{"id":5801,"date":"2022-01-26T01:09:48","date_gmt":"2022-01-26T01:09:48","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=5801"},"modified":"2026-04-20T09:13:28","modified_gmt":"2026-04-20T09:13:28","slug":"%e6%88%98%e7%95%a5%e8%a7%84%e5%88%92%e4%b8%8e%e6%88%98%e7%95%a5%e5%9b%be%e5%92%8c%e5%b9%b3%e8%a1%a1%e8%ae%a1%e5%88%86%e5%8d%a1","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/strategic-planning-with-strategy-map-balanced-score-card\/","title":{"rendered":"\u6218\u7565\u89c4\u5212\u4e0e\u6218\u7565\u56fe\u548c\u5e73\u8861\u8ba1\u5206\u5361"},"content":{"rendered":"<p id=\"e2ea\" class=\"graf graf--p graf-after--h3\">\u7531 Robert S. Kaplan \u548c David P. 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data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/4e81d7e2-525a-4b9b-9646-23532fd48db2.xml&amp;name=Structure%20a%20Strategy%20Map\">\u7f16\u8f91\u4e0a\u8ff0\u6218\u7565\u56fe\uff09<\/a><\/p>\n<ul class=\"postList\">\n<li id=\"72b0\" class=\"graf graf--li graf-after--p\">\u5b83\u662f\u6309\u56e0\u679c\u5173\u7cfb\u6392\u5217\u7684\u6a2a\u5411\u89c6\u89d2\u7684\u57fa\u672c\u6846\u67b6\uff0c\u901a\u5e38\u662f\u8d22\u52a1\u3001\u5ba2\u6237\u3001\u6d41\u7a0b\u548c\u5b66\u4e60\u4e0e\u6210\u957f<\/li>\n<li id=\"5317\" class=\"graf graf--li graf-after--li\">\u8fd9\u4e9b\u89c2\u70b9\u5185\u7684\u76ee\u6807\u3002\u6bcf\u4e2a\u76ee\u6807\u4f5c\u4e3a\u6587\u672c\u51fa\u73b0\u5728\u4e00\u4e2a\u5f62\u72b6\uff08\u901a\u5e38\u662f\u692d\u5706\u5f62\u6216\u77e9\u5f62\uff09\u5185\u3002\u76ee\u6807\u76f8\u5bf9\u8f83\u5c11\uff08\u901a\u5e38\u5c11\u4e8e 20 \u4e2a\uff09<\/li>\n<li id=\"7531\" class=\"graf graf--li graf-after--li\">\u8de8\u8d8a\u89c6\u89d2\u7684\u5782\u76f4\u94fe\u63a5\u76ee\u6807\u96c6\u3002\u8fd9\u4e9b\u88ab\u79f0\u4e3a\u6218\u7565\u4e3b\u9898\u3002<\/li>\n<li id=\"42a9\" class=\"graf graf--li graf-after--li\">\u8de8\u8d8a\u89c6\u89d2\uff0c\u660e\u786e\u8fd9\u4e9b\u76ee\u6807\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\u3002<\/li>\n<li id=\"d655\" class=\"graf graf--li graf-after--li\">\u6218\u7565\u4e3b\u9898\u4ee3\u8868\u4e86\u5173\u4e8e\u6218\u7565\u5c06\u5982\u4f55\u6539\u53d8\u7ec4\u7ec7\u7ed3\u679c\u7684\u5047\u8bbe\u3002<\/li>\n<\/ul>\n<h4 id=\"21fe\" class=\"graf graf--h4 graf-after--li\"><span id=\"Internal_Perspectives_vs_External_Perspectives_of_Strategy_Map\">\u6218\u7565\u56fe\u7684\u5185\u90e8\u89c6\u89d2\u4e0e\u5916\u90e8\u89c6\u89d2<\/span><\/h4>\n<p id=\"2c0d\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong 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data-height=\"585\" \/><\/figure>\n<h4 id=\"9fba\" class=\"graf graf--h4 graf-after--figure\"><span id=\"How_to_Develop_a_Strategy_Map\">\u5982\u4f55\u5236\u5b9a\u6218\u7565\u56fe\uff1f<\/span><\/h4>\n<p id=\"8cb5\" class=\"graf graf--p graf-after--h4\">\u4ece\u7b2c\u4e00\u89c6\u89d2\u51fa\u53d1\u2014\u2014\u91d1\u878d<\/p>\n<ul class=\"postList\">\n<li