{"id":6089,"date":"2022-01-26T01:45:25","date_gmt":"2022-01-26T01:45:25","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=6089"},"modified":"2026-04-20T09:13:14","modified_gmt":"2026-04-20T09:13:14","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%8f%8d%e5%90%91%e5%a4%b4%e8%84%91%e9%a3%8e%e6%9a%b4%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/what-is-reverse-brainstorming\/","title":{"rendered":"\u4ec0\u4e48\u662f\u53cd\u5411\u5934\u8111\u98ce\u66b4\uff1f"},"content":{"rendered":"<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"40d2\" class=\"graf graf--p graf-after--h3\">\u5f53\u5178\u578b\u7684\u5934\u8111\u98ce\u66b4\u9047\u5230\u56f0\u96be\u65f6\uff0c\u5c31\u8be5\u53d1\u6325\u521b\u9020\u529b\u4e86\u3002\u4e00\u79cd\u6781\u5177\u521b\u9020\u6027\u7684\u5934\u8111\u98ce\u66b4\u6280\u672f\u88ab\u79f0\u4e3a\u53cd\u5411\u5934\u8111\u98ce\u66b4\u3002\u5b83\u4e0d\u4ec5\u53ef\u4ee5\u4f7f\u60f3\u6cd5\u6d41\u52a8\uff0c\u8fd8\u53ef\u4ee5\u5e26\u6765\u5f88\u591a\u4e50\u8da3\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u53ef\u4ee5\u6fc0\u53d1\u521b\u65b0\u7684\u60f3\u6cd5\u548c\u6709\u7528\u7684\u89c1\u89e3\uff0c\u4ece\u800c\u4ea7\u751f\u79ef\u6781\u7684\u7ed3\u679c\u3002<\/p>\n<p id=\"8527\" class=\"graf graf--p graf-after--p\">\u5982\u679c\u5934\u8111\u98ce\u66b4\u8fc7\u7a0b\u672a\u80fd\u6ee1\u8db3\u8981\u6c42\uff0c\u53cd\u5411\u5934\u8111\u98ce\u66b4\u53ef\u4ee5\u8ba9\u60a8\u521b\u9020\u4e0d\u540c\u5bfb\u5e38\u7684\u75af\u72c2\u60f3\u6cd5\u3002<\/p>\n<figure id=\"ca18\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0NL-Lnw_PwSf9EFcK.png\" data-image-id=\"0*NL-Lnw_PwSf9EFcK.png\" data-width=\"696\" data-height=\"369\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"24ec\" class=\"graf graf--p graf-after--figure\">\u5728\u53cd\u5411\u5934\u8111\u98ce\u66b4\u4e2d\uff0c\u53c2\u4e0e\u8005\u88ab\u7ed9\u4e88\u4e0e\u8981\u89e3\u51b3\u7684\u5177\u6709\u6311\u6218\u6027\u7684\u95ee\u9898\u6216\u5b9e\u73b0\u7279\u5b9a\u7ed3\u679c\u7684\u590d\u6742\u573a\u666f\u76f8\u5173\u7684\u63d0\u793a\u3002\u4ed6\u4eec\u88ab\u8981\u6c42\u5c31\u5982\u4f55\u5f15\u8d77\u95ee\u9898\u6216\u5b9e\u73b0\u4e0e\u6240\u8981\u6c42\u7684\u76f8\u53cd\u7684\u4e8b\u60c5\u4ea7\u751f\u591a\u79cd\u60f3\u6cd5\u3002\u7136\u540e\uff0c\u901a\u8fc7\u63a8\u7ffb\u8fd9\u4e9b\u5efa\u8bae\uff0c\u53ef\u80fd\u4f1a\u53d1\u73b0\u539f\u59cb\u95ee\u9898\u7684\u89e3\u51b3\u65b9\u6848\u3002\u9006\u5411\u601d\u7ef4\u901a\u5e38\u4f1a\u63ed\u793a\u7cfb\u7edf\u4e2d\u53ef\u80fd\u5b58\u5728\u7684\u5f53\u524d\u95ee\u9898\uff0c\u7b80\u5355\u5730\u51cf\u5c11\u8fd9\u4e9b\u95ee\u9898\u53ef\u80fd\u4f1a\u5bfc\u81f4\u95ee\u9898\u7684\u89e3\u51b3\u3001\u9884\u671f\u7684\u7ed3\u679c\u6216\u6027\u80fd\u7684\u63d0\u9ad8\u3002<\/p>\n<h3 id=\"5c24\" class=\"graf graf--h3 graf-after--p\"><span id=\"How_to_Perform_Reverse_Brainstorming\">\u5982\u4f55\u8fdb\u884c\u53cd\u5411\u5934\u8111\u98ce\u66b4\uff1f<\/span><\/h3>\n<p id=\"907c\" class=\"graf graf--p