{"id":6006,"date":"2022-01-26T01:36:19","date_gmt":"2022-01-26T01:36:19","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=6006"},"modified":"2026-04-20T09:13:18","modified_gmt":"2026-04-20T09:13:18","slug":"%e8%a1%8c%e4%b8%9a%e5%88%86%e6%9e%90-%e5%bf%ab%e9%80%9f%e4%bb%8b%e7%bb%8d-2","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/industry-analysis%E2%80%8A-%E2%80%8Aan-quick-introduction\/","title":{"rendered":"\u884c\u4e1a\u5206\u6790\u2014\u2014\u5feb\u901f\u4ecb\u7ecd"},"content":{"rendered":"<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"bcc1\" class=\"graf graf--p graf-after--h3\">\u4e00\u5957\u5f3a\u5927\u7684\u5546\u4e1a\u8bc4\u4f30\u5de5\u5177\uff0c\u8ba9\u4f01\u4e1a\u4e86\u89e3\u884c\u4e1a\u7ade\u4e89\u52a8\u6001<\/p>\n<p id=\"73b8\" class=\"graf graf--p graf-after--p\">\u884c\u4e1a\u5206\u6790\u662f\u5e2e\u52a9\u516c\u53f8\u4e86\u89e3\u5176\u76f8\u5bf9\u4e8e\u5176\u4ed6\u751f\u4ea7\u7c7b\u4f3c\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u516c\u53f8\u7684\u5730\u4f4d\u7684\u5de5\u5177\u3002\u5b83\u662f\u4f01\u4e1a\u548c\u5206\u6790\u5e08\u7528\u6765\u4e86\u89e3\u884c\u4e1a\u7ade\u4e89\u52a8\u6001\u7684\u5e02\u573a\u8bc4\u4f30\u5de5\u5177\u3002\u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u4e86\u89e3\u884c\u4e1a\u4e2d\u6b63\u5728\u53d1\u751f\u7684\u4e8b\u60c5\uff0c<\/p>\n<p id=\"aba5\" class=\"graf graf--p graf-after--p\">\u5bf9\u4e8e\u4f01\u4e1a\u5bb6\u6216\u516c\u53f8\u800c\u8a00\uff0c\u884c\u4e1a\u5206\u6790\u662f\u4e86\u89e3\u516c\u53f8\u76f8\u5bf9\u4e8e\u884c\u4e1a\u5176\u4ed6\u53c2\u4e0e\u8005\u7684\u5730\u4f4d\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u8fd9\u5c06\u5e2e\u52a9\u4ed6\u4eec\u8bc6\u522b\u672a\u6765\u7684\u673a\u4f1a\u548c\u5a01\u80c1\uff0c\u5e76\u8ba9\u4ed6\u4eec\u6e05\u695a\u5730\u4e86\u89e3\u884c\u4e1a\u7684\u5f53\u524d\u548c\u672a\u6765\u60c5\u666f\u3002\u5728\u8fd9\u79cd\u77ac\u606f\u4e07\u53d8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u751f\u5b58\u7684\u5173\u952e\u662f\u4e86\u89e3\u81ea\u5df1\u4e0e\u884c\u4e1a\u7ade\u4e89\u5bf9\u624b\u7684\u5dee\u5f02\u5e76\u5145\u5206\u5229\u7528\u5b83\u4eec\u3002<\/p>\n<h4 id=\"31a6\" class=\"graf graf--h4 graf-after--p\"><span id=\"The_Three_Major_Element_of_Industry_Analysis\">\u884c\u4e1a\u5206\u6790\u7684\u4e09\u5927\u8981\u7d20<\/span><\/h4>\n<p id=\"2519\" class=\"graf graf--p graf-after--h4\">\u884c\u4e1a\u5206\u6790\u5305\u62ec\u4e09\u4e2a\u8981\u7d20\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"9240\" class=\"graf graf--li graf-after--p\">\u4e00\u4e2a\u884c\u4e1a\u7684\u7ade\u4e89\u529b\uff1b<\/li>\n<li id=\"d5fb\" class=\"graf graf--li graf-after--li\">\u5b8f\u89c2\u73af\u5883\u56e0\u7d20\uff1b\u548c<\/li>\n<li id=\"d918\" class=\"graf graf--li