\u4e2a\u804c\u4f4d\u7684\u5f3a\u5ea6\u548c\u4f60\u5728\u8fd9\u4e2a\u884c\u4e1a\u4e2d\u6301\u7eed\u76c8\u5229\u7684\u80fd\u529b\u3002\u56e0\u6b64\uff0c\u4e94\u79cd\u529b\u91cf\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u6301\u7ade\u4e89\u529b\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"244d\" class=\"graf graf--li graf-after--p\">\u4e86\u89e3\u8fd9\u4e94\u79cd\u529b\u91cf\u7684\u529b\u91cf\uff0c\u60a8\u5c31\u53ef\u4ee5\u5236\u5b9a\u6218\u7565\u6765\u5e2e\u52a9\u4ed6\u4eec\u7684\u516c\u53f8\u53d8\u5f97\u66f4\u6709\u7ade\u4e89\u529b\u548c\u76c8\u5229\u80fd\u529b\u3002<\/li>\n<li id=\"0938\" class=\"graf graf--li graf-after--li\">\u770b\u5230\u673a\u4f1a\uff0c\u60a8\u53ef\u4ee5\u52a0\u5f3a\u7ec4\u7ec7\u76f8\u5bf9\u4e8e\u5176\u4ed6\u53c2\u4e0e\u8005\u7684\u5730\u4f4d\uff0c\u4ee5\u51cf\u5c11\u7ade\u4e89\u538b\u529b\u5e76\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u3002<\/li>\n<\/ul>\n<p id=\"87d9\" class=\"graf graf--p graf-after--li\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=FiveForcesAnalysis&amp;gallery=\/repository\/29b2e010-f264-4ed7-9ba3-d0907eba3dca.xml&amp;name=Footwear%20Company\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=FiveForcesAnalysis&amp;gallery=\/repository\/29b2e010-f264-4ed7-9ba3-d0907eba3dca.xml&amp;name=Footwear%20Company\">\u5728\u7ebf\u7f16\u8f91\u4e94\u529b\u793a\u4f8b<\/a><\/p>\n<figure id=\"1181\" class=\"graf graf--figure graf-after--p graf--trailing\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0Oxaj1-ESTDrQLfwb.png\" data-image-id=\"0*Oxaj1-ESTDrQLfwb.png\" data-width=\"587\" data-height=\"562\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"f992\" class=\"graf graf--h3 graf--leading\"><span id=\"Four_corner_analysis\">\u56db\u89d2\u5206\u6790<\/span><\/h3>\n<p id=\"64de\" class=\"graf graf--p graf-after--h3\">Michael Porter \u5f00\u53d1\u7684\u56db\u89d2\u5206\u6790\u6a21\u578b\u662f\u5e2e\u52a9\u4f01\u4e1a\u6218\u7565\u5bb6\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u610f\u56fe\u548c\u76ee\u6807\u4ee5\u53ca\u5176\u7528\u4e8e\u5b9e\u73b0\u76ee\u6807\u7684\u4f18\u52bf\u7684\u597d\u65b9\u6cd5\u3002\u5b83\u662f\u4e00\u79cd\u6709\u7528\u7684\u6280\u672f\uff0c\u53ef\u4ee5\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\uff0c\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u7684\u6218\u7565\u53d8\u5316\uff0c\u5e76\u786e\u5b9a\u7ade\u4e89\u5bf9\u624b\u5bf9\u73af\u5883\u53d8\u5316\u548c\u884c\u4e1a\u53d8\u5316\u7684\u53cd\u5e94\u3002\u901a\u8fc7\u8003\u5bdf\u7ade\u4e89\u5bf9\u624b\u7684\u5f53\u524d\u6218\u7565\u3001\u672a\u6765\u76ee\u6807\u3001\u5e02\u573a\u5047\u8bbe\u548c\u6838\u5fc3\u80fd\u529b\uff0c\u56db\u89d2\u6a21\u578b\u5e2e\u52a9\u5206\u6790\u5e08\u89e3\u51b3\u56db\u4e2a\u6838\u5fc3\u95ee\u9898\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"282b\" class=\"graf graf--li graf-after--p\">\u52a8\u673a\u2014\u2014\u662f\u4ec0\u4e48\u63a8\u52a8\u4e86\u7ade\u4e89\uff1f\u5bfb\u627e\u4e0d\u540c\u5c42\u6b21\u3001\u4e0d\u540c\u5c42\u6b21\u7684\u9a71\u52a8\u56e0\u7d20\uff0c\u8ba9\u4f60\u5bf9\u81ea\u5df1\u672a\u6765\u7684\u76ee\u6807\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u3002<\/li>\n<li id=\"1574\" class=\"graf