graf-after--h3\">\u53cd\u5411\u5934\u8111\u98ce\u66b4\u6cd5\u6d89\u53ca\u4e13\u4e1a\u521b\u5efa\u8bbe\u8ba1\u7684\u4e94\u4e2a\u6b65\u9aa4\u3002\u6d88\u6781\u601d\u7ef4\u4f7f\u53c2\u4e0e\u8005\u80fd\u591f\u611f\u77e5\u4ed6\u4eec\u8ba4\u4e3a\u4e0d\u53ef\u60f3\u8c61\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<figure id=\"0d8d\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0Be-5zrLghjir4PaZ.png\" data-image-id=\"0*Be-5zrLghjir4PaZ.png\" data-width=\"811\" data-height=\"176\" \/><\/figure>\n<ol class=\"postList\">\n<li id=\"1728\" class=\"graf graf--li graf-after--figure\"><strong class=\"markup--strong markup--li-strong\">\u8bc6\u522b\u95ee\u9898<\/strong>\u200a\u2014\u2014\u8bc6\u522b\u8bbe\u8ba1\u6311\u6218\u5e76\u5c06\u5176\u5199\u4e0b\u6765\u3002<\/li>\n<li id=\"f2a6\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u626d\u8f6c\u95ee\u9898<\/strong>\uff1a\u4f8b\u5982\uff1b\u800c\u4e0d\u662f\u95ee\u2018\u6211\u80fd\u63d0\u4f9b\u4ec0\u4e48\u5e2e\u52a9\uff1f\u95ee\u2018\u6211\u600e\u6837\u624d\u80fd\u8ba9\u5b83\u53d8\u5f97\u66f4\u7cdf\uff1f<\/li>\n<li id=\"6d6a\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u6536\u96c6\u53ef\u80fd\u7684\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a\u96c6\u601d\u5e7f\u76ca\uff0c\u627e\u51fa\u6240\u6709\u53ef\u80fd\u7684\u53cd\u5411\u89e3\u51b3\u65b9\u6848\u3002\u4e00\u5207\u7686\u6709\u53ef\u80fd\uff1a\u4ec0\u4e48\u90fd\u4e0d\u62d2\u7edd\uff01<\/li>\n<li id=\"f8fa\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u53cd\u5411\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a\u7ffb\u8f6c\u53cd\u5411\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u5b9e\u9645\u95ee\u9898\u521b\u5efa\u771f\u6b63\u7684\u8bbe\u8ba1\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<li id=\"2359\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u8bc4\u4f30\u60f3\u6cd5<\/strong>\uff1a\u8bc4\u4f30\u5e76\u51b3\u5b9a\u662f\u5426\u53ef\u4ee5\u5f62\u6210\u771f\u6b63\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<\/ol>\n<p id=\"1d23\" class=\"graf graf--p graf-after--li\">\u4e0a\u8ff0\u6b65\u9aa4\u7684\u5f00\u59cb\u548c\u7ed3\u675f\u4e0e\u666e\u901a\u5934\u8111\u98ce\u66b4\u8fc7\u7a0b\u7c7b\u4f3c\u3002\u7136\u800c\uff0c\u901a\u8fc7\u4e86\u89e3\u66f4\u574f\u7684\u60c5\u51b5\uff0c\u5185\u90e8\u6b65\u9aa4\u88ab\u98a0\u5012\u4ee5\u8fbe\u5230\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<h3 id=\"58a9\" class=\"graf graf--h3 graf-after--p\"><span id=\"Reverse_Brainstorming_Example\">\u53cd\u5411\u5934\u8111\u98ce\u66b4\u793a\u4f8b<\/span><\/h3>\n<ol class=\"postList\">\n<li id=\"61b2\" class=\"graf graf--li graf-after--h3\"><strong class=\"markup--strong markup--li-strong\">\u786e\u5b9a\u95ee\u9898<\/strong>\uff1a\u7f51\u7ad9\u8bbf\u95ee\u8005\u662f\u5426\u6ca1\u6709\u5728\u7f51\u7ad9\u4e0a\u505c\u7559\u8db3\u591f\u7684\u65f6\u95f4\u6216\u6ca1\u6709\u6309\u9884\u671f\u4e0e\u7f51\u7ad9\u5185\u5bb9\u8fdb\u884c\u4ea4\u4e92\uff1f<\/li>\n<li