graf-after--li\">\u51b3\u5b9a\u516c\u53f8\u5728\u884c\u4e1a\u5185\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/li>\n<\/ol>\n<p id=\"3d01\" class=\"graf graf--p graf-after--li\">\u5bf9\u5e94\u4e8e\u4e0a\u8ff0\u4e09\u4e2a\u4e3b\u8981\u5143\u7d20\uff0c\u6709\u4e09\u79cd\u5e38\u89c1\u7684\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u8fdb\u884c\u884c\u4e1a\u5206\u6790\u3002<\/p>\n<p id=\"e381\" class=\"graf graf--p graf-after--p\">\u8fd9\u4e09\u4e2a\u5de5\u5177\u662f\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"f697\" class=\"graf graf--li graf-after--p\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-five-forces-analysis\/\"><strong class=\"markup--strong markup--li-strong\">\u6ce2\u7279\u7684\u4e94\u79cd\u529b\u91cf\u200a<\/strong><\/a>\u2014\u2014\u5206\u6790\u4e00\u4e2a\u884c\u4e1a\u7684\u7ade\u4e89\u529b<\/li>\n<li id=\"1deb\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-pest-analysis\/\"><strong class=\"markup--strong markup--li-strong\">PEST\u5206\u6790<\/strong><\/a><strong class=\"markup--strong markup--li-strong\">\u200a<\/strong>\u2014\u2014\u5206\u6790\u5b8f\u89c2\u73af\u5883\u56e0\u7d20<\/li>\n<li id=\"e432\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/what-is-swot-analysis\/\"><strong class=\"markup--strong markup--li-strong\">SWOT \u5206\u6790<\/strong>\u200a<\/a>\u2014\u2014\u5206\u6790\u51b3\u5b9a\u516c\u53f8\u5728\u884c\u4e1a\u4e2d\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/li>\n<\/ol>\n<h4 id=\"a4eb\" class=\"graf graf--h4 graf-after--li\"><span id=\"The_Five_Forces_analysis\">\u4e94\u529b\u5206\u6790<\/span><\/h4>\n<p id=\"9768\" class=\"graf graf--p graf-after--h4\">1979\u5e74\uff0c\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\uff08Michael E. Porter\uff09\u63d0\u51fa\u4e86\u7ade\u4e89\u5730\u4f4d\u7684\u4e94\u529b\u5206\u6790\uff0c\u4f5c\u4e3a\u8bc4\u4f30\u548c\u8bc4\u4ef7\u5546\u4e1a\u7ec4\u7ec7\u7684\u7ade\u4e89\u5b9e\u529b\u548c\u5730\u4f4d\u7684\u7b80\u5355\u6846\u67b6\u3002<\/p>\n<p id=\"5d77\" class=\"graf graf--p graf-after--p\">\u6218\u7565\u5206\u6790\u5e08\u7ecf\u5e38\u4f7f\u7528\u6ce2\u7279\u7684\u4e94\u79cd\u529b\u91cf\u6765\u4e86\u89e3\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u662f\u5426\u5177\u6709\u6f5c\u5728\u7684\u5229\u6da6\u6f5c\u529b\u3002\u901a\u8fc7\u4e86\u89e3\u6743\u529b\u5728\u54ea\u91cc\uff0c\u8be5\u7406\u8bba\u8fd8\u53ef\u7528\u4e8e\u8bc6\u522b\u4f18\u52bf\u9886\u57df\u3001\u6539\u8fdb\u5f31\u70b9\u548c\u907f\u514d\u9519\u8bef\u3002<\/p>\n<h4 id=\"5ecb\" class=\"graf graf--h4 graf-after--p\"><span id=\"What_is_Porters_Five_Forces_Analysis_Analyze_the_competitiveness_in_an_industry\">\u4ec0\u4e48\u662f\u6ce2\u7279\u4e94\u529b\u5206\u6790\u2014\u2014\u5206\u6790\u4e00\u4e2a\u884c\u4e1a\u7684\u7ade\u4e89\u529b<\/span><\/h4>\n<p