graf--li graf-after--li\">\u5f53\u524d\u6218\u7565\u2014\u2014\u7ade\u4e89\u5bf9\u624b\u5728\u505a\u4ec0\u4e48\uff0c\u7ade\u4e89\u5bf9\u624b\u80fd\u505a\u4ec0\u4e48\uff1f<\/li>\n<li id=\"8186\" class=\"graf graf--li graf-after--li\">\u80fd\u529b\u2014\u2014\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u662f\u4ec0\u4e48\uff1f<\/li>\n<li id=\"bcd9\" class=\"graf graf--li graf-after--li\">\u7ba1\u7406\u5047\u8bbe\u2014\u2014\u7ade\u4e89\u5bf9\u624b\u7684\u7ba1\u7406\u56e2\u961f\u505a\u4e86\u54ea\u4e9b\u5047\u8bbe\uff1f<\/li>\n<\/ul>\n<p id=\"45fb\" class=\"graf graf--p graf-after--li\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=FourCornersAnalysis&amp;gallery=\/repository\/5aa9bbf5-409e-49c0-889e-a4544142363a.xml&amp;name=Fast%20Food%20Restaurant\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams.jsp#diagram:proj=0&amp;type=FourCornersAnalysis&amp;gallery=\/repository\/5aa9bbf5-409e-49c0-889e-a4544142363a.xml&amp;name=Fast%20Food%20Restaurant\">\u5728\u7ebf\u7f16\u8f91\u56db\u89d2\u5206\u6790\u793a\u4f8b<\/a><\/p>\n<figure id=\"a484\" class=\"graf graf--figure graf-after--p graf--trailing\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0iDZn2NOKqqo2uVdF.png\" data-image-id=\"0*iDZn2NOKqqo2uVdF.png\" data-width=\"572\" data-height=\"509\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"27a6\" class=\"graf graf--h3 graf--leading\"><span id=\"Business_Motivation_Model_BMM\">\u5546\u4e1a\u52a8\u673a\u6a21\u578b\uff08BMM\uff09<\/span><\/h3>\n<p id=\"a0ed\" class=\"graf graf--p graf-after--h3\">\u5982\u679c\u4e00\u4e2a\u4f01\u4e1a\u4e3a\u5176\u4e1a\u52a1\u6d3b\u52a8\u6307\u5b9a\u4e86\u67d0\u79cd\u65b9\u6cd5\uff0c\u90a3\u4e48\u5b83\u5e94\u8be5\u80fd\u591f\u89e3\u91ca\u5b83\u4e3a\u4ec0\u4e48\u4ee5\u53ca\u5b83\u60f3\u8981\u8fbe\u5230\u4ec0\u4e48\u7ed3\u679c\u3002<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Porter\">\u5546\u4e1a\u52a8\u673a\u6a21\u578b (BMM)<\/a>\u00a0\u662f\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.omg.org\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/www.omg.org\/\">OMG<\/a>\u652f\u6301\u7684\u00a0\u5173\u4e8e\u5982\u4f55\u5e94\u5bf9\u77ac\u606f\u4e07\u53d8\u7684\u4e16\u754c\u7684\u00a0\u5546\u4e1a\u51b3\u7b56\u5efa\u6a21\u7b26\u53f7\u3002\u516c\u53f8\u53ef\u4ee5\u8d2d\u4e70 BMM \u5efa\u6a21\u5de5\u5177\uff0c\u7136\u540e\u521b\u5efa\u81ea\u5df1\u7684 BMM \u6765\u4f7f\u7528\u5b83\u2014\u2014\u7528\u516c\u53f8\u7279\u5b9a\u7684\u4e1a\u52a1\u4fe1\u606f\u586b\u5145\u6a21\u578b\u3002\u6709\u4e24\u4e2a\u5e7f\u6cdb\u7684\u76ee\u7684\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"a833\" class=\"graf graf--li graf-after--p\">\u6355\u83b7\u6709\u5173\u53d8\u5316\u7684\u51b3\u7b56\u4ee5\u54cd\u5e94\u53d8\u5316\u5e76\u5236\u5b9a\u5176\u57fa\u672c\u539f\u7406\u4ee5\u4f7f\u5176\u53ef\u5171\u4eab\uff0c\u4ece\u7ecf\u9a8c\u4e2d\u5b66\u4e60\u4ee5\u63d0\u9ad8\u6e05\u6670\u5ea6\u5e76\u6539\u8fdb\u51b3\u7b56\u3002<\/li>\n<li id=\"da90\" class=\"graf graf--li graf-after--li\">\u53c2\u8003\u786e\u5b9a\u5bf9\u5176\u8fd0\u8425\u7684\u5f71\u54cd\u7684\u7ed3\u679c\uff08\u4f8b\u5982\u4e1a\u52a1\u6d41\u7a0b\u548c\u7ec4\u7ec7\u804c\u8d23\u7684\u53d8\u66f4\uff09\uff0c\u5e76\u63d0\u4f9b\u4ece\u5f71\u54cd\u8005\u5230\u8fd0\u8425\u53d8\u66f4\u7684\u53ef\u8ffd\u6eaf\u6027\u3002<\/li>\n<\/ul>\n<p