id=\"ecbe\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">\u6211\u4eec\u60f3\u8981\u5b9e\u73b0\u4ec0\u4e48\uff1f<\/li>\n<li id=\"b059\" class=\"graf graf--li graf-after--li\">\u4fdd\u6301\u76c8\u5229\u80fd\u529b\uff0c<\/li>\n<\/ul>\n<p id=\"48e4\" class=\"graf graf--p graf-after--li\">\u7b2c\u4e8c\u4e2a\u89c6\u89d2\u2014\u2014\u5ba2\u6237<\/p>\n<ul class=\"postList\">\n<li id=\"404b\" class=\"graf graf--li graf--startsWithSingleQuote graf-after--p\">\u6211\u4eec\u5c06\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff1f<\/li>\n<li id=\"ae4d\" class=\"graf graf--li graf-after--li\">\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6<\/li>\n<\/ul>\n<p id=\"d18c\" class=\"graf graf--p graf-after--li\">\u73b0\u5728\uff0c\u5728\u5185\u90e8\u6d41\u7a0b\u900f\u89c6\u56fe\u4e2d\u91cd\u590d\u8be5\u6d41\u7a0b<\/p>\n<ul class=\"postList\">\n<li id=\"a00d\" class=\"graf graf--li graf-after--p\">\u6211\u4eec\u5c06\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff1f<\/li>\n<li id=\"2bf4\" class=\"graf graf--li graf-after--li\">\u51cf\u5c11\u652f\u6301\u7535\u8bdd<\/li>\n<\/ul>\n<p id=\"95ee\" class=\"graf graf--p graf-after--li\">\u91cd\u590d\u7b49\u7b49\u2026\u2026<\/p>\n<p id=\"3b6b\" class=\"graf graf--p graf-after--p\">\u5f53\u60a8\u6267\u884c\u6620\u5c04\u5e76\u901a\u8fc7\u7bad\u5934\u5173\u8054\u5b83\u4eec\u4e4b\u95f4\u7684\u94fe\u63a5\u65f6\uff0c\u60a8\u5c06\u770b\u5230\u8fd9\u4e9b\u76ee\u6807\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\u3002<\/p>\n<figure id=\"aa44\" class=\"graf graf--figure graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/0yqdOu5Oxka-Arx8.png\" data-image-id=\"0*yqdOu5Oxka--Arx8.png\" data-width=\"833\" data-height=\"515\" \/><\/figure>\n<p id=\"7a4e\" class=\"graf graf--p graf-after--figure\">\uff08\u4f7f\u7528<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0\u5373\u65f6\u5728\u7ebf\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=WorkBreakdownStructureDiagram&amp;gallery=\/repository\/ba0166ee-afb5-4735-9a1e-467f8dca9810.xml&amp;name=Strategy%20Map%20Work%20Breakdown%20Example\">\u7f16\u8f91\u4e0a\u8ff0\u6218\u7565\u56fe<\/a>\uff09<\/p>\n<h4 id=\"30c9\" class=\"graf graf--h4 graf-after--p\"><span id=\"Combining_Strategy_Map_with_the_Power_of_Balanced_Scoredcard\">\u5c06\u6218\u7565\u56fe\u4e0e\u5e73\u8861\u8ba1\u5206\u5361\u7684\u529b\u91cf\u76f8\u7ed3\u5408<\/span><\/h4>\n<p id=\"9d93\" class=\"graf graf--p 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graf-after--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/www.cybermedian.com\/cn\/wp-content\/uploads\/sites\/6\/2022\/02\/0rNtlXQPV4jU8k2ks.png\" data-image-id=\"0*rNtlXQPV4jU8k2ks.png\" data-width=\"731\" data-height=\"503\" \/><\/figure>\n<p id=\"0343\" class=\"graf graf--p graf-after--figure\">\uff08\u4f7f\u7528<a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/online.visual-paradigm.com\/\" target=\"_blank\" rel=\"noopener\" data-href=\"http:\/\/online.visual-paradigm.com\">Visual