id=\"81bf\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u626d\u8f6c\u95ee\u9898<\/strong>\uff1a\u56e2\u961f\u63d0\u51fa\u4e00\u4e2a\u95ee\u9898\uff0c\u5173\u4e8e\u5982\u4f55\u8ba9\u7528\u6237\u8fdc\u79bb\u7f51\u7ad9\u5e76\u964d\u4f4e\u4ea4\u4e92\u7ea7\u522b\u3002<\/li>\n<li id=\"3f1f\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">\u6536\u96c6\u53ef\u80fd<\/strong>\u7684\u89e3\u51b3\u65b9\u6848\uff1a\u53ef\u4ee5\u4f7f\u7528\u6237\u8fdc\u79bb\u7f51\u7ad9\u800c\u4e0d\u662f\u8bbf\u95ee\u548c\u4e0e\u4e4b\u4ea4\u4e92\u7684\u65b9\u6cd5\u3002<\/li>\n<\/ol>\n<ul class=\"postList\">\n<li id=\"bca0\" class=\"graf graf--li graf-after--li\">\u6784\u5efa\u590d\u6742\u7684\u5bfc\u822a\uff0c\u4f7f\u7528\u6237\u65e0\u6cd5\u627e\u5230\u6240\u9700\u7684\u5185\u5bb9<\/li>\n<li id=\"907f\" class=\"graf graf--li graf-after--li\">\u9009\u62e9\u4ee4\u4eba\u4e0d\u5b89\u7684\u989c\u8272\u4e3b\u9898\u548c\u96be\u4ee5\u9605\u8bfb\u7684\u5b57\u4f53<\/li>\n<li id=\"6085\" class=\"graf graf--li graf-after--li\">\u5728\u6162\u901f\u670d\u52a1\u5668\u4e0a\u6258\u7ba1\u7f51\u7ad9<\/li>\n<li id=\"1191\" class=\"graf graf--li graf-after--li\">\u4f7f\u7528\u96be\u4ee5\u52a0\u8f7d\u7684\u5927\u6587\u4ef6<\/li>\n<\/ul>\n<p id=\"544c\" class=\"graf graf--p graf-after--li\"><strong class=\"markup--strong markup--p-strong\">4. \u9006\u5411\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a\u98a0\u5012\u6240\u6709\u8fd9\u4e9b\u65b9\u6cd5\u4ee5\u8fbe\u5230\u95ee\u9898\u7684\u53ef\u80fd\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<ul class=\"postList\">\n<li id=\"e9fc\" class=\"graf graf--li graf-after--p\">\u5efa\u7acb\u7b80\u5355\u7684\u5bfc\u822a\u548c\u6e05\u6670\u7684\u7f51\u7ad9\u7ed3\u6784<\/li>\n<li id=\"d81f\" class=\"graf graf--li graf-after--li\">\u9009\u62e9\u4e00\u4e2a\u8212\u9002\u7684\u989c\u8272\u4e3b\u9898\u548c\u6613\u4e8e\u9605\u8bfb\u7684\u5b57\u4f53<\/li>\n<li id=\"1ec4\" class=\"graf graf--li graf-after--li\">\u9009\u62e9\u53ef\u786e\u4fdd\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u7684\u53ef\u9760\u6258\u7ba1\u670d\u52a1<\/li>\n<li id=\"8ce1\" class=\"graf graf--li graf-after--li\">\u4f18\u5316\u7f51\u7ad9\u5185\u5bb9\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u6b63\u5e38\u67e5\u770b<\/li>\n<\/ul>\n<p id=\"8303\" class=\"graf graf--p graf-after--li\"><strong class=\"markup--strong markup--p-strong\">5. \u8bc4\u4f30\u60f3\u6cd5<\/strong>\uff1a\u786e\u5b9a\u54ea\u4e9b\u65b9\u6cd5\u4e0d\u9002\u7528\u4e8e\u7f51\u7ad9\u4ee5\u53ca\u5982\u4f55\u5e94\u7528\u6240\u9700\u7684\u65b9\u6cd5\u6765\u89e3\u51b3\u7528\u6237\u4ea4\u4e92\u95ee\u9898\u3002<\/p>\n<h3 id=\"e924\" class=\"graf graf--h3 graf-after--p\"><span id=\"Reverse_Brainstorming_Templates\">\u53cd\u5411\u5934\u8111\u98ce\u66b4\u6a21\u677f<\/span><\/h3>\n<figure id=\"f9da\" class=\"graf graf--figure graf-after--h3\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0Ns2aorg8atC_EVw.png\" data-image-id=\"0*Ns2aorg8atC_EVw-.png\" data-width=\"797\" data-height=\"756\" \/><\/figure>\n<p id=\"20e9\" class=\"graf graf--p