id=\"39ab\" class=\"graf graf--p graf-after--li\">BMM\u5728\u56db\u4e2a\u65b9\u9762\u63d0\u4f9b\u652f\u6301\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n<figure id=\"69dc\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0s58AsFxOHT3gJQbL.png\" data-image-id=\"0*s58AsFxOHT3gJQbL.png\" data-width=\"763\" data-height=\"674\" \/><\/figure>\n<h4 id=\"17ec\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Scope\">\u8303\u56f4<\/span><\/h4>\n<p id=\"6a16\" class=\"graf graf--p graf-after--h4\">\u4f01\u4e1a BMM \u7684\u8303\u56f4\u53ef\u4ee5\u662f\u6574\u4e2a\u4f01\u4e1a\uff0c\u4e5f\u53ef\u4ee5\u662f\u7ec4\u7ec7\u5355\u4f4d\u4e4b\u4e00\u3002\u5728\u201c\u4f01\u4e1a\u201d\u7684\u8fb9\u754c\u4e4b\u5916\uff0c\u4e0a\u7ea7\u7ec4\u7ec7\u5355\u4f4d\u53ef\u80fd\u4f1a\u5728\u4e0b\u7ea7\u5355\u4f4d\u770b\u6765\u5f71\u54cd\u7ec4\u7ec7\uff0c\u5176\u6307\u4ee4\u53ef\u80fd\u5177\u6709\u76d1\u7ba1\u5730\u4f4d\u3002\u4f01\u4e1a BMM \u4e0d\u5fc5\u4ee3\u8868\u6574\u4e2a\u4f01\u4e1a\u3002\u5229\u76ca\u76f8\u5173\u8005\u53ef\u4ee5\u521b\u5efa BMM \u7684\u90e8\u5206\u89c6\u56fe\uff0c\u4ec5\u5f15\u7528\u4e0e\u4ed6\/\u5979\u7684\u804c\u8d23\u548c\u51b3\u7b56\u6743\u76f8\u5173\u7684\u4e1a\u52a1\u90e8\u5206\u3002<\/p>\n<h4 id=\"ec0d\" class=\"graf graf--h4 graf-after--p\"><span id=\"Finish\">\u7ed3\u675f<\/span><\/h4>\n<p id=\"3218\" class=\"graf graf--p graf-after--h4\">\u6700\u540e\uff0c\u5b83\u5b9a\u4e49\u4e86\u4e00\u4e2a\u4f01\u4e1a\u60f3\u8981\u6210\u4e3a\u4ec0\u4e48\uff08\uff08to-be\uff09\u3002\u5171\u6709\u4e09\u4e2a\u5c42\u6b21\uff1a<\/p>\n<figure id=\"1dbb\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0uNWn8Vw2__M__dVj.png\" data-image-id=\"0*uNWn8Vw2__M__dVj.png\" data-width=\"184\" data-height=\"243\" \/><\/figure>\n<h4 id=\"fd11\" class=\"graf graf--h4 graf-after--figure\"><span id=\"means\">\u65b9\u6cd5<\/span><\/h4>\n<p id=\"188d\" class=\"graf graf--p graf-after--h4\">\u5b83\u610f\u5473\u7740\u5b9a\u4e49\u4f01\u4e1a\u4e3a\u5b9e\u73b0\u5176\u76ee\u6807\u800c\u9700\u8981\u505a\u51fa\u7684\u51b3\u7b56\u3002\u6709\u4ee5\u4e0b\u4e09\u79cd\uff1a<\/p>\n<figure id=\"c49a\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0SZLY5ZJifPo4a7RG.png\" data-image-id=\"0*SZLY5ZJifPo4a7RG.png\" data-width=\"184\" data-height=\"414\" \/><\/figure>\n<h4 id=\"688a\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Influencer\">\u5f71\u54cd\u8005<\/span><\/h4>\n<p id=\"e9a7\" class=\"graf graf--p graf-after--h4\">\u5f71\u54cd\u8005\u662f\u516c\u53f8\u51b3\u5b9a\u53ef\u80fd\u5f71\u54cd\u5b83\u7684\u4e1c\u897f\u3002\u4e3b\u8981\u6709\u4e24\u5927\u7c7b\uff1a<\/p>\n<figure id=\"8e9b\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0WX8Mzi_zWQrKAtJF.png\" data-image-id=\"0*WX8Mzi_zWQrKAtJF.png\" data-width=\"184\" data-height=\"197\" \/><\/figure>\n<h4 id=\"5bef\" class=\"graf graf--h4 graf-after--figure\"><span id=\"evaluate\">\u8bc4\u4ef7<\/span><\/h4>\n<p id=\"d727\" class=\"graf graf--p