{"id":5796,"date":"2022-01-26T01:09:20","date_gmt":"2022-01-26T01:09:20","guid":{"rendered":"https:\/\/www.cybermedian.com\/cn\/?p=5796"},"modified":"2026-04-20T09:13:28","modified_gmt":"2026-04-20T09:13:28","slug":"%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e7%94%bb%e5%b8%83-%e9%80%9a%e8%bf%87%e5%85%8d%e8%b4%b9%e5%9c%a8%e7%ba%bf%e8%bd%af%e4%bb%b6%e9%80%9a%e8%bf%87%e7%a4%ba%e4%be%8b%e5%ad%a6%e4%b9%a0","status":"publish","type":"post","link":"https:\/\/www.cybermedian.com\/cn\/business-model-canvas%E2%80%8A-%E2%80%8Alearn-by-examples-with-free-online-software\/","title":{"rendered":"\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u2014\u2014\u901a\u8fc7\u514d\u8d39\u5728\u7ebf\u8f6f\u4ef6\u901a\u8fc7\u793a\u4f8b\u5b66\u4e60"},"content":{"rendered":"

\u201c \u5546\u4e1a\u6a21\u5f0f\u63cf\u8ff0\u4e86\u7ec4\u7ec7\u5982\u4f55\u521b\u9020\u3001\u4ea4\u4ed8\u548c\u83b7\u53d6\u4ef7\u503c\u7684\u57fa\u672c\u539f\u7406\u201d<\/p><\/blockquote>\n

Business Model Canvas \u662f\u4e00\u4e2a\u6218\u7565\u548c\u4e1a\u52a1\u7ba1\u7406\u6a21\u677f\uff0c\u7528\u4e8e\u5f00\u53d1\u65b0\u7684\u6216\u8bb0\u5f55\u73b0\u6709\u7684\u4e1a\u52a1\u6a21\u578b\u3002\u5b83\u662f\u4e00\u4e2a\u89c6\u89c9\u56fe\u8868\uff0c\u5305\u542b\u63cf\u8ff0\u516c\u53f8\u6216\u4ea7\u54c1\u7684\u4ef7\u503c\u4e3b\u5f20\u3001\u57fa\u7840\u8bbe\u65bd\u3001\u5ba2\u6237\u548c\u8d22\u52a1\u7684\u5143\u7d20\u3002\u5b83\u901a\u8fc7\u8bf4\u660e\u6f5c\u5728\u7684\u6743\u8861\u6765\u5e2e\u52a9\u516c\u53f8\u8c03\u6574\u5176\u6d3b\u52a8\u3002\u5546\u4e1a\u6a21\u5f0f\u8bbe\u8ba1\u6a21\u677f\u7684\u4e5d\u4e2a\u201c\u6784\u5efa\u5757\u201d\uff0c\u5982\u4e0b\u9762\u7684\u753b\u5e03\uff0c\u540e\u6765\u88ab\u79f0\u4e3a\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff0c\u6700\u521d\u662f\u7531 Alexander Osterwalder \u4e8e 2005 \u5e74\u63d0\u51fa\u7684\u3002<\/p>\n