graf-after--figure\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=ReverseBrainstorming&amp;gallery=\/repository\/95c61851-4b1f-4763-9609-5823d64445bf.xml&amp;name=Reverse%20Brainstorming%20Template\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=ReverseBrainstorming&amp;gallery=\/repository\/95c61851-4b1f-4763-9609-5823d64445bf.xml&amp;name=Reverse%20Brainstorming%20Template\">\u7f16\u8f91\u6b64\u53cd\u5411\u5934\u8111\u98ce\u66b4\u6a21\u677f<\/a><\/p>\n<figure id=\"4d9c\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0m170e43wgeO4HwGX.png\" data-image-id=\"0*m170e43wgeO4HwGX.png\" data-width=\"861\" data-height=\"525\" \/><\/figure>\n<p id=\"0f9a\" class=\"graf graf--p graf-after--figure graf--trailing\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=ReverseBrainstorming&amp;gallery=\/repository\/0cf9fe3a-1324-44b8-bfb7-25d3c0e75b0a.xml&amp;name=Reverse%20Brainstorming%20Diagram\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/app\/diagrams\/#diagram:proj=0&amp;type=ReverseBrainstorming&amp;gallery=\/repository\/0cf9fe3a-1324-44b8-bfb7-25d3c0e75b0a.xml&amp;name=Reverse%20Brainstorming%20Diagram\">\u7f16\u8f91\u6b64\u53cd\u5411\u5934\u8111\u98ce\u66b4\u6a21\u677f<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"7dc4\" class=\"graf graf--p graf--leading\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/strategic-analysis-tool\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/strategic-analysis-tool\/\">\u5728\u7ebf\u6218\u7565\u5206\u6790\u5de5\u5177<\/a><\/p>\n<p id=\"9a85\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\">\u5229\u7528\u5404\u79cd\u6218\u7565\u5206\u6790\u5de5\u5177<\/a><\/p>\n<p id=\"a2d0\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\">\u4ec0\u4e48\u662fSWOT\u5206\u6790\uff1f<\/a><\/p>\n<p id=\"a677\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/tutorials\/swot-analysis-tutorial\/\">SWOT \u5206\u6790\u6559\u7a0b<\/a><\/p>\n<p id=\"d597\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-four-corners-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-four-corners-analysis\/\">\u4ec0\u4e48\u662f\u56db\u89d2\u5206\u6790\uff1f<\/a><\/p>\n<p id=\"3ace\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-value-chain-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-value-chain-analysis\/\">\u4ec0\u4e48\u662f\u4ef7\u503c\u94fe\u5206\u6790\uff1f<\/a><\/p>\n<p id=\"39ca\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\">\u6700\u4f73 SWOT\u3001PEST\u3001\u4ef7\u503c\u94fe\u5de5\u5177<\/a><\/p>\n<p id=\"c657\" class=\"graf graf--p graf-after--p\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-\"><span class=\"goog-text-highlight\">PESTLE &amp; Porter \u7684\u4e94\u529b\u5206\u6790\u7684\u6218\u7565\u5206\u6790<\/span><\/a><\/p>\n<p id=\"6e89\" class=\"graf graf--p graf-after--p graf--trailing\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/features\/diagram-templates\/strategic-analysis\/\" target=\"_blank\" rel=\"noopener\" 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