graf-after--h4\">\u5f53\u5f71\u54cd\u8005\u53d1\u751f\u91cd\u5927\u53d8\u5316\u65f6\uff0c\u516c\u53f8\u5c06\u8bc4\u4f30\u5176\u5f71\u54cd\u5e76\u8bc6\u522b\u98ce\u9669\u548c\u6f5c\u5728\u56de\u62a5\u3002\u53ef\u80fd\u6709\u591a\u4e2a\u8bc4\u4f30\uff0c\u53ef\u80fd\u6765\u81ea\u4e0d\u540c\u7684\u5229\u76ca\u76f8\u5173\u8005\u3002<\/p>\n<figure id=\"5483\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0-VsxzTy6E8-6o6Su.png\" data-image-id=\"0*-VsxzTy6E8-6o6Su.png\" data-width=\"336\" data-height=\"305\" \/><\/figure>\n<h4 id=\"538d\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Strategic_planning_for_cooperation_with_BMM\">\u4e0eBMM\u5408\u4f5c\u7684\u6218\u7565\u89c4\u5212<\/span><\/h4>\n<p id=\"5499\" class=\"graf graf--p graf-after--h4\">OMG \u5546\u4e1a\u52a8\u673a\u6a21\u578b (BMM) \u4e3a\u5236\u5b9a\u3001\u6c9f\u901a\u548c\u7ba1\u7406\u6218\u7565\u8ba1\u5212\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6781\u597d\u7684\u6846\u67b6\u3002\u8be5\u6846\u67b6\u53cd\u6620\u4e86\u5e7f\u6cdb\u63a5\u53d7\u7684\u6218\u7565\u89c4\u5212\u6280\u672f\uff0c\u5e76\u5e2e\u52a9\u60a8\u786e\u5b9a\u6218\u7565\u89c4\u5212\u4e2d\u7684\u6218\u7565\u9a71\u52a8\u56e0\u7d20\u548c\u6218\u7565\u76ee\u6807\u3002<\/p>\n<h4 id=\"0c03\" class=\"graf graf--h4 graf-after--p\"><span id=\"Guidance_process_with_BMM_strategic_planning\">BMM \u6218\u7565\u89c4\u5212\u7684\u6307\u5bfc\u6d41\u7a0b<\/span><\/h4>\n<p id=\"f573\" class=\"graf graf--p graf-after--h4\">\u5bf9\u4e8e\u521d\u5b66\u8005\u6765\u8bf4\uff0c\u5b9e\u65bd BMM \u7684\u5b66\u4e60\u66f2\u7ebf\u53ef\u80fd\u6709\u70b9\u9661\u5ced\u3002\u5143\u7d20\u4e4b\u95f4\u7684\u4e92\u8fde\u96be\u4ee5\u7ef4\u62a4\u548c\u53ef\u89c6\u5316\uff0c\u8fd9\u5c31\u662f BMM \u5f15\u5bfc\u8fc7\u7a0b\u51fa\u73b0\u7684\u539f\u56e0\u3002<\/p>\n<p id=\"a503\" class=\"graf graf--p graf-after--p\">BMM Guide-Through \u63d0\u4f9b\u4e86\u4e00\u4e2a\u901a\u7528\u6d41\u7a0b\u6765\u5e2e\u52a9\u60a8\u5f00\u53d1\u4e1a\u52a1\u6fc0\u52b1\u6a21\u578b\u3002\u901a\u8fc7\u4e00\u4e2a\u6e10\u8fdb\u7684\u8fc7\u7a0b\uff0c\u5c06\u786e\u5b9a\u6218\u7565\u89c4\u5212\u7684\u6838\u5fc3\u7ec4\u6210\u90e8\u5206\u3002\u7ed3\u679c\u4fe1\u606f\u5c06\u81ea\u52a8\u4ee5\u6587\u6863\u7684\u5f62\u5f0f\u5b58\u6863\u3002<\/p>\n<figure id=\"1195\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0Kr8uEV2qYziAGrh5.png\" data-image-id=\"0*Kr8uEV2qYziAGrh5.png\" data-width=\"1170\" data-height=\"658\" \/><\/figure>\n<h4 id=\"8c15\" class=\"graf graf--h4 graf-after--figure\"><span id=\"Benefits_of_the_BMM_coaching_process\">BMM\u6559\u7ec3\u8fc7\u7a0b\u7684\u597d\u5904\uff1a<\/span><\/h4>\n<ol class=\"postList\">\n<li id=\"810f\" class=\"graf graf--li graf-after--h4\">\u7ed3\u6784\u5316\u4e3a\u6d3b\u52a8\u548c\u6b65\u9aa4\uff0c\u5e76\u5d4c\u5165\u8bf4\u660e\u548c\u793a\u4f8b<\/li>\n<li id=\"bd5d\" class=\"graf graf--li graf-after--li\">\u8fdb\u5ea6\u6307\u793a\u5668\u663e\u793a\u60a8\u7684\u4f4d\u7f6e\u4ee5\u53ca\u5b8c\u6210\u6d3b\u52a8\u548c\u6b65\u9aa4\u7684\u72b6\u6001<\/li>\n<li id=\"0d3e\" class=\"graf graf--li graf-after--li\">\u67e5\u8be2\u548c\u53ef\u89c6\u5316ArchiMate\u56fe\u4e2d\u590d\u6742\u5143\u7d20\u7684\u7ed3\u6784\u548c\u4fe1\u606f<\/li>\n<li id=\"c9c7\" class=\"graf graf--li graf-after--li\">\u6267\u884c\u5de5\u4f5c\u5e76\u81ea\u52a8\u751f\u6210\u53ef\u4ea4\u4ed8\u6210\u679c\u548c\u62a5\u544a<\/li>\n<li