Paradigm Online<\/a>\u00a0\u5373\u65f6\u5728\u7ebf\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20%28Matrix%20Layout%29\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/diagrams.visual-paradigm.com\/#diagram:proj=0&amp;type=BlockDiagram&amp;gallery=\/repository\/89691527-e2fd-4566-b6ee-d2dc7588e186.xml&amp;name=Balanced%20Scorecard%20(Matrix%20Layout)\">\u7f16\u8f91\u4e0a\u8ff0\u6218\u7565\u56fe<\/a>\uff09<\/p>\n<h3 id=\"5991\" class=\"graf graf--h3 graf-after--p\"><span id=\"Summary\">\u6982\u62ec<\/span><\/h3>\n<p id=\"9756\" class=\"graf graf--p graf-after--h3\">\u6bcf\u4e2a\u4eba\u90fd\u9700\u8981\u660e\u786e\u7684\u65b9\u5411\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u6b63\u5728\u505a\u4ec0\u4e48\u4ee5\u53ca\u8981\u5b8c\u6210\u54ea\u4e9b\u76ee\u6807\u4ee5\u63d0\u9ad8\u751f\u4ea7\u529b\u3002\u5f53\u60a8\u5728\u6218\u7565\u5730\u56fe\u4e0a\u786e\u5b9a\u60a8\u7684\u6218\u7565\u76ee\u6807\u6216\u76ee\u6807\u5e76\u901a\u8fc7\u7bad\u5934\u5173\u8054\u5b83\u4eec\u4e4b\u95f4\u7684\u94fe\u63a5\u65f6\uff0c\u60a8\u5c06\u770b\u5230\u8fd9\u4e9b\u76ee\u6807\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\u3002\u90a3\u65f6\uff0c\u60a8\u53ef\u4ee5\u8861\u91cf\u4e00\u4e2a\u76ee\u6807\u5bf9\u5b9e\u73b0\u5176\u4ed6\u76ee\u6807\u7684\u91cd\u8981\u6027\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\uff0c\u4ece\u800c\u6839\u636e\u7ec4\u7ec7\u7684\u76ee\u6807\u5236\u5b9a\u6574\u4f53\u6218\u7565\u3002\u60a8\u8fd8\u5c06\u80fd\u591f\u76d1\u63a7\u548c\u63a7\u5236\u7b56\u7565\u7684\u5b9e\u65bd\u3002<\/p>\n<p id=\"624d\" class=\"graf 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Kaplan\uff09\u548c\u5927\u536b-\u8bfa\u987f\uff08David P. Norton\uff09\u5f00\u53d1\u7684\uff0c\u662f\u5176\u6218\u7565\u89c4\u5212\u548c\u7ba1\u7406\u7684\u5e73\u8861\u8ba1\u5206\u5361\u6846\u67b6\u7684\u4e00\u90e8\u5206\u3002\u6218\u7565\u5730\u56fe\u662f\u5bf9\u516c\u53f8\u6574\u4f53\u76ee\u6807\u4ee5\u53ca\u5b83\u4eec\u4e4b\u95f4\u7684\u5173\u7cfb\u5728\u4e00\u5f20\u7eb8\u4e0a\u7684\u76f4\u89c2\u8868\u8ff0\u3002<\/p>\n","protected":false},"author":3,"featured_media":5804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-5801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6218\u7565\u89c4\u5212\u4e0e\u6218\u7565\u56fe\u548c\u5e73\u8861\u8ba1\u5206\u5361 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cybermedian.com\/cn\/strategic-planning-with-strategy-map-balanced-score-card\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6218\u7565\u89c4\u5212\u4e0e\u6218\u7565\u56fe\u548c\u5e73\u8861\u8ba1\u5206\u5361 - IT \u89c2\u5bdf\u8005\u968f\u7b14 - \u8d44\u8baf\u79d1\u6280\u535a\u5ba2\" \/>\n<meta property=\"og:description\" content=\"\u6218\u7565\u5730\u56fe\u662f\u7531\u7f57\u4f2f\u7279-\u5361\u666e\u5170\uff08Robert S. 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