<\/figure>\n

BMC \u7684\u4e5d\u5927\u57fa\u77f3<\/span><\/h3>\n

\u8fd9\u4e5d\u4e2a\u4e1a\u52a1\u6a21\u578b\u6784\u5efa\u5757\u53ef\u4ee5\u5728\u79f0\u4e3a\u4e1a\u52a1\u6a21\u578b\u753b\u5e03\u7684\u5355\u4e2a\u56fe\u8868\u4e2d\u6355\u83b7\u3002\u5b83\u5c06\u4ef7\u503c\u4e3b\u5f20\u7f6e\u4e8e\u5546\u4e1a\u6a21\u5f0f\u7684\u4e2d\u5fc3\uff0c\u4f5c\u4e3a\u4e3b\u8981\u5173\u6ce8\u9886\u57df\u3002\u5ba2\u6237\u6784\u5efa\u5757\uff08\u5ba2\u6237\u7ec6\u5206\u3001\u6e20\u9053\u548c\u5173\u7cfb\uff09\u4f4d\u4e8e\u4ef7\u503c\u4e3b\u5f20\u7684\u53f3\u4fa7\uff0c\u57fa\u7840\u8bbe\u65bd\u6784\u5efa\u5757\uff08\u8d44\u6e90\u3001\u6d3b\u52a8\u548c\u5408\u4f5c\u4f19\u4f34\uff09\u4f4d\u4e8e\u5de6\u4fa7\u3002\u57fa\u4e8e\u8d22\u52a1\u7684\u6784\u5efa\u5757\uff08\u6536\u5165\u548c\u6210\u672c\u7ed3\u6784\uff09\u53ef\u4ee5\u5728\u56fe\u8868\u7684\u4e0b\u90e8\u627e\u5230\u3002<\/p>\n

    \n
  1. \u5ba2\u6237\u7fa4<\/strong>\uff1a\u7ec4\u7ec7\u65e8\u5728\u670d\u52a1\u7684\u7279\u5b9a\u4eba\u7fa4\u3002<\/li>\n
  2. \u4ef7\u503c\u4e3b\u5f20<\/strong>\uff1a\u6e05\u695a\u5730\u63cf\u8ff0\u516c\u53f8\u7684\u4ea7\u54c1\u4ee5\u53ca\u5b83\u5982\u4f55\u89e3\u51b3\u95ee\u9898\u6216\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002<\/li>\n
  3. \u6e20\u9053<\/strong>\uff1a\u516c\u53f8\u7528\u6765\u63a5\u89e6\u5176\u5ba2\u6237\u7fa4\u4ee5\u4e0e\u4ed6\u4eec\u6c9f\u901a\u5e76\u5411\u4ed6\u4eec\u63d0\u4f9b\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u624b\u6bb5\u3002<\/li>\n
  4. \u5ba2\u6237\u5173\u7cfb<\/strong>\uff1a\u7528\u4e8e\u7ef4\u6301\u4e0e\u5ba2\u6237\u7fa4\u5173\u7cfb\u7684\u65b9\u6cd5\u3002<\/li>\n
  5. \u6536\u5165\u6d41<\/strong>\uff1a\u4e1a\u52a1\u4e2d\u7684\u6536\u5165\u4ea7\u751f\u548c\u6536\u96c6\u673a\u5236\u3002<\/li>\n
  6. \u5173\u952e\u8d44\u6e90<\/strong>\uff1a\u516c\u53f8\u9700\u8981\u4f7f\u5546\u4e1a\u6a21\u5f0f\u7684\u5176\u4ed6\u5143\u7d20\u53d1\u6325\u4f5c\u7528\u7684\u6700\u91cd\u8981\u7684\u8d44\u4ea7\u3002<\/li>\n
  7. \u5173\u952e\u6d3b\u52a8<\/strong>\uff1a\u516c\u53f8\u4e3a\u4e86\u4f7f\u5176\u5546\u4e1a\u6a21\u5f0f\u53d1\u6325\u4f5c\u7528\u800c\u5fc5\u987b\u505a\u7684\u6700\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/li>\n
  8. \u5173\u952e\u5408\u4f5c\u4f19\u4f34<\/strong>\uff1a\u4f7f\u5546\u4e1a\u6a21\u5f0f\u53d1\u6325\u4f5c\u7528\u7684\u4f9b\u5e94\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\u3002<\/li>\n
  9. \u6210\u672c\u7ed3\u6784<\/strong>\uff1a\u7ef4\u6301\u5546\u4e1a\u6a21\u5f0f\u6240\u9700\u7684\u4e3b\u8981\u6210\u672c\u3002<\/li>\n<\/ol>\n

    \u514d\u8d39\u5728\u7ebf\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u5de5\u5177<\/span><\/h3>\n