id=\"04e8\" class=\"graf graf--li graf-after--li graf--trailing\">\u81ea\u52a8\u5c06\u6570\u636e\u4ece\u4e00\u4e2a\u6b65\u9aa4\u8f6c\u5f55\u5230\u53e6\u4e00\u4e2a\u6b65\u9aa4\u4ee5\u6267\u884c\u8fdb\u4e00\u6b65\u7684\u64cd\u4f5c\u6216\u6267\u884c\u4e0d\u540c\u5f62\u5f0f\u7684\u5206\u6790\uff0c\u4ee5\u786e\u4fdd\u5143\u7d20\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\u3002<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h3 id=\"1a78\" class=\"graf graf--h3 graf--leading\"><span id=\"Related_Links\">\u76f8\u5173\u94fe\u63a5<\/span><\/h3>\n<ol class=\"postList\">\n<li id=\"e635\" class=\"graf graf--li graf-after--h3\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">\u4ec0\u4e48\u662f SWOT\uff1f<\/a><\/li>\n<li id=\"b6c2\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\">\u4ec0\u4e48\u662f PEST \u5206\u6790\uff1f<\/a><\/li>\n<li id=\"2043\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-value-chain-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-value-chain-analysis\/\">\u4ec0\u4e48\u662f\u4ef7\u503c\u94fe\u5206\u6790\uff1f<\/a><\/li>\n<li id=\"fe83\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\">\u4ec0\u4e48\u662f\u4e94\u529b\u5206\u6790\uff1f<\/a><\/li>\n<li id=\"5c74\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-four-corners-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-four-corners-analysis\/\">\u4ec0\u4e48\u662f\u56db\u89d2\u5206\u6790\uff1f<\/a><\/li>\n<li id=\"e4c4\" class=\"graf graf--li graf-after--li graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/features\/strategic-analysis-tool\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/features\/strategic-analysis-tool\/\">\u7528\u4e8e\u521b\u5efa SWOT \u548c\u5176\u4ed6\u6218\u7565\u5206\u6790\u6a21\u578b\u7684\u8f6f\u4ef6\u5de5\u5177<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u6218\u7565\u5206\u6790\u662f\u6218\u7565\u89c4\u5212\u5468\u671f\u7684\u6838\u5fc3\u6b65\u9aa4\u3002\u6bcf\u4e2a\u6218\u7565\u5bb6\u90fd\u5e94\u8be5\u6709\u4e00\u5957\u5206\u6790\u6a21\u578b\u5de5\u5177\u6765\u5904\u7406\u3002\u7136\u800c\uff0c\u6709\u8bb8\u591a\u6280\u672f\u548c\u5de5\u5177\u53ef\u7528\u4e8e\u6218\u7565\u5206\u6790\u3002\u5982\u679c\u4f60\u5728\u4e92\u8054\u7f51\u4e0a\u641c\u7d22\u8c37\u6b4c\uff0c\u4f60\u4f1a\u53d1\u73b0\u6709\u5f88\u591a\u9009\u62e9\u3002<\/p>\n","protected":false},"author":3,"featured_media":829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[10,14,13],"tags":[],"class_list":["post-6159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brainstorming","category-infographics","category-online-diagrams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"\u6218\u7565\u5206\u6790\u662f\u6218\u7565\u89c4\u5212\u5468\u671f\u7684\u6838\u5fc3\u6b65\u9aa4\u3002\u6bcf\u4e2a\u6218\u7565\u5bb6\u90fd\u5e94\u8be5\u6709\u4e00\u5957\u5206\u6790\u6a21\u578b\u5de5\u5177\u6765\u5904\u7406\u3002\u7136\u800c\uff0c\u6709\u8bb8\u591a\u6280\u672f\u548c\u5de5\u5177\u53ef\u7528\u4e8e\u6218\u7565\u5206\u6790\u3002\u5982\u679c\u4f60\u5728\u4e92\u8054\u7f51\u4e0a\u641c\u7d22\u8c37\u6b4c\uff0c\u4f60\u4f1a\u53d1\u73b0\u6709\u5f88\u591a\u9009\u62e9\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\" \/>\n<meta