id=\"1270\" class=\"graf graf--p graf-after--h4\">\u6ce2\u7279\u7684\u4e94\u529b\u5206\u6790\u505a\u51fa\u4e86\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5047\u8bbe\uff0c\u5373\u53ea\u6709\u4e94\u79cd\u91cd\u8981\u7684\u529b\u91cf\u53ef\u4ee5\u51b3\u5b9a\u5546\u4e1a\u73af\u5883\u4e2d\u7684\u7ade\u4e89\u529b\u3002<\/p>\n<figure id=\"d272\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0Xq2C9txGBPmgR-Qy.png\" data-image-id=\"0*Xq2C9txGBPmgR-Qy.png\" data-width=\"479\" data-height=\"462\" data-is-featured=\"true\" \/><\/figure>\n<p id=\"88ce\" class=\"graf graf--p graf-after--figure\">\u4f7f\u7528\u4ee5\u4e0b\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"3650\" class=\"graf graf--li graf-after--p\">\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u786e\u5b9a\u4e3a\u4e94\u79cd\u529b\u91cf\u4e2d\u7684\u6bcf\u4e00\u79cd\u529b\u91cf\u5e26\u6765\u7ade\u4e89\u538b\u529b\u7684\u4e0d\u540c\u56e0\u7d20\uff1a<\/li>\n<\/ol>\n<ul class=\"postList\">\n<li id=\"38b3\" class=\"graf graf--li graf-after--li\">\u8c01\u662f\u4f9b\u5e94\u5546\uff1f<\/li>\n<li id=\"d0a3\" class=\"graf graf--li graf-after--li\">\u5ba2\u6237\u662f\u8c01\uff1f<\/li>\n<li id=\"9f91\" class=\"graf graf--li graf-after--li\">\u4ec0\u4e48\u662f\u66ff\u4ee3\u4ea7\u54c1\uff1f<\/li>\n<li id=\"719d\" class=\"graf graf--li graf-after--li\">\u8fdb\u5165\u8fd9\u4e2a\u884c\u4e1a\u96be\u5417\uff1f<\/li>\n<li id=\"b9ed\" class=\"graf graf--li graf-after--li\">\u8c01\u662f\u8fd9\u4e2a\u884c\u4e1a\u7684\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\uff1f<\/li>\n<\/ul>\n<p id=\"dd77\" class=\"graf graf--p graf-after--li\">2. \u6839\u636e\u786e\u5b9a\u7684\u56e0\u7d20\uff0c\u786e\u5b9a\u538b\u529b\u662f\u5426\u4e3a\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"3d58\" class=\"graf graf--li graf-after--p\">\u5f3a\u7684<\/li>\n<li id=\"4c27\" class=\"graf graf--li graf-after--li\">\u7f13\u548c<\/li>\n<li id=\"3a45\" class=\"graf graf--li graf-after--li\">\u865a\u5f31\u7684<\/li>\n<\/ul>\n<p id=\"0819\" class=\"graf graf--p graf-after--li\">3\u3001\u5224\u65ad\u4e94\u79cd\u529b\u91cf\u7684\u5f3a\u5f31\u662f\u5426\u6709\u5229\u4e8e\u5728\u884c\u4e1a\u4e2d\u83b7\u5f97\u53ef\u89c2\u7684\u5229\u6da6\u3002\u4f7f\u7528\u4e94\u529b\u6a21\u578b\u53ef\u4ee5\u5e2e\u52a9\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"776c\" class=\"graf graf--li graf-after--p\">\u884c\u4e1a\u7ade\u4e89\u72b6\u6001\u662f\u5426\u6bd4\u201c\u6b63\u5e38\u201d\u5f3a\uff1f<\/li>\n<li id=\"49d3\" class=\"graf graf--li graf-after--li\">\u9274\u4e8e\u7ade\u4e89\u529b\u91cf\uff0c\u8be5\u884c\u4e1a\u7684\u516c\u53f8\u80fd\u5426\u671f\u671b\u83b7\u5f97\u53ef\u89c2\u7684\u5229\u6da6\uff1f<\/li>\n<li id=\"72a6\" class=\"graf graf--li