    \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/a>\u53ef\u4ee5\u6253\u5370\u5728\u4e00\u4e2a\u5927\u7684\u00a0\u00a0\u8868\u9762\u4e0a\uff0c\u8fd9\u6837\u4e00\u7fa4\u4eba\u5c31\u53ef\u4ee5\u4f7f\u7528\u4fbf\u5229\u8d34\u6216\u767d\u677f\u6807\u8bb0\u5171\u540c\u5f00\u59cb\u7ed8\u5236\u548c\u8ba8\u8bba\u5546\u4e1a\u6a21\u5f0f\u5143\u7d20\u3002\u5b83\u662f\u4e00\u79cd\u52a8\u624b\u5de5\u5177\uff0c\u53ef\u4fc3\u8fdb\u7406\u89e3\u3001\u8ba8\u8bba\u3001\u521b\u9020\u529b\u548c\u5206\u6790\u3002\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u00a0Visual Paradigm Online<\/a>\u7b49\u5728\u7ebf\u8f6f\u4ef6\u00a0\u6765\u4fc3\u8fdb\u521b\u65b0\u8fc7\u7a0b\u3002<\/p>\n

    Visual Paradigm \u5177\u6709\u76f4\u89c2\u7684\u4e1a\u52a1\u6a21\u578b\u753b\u5e03\u7f16\u8f91\u5668\uff0c\u53ef\u8ba9\u60a8\u5feb\u901f\u6784\u5efa\u4e1a\u52a1\u6a21\u578b\u753b\u5e03\u3002\u5b83\u8fd8\u9644\u5e26\u4e00\u7ec4\u4e30\u5bcc\u7684\u4e13\u4e1a\u8bbe\u8ba1\u6a21\u677f\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5feb\u901f\u5f00\u59cb\uff0c\u800c\u4e14\u53ef\u4ee5\u5236\u4f5c\u51fa\u65e2\u4e13\u4e1a\u53c8\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u7684\u8bbe\u8ba1\u3002<\/p>\n

    <\/figure>\n

    \u4e3a\u4ec0\u4e48\u6211\u5e94\u8be5\u4f7f\u7528\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1f<\/strong><\/span><\/h4>\n

    \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u4f7f\u7814\u7a76\u8425\u9500\u6e20\u9053\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u786e\u5b9a\u6700\u4f73\u6536\u5165\u6765\u6e90\u5e76\u786e\u5b9a\u5173\u952e\u8d44\u6e90\u548c\u6d3b\u52a8\u3002<\/p>\n

    \u5982\u4f55\u7ed8\u5236\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1f<\/span><\/h4>\n

    \u51c6\u5907\u597d\u521b\u5efa\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u4e86\u5417\uff1f\u8bd5\u8bd5 Visual Paradigm\uff0c\u8fd9\u662f\u4e00\u6b3e\u9876\u7ea7\u7684\u5728\u7ebf\u56fe\u8868\u8f6f\u4ef6\uff0c\u5177\u6709\u6240\u6709\u8bb8\u591a\u5546\u4e1a\u6a21\u578b\u753b\u5e03\u5907\u5fd8\u5f55\u548c\u81ea\u5b9a\u4e49\u753b\u5e03\u3002<\/p>\n

      \n
    1. \u521b\u5efa\u00a0\u4e1a\u52a1\u6a21\u578b\u753b\u5e03<\/a>\u3002<\/li>\n
    2. \u4f7f\u7528\u4fa7\u9762\u8c03\u8272\u677f\u4e2d\u7684\u5907\u5fd8\u5f55\u3002\u5c06\u5b83\u4eec\u62d6\u653e\u5230\u7ed8\u56fe\u753b\u5e03\u4e2d\u3002<\/li>\n
    3. \u5c06\u60a8\u5b8c\u6210\u7684\u5de5\u4f5c\uff08\u6587\u4ef6 > \u53e6\u5b58\u4e3a\uff09\u4fdd\u5b58\u5230\u6211\u4eec\u7684\u4e91\u5b58\u50a8\u5e93\u4ee5\u4f9b\u5c06\u6765\u8bbf\u95ee\u3002\u60a8\u8fd8\u53ef\u4ee5\u5c06\u60a8\u7684\u4f5c\u54c1\u5bfc\u51fa\u4e3a\u56fe\u50cf\uff08JPG\u3001PNG\u3001PDF\u3001SVG \u7b49\uff09\u5e76\u4e0e\u60a8\u7684\u540c\u4e8b\u5206\u4eab\u3002<\/li>\n<\/ol>\n