property=\"og:site_name\" content=\"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T01:53:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T09:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vpvera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpvera\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\"},\"author\":{\"name\":\"vpvera\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\"},\"headline\":\"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1\",\"datePublished\":\"2022-01-26T01:53:18+00:00\",\"dateModified\":\"2026-04-20T09:13:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\"},\"wordCount\":47,\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg\",\"articleSection\":[\"Brainstorming\",\"Infographics\",\"Online Diagrams\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\",\"url\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\",\"name\":\"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\",\"isPartOf\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg\",\"datePublished\":\"2022-01-26T01:53:18+00:00\",\"dateModified\":\"2026-04-20T09:13:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage\",\"url\":\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg\",\"contentUrl\":\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg\",\"width\":700,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cybermedian.com\/cn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#website\",\"url\":\"https:\/\/www.cybermedian.com\/cn\/\",\"name\":\"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\",\"description\":\"\u805a\u7126\u8d44\u8baf\u79d1\u6280\u5185\u5bb9\u9886\u57df\u6700\u524d\u6cbf\u8d44\u8baf\uff0c\u7f51\u7edc\u7cbe\u534e\uff0c\u5fc3\u5f97\u4ea4\u6d41\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cybermedian.com\/cn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5\",\"name\":\"vpvera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g\",\"caption\":\"vpvera\"},\"url\":\"https:\/\/www.cybermedian.com\/cn\/author\/vpvera\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/","og_locale":"zh_CN","og_type":"article","og_title":"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","og_description":"\u6218\u7565\u5206\u6790\u662f\u6218\u7565\u89c4\u5212\u5468\u671f\u7684\u6838\u5fc3\u6b65\u9aa4\u3002\u6bcf\u4e2a\u6218\u7565\u5bb6\u90fd\u5e94\u8be5\u6709\u4e00\u5957\u5206\u6790\u6a21\u578b\u5de5\u5177\u6765\u5904\u7406\u3002\u7136\u800c\uff0c\u6709\u8bb8\u591a\u6280\u672f\u548c\u5de5\u5177\u53ef\u7528\u4e8e\u6218\u7565\u5206\u6790\u3002\u5982\u679c\u4f60\u5728\u4e92\u8054\u7f51\u4e0a\u641c\u7d22\u8c37\u6b4c\uff0c\u4f60\u4f1a\u53d1\u73b0\u6709\u5f88\u591a\u9009\u62e9\u3002","og_url":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/","og_site_name":"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","article_published_time":"2022-01-26T01:53:18+00:00","article_modified_time":"2026-04-20T09:13:11+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg","type":"image\/jpeg"}],"author":"vpvera","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"vpvera"