graf-after--li\">\u7ade\u4e89\u529b\u91cf\u662f\u5426\u8db3\u4ee5\u524a\u5f31\u884c\u4e1a\u76c8\u5229\u80fd\u529b\uff1f<\/li>\n<\/ul>\n<h4 id=\"78bb\" class=\"graf graf--h4 graf-after--li\"><span id=\"What_is_PEST_Analysis_Analyze_the_macro-environmental_factors\">\u4ec0\u4e48\u662fPEST\u5206\u6790\u2014\u2014\u5206\u6790\u5b8f\u89c2\u73af\u5883\u56e0\u7d20<\/span><\/h4>\n<p id=\"551e\" class=\"graf graf--p graf-after--h4\">PEST \u5206\u6790\u662f\u4e86\u89e3\u5e02\u573a\u589e\u957f\u6216\u8870\u9000\u4ee5\u53ca\u4f01\u4e1a\u5730\u4f4d\u3001\u6f5c\u529b\u548c\u65b9\u5411\u7684\u6709\u7528\u5de5\u5177\u3002PEST \u662f\u653f\u6cbb\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u6280\u672f\u56e0\u7d20\u7684\u9996\u5b57\u6bcd\u7f29\u5199\u8bcd\uff0c\u7528\u4e8e\u8bc4\u4f30\u4f01\u4e1a\u6216\u7ec4\u7ec7\u5355\u4f4d\u7684\u5e02\u573a\u3002\u6709\u65f6\u5b83\u4f1a\u6269\u5c55\u5230\u5305\u62ec\u6cd5\u5f8b\u548c\u73af\u5883\u56e0\u7d20\uff0c\u79f0\u4e3a PESTLE \u5206\u6790\u3002<\/p>\n<figure id=\"6d44\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0YFUiUAmiiz70Fw5J.png\" data-image-id=\"0*YFUiUAmiiz70Fw5J.png\" data-width=\"694\" data-height=\"312\" \/><\/figure>\n<p id=\"c071\" class=\"graf graf--p graf-after--figure\">PEST 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graf-after--p\">\u8fd9\u4e9b\u90fd\u662f\u5173\u4e8e\u653f\u5e9c\u5e72\u9884\u7ecf\u6d4e\u7684\u65b9\u5f0f\u548c\u7a0b\u5ea6\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u2014\u2014\u653f\u5e9c\u653f\u7b56\u3001\u6d77\u5916\u5e02\u573a\u7684\u653f\u6cbb\u7a33\u5b9a\u6216\u4e0d\u7a33\u5b9a\u3001\u5916\u8d38\u653f\u7b56\u3001\u7a0e\u6536\u653f\u7b56\u3001\u52b3\u52a8\u6cd5\u3001\u73af\u5883\u6cd5\u3001\u8d38\u6613\u9650\u5236\u7b49\u3002<\/p>\n<p id=\"605c\" class=\"graf graf--p graf-after--p\">\u4ece\u4e0a\u9762\u7684\u5217\u8868\u4e2d\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u51fa\uff0c\u653f\u6cbb\u56e0\u7d20\u901a\u5e38\u4f1a\u5bf9\u7ec4\u7ec7\u53ca\u5176\u5f00\u5c55\u4e1a\u52a1\u7684\u65b9\u5f0f\u4ea7\u751f\u5f71\u54cd\u3002\u7ec4\u7ec7\u9700\u8981\u80fd\u591f\u54cd\u5e94\u5f53\u524d\u548c\u9884\u671f\u7684\u672a\u6765\u7acb\u6cd5\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u5176\u8425\u9500\u653f\u7b56\u3002<\/p>\n<p id=\"142f\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u7ecf\u6d4e\u56e0\u7d20<\/strong><\/p>\n<p id=\"e090\" class=\"graf graf--p graf-after--p\">\u7ecf\u6d4e\u56e0\u7d20\u5bf9\u7ec4\u7ec7\u5f00\u5c55\u4e1a\u52a1\u7684\u65b9\u5f0f\u4ee5\u53ca\u5b83\u4eec\u7684\u76c8\u5229\u80fd\u529b\u6709\u91cd\u5927\u5f71\u54cd\u3002\u56e0\u7d20\u5305\u62ec\u2014\u2014\u7ecf\u6d4e\u589e\u957f\u3001\u5229\u7387\u3001\u6c47\u7387\u3001\u901a\u8d27\u81a8\u80c0\u3001\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u7684\u53ef\u652f\u914d\u6536\u5165\u7b49\u3002<\/p>\n<p