      \u5177\u6709\u5f3a\u5927\u529f\u80fd\u7684\u514d\u8d39\u5728\u7ebf\u5de5\u5177<\/span><\/h4>\n

      Visual Paradigm \u5177\u6709\u76f4\u89c2\u7684\u4e1a\u52a1\u6a21\u578b\u753b\u5e03\u7f16\u8f91\u5668\uff0c\u53ef\u8ba9\u60a8\u5feb\u901f\u6784\u5efa\u4e1a\u52a1\u6a21\u578b\u753b\u5e03\u3002\u5b83\u8fd8\u9644\u5e26\u4e00\u7ec4\u4e30\u5bcc\u7684\u4e13\u4e1a\u8bbe\u8ba1\u6a21\u677f\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5feb\u901f\u5f00\u59cb\uff0c\u800c\u4e14\u53ef\u4ee5\u5236\u4f5c\u51fa\u65e2\u4e13\u4e1a\u53c8\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u7684\u8bbe\u8ba1\u3002<\/p>\n

      <\/figure>\n
      <\/figure>\n

      \u5305\u62ec\u683c\u5f0f\u4e30\u5bcc\u7684\u6587\u672c<\/strong><\/p>\n

      \u7528\u6587\u672c\u6216\u5907\u5fd8\u5f55\u586b\u6ee1\u4f60\u7684\u753b\u5e03\u3002\u5927\u91cf\u7684\u683c\u5f0f\u548c\u5bf9\u9f50\u9009\u9879\u53ef\u4f9b\u60a8\u4ee5\u60a8\u60f3\u8981\u7684\u65b9\u5f0f\u683c\u5f0f\u5316\u60a8\u7684\u6587\u672c\u3002<\/p>\n

      <\/figure>\n

      \u5907\u5fd8\u5f55\u548c\u4fbf\u7b3a<\/strong><\/p>\n

      \u4f7f\u7528\u5f69\u8272\u5907\u5fd8\u5f55\u4f7f\u60a8\u7684\u8bbe\u8ba1\u66f4\u5177\u5438\u5f15\u529b\u3002\u66f4\u9ad8\u7248\u672c\u7684\u7528\u6237\u8fd8\u53ef\u4ee5\u4f7f\u7528\u4e30\u5bcc\u7684\u4fbf\u7b7e\u96c6\u5408\u3002<\/p>\n

      <\/figure>\n

      \u5b9a\u5236<\/strong><\/p>\n

      \u6784\u5efa\u60a8\u81ea\u5df1\u7684\u753b\u5e03\u4ee5\u6ee1\u8db3\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\u3002\u8d85\u8fc7 1000 \u4e2a\u56fe\u6807\u53ef\u7528\u4e8e\u88c5\u9970\u76ee\u7684\u3002<\/p>\n

      <\/figure>\n

      \u5546\u4e1a\u6a21\u5f0f\u901a\u8fc7\u4f8b\u5b50\u5b66\u4e60<\/span><\/h3>\n

      Business Model Canvas \u7531\u4e00\u7ec4\u7efc\u5408\u6784\u5efa\u5757\u7f16\u8bd1\u800c\u6210\u3002\u6839\u636e\u60a8\u7684\u60f3\u6cd5\u548c\u60f3\u6cd5\u586b\u5199\u6bcf\u4e2a\u6846\uff0c\u8fd9\u5c06\u5728\u60a8\u5f00\u59cb\u5f00\u53d1\u4e4b\u524d\u7ed9\u60a8\u4e00\u4e2a\u8bc4\u4f30\u3002<\/p>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u793a\u4f8b\uff1a\u8f66\u8f86\u516c\u53f8<\/strong><\/p>\n