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#article","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/"},"author":{"name":"vpvera","@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5"},"headline":"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1","datePublished":"2022-01-26T01:53:18+00:00","dateModified":"2026-04-20T09:13:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/"},"wordCount":47,"image":{"@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg","articleSection":["Brainstorming","Infographics","Online Diagrams"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/","url":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/","name":"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","isPartOf":{"@id":"https:\/\/www.cybermedian.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage"},"image":{"@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg","datePublished":"2022-01-26T01:53:18+00:00","dateModified":"2026-04-20T09:13:11+00:00","author":{"@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5"},"breadcrumb":{"@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#primaryimage","url":"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg","contentUrl":"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/business-competition.jpg","width":700,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.cybermedian.com\/cn\/swiss-knife-your-visual-competitive-analysis-toolbox\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cybermedian.com\/cn\/"},{"@type":"ListItem","position":2,"name":"Swiss Knife\uff1a\u60a8\u7684\u89c6\u89c9\u7ade\u4e89\u5206\u6790\u5de5\u5177\u7bb1"}]},{"@type":"WebSite","@id":"https:\/\/www.cybermedian.com\/cn\/#website","url":"https:\/\/www.cybermedian.com\/cn\/","name":"IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2","description":"\u805a\u7126\u8d44\u8baf\u79d1\u6280\u5185\u5bb9\u9886\u57df\u6700\u524d\u6cbf\u8d44\u8baf\uff0c\u7f51\u7edc\u7cbe\u534e\uff0c\u5fc3\u5f97\u4ea4\u6d41","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cybermedian.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/54a5a46528997d1917d55add9b0de7d5","name":"vpvera","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.cybermedian.com\/cn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/308f3b229618b77cd1764bf92dc496296ea49a0db7c1c881fa7c4f063b2b58da?s=96&d=mm&r=g","caption":"vpvera"},"url":"https:\/\/www.cybermedian.com\/cn\/author\/vpvera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts\/6159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/comments?post=6159"}],"version-history":[{"count":3,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts\/6159\/revisions"}],"predecessor-version":[{"id":6162,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/posts\/6159\/revisions\/6162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/media\/829"}],"wp:attachment":[{"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/media?parent=6159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/categories?post=6159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cybermedian.com\/cn\/wp-json\/wp\/v2\/tags?post=6159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}