id=\"91e3\" class=\"graf graf--p graf-after--p\">\u8fd9\u4e9b\u56e0\u7d20\u53ef\u4ee5\u8fdb\u4e00\u6b65\u7ec6\u5206\u4e3a\u5b8f\u89c2\u7ecf\u6d4e\u56e0\u7d20\u548c\u5fae\u89c2\u7ecf\u6d4e\u56e0\u7d20\u3002\u5b8f\u89c2\u7ecf\u6d4e\u56e0\u7d20\u6d89\u53ca\u4efb\u4f55\u7279\u5b9a\u7ecf\u6d4e\u4f53\u7684\u9700\u6c42\u7ba1\u7406\u3002\u653f\u5e9c\u5c06\u5229\u7387\u63a7\u5236\u3001\u7a0e\u6536\u653f\u7b56\u548c\u653f\u5e9c\u652f\u51fa\u4f5c\u4e3a\u7ba1\u7406\u5b8f\u89c2\u7ecf\u6d4e\u56e0\u7d20\u7684\u4e3b\u8981\u673a\u5236\u3002<\/p>\n<p id=\"f495\" class=\"graf graf--p graf-after--p\">\u5fae\u89c2\u7ecf\u6d4e\u56e0\u7d20\u90fd\u662f\u5173\u4e8e\u4eba\u4eec\u82b1\u8d39\u6536\u5165\u7684\u65b9\u5f0f\u3002\u8fd9\u5c24\u5176\u5bf9 B2C \u7ec4\u7ec7\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002<\/p>\n<p id=\"d434\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u793e\u4f1a\u56e0\u7d20<\/strong><\/p>\n<p id=\"d007\" class=\"graf graf--p graf-after--p\">\u4e5f\u79f0\u4e3a\u793e\u4f1a\u6587\u5316\u56e0\u7d20\uff0c\u793e\u4f1a\u56e0\u7d20\u662f\u6d89\u53ca\u4eba\u53e3\u5171\u540c\u4fe1\u4ef0\u548c\u6001\u5ea6\u7684\u9886\u57df\u3002\u8fd9\u4e9b\u56e0\u7d20\u5305\u62ec\u2014\u2014\u4eba\u53e3\u589e\u957f\u3001\u5e74\u9f84\u5206\u5e03\u3001\u5065\u5eb7\u610f\u8bc6\u3001\u804c\u4e1a\u6001\u5ea6\u7b49\u7b49\u3002\u8fd9\u4e9b\u56e0\u7d20\u7279\u522b\u6709\u8da3\uff0c\u56e0\u4e3a\u5b83\u4eec\u76f4\u63a5\u5f71\u54cd\u8425\u9500\u4eba\u5458\u5982\u4f55\u7406\u89e3\u5ba2\u6237\u4ee5\u53ca\u9a71\u52a8\u4ed6\u4eec\u7684\u56e0\u7d20\u3002<\/p>\n<p id=\"8e0a\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">\u6280\u672f\u56e0\u7d20<\/strong><\/p>\n<p id=\"43ca\" class=\"graf graf--p graf-after--p\">\u6211\u4eec\u90fd\u77e5\u9053\u6280\u672f\u683c\u5c40\u53d8\u5316\u7684\u901f\u5ea6\u6709\u591a\u5feb\uff0c\u4ee5\u53ca\u8fd9\u5982\u4f55\u5f71\u54cd\u6211\u4eec\u8425\u9500\u4ea7\u54c1\u7684\u65b9\u5f0f\u3002\u6280\u672f\u56e0\u7d20\u4ee5\u4e09\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u5f71\u54cd\u8425\u9500\u53ca\u5176\u7ba1\u7406\uff1a<\/p>\n<ul class=\"postList\">\n<li id=\"f571\" class=\"graf graf--li graf-after--p\">\u751f\u4ea7\u5546\u54c1\u548c\u670d\u52a1\u7684\u65b0\u65b9\u5f0f<\/li>\n<li id=\"4ecf\" class=\"graf graf--li graf-after--li\">\u5206\u914d\u5546\u54c1\u548c\u670d\u52a1\u7684\u65b0\u65b9\u5f0f<\/li>\n<li id=\"241b\" class=\"graf graf--li graf-after--li\">\u4e0e\u76ee\u6807\u5e02\u573a\u6c9f\u901a\u7684\u65b0\u65b9\u5f0f<\/li>\n<\/ul>\n<p id=\"048b\" class=\"graf graf--p