      \u8fd9\u4e2a\u4f8b\u5b50\u5c55\u793a\u4e86\u4e00\u5bb6\u6c7d\u8f66\u516c\u53f8\u4f7f\u7528\u5546\u4e1a\u6a21\u578b\u753b\u5e03\u6765\u8bf4\u660e\u4ed6\u4eec\u7684\u5546\u4e1a\u8ba1\u5212\u548c\u63d0\u8bae\u3002\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u662f\u4f01\u4e1a\u63a2\u7d22\u548c\u5b9a\u4e49\u6218\u7565\u4e1a\u52a1\u8ba1\u5212\u7684\u7edd\u4f73\u5de5\u5177\u3002<\/p>\n

      <\/figure>\n

      \uff08\u5355\u51fb\u6b64\u5904\u00a0\u7f16\u8f91\u00a0<\/a>\u5e76\u7acb\u5373\u5c1d\u8bd5\u00a0\u6b64\u793a\u4f8b<\/a>\u00a0\uff09<\/p>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u793a\u4f8b\uff1aLinkedIn<\/span><\/h4>\n

      \u5728\u00a0\u6b64\u793a\u4f8b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u770b\u5230 LinkedIn\u00a0<\/a>\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u63d0\u4f9b\u4e86\u4e09\u4e2a\u6536\u5165\u6d41\u3002\u9996\u5148\u662f\u6269\u5927\u793e\u4ea4\u8303\u56f4\u7684\u4ed8\u8d39\u5e10\u6237\uff0c\u5176\u6b21\u662f\u5e2e\u52a9\u62db\u8058\u4eba\u5458\u7ba1\u7406\u5de5\u4f5c\u673a\u4f1a\u7684\u62db\u8058\u89e3\u51b3\u65b9\u6848\uff0c\u7b2c\u4e09\u662f\u5e2e\u52a9\u54c1\u724c\u6839\u636e\u4e2a\u4eba\u8d44\u6599\u6570\u636e\u5b9a\u4f4d\u53d7\u4f17\u7684\u5e7f\u544a\u3002<\/p>\n

      <\/figure>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u793a\u4f8b\uff1a\u4f18\u6b65<\/span><\/h4>\n

      \u5728\u8fd9\u4e2a\u00a0\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u793a\u4f8b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u770b\u5230 Uber \u7ec6\u5206<\/a>\u00a0\u4e5f\u662f\u5730\u7406\u4eba\u53e3\u7edf\u8ba1\uff0c\u56e0\u4e3a\u8be5\u670d\u52a1\u4f3c\u4e4e\u96c7\u7528\u4e86\u5c45\u4f4f\u5728\u5931\u4e1a\u7387\u6700\u9ad8\u5730\u533a\u7684\u53f8\u673a\u3002<\/p>\n

      <\/figure>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u793a\u4f8b\uff1aAirbnb<\/strong><\/p>\n

      \u5728\u8fd9\u4e2a\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u793a\u4f8b\u4e2d\uff0c\u5b83\u663e\u793a\u4e86\u4e00\u5bb6\u9152\u5e97\u66ff\u4ee3\u63d0\u4f9b\u5546\u00a0Airbnb \u4e13\u6ce8\u4e8e\u4e24\u5927\u5ba2\u6237\u7fa4\u200a<\/a>\u2014\u2014\u5ba2\u4eba\u548c\u623f\u4e1c\u2014\u2014\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u90fd\u53ef\u4ee5\u7ec6\u5206\u4e3a\u5b50\u7c7b\u522b\u3002<\/p>\n

      <\/figure>\n

      \u53c2\u8003<\/span><\/h3>\n
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      1. \u5e94\u7528\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684 14 \u79cd\u65b9\u6cd5<\/a><\/li>\n
      2. \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u2014\u2014\u5e26\u793a\u4f8b\u7684\u7efc\u5408\u6307\u5357<\/span><\/a><\/li>\n
      3. \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/a><\/li>\n
      4. \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u5de5\u5177<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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