graf-after--li\">\u5206\u6790\u8fd9\u4e9b\u56e0\u7d20\u5c06\u5e2e\u52a9\u60a8\u548c\u60a8\u7684\u56e2\u961f\u5168\u9762\u4e86\u89e3\u53ef\u80fd\u5bf9\u60a8\u516c\u53f8\u7684\u6218\u7565\u89c4\u5212\u8fc7\u7a0b\u4ea7\u751f\u79ef\u6781\u6216\u6d88\u6781\u5f71\u54cd\u7684\u5916\u90e8\uff08\u5b8f\u89c2\u73af\u5883\uff09\u56e0\u7d20\u3002\u901a\u8fc7\u83b7\u5f97\u8fd9\u4e9b\u77e5\u8bc6\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u5236\u5b9a\u6218\u7565\uff0c\u8ba9\u516c\u53f8\u8d70\u4e0a\u5b9e\u73b0\u76ee\u6807\u7684\u5feb\u8f66\u9053\u3002<\/p>\n<h4 id=\"9483\" class=\"graf graf--h4 graf-after--p\"><span id=\"SWOT_Analysis_Analyze_the_key_factors_that_determine_the_companys_success_in_the_industry\"><strong class=\"markup--strong markup--h4-strong\">SWOT \u5206\u6790<\/strong>\u200a\u2014\u2014\u5206\u6790\u51b3\u5b9a\u516c\u53f8\u5728\u884c\u4e1a\u4e2d\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002<\/span><\/h4>\n<p id=\"5c02\" class=\"graf graf--p graf-after--h4\">SWOT \u5206\u6790\u662f 1970 \u5e74\u4ee3\u65af\u5766\u798f\u5927\u5b66\u5f00\u53d1\u7684\u4e00\u79cd\u6280\u672f\uff0c\u7ecf\u5e38\u7528\u4e8e\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/en.wikipedia.org\/wiki\/Strategic_planning\">\u6218\u7565\u89c4\u5212<\/a>\u3002SWOT \u662f Strengths\u3001Weaknesses\u3001Opportunities \u548c Threats \u7684\u9996\u5b57\u6bcd\u7f29\u5199\u8bcd\u00a0<strong class=\"markup--strong markup--p-strong\">\uff0c<\/strong>\u662f\u00a0<strong class=\"markup--strong markup--p-strong\">\u4e00\u79cd<\/strong>\u7ed3\u6784\u00a0<strong class=\"markup--strong markup--p-strong\">\u5316<\/strong>\u7684\u00a0<strong class=\"markup--strong markup--p-strong\">\u89c4\u5212<\/strong>\u65b9\u6cd5\uff0c\u7528\u4e8e\u8bc4\u4f30\u7ec4\u7ec7\u3001\u9879\u76ee\u6216\u5546\u4e1a\u98ce\u9669\u7684\u8fd9\u56db\u4e2a\u8981\u7d20\u3002SWOT \u5206\u6790\u662f\u4e00\u4e2a\u7b80\u5355\u4f46\u529f\u80fd\u5f3a\u5927\u7684\u6846\u67b6\uff0c\u7528\u4e8e\u5229\u7528\u7ec4\u7ec7\u7684\u4f18\u52bf\u3001\u6539\u8fdb\u5f31\u70b9\u3001\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u5a01\u80c1\u5e76\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u673a\u4f1a\u3002<\/p>\n<figure id=\"3d18\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/01\/0Lq1x3KX3myXGkYSf.png\" data-image-id=\"0*Lq1x3KX3myXGkYSf.png\" data-width=\"598\" data-height=\"607\" \/><\/figure>\n<p id=\"8140\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong\">SWOT\u5206\u6790\u7684\u57fa\u672c\u6982\u5ff5<\/strong><\/p>\n<p id=\"afbf\" class=\"graf graf--p graf-after--p\">SWOT \u5206\u6790\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u516c\u53f8\u7684\u7acb\u573a\uff0c\u8fd9\u5c06\u9f13\u52b1\u5173\u4e8e\u5982\u4f55\u5229\u7528\u4f18\u52bf\u3001\u5229\u7528\u673a\u4f1a\u3001\u6700\u5c0f\u5316\u52a3\u52bf\u548c\u9632\u8303\u5a01\u80c1\u7684\u60f3\u6cd5\u548c\u51b3\u7b56\u3002\u4ee5\u4e0b\u662f\u4e3a\u60a8\u7684\u4e1a\u52a1\u4f7f\u7528 SWOT \u5206\u6790\u7684\u56db\u4e2a\u597d\u5904\uff1a<\/p>\n<ol class=\"postList\">\n<li id=\"ff2c\" class=\"graf graf--li graf-after--p\">\u8bc6\u522b\u6838\u5fc3\u80fd\u529b\u2014\u2014\u5b83\u63d0\u4f9b\u4e86\u60a8\u7684\u6838\u5fc3\u80fd\u529b\u7684\u6e05\u6670\u89c6\u56fe\uff0c\u5e76\u5141\u8bb8\u60a8\u5728\u5b83\u4eec\u7684\u57fa\u7840\u4e0a\u5b9e\u73b0\u60a8\u7684\u4e1a\u52a1\u76ee\u6807<\/li>\n<li id=\"1563\" class=\"graf graf--li graf-after--li\">\u8bc6\u522b\u5f31\u70b9\u2014\u2014\u8bc6\u522b\u516c\u53f8\u7684\u5f31\u70b9\u662f\u6539\u5584\u4e1a\u52a1\u7684\u7b2c\u4e00\u6b65\u3002\u5b83\u63ed\u793a\u4e86\u4f60\u7684\u5f31\u70b9\u5e76\u63d0\u4f9b\u4e86\u626d\u8f6c\u5b83\u4eec\u7684\u673a\u4f1a<\/li>\n<li id=\"2237\" class=\"graf graf--li graf-after--li\">\u63a2\u7d22\u673a\u4f1a\u2014\u2014\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63a2\u7d22\u672a\u6765\u7684\u673a\u4f1a\u3002\u4f7f\u7528\u5b83\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u8d77\u8349\u6218\u7565\u589e\u957f\u8ba1\u5212<\/li>\n<li id=\"2c05\" class=\"graf graf--li graf-after--li\">\u8bc6\u522b\u6f5c\u5728\u7684\u5bf9\u5f85\u2014\u2014\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5206\u6790\u5bf9\u60a8\u7684\u4e1a\u52a1\u53ef\u80fd\u5b58\u5728\u7684\u5a01\u80c1\uff0c\u5e76\u4e14\u60a8\u53ef\u4ee5\u968f\u540e\u5bf9\u4e1a\u52a1\u7b56\u7565\u548c\u5fc5\u8981\u7684\u64cd\u4f5c\u8fdb\u884c\u5fc5\u8981\u7684\u66f4\u6539\u3002\u6b64\u5916\uff0c\u5b83\u6709\u52a9\u4e8e\u5236\u5b9a\u8865\u5145\u6216\u66ff\u4ee3\u8ba1\u5212\u3001\u5e94\u6025\u8ba1\u5212\u7b49\u3002<\/li>\n<\/ol>\n<p id=\"b1be\" class=\"graf graf--p graf-after--li\">\u5f53\u60a8\u4f7f\u7528 SWOT \u5206\u6790\u8fdb\u884c\u89c4\u5212\u65f6\uff0c\u60a8\u53ef\u4ee5\u8c03\u6574\u79ef\u6781\u56e0\u7d20\u4ee5\u5e2e\u52a9\u5229\u7528\u673a\u4f1a\u5e76\u786e\u5b9a\u5fc5\u987b\u6539\u8fdb\u6216\u7ba1\u7406\u7684\u6d88\u6781\u56e0\u7d20\u4e2d\u7684\u5dee\u8ddd\u3002\u63a8\u52a8 SWOT \u7684\u5f71\u54cd\u9700\u8981\u6211\u4eec\u8fdb\u884c\u6218\u7565\u98de\u8dc3\uff0c\u7740\u773c\u4e8e\u5404\u4e2a\u7c7b\u522b\u4e4b\u95f4\u7684\u8054\u7cfb\uff08\u4f8b\u5982\uff0c\u4f18\u52bf\u5728\u54ea\u91cc\u5e2e\u52a9\u6211\u4eec\u51cf\u8f7b\u5a01\u80c1\uff09\uff0c\u4ee5\u53ca\u4ece\u6574\u4f53\u4e0a\u5bfb\u627e\u8d8b\u52bf\u3002<\/p>\n<h4 id=\"2f79\" class=\"graf graf--h4 graf-after--p\"><span id=\"Conclusion\">\u7ed3\u8bba<\/span><\/h4>\n<p id=\"393c\" class=\"graf graf--p graf-after--h4\">\u884c\u4e1a\u5206\u6790\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5e02\u573a\u60c5\u51b5\uff0c\u63ed\u793a\u884c\u4e1a\u7ade\u4e89\u529b\u4ee5\u53ca\u8fdb\u5165\u548c\u9000\u51fa\u884c\u4e1a\u7684\u76f8\u5173\u6210\u672c\u3002\u8fd9\u5728\u89c4\u5212\u521d\u521b\u516c\u53f8\u548c\u5c0f\u578b\u4f01\u4e1a\u65f6\u7279\u522b\u6709\u7528\u3002<\/p>\n<p id=\"9db2\" class=\"graf graf--p graf-after--p graf--trailing\">\u5168\u9762\u7684\u884c\u4e1a\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u5c0f\u4f01\u4e1a\u4e3b\u5236\u5b9a\u6709\u6548\u7684\u7b56\u7565\uff0c\u6700\u6709\u6548\u5730\u5229\u7528\u5c0f\u4f01\u4e1a\u7684\u6709\u9650\u8d44\u6e90\u3002\u5b83\u6709\u52a9\u4e8e\u786e\u5b9a\u4e00\u4e2a\u884c\u4e1a\u76ee\u524d\u5904\u4e8e\u54ea\u4e2a\u9636\u6bb5\uff1b\u662f\u5426\u8fd8\u5728\u589e\u957f\uff0c\u662f\u5426\u8fd8\u6709\u6536\u5165\u7a7a\u95f4\uff0c\u662f\u5426\u5df2\u7ecf\u8fbe\u5230\u9971\u548c\u70b9\u3002<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\" \/>\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"97bb\" class=\"graf graf--h4 graf--leading\"><span id=\"Other_Strategic_Analysis_Articles\">\u5176\u4ed6\u6218\u7565\u5206\u6790\u6587\u7ae0<\/span><\/h4>\n<ul class=\"postList\">\n<li id=\"5cb9\" class=\"graf graf--li graf-after--h4\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-tools\/pestle-and-five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/knowledge\/strategic-tools\/pestle-and-five-forces-analysis\/\">\u7528 PESTLE &amp; Porter \u7684\u4e94\u79cd\u529b\u91cf\u8fdb\u884c\u6218\u7565\u5206\u6790<\/a><\/li>\n<li id=\"fa06\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/guide\/strategic-analysis\/utilizing-the-various-strategic-analysis-tools\/\">\u5229\u7528\u5404\u79cd\u6218\u7565\u5206\u6790\u5de5\u5177<\/a><\/li>\n<li id=\"4c5d\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/www.visual-paradigm.com\/features\/strategic-analysis-tools\/\">\u6700\u4f73 SWOT\u3001PEST\u3001\u4ef7\u503c\u94fe\u5de5\u5177<\/a><\/li>\n<li id=\"54a5\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/five-forces-analysis\/\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/online.visual-paradigm.com\/diagrams\/templates\/five-forces-analysis\/\">\u4e94\u529b\u5206\u6790\u6a21\u677f<\/a><\/li>\n<li id=\"95cd\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/online.visual-paradigm.com\/infoart\/templates\/pest-analysis\/pest-chart-template\/\" target=\"_blank\" rel=\"noopener\" 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graf--li graf-after--li graf--trailing\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/dotblogs.azurewebsites.net\/Unified_Modeling_Language\/2018\/04\/10\/171749\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/dotblogs.azurewebsites.net\/Unified_Modeling_Language\/2018\/04\/10\/171749\">\u4f7f\u7528\u5404\u79cd\u6218\u7565\u5206\u6790\u5de5\u